# Fox Factory

Fox Factory Holding Corp. is an American company best known for their Fox Racing Shox brand of off-road racing suspension components.

## History

In 1974, Bob Fox ran a small business distributing suspension components for motocross bikes with his brother Geoff. In 1977, the company split into what became Fox Racing (later Fox Head Inc.) under Geoff Fox, and Bob Fox's Fox Racing Shox parts production company, Fox Factory. A holding company, Fox Factory Holding, was established in 1978. Fox Factory produces suspension components for motorcycles, automobiles, all-terrain vehicles, side-by-sides, trophy trucks, snowmobiles, and mountain bikes.
In 2008 it was bought by a private equity firm, Compass Diversified Holdings. It went public in 2013.

## Acquisitions

From 2014 through 2021, Fox Factory acquired several groups spanning mountain bike, truck suspension, turn-key truck upfitting, performance car suspension, and custom designed adventure van categories.

### Timeline
#### 2014

Sport Truck USA, Coldwater, MI
Fox Acquired several brands under the "Sport Truck USA" umbrella, including;
* BDS Suspension: Premium suspension kits
* Zone Offroad: Entry-level suspension kits
* JKS Manufacturing: Jeep specific suspension kits
Race Face, Vancouver, B.C.
Manufactures and distributes high performance cycling components, apparel, and protection.
Easton
Manufactures and distributes bike components and apparel.

#### 2015

Marzocchi (Bicycles)
Fox acquired certain assets of Marzocchi dedicated to mountain bike suspension.

#### 2017

Tuscany Motors, Elkhart, IN
Vehicle upfitter focused on full-size trucks on Ford, Ram, and Chevrolet platforms.

#### 2019

RideTech, Jasper, IN
Manufacturer of traditional, coilover, and air suspension systems for muscle cars, trucks, and hot rods.

#### 2020

SCA Performance, Trussville, AL
Vehicle upfitter focused on full-size trucks on the Chevrolet, Ford, and RAM platforms. Brands brought to market under the SCA Performance umbrella include Black Widow, Rocky Ridge Trucks, and Rocky Mountain Truckworks.

#### 2021

Outside Van, Portland, OR
Custom converter of adventure vans on the Mercedes Sprinter platform.

#### 2023

Marucci Sports, Baton Rouge, LA
Fox acquired Marucci Sports, a sports apparel manufacturer primarily known as a bat supplier to Major League Baseball (MLB), for $572 million.

## Products
### Mountain bike suspensions

In 2016, sales of mountain bike related equipment (primarily suspension products) accounted for 56% of the company's total revenue.

#### Forks and Shocks

As of 2025, all available in 27.5", & 29" wheel sizes (except where noted) and tapered steerer tubes, with straight 1-1/8" tubes on select models.
There are 3 product lines for both forks and shocks: Performance, Performance Elite and Factory. Performance suspension is the lower end line and often comes OEM (Original Equipment Manufacturer) on many cheaper bikes. They have older Dampers, technology and design. Performance Elite and Factory are the higher end, having the same damper options and only differ for the stanchion coating.
Fox naming of the forks relies on the stanchion diameter, and the available models are 32, 34, 36, 38 and 40. These can have different dampers, depending on the quality of the dampner; Grip/Grip2, Fit GRIP/Fit4, GripX/X2, which provide different ranges of adjustability of both high and low speed compression and rebound. As of January 2025 the available forks are:
Fox 32, travel 40-100mm for gravel and light cross country use
Fox 34, travel 120-140mm for cross country and light trail use
Fox 36, travel 150-160mm for trail and enduro use
Fox 38, travel 160-180mm for hard enduro use
Fox 40, travel 203mm for downhill use (only dual crown fork)
As of January 2025 the available rear shocks are:
Fox Float SL, for cross country use
Fox Float, for trail and cross country use
Fox Float X, for All-Mountain use
Fox DHX, for All-Mountain use
Fox Float X2, for gravity (enduro and downhill) use
Fox DHX2, for gravity (enduro and downhill) use
The DHX and DHX2 are coil sprung shocks, while all of the others are air-sprung
(stanchion size in mm, air spring type, travel range in mm)