# Genasys

Genasys Inc. is based in San Diego, California. Its long-range acoustic device (LRAD) products are used for long-range acoustic hailing and mass notification. Its software-as-a-service product suite, the Genasys Protect Platform, that includes ACOUSTICS, ALERT, CONNECT (formerly Evertel), and EVAC (formerly Zonehaven), is used for emergency alerting, notifications, evacuations, secure collaboration, and repopulations. The company was previously named American Technology Corporation (ATC) until 2010 and LRAD Corporation until 2019. The company's stock trades on the NASDAQ Capital Market with the ticker symbol "GNSS".

## History

Genasys was founded in Utah by Elwood "Woody" Norris as the American Technology Corporation in 1980. From 1988 to early 1992 the company was inactive. Norris recapitalized the company as a Delaware Corporation in 1992. In 1996, the company launched its first directed sound technology and began engineering sound solutions for the commercial, government, and military markets. In response to the October 2000 attack on the USS Cole, the company's engineering team developed their long-range acoustic device (LRAD) product line. With the introduction of LRAD systems in 2003, the company created the acoustic hailing device (AHD) market, followed by the introduction of multidirectional mass notifications systems in 2012. The company acquired Genasys, a Madrid, Spain-based software provider of location-based mass messaging solutions for emergency warning and workforce management in January 2018, and subsequently adopted the name Genasys for itself. In 2020, Genasys acquired Amika Mobile, an Ottawa, Canada-based enterprise software provider of critical event situational awareness, communication and control products. It was subsequently renamed Genasys Communications Canada. In a June 2021 acquisition, Genasys added Zonehaven, a California-based company specializing in emergency evacuation software services and resources.
In September 2023, Genasys acquired Evertel Technologies from Word Systems Operations for about $5.8 million.
Los Angeles County suspended use of Genasys during the January 2025 Southern California wildfires after its "alert was erroneously sent out to nearly 10 million residents".

## Products

* Genasys Protect ALERT The State of New Hampshire selected Genasys to send emergency and non-emergency notifications through single or multiple communication methods to keep residents and visitors informed public safety messaging and severe weather-related notifications.
* Genasys Protect EVAC, is a “zone-based” evacuation tool used by many communities across the country, including neighboring counties.
* Genasys Protect ACOUSTICS The City of Berkeley introduced a new outdoor warning system to alert people of wildfires and other critical events. The system includes 15 Genasys ACOUSTICS outdoor speakers installed on buildings throughout Berkeley. The ACOUSTICS systems broadcast siren tones, audible warnings and voice instructions.
* Genasys Protect CONNECT, formerly Evertel, was renamed Genasys Protect CONNECT and is being incorporated into the Genasys Protect platform. CONNECT provides secure, real-time communication and collaboration for public safety agencies, hospitals, financial services, and secure business communication.
* Long-Range Acoustic Device (LRAD), is a high-intensity directional acoustic array designed for long-range communication and mass notification.