# 2004 United States presidential election in Florida

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The 2004 United States presidential election in Florida took place on November 2, 2004, as part of the 2004 United States presidential election. Voters chose 27 representatives, or electors to the Electoral College, who voted for president and vice president.
Florida was won by incumbent President George W. Bush by a 5.01% margin of victory. Prior to the election, most news organizations considered this a tossup, or swing state, but was eventually described as leaning towards Bush near the end of the campaign. Once again, Florida was under the national spotlight due to its high number of electoral votes and recent memory of the controversy surrounding the 2000 Florida vote. Turnout was much higher, going from an estimated 6 million voters in 2000 to over 7.5 million voters showing up to vote in 2004.
Bush's more comfortable victory in Florida this time around was attributed to the popularity of his brother, Jeb, who the state's governor and had approval ratings greater than 60%. Kerry became the first Democrat since Michael Dukakis in the 1988 election to not flip a single county in the state, although he did improve on Al Gore's margins in Gadsden County and Jefferson County. This was the last time a Republican won a majority of the state's popular vote until 2020.

## Campaign
### Predictions

There were 12 news organizations who made state-by-state predictions of the election. Here are their last predictions before election day.
| Source | Ranking |
| D.C. Political Report | Lean R |
| Associated Press | Toss-up |
| CNN | Likely R |
| Cook Political Report | Toss-up |
| Newsweek | Toss-up |
| New York Times | Toss-up |
| Rasmussen Reports | Toss-up |
| Research 2000 | Toss-up |
| Washington Post | Toss-up |
| Washington Times | Toss-up |
| Zogby International | Toss-up |
| Washington Dispatch | Likely R |

### Polling

| Poll source | Date(s) administered | Sample size | Margin of error | John Kerry (D) | George W. Bush (R) | Ralph Nader (I) | Other | Undecided |
| Quinnipiac | October 27–31, 2004 | 1,098 | ± 3.3 | 43% | 51% | 1% | 0% | 4% |
| Quinnipiac | October 22–26, 2004 | 944 | ± 3.2 | 46% | 49% | 1% | 0% | 4% |
| Quinnipiac | October 15–19, 2004 | 808 | ± 3.5 | 47% | 48% | 1% | 0% | 4% |
| Quinnipiac | October 1–5, 2004 | 717 | ± 3.7 | 44% | 51% | 0% | 0% | 5% |
| Quinnipiac | September 18–21, 2004 | 819 | ± 3.4 | 41% | 49% | 5% | 0% | 5% |
| Quinnipiac | August 5–10, 2004 | 1,094 | ± 3.0 | 47% | 41% | 4% | 0% | 7% |
| Quinnipiac | June 23–27, 2004 | 1,209 | ± 2.8 | 43% | 43% | 5% | 1% | 9% |
Throughout the general election, candidates exchanged narrow leads in the state. The final 3 poll averaged showed Bush leading with 49% to Kerry's 47%.

### Fundraising

Bush raised $16,956,510. Kerry raised $7,285,151.

### Advertising and visits

This state was heavily targeted as a swing state. Over the course of the election, Bush visited the state 15 times to Kerry's 18 times. Also, both candidates spent heavily on television advertisements, spending an estimated $3 million each week.

## Analysis

During the 2004 U.S. presidential election, numerous allegations of irregularities were made concerning the voting process in Florida. These allegations included missing and uncounted votes, machine malfunction, and a lack of correlation between the vote count and exit polling.
In the prior election, Ralph Nader obtained over 2% of the vote, thus Bush won with less than 50% of the vote, making his approval rating and his brother's approval ratings the deciding factor of the state. Polls throughout the campaign indicated that Florida was too close to call, prompting concerns about a repeat of the 2000 fiasco. However, the high popularity of George W. Bush's brother, Republican Governor Jeb Bush, contributed to a relatively comfortable victory for Bush, by a margin of 5% over his Democratic rival, John Kerry. Despite this, Florida remained the most Democratic of the 11 states of the former Confederacy, and Kerry's 5% loss in Florida was the closest he came to carrying any Confederate state.
While the South Florida metropolitan area mostly voted for Kerry, the other parts of the state mainly supported Bush, being culturally closer to the rest of the southern United States than to Miami, home to large Hispanic and Jewish populations, as well as retirees and transplants from the largely liberal Northeastern United States.
Key to Bush's victory was increased turnout in Republican areas. Bush's margin of victory in several counties topped 70%, particularly in the Florida Panhandle. Bush also won a significant number of heavily populated and fast-growing areas including Jacksonville, the entire Tampa Bay area, Southwest Florida, Orlando, the Space Coast, and Ocala.
Osceola and Hillsborough counties would not vote Republican again until 2024.
As of the 2024 presidential election, this is the last time that the city of Orlando has voted Republican in a presidential election.

## Results

Elections in Florida :
Federal government
Presidential elections
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Republican
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U.S. Senate elections
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U.S. House of Representatives elections
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AL sp
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C.S. House of Representatives elections
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1st sp :
State government
General elections
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2026
Gubernatorial elections
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Attorney General elections
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Chief Financial Officer elections
2006
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Agriculture Commissioner elections
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2010
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2026
Senate elections
2018
2020
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2026
House of Representatives elections
2012
2014
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2018
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Ballot measures
1998 Florida Amendment 8
2008 Florida Amendment 2
2014 Florida Amendment 2
2016 Florida Amendment 1
2016 Florida Amendment 2
2018 Florida Amendment 4
2020 Florida Amendment 1
2020 Florida Amendment 2
2020 Florida Amendment 3
2020 Florida Amendment 4
2020 Florida Amendment 5
2022 Florida Amendment 1
2022 Florida Amendment 2
2022 Florida Amendment 3
2024 Florida Amendment 3
2024 Florida Amendment 4 :
Jacksonville
Mayoral elections
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Sheriff elections
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Mayoral elections
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Tampa
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Other localities
Fort Lauderdale
1994
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Gainesville
2016
2019
2022
Hialeah
2011
Miami Beach
2011
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North Miami
2013
2014 sp
2017
2021
Orange County
2010
2022
Pensacola
2022 :
Government :
vte :
United States presidential election in Florida, 2004 :
| Party | Party | Candidate | Running mate | Votes | Percentage | Electoral votes |
| | Republican | George W. Bush (Inc.) | Dick Cheney (incumbent) | 3,964,522 | 52.10% | 27 |
| | Democratic | John Kerry | John Edwards | 3,583,544 | 47.09% | 0 |
| | Reform | Ralph Nader | Peter Camejo | 32,971 | 0.43% | 0 |
| | Libertarian | Michael Badnarik | Richard Campagna | 11,996 | 0.16% | 0 |
| | Constitution | Michael Peroutka | Chuck Baldwin | 6,626 | 0.09% | 0 |
| | Green | David Cobb | Patricia LaMarche | 3,917 | 0.05% | 0 |
| | Socialist | Walter Brown | Mary Alice Herbert | 3,502 | 0.05% | 0 |
| | Socialist Workers | James Harris | Margaret Trowe | 2,732 | 0.04% | 0 |
| Totals | Totals | Totals | Totals | 7,609,810 | 100.00% | 27 |
| Voter turnout (Voting Age) | Voter turnout (Voting Age) | Voter turnout (Voting Age) | Voter turnout (Voting Age) | Voter turnout (Voting Age) | Voter turnout (Voting Age) | 74.0% |

### By county

| County | George W. Bush Republican | George W. Bush Republican | John Kerry Democratic | John Kerry Democratic | Various candidates Other parties | Various candidates Other parties | Margin | Margin | Total votes cast |
| County | # | % | # | % | # | % | # | % | Total votes cast |
| Alachua | 47,762 | 42.90% | 62,504 | 56.14% | 1,062 | 0.95% | -14,742 | -13.24% | 111,328 |
| Baker | 7,738 | 77.73% | 2,180 | 21.90% | 37 | 0.37% | 5,558 | 55.83% | 9,955 |
| Bay | 53,404 | 71.18% | 21,068 | 28.08% | 552 | 0.74% | 32,336 | 43.10% | 75,024 |
| Bradford | 7,557 | 69.62% | 3,244 | 29.88% | 54 | 0.50% | 4,313 | 39.74% | 10,855 |
| Brevard | 153,068 | 57.66% | 110,309 | 41.55% | 2,085 | 0.79% | 42,759 | 16.11% | 265,462 |
| Broward | 244,674 | 34.61% | 453,873 | 64.21% | 8,325 | 1.18% | -209,199 | -29.60% | 706,872 |
| Calhoun | 3,782 | 63.42% | 2,116 | 35.49% | 65 | 1.09% | 1,666 | 27.93% | 5,963 |
| Charlotte | 44,428 | 55.68% | 34,256 | 42.93% | 1,102 | 1.38% | 10,172 | 12.75% | 79,786 |
| Citrus | 39,500 | 56.86% | 29,277 | 42.15% | 690 | 0.99% | 10,223 | 14.71% | 69,467 |
| Clay | 62,078 | 76.17% | 18,971 | 23.28% | 446 | 0.55% | 43,107 | 52.89% | 81,495 |
| Collier | 83,631 | 64.99% | 43,892 | 34.11% | 1,160 | 0.90% | 39,739 | 30.88% | 128,683 |
| Columbia | 16,758 | 67.06% | 8,031 | 32.14% | 202 | 0.81% | 8,727 | 34.92% | 24,991 |
| DeSoto | 5,524 | 58.09% | 3,913 | 41.15% | 73 | 0.77% | 1,611 | 16.94% | 9,510 |
| Dixie | 4,434 | 68.83% | 1,960 | 30.43% | 48 | 0.75% | 2,474 | 38.40% | 6,442 |
| Duval | 220,190 | 57.78% | 158,610 | 41.62% | 2,261 | 0.59% | 61,580 | 16.16% | 381,061 |
| Escambia | 93,566 | 65.30% | 48,329 | 33.73% | 1,383 | 0.97% | 45,237 | 31.57% | 143,278 |
| Flagler | 19,633 | 51.02% | 18,578 | 48.28% | 269 | 0.70% | 1,055 | 2.74% | 38,480 |
| Franklin | 3,472 | 58.54% | 2,401 | 40.48% | 58 | 0.98% | 1,071 | 18.06% | 5,931 |
| Gadsden | 6,253 | 29.80% | 14,629 | 69.72% | 102 | 0.49% | -8,376 | -39.92% | 20,984 |
| Gilchrist | 4,936 | 70.36% | 2,017 | 28.75% | 62 | 0.88% | 2,919 | 41.61% | 7,015 |
| Glades | 2,443 | 58.33% | 1,718 | 41.02% | 27 | 0.64% | 725 | 17.31% | 4,188 |
| Gulf | 4,805 | 66.03% | 2,407 | 33.08% | 65 | 0.89% | 2,398 | 32.95% | 7,277 |
| Hamilton | 2,792 | 54.97% | 2,260 | 44.50% | 27 | 0.53% | 532 | 10.47% | 5,079 |
| Hardee | 5,049 | 69.65% | 2,149 | 29.65% | 51 | 0.70% | 2,900 | 40.00% | 7,249 |
| Hendry | 5,757 | 58.90% | 3,960 | 40.51% | 58 | 0.59% | 1,797 | 18.39% | 9,775 |
| Hernando | 42,635 | 52.93% | 37,187 | 46.17% | 725 | 0.90% | 5,448 | 6.76% | 80,547 |
| Highlands | 25,878 | 62.36% | 15,347 | 36.98% | 271 | 0.65% | 10,531 | 25.38% | 41,496 |
| Hillsborough | 245,576 | 53.01% | 214,132 | 46.23% | 3,514 | 0.76% | 31,444 | 6.78% | 463,222 |
| Holmes | 6,412 | 77.25% | 1,810 | 21.81% | 78 | 0.94% | 4,602 | 55.44% | 8,300 |
| Indian River | 36,938 | 60.15% | 23,956 | 39.01% | 520 | 0.85% | 12,982 | 21.14% | 61,414 |
| Jackson | 12,122 | 61.20% | 7,555 | 38.14% | 130 | 0.66% | 4,567 | 23.06% | 19,807 |
| Jefferson | 3,298 | 44.10% | 4,135 | 55.30% | 45 | 0.60% | -837 | -11.20% | 7,478 |
| Lafayette | 2,460 | 73.98% | 845 | 25.41% | 20 | 0.60% | 1,615 | 48.57% | 3,325 |
| Lake | 74,389 | 60.02% | 48,221 | 38.90% | 1,340 | 1.08% | 26,168 | 21.12% | 123,950 |
| Lee | 144,176 | 59.91% | 93,860 | 39.00% | 2,631 | 1.09% | 50,316 | 20.91% | 240,667 |
| Leon | 51,615 | 37.85% | 83,873 | 61.50% | 891 | 0.65% | -32,258 | -23.65% | 136,379 |
| Levy | 10,410 | 62.52% | 6,074 | 36.48% | 168 | 1.01% | 4,336 | 26.04% | 16,652 |
| Liberty | 1,927 | 63.79% | 1,070 | 35.42% | 24 | 0.79% | 857 | 28.37% | 3,021 |
| Madison | 4,191 | 50.47% | 4,050 | 48.77% | 63 | 0.76% | 141 | 1.70% | 8,304 |
| Manatee | 81,318 | 56.62% | 61,262 | 42.66% | 1,041 | 0.72% | 20,056 | 13.96% | 143,621 |
| Marion | 81,283 | 58.19% | 57,271 | 41.00% | 1,123 | 0.80% | 24,012 | 17.19% | 139,677 |
| Martin | 41,362 | 57.09% | 30,208 | 41.69% | 883 | 1.22% | 11,154 | 15.40% | 72,453 |
| Miami-Dade | 361,095 | 46.61% | 409,732 | 52.89% | 3,899 | 0.50% | -48,637 | -6.28% | 774,726 |
| Monroe | 19,467 | 49.24% | 19,654 | 49.71% | 414 | 1.05% | -187 | -0.47% | 39,535 |
| Nassau | 23,783 | 72.64% | 8,573 | 26.18% | 387 | 1.18% | 15,210 | 46.46% | 32,743 |
| Okaloosa | 69,693 | 77.65% | 19,368 | 21.58% | 695 | 0.77% | 50,325 | 56.07% | 89,756 |
| Okeechobee | 6,978 | 57.24% | 5,153 | 42.27% | 59 | 0.48% | 1,825 | 14.97% | 12,190 |
| Orange | 192,539 | 49.62% | 193,354 | 49.83% | 2,151 | 0.55% | -815 | -0.21% | 388,044 |
| Osceola | 43,117 | 52.45% | 38,633 | 47.00% | 454 | 0.55% | 4,484 | 5.45% | 82,204 |
| Palm Beach | 212,688 | 39.05% | 328,687 | 60.35% | 3,247 | 0.60% | -115,999 | -21.30% | 544,622 |
| Pasco | 103,230 | 54.07% | 84,749 | 44.39% | 2,937 | 1.54% | 18,481 | 9.68% | 190,916 |
| Pinellas | 225,686 | 49.56% | 225,460 | 49.51% | 4,211 | 0.92% | 226 | 0.05% | 455,357 |
| Polk | 123,559 | 58.61% | 86,009 | 40.80% | 1,262 | 0.60% | 37,550 | 17.81% | 210,830 |
| Putnam | 18,311 | 59.12% | 12,412 | 40.07% | 250 | 0.81% | 5,899 | 19.05% | 30,973 |
| St. Johns | 59,196 | 68.60% | 26,399 | 30.59% | 695 | 0.81% | 32,797 | 38.01% | 86,290 |
| St. Lucie | 47,592 | 47.56% | 51,835 | 51.80% | 636 | 0.64% | -4,243 | -4.24% | 100,063 |
| Santa Rosa | 52,059 | 77.35% | 14,659 | 21.78% | 589 | 0.88% | 37,400 | 55.57% | 67,307 |
| Sarasota | 104,692 | 53.51% | 88,442 | 45.20% | 2,518 | 1.29% | 16,250 | 8.31% | 195,652 |
| Seminole | 108,172 | 58.10% | 76,971 | 41.34% | 1,052 | 0.56% | 31,201 | 16.76% | 186,195 |
| Sumter | 19,800 | 62.18% | 11,584 | 36.38% | 458 | 1.44% | 8,216 | 25.80% | 31,842 |
| Suwannee | 11,153 | 70.58% | 4,522 | 28.62% | 127 | 0.80% | 6,631 | 41.96% | 15,802 |
| Taylor | 5,467 | 63.71% | 3,049 | 35.53% | 65 | 0.76% | 2,418 | 28.18% | 8,581 |
| Union | 3,396 | 72.64% | 1,251 | 26.76% | 28 | 0.60% | 2,145 | 45.88% | 4,675 |
| Volusia | 111,924 | 48.89% | 115,519 | 50.46% | 1,496 | 0.65% | -3,595 | -1.57% | 228,939 |
| Wakulla | 6,777 | 57.61% | 4,896 | 41.62% | 90 | 0.77% | 1,881 | 15.99% | 11,763 |
| Walton | 17,555 | 73.22% | 6,213 | 25.91% | 208 | 0.87% | 11,342 | 47.31% | 23,976 |
| Washington | 7,369 | 71.09% | 2,912 | 28.09% | 85 | 0.82% | 4,457 | 43.00% | 10,366 |
| Totals | 3,964,522 | 52.10% | 3,583,544 | 47.09% | 61,744 | 0.81% | 380,978 | 5.01% | 7,609,810 |

### By congressional district

Bush won 18 of 25 congressional districts. Both candidates won a district held by the other party.
| District | Bush | Kerry | Representative |
| 1st | 72% | 28% | Jeff Miller |
| 2nd | 54% | 46% | Allen Boyd |
| 3rd | 35% | 65% | Corrine Brown |
| 4th | 69% | 31% | Ander Crenshaw |
| 5th | 58% | 41% | Ginny Brown-Waite |
| 6th | 61% | 39% | Cliff Stearns |
| 7th | 57% | 43% | John Mica |
| 8th | 55% | 44% | Ric Keller |
| 9th | 57% | 43% | Michael Bilirakis |
| 10th | 51% | 49% | Bill Young |
| 11th | 41% | 58% | Jim Davis |
| 12th | 58% | 42% | Adam Putnam |
| 13th | 56% | 44% | Katherine Harris |
| 14th | 62% | 38% | Connie Mack IV |
| 15th | 57% | 43% | Dave Weldon |
| 16th | 54% | 46% | Mark Foley |
| 17th | 17% | 83% | Kendrick Meek |
| 18th | 54% | 46% | Ileana Ros-Lehtinen |
| 19th | 34% | 66% | Peter Deutsch |
| 20th | 36% | 64% | Debbie Wasserman Schultz |
| 21st | 57% | 43% | Lincoln Diaz-Balart |
| 22nd | 48% | 52% | E. Clay Shaw Jr. |
| 23rd | 24% | 76% | Alcee Hastings |
| 24th | 55% | 45% | Tom Feeney |
| 25th | 56% | 44% | Mario Diaz-Balart |

## Electors

Technically the voters of Florida cast their ballots for electors: representatives to the Electoral College. Florida is allocated 27 electors because it has 25 congressional districts and 2 senators. All candidates who appear on the ballot or qualify to receive write-in votes must submit a list of 27 electors, who pledge to vote for their candidate and his or her running mate. Whoever wins the majority of votes in the state is awarded all 27 electoral votes. Their chosen electors then vote for president and vice president. Although electors are pledged to their candidate and running mate, they are not obligated to vote for them. An elector who votes for someone other than his or her candidate is known as a faithless elector.
The electors of each state and the District of Columbia met on December 13, 2004, to cast their votes for president and vice president. The Electoral College itself never meets as one body. Instead the electors from each state and the District of Columbia met in their respective capitols.
The following were the members of the Electoral College from Florida. All were pledged to and voted for George W. Bush and Dick Cheney.
* Al Austin
* Allan Bense
* Sally Bradshaw
* Al Cardenas
* Jennifer Carroll
* Armando Codina
* Sharon Day
* Maria de la Milera
* Jim Dozier
* David Griffin
* Fran Hancock
* Cynthia Handley
* William Harrison
* Al Hoffman
* Bill Jordan
* Tom Lee
* Randall McElheney
* Jeanne McIntosh
* Nancy Mihm
* Gary Morse
* Marilyn Paul
* Tom Petway
* Sergio Pino
* John Thrasher
* Janet Westling
* Robert Woody
* Zach Zachariah