# ZTT Records

ZTT Records is a British record label founded in 1983 by the record producer Trevor Horn, the businesswoman Jill Sinclair and the NME journalist Paul Morley. They released music by acts including Frankie Goes to Hollywood, Grace Jones, the Art of Noise and Seal.
In December 2017, Universal Music Group (UMG) acquired ZTT Records, along with Stiff Records. The ZTT and Stiff back catalogues were licensed to BMG Rights Management under Union Square Music until 2022, when Universal relaunched the label.

## History

ZTT is an initialism of Filippo Tommaso Marinetti's sound poem Zang Tumb Tumb, which described "zang tumb tumb" as the sound of a machine gun. It is believed that they likely got the idea for the name via John McGeoch, who produced the Swedish pop-funk band Zzzang Tumb's eponymous 1983 album around the same time as the label was founded.
The majority of the creative team at ZTT had first assembled when Horn produced the album The Lexicon of Love for the British pop band ABC. A precursor to ZTT was the short-lived Perfect Recordings label, spun off from the newly founded Perfect Songs publishing subsidiary of Trevor Horn and Jill Sinclair's company. Perfect Recordings only released the Buggles' Adventures in Modern Recording, along with the singles derived from it.
In 1983, Horn, Sinclair and Paul Morley founded ZTT Records. Sinclair was ZTT's managing director, while Morley concentrated on marketing. In the same year, Sinclair and Horn acquired Basing Street Studios from Island Records in exchange for distributing the ZTT label.
ZTT's first signing was Frankie Goes to Hollywood, whose hits "Relax" and "Two Tribes" were among the best-selling singles of the decade. "Relax" became the label's first number one single in January 1984, and stayed on the UK Singles Chart for a full year. During the 1980s, Grace Jones and Art of Noise were other ZTT acts to chart. ZTT also helped define the structure and formats of the UK pop music scene; as part of their marketing efforts to prolong the life of a single release, ZTT issued multiple 12" remixes which charted at positions in their own right as a separate 12" single. ZTT also licensed or produced T-shirts with graphic messages related to its artists' singles (eg. Frankie Say Arm the Unemployed), which themselves became 1980s icons.
In 1984, the Horn-Sinclair family businesses were reorganised as SPZ Group, which then consisted of Sarm West Studios, Perfect Songs, and ZTT Records. From the beginning, the majority of ZTT releases were published by Perfect Songs, and recorded at Sarm West Studios. The latter part of the decade was eclipsed by a bitter legal battle between ZTT and Holly Johnson, who fought his way out of the strict, long recording agreement. Similarly, other ZTT artists, such as Art of Noise and Propaganda, were disenchanted and left the label. Propaganda's case was settled out of court; Johnson won his outright.
By the late 1980s, ZTT began to focus on the emerging dance music scene. Manchester trance group 808 State would reach the top 10 with Pacific State, and three other singles and one album during the early 1990s. Seal was the next major ZTT act to emerge in the 1990s, and the label also achieved hits with MC Tunes and Shades of Rhythm.
ZTT Records have produced forty-five Top 40 hits in the United Kingdom, fifteen of which were Top 10 hits.
In May 2022, UMG released a new album by Propaganda vocalists Claudia Brücken and Susanne Freytag on the reactivated ZTT label. Credited to xPropaganda, The Heart Is Strange was recorded with producer Stephen Lipson, and received a generally positive reception.

## Music videos and cover art

ZTT Records pioneered music video and cover art as forms of high art in their own right. Morley commissioned videos from then-unknown directors, who would go on to become acclaimed in their field, such as Anton Corbijn and Zbigniew Rybczyński. Morley also commissioned early ZTT sleeve design and photography to pioneers of the medium such as Malcolm Garrett, Corbijn, Mark Farrow and Jean-Paul Goude.
The label's work in the visual field was profiled by Tony Enoch in Design Week, who positioned ZTT as "from a time when a record label meant something – a happening, a sense of belonging. Labels defined people's youth. Think Apple, Virgin, Beggar's Banquet, ZTT, and Stiff: small, independent British labels appearing to be able to do anything they wanted, reinventing the rules."
In 2008, journalist Ian Peel curated a first exhibition of ZTT sleeve art for galleries in London and Tokyo, and in 2013, he curated the visual archives of ZTT and Sarm West Studios before the studios were demolished. In 2009, Peel compiled a DVD of the labels' most acclaimed videos, entitled The Television Is Watching You, which received a British Board of Film Classification (BBFC) 15 Certificate.

## Notable acts on the ZTT label

| 1980s | 1990s | 2000s | 2010s | 2020s |
| ACT Art of Noise David Bedford Das Psycho Rangers 808 State Frankie Goes to Hollywood Glenn Gregory & Claudia Brücken Grace Jones Stanley Myers Nasty Rox Inc. Roy Orbison Anne Pigalle Andrew Poppy Propaganda Hans Zimmer | Adamski's Thing Afrika Bambaataa & The Soulsonic Force† All Saints (as All Saints 1.9.7.5.) Dove The Frames Glam Metal Detectives The Heights of Abraham Hoodlum priest The Image of a Group Klymaxx Shane MacGowan Kirsty MacColl MC Tunes Seal Sexus Shades of Rhythm Sun Electric Tara Tom Jones Wendy & Lisa | David Jordan Raging Speedhorn Lisa Stansfield | A Theory The Buggles Femme The Producers Olivia Safe | Propaganda |
† as one-time UK distributor for Tommy Boy Records

## Action Series

As part of ZTT internal cataloguing of releases, they maintained two series; the Action Series, and the Incidental Series. The Action Series was issued mainly to singles and albums by a majority of the label's artists. However, to confuse matters, the series also contains a booklet and a concert.
The Action Series paused in 1988, and was restarted by record label manager Ian Peel in 2012.
| Cat. No. | Artist | Title |
| AS1 | Frankie Goes to Hollywood | "Relax" |
| AS2 | Propaganda | "Dr. Mabuse" |
| AS3 | Frankie Goes to Hollywood | "Two Tribes" / "War" |
| AS4 | Frankie Goes to Hollywood | Welcome to the Pleasuredome (album) |
| AS5 | Frankie Goes to Hollywood | "The Power of Love" |
| AS6 | Frankie Goes to Hollywood | And Suddenly There Came a Bang! (booklet) |
| AS7 | Frankie Goes to Hollywood | "Welcome to the Pleasuredome" (single) |
| AS8 | Propaganda | "Duel" |
| AS9 | Roy Orbison | "Wild Hearts" |
| AS10 | Various | The Value of Entertainment (concert) |
| AS11 | Art of Noise | Who's Afraid of the Art of Noise? |
| AS12 | Propaganda | "p:Machinery" |
| AS13 | Propaganda | A Secret Wish |
| AS14 | Various | The Shape of the Universe, Original Soundtrack |
| AS15 | Glenn Gregory & Claudia Brücken | "When Your Heart Runs Out of Time" |
| AS16 | Grace Jones | Slave to the Rhythm (A Biography) |
| AS17 | Andrew Poppy | The Beating of Wings |
| AS18 | Various | Zang Tuum Tumb Sampled |
| AS19 | Anne Pigalle | Everything Could Be So Perfect... |
| AS20 | Propaganda | Wishful Thinking |
| AS21 | Propaganda | "p:Machinery (Reactivated)" |
| AS22 | Frankie Goes to Hollywood | "Rage Hard" |
| AS23 | Frankie Goes to Hollywood | Liverpool |
| AS24 | Das Psycho Rangers | Starve God There's Choice |
| AS25 | Frankie Goes to Hollywood | "Warriors of the Wasteland" |
| AS26 | Frankie Goes to Hollywood | "Watching the Wildlife" |
| AS27 | Andrew Poppy | Alphabed (A Mystery Dance) |
| AS28 | Act | "Snobbery and Decay" |