# Ram Pam Pam

"Ram Pam Pam" is a song by Dominican singer Natti Natasha and American singer Becky G. The song and its music video were released by Pina Records and Sony Music Latin on April 20, 2021. It was written by the two singers, Francisco Saldaña, Ovimael Maldonado Burgos, Nino Karlo Segarra, Justin Quiles, Siggy Vázquez, Elena Rose, Juan Manuel Frias, Valentina López and its producers Jean Carlos Hernández Espinal and label head Rafael Pina. It interpolates "Ella Me Levantó" (2007), written and performed by Daddy Yankee. It is Natasha and Gomez's third collaboration, following the hugely successful "Sin Pijama" and the remix of "Dura" (with Yankee and Bad Bunny), both released in April 2018.

## Background and release

On April 20, 2018, Gomez released "Sin Pijama" with Natasha, a collaboration that would go on to become a huge hit, being certified platinum by the RIAA's Latin field and garnering over 100 million views within three weeks. As of 2024, the official music video on YouTube for "Sin Pijama" has earned over 2.1 billion views. Gomez and Natasha, although nearly ten years apart in age, became close friends while filming the music video and recording the track. Subsequently, they were featured on the remix of "Dura" by Daddy Yankee.
Natasha released her single "Las Nenas", a collaboration with Cazzu, Farina, and La Duraca, in March 2021; the end of the song's music video featured a cameo from Gomez arriving in a car, picking up Natasha and then driving off, leading to speculation that the next single would feature her. Both artists teased the song about a week before its release, uploading it onto each of their respective social media networks with a video containing the phrases "the story continues" and "the perfect combo". Later, the two revealed the cover art and eventual release date, which was to be on the third anniversary of "Sin Pijama".

## Music and lyrics

"Ram Pam Pam" is a reggaetón song lasting three minutes and twenty-one seconds. Its vocal arrangement is similar to that of "Sin Pijama", with Gomez singing the first verse and Natasha leading into the pre-chorus with Gomez. The first chorus is sung solely by Natasha, with Gomez taking the latter half on the rest. Natasha sings the post-chorus after the second chorus, and Gomez sings the second one before the outro.
Lyrically, the song is about women moving on from a no-good man, telling him that they're over the trouble and have found someone better. Gomez's verse is about her ex having "lots of chains" and jewelry that, at the end, didn't serve any purpose, and that he didn't see he "had a queen in front of [him]" all along. Natasha discusses kicking her ex out, not wanting him anymore after the drama, and having "another that fits better". Her verse includes an interpolation of the line "Llora, nena, llora, llora" (Cry, baby, cry, cry) from "Ella Me Levantó" by Yankee, but with reversed genders, telling him to cry for her. The chorus features the singers saying that they found new partners who make them "ram pam pam pam pam" (the song’s title, and a potential euphemism for sex or, alternatively, making one's heart beat faster). In the chorus they also tell their exes to not look for them, and that their new partners take them to the club to dance, or "grind".

## Music video
### Background

The music video for "Ram Pam Pam" was directed by Venezuelan director Daniel Duran, Gomez's constant collaborator, and was filmed using a green screen. It was released alongside the song on April 20. Similar to "Sin Pijama", the video includes a cameo appearance by American singer Prince Royce. As of 2024, the video has over 784 million views on YouTube.

### Synopsis

The video shows Natasha and Gomez arriving at a basketball court, where they go into the locker room to change. The girls sing in the locker room, the bleachers, and on the court, being accompanied by female backup dancers in the latter. They peek through a door to see Prince Royce and his team playing. Despite no game being shown, the girls appear holding a trophy at the end, celebrating with champagne. In its closing scene, Natasha throws the basketball at Royce, possibly referencing their previous collaboration, "Antes Que Salga El Sol".

## Live performances

Natasha and Gomez performed "Ram Pam Pam" together for the first time at The Tonight Show Starring Jimmy Fallon on May 17, 2021.

## Remix

On September 7, 2021, a German-Spanish version of the song with German singer Vanessa Mai was released.

## Critical reception

| Publication | List | Rank | Ref. |
| Billboard | The 25 Best Latin Songs | — | |

## Accolades

Awards and nominations for "Ram Pam Pam" :
| Organization | Year | Category | Result |
| ASCAP Latin Awards | 2022 | Winning Songs | Won |
| BreakTudo Awards | 2021 | Latin Hit | Nominated |
| Premios Juventud | 2021 | Girl Power | Won |
| Premios Tu Música Urbano | 2022 | Video of the Year | Nominated |

## Certifications

| Region | Certification | Certified units/sales |
| Italy (FIMI) | Gold | 35,000$^‡$ |
| Mexico (AMPROFON) | Platinum+Gold | 210,000$^‡$ |
| Spain (PROMUSICAE) | 2× Platinum | 80,000$^‡$ |
| United States (RIAA) | 4× Platinum (Latin) | 240,000$^‡$ |
| Streaming |||
| Central America (CFC) | Platinum | 7,000,000$^†$ |
| $^‡$ Sales+streaming figures based on certification alone. $^†$ Streaming-only figures based on certification alone. |||

## Release history

Release dates and formats for "Mala Santa" :
| Region | Date | Format | Label | Ref. |
| Various | April 20, 2021 | Digital downloadstreaming | PinaSony Latin | |
| Italy | May 7, 2021 | Radio airplay | Sony Latin | |