# House of Love (East 17 song)

"House of Love" is a song by British boy band East 17, released in August 1992 by London Records as their debut single from their first studio album, Walthamstow (1993). The song was written by band member Tony Mortimer with its producer, Robin Goodfellow, becoming a number-one hit in Finland and Sweden. It was also a top-40 hit in several other countries between 1992 and 1994. In the United Kingdom, "House of Love" peaked at number 10 on the UK Singles Chart. Two different music videos were produced to promote the single. Rolling Stone ranked the song at number 75 in their list of "75 Greatest Boy Band Songs of All Time" in 2020.

## Background

Initially conceived by former Pet Shop Boys manager Tom Watkins as a tougher version of Take That, East 17 decided that their first single—like Take That's debut—should be an upbeat dance number that would sell to both teenagers and to clubs. Inspired by current dance groups like the KLF and Snap!, Tony Mortimer wrote "House of Love" as a mock 'rave' anthem, complete with a 'harmony' rap performed by Brian Harvey. Mortimer rapped the main verses with the entire band singing the chorus. The Pedigree Mix of the song, complete with an explosion and then a dog barking at the beginning and the end, was released as the single, complete with a low-budget video.
"House of Love" rose to No. 10 on the UK Singles Chart, establishing East 17 as a premier pop act. It was included on their first album, Walthamstow, and their 1996 greatest hits compilation. On 15 April 2011, T-Mobile uploaded a video parody of the JK Wedding Entrance Dance portraying the wedding of Prince William and Kate Middleton weeks before the actual Royal Wedding using choreography with the group's song.

## Critical reception

Adam Sweeting from The Guardian remarked that the band "take aim at the dance floor" on the song. David Bennun from Melody Maker wrote, "...and East 17, a posse of hippety-hoppety wee whippersnappers, lamenting the decline of Mother Earth in the most simplistically eco-conscious manner imaginable." Another Melody Maker editor, Victoria Segal, added, "Stupidstupidstupid lyrics over blasts of adrenalin that made you grin like a lunatic from the word boom!, this was East 17 pumped and primed and ready to go."
Neil Spencer from The Observer said the song "prove the more inane offerings from a mix of junior hip-hop and melodic pop". Ted Kessler from Select wrote, "Love them or loathe them, 'House of Love' and 'Gold' were perfectly fashioned hits: spanking contemporary production and sounds, crass, horribly infectious choruses and easily absorbed dance routines." Carl Fysh from Seventeen named it a "hard-hitting house anthem". Tom Doyle from Smash Hits gave it four out of five, commenting, "Looking a bit like a cross between Take That and Flowered Up in their trendy Essex techno gear, E17 [sic] come up with this well catchy tune with background barking supplied by their dog".

## Music video

There were made two different music videos for the song: a European and an American version. The latter was directed by Scott Kennedy.

## Certifications

| Region | Certification | Certified units/sales |
| Australia (ARIA) | Gold | 35,000$^^$ |
| Germany (BVMI) | Gold | 250,000$^^$ |
| Sweden (GLF) | Gold | 25,000$^^$ |
| $^^$ Shipments figures based on certification alone. |||

## Release history

| Region | Date | Format(s) | Label(s) | Ref. |
| United Kingdom | 10 August 1992 | 7-inch vinyl12-inch vinylCDcassette | London | |
| Japan | 25 March 1993 | Mini-CD | London | |