# Similarweb

Similarweb Ltd. is a global software development and data aggregation company specializing in web analytics, web traffic and digital performance. The company has 12 offices worldwide. Similarweb went public on the New York Stock Exchange in May 2021.

## History

The company was founded in 2007 by Or Offer in Tel Aviv, Israel. By 2009, Similarweb won the first Israeli SeedCamp, attracting the attention of international media and investors. The company raised its Series A round of $1.1 million, with the investment being led by Yossi Vardi, and Docor International Management. SimilarSites, a browser extension to help users find sites similar to those they are visiting, was launched later.
On September 24, 2013, the company closed a Series B round led by David Alliance, Moshe Lichtman with the participation of existing investor Docor International Management.
On February 24, 2014, Naspers invested $18 million into Similarweb and leading their Series C round. Within a month, Similarweb used a part of the capital for the acquisition of Israeli early-stage company TapDog for a few million dollars in shares and cash, less than a year after TapDog was founded.
In November 2014, Similarweb raised $15 million in a Series D investment.
In July 2015, Similarweb acquired personalized content discovery platform developer Swayy.
In July 2017, the company announced a $47 million round of financing led by Viola Group, Saban Ventures with participation from CE Ventures and existing investors.
In May 2021, Similarweb made its public debut on the NYSE at a $1.6 billion valuation.
In October 2021, Similarweb won "Best Alternative Data Provider" at Hedgeweek Americas Awards 2021, for their Investor Intelligence suite.
On February 16, 2022, Similarweb reported revenue of $137.7 million, with a loss of $69 million.
On February 14, 2023, Similarweb reported total revenue of $193.2 million for fiscal year 2022, and annual recurring revenue (ARR) exceeding $200 million.
On February 13, 2024, Similarweb reported total revenue of $218.0 million for fiscal year 2023.

## Technology

Similarweb develops tools that enable the analysis of the traffic and behavior of users on websites and apps. The service provides datasets and a platform marketed for individuals, teams, or companies requiring data for marketing, sales, and market research. The data is collected from a number of different sources that provide information about the internet and app usage of users, including various information partners, and anonymous data from users of the various dedicated browser addons that the company distributes.

## Ranking

Similarweb ranks websites and apps based on traffic and engagement metrics. Its ranking is calculated according to the collected datasets and is updated on a monthly basis with new data. Also, The ranking system covers 210 categories of websites and apps in 190 countries and was designed to be an estimate of a website's popularity and growth potential. The company ranks websites based on traffic and engagement data, and ranks apps in the App Store (iOS/iPadOS) and Google Play Store based on downloads, installs & active user data.

## Acquisitions

On December 10, 2015, Similarweb announced it had acquired Quettra, a Silicon Valley–based mobile intelligence startup, to boost its mobile operations.
In November 2021, Similarweb acquired "Embee" to extend its mobile user data sets.
In May 2022, Similarweb acquired "RankRanger" to extend its offering to the SEO industry. Rank Ranger provides keyword rank tracking services and advanced APIs that have been added to Similarweb's existing SEO tools to create a more comprehensive suite.
In March 2024, Similarweb acquired Admetricks to expand its ad intelligence offering.
In July 2024, Similarweb acquired 42matters to strengthen its app intelligence offering.

## Awards

* In November 2021, Similarweb won the HedgeWeek Americas award for Best Alternative Data Provider.
* In March 2022, Similarweb won the HedgeWeek European award for Best Alternative Data Provider.
* In April 2022, Similarweb won the HFM European Services Award for Best Data Provider.