# Sam Ashford

Samuel Kenneth Ashford (born 21 December 1995) is an English professional footballer who plays as a centre forward or winger for National League club Wealdstone.
He played for Tottenham Hotspur's academy before starting his career non-league football with Maldon & Tiptree in 2014. He later played for Heybridge Swifts, Stansted, Witham Town and Brightlingsea Regent before joining National League South side East Thurrock United in 2019. He also played at this level with Concord Rangers and Hemel Hempstead Town before joining EFL League Two club Crawley Town in summer 2020. He had a loan spell at Woking in the National League in 2021 before joining Scottish Championship club Ayr United in January 2022. He is a former England C international.

## Early life

Ashford was born in Chelmsford.

## Club career

Ashford joined the academy of Tottenham Hotspur at the age of 8 before being released by the club at under-14 level.
After spells with Maldon & Tiptree, Heybridge Swifts and Essex Senior League side Stansted, where he scored 32 goals in 68 appearances, Ashford joined Witham Town in 2017. In November 2017, Ashford joined Brightlingsea Regent, before leaving the club in February 2018, having made only a handful of appearances as a result of injury. He rejoined Witham Town later that year.
In January 2019, Ashford joined National League South side East Thurrock United, before joining fellow National League South side and local rivals Concord Rangers later that year, where he made 8 appearances, scoring 3 goals. While signed to Concord Rangers he returned briefly to Witham Town for the final game of the 2018–19 season, scoring in that game, after Concord failed to make the play-offs. Ashford signed for fellow National League South side Hemel Hempstead Town in the summer of 2019. Ashford scored for Hemel on the opening game of the 2019–20 season in a 4–1 victory over Hungerford Town. He scored 10 goals in 29 league appearances across the 2019–20 season.

### Crawley Town

Following the expiry of his contract at Hemel Hempstead Town, Ashford joined League Two side Crawley Town in summer 2020 on a two-year contract. On his debut for the club on 5 September, Ashford scored Crawley's only goal of their 3–1 home defeat to Millwall in the EFL Cup. After 14 appearances for Crawley, Ashford joined Woking on loan until the end of the season on 5 March 2021. He scored his first goal for Woking the following day on his debut, heading in the opening goal of a 3–0 win over King's Lynn Town.
He scored his first league goal for Crawley in a 2–2 draw with Harrogate Town on 21 September 2021. He scored twice in 15 matches for Crawley during the 2021–22 season.

### Ayr United

On 29 January 2022, Ashford signed for Scottish Championship club Ayr United on a free transfer. He signed an 18-month contract with the club. He made his debut later that day as a substitute in a 1–1 draw with Hamilton Academical, and scored Ayr's equaliser 7 minutes after coming on as a substitute.

### Cliftonville

On 23 August 2023, Ashford signed for NIFL Premiership club Cliftonville. He scored 8 goals in 29 matches in all competitions, including one in the 2023–24 Irish Cup final which Cliftonville would win 3–1, before leaving the club at the end of the season.

### Wealdstone

On 20 June 2024, Ashford joined National League side Wealdstone on an initial one-year deal.

## International career

He made two appearances for the England C team in 2018.

## Playing style

Ashford plays as a centre forward and winger.

## Personal life

His father Mark Ashford is manager of non-league club Witham Town; Sam played under Mark at the club.

## Career statistics

    As of match played 10 August 2024
Appearances and goals by club, season and competition :
| Club | Season | League | League | League | National Cup | National Cup | League Cup | League Cup | Other | Other | Total | Total |
| Club | Season | Division | Apps | Goals | Apps | Goals | Apps | Goals | Apps | Goals | Apps | Goals |
| Maldon & Tiptree | 2014–15 | Isthmian League Division One North | 8 | 0 | 0 | 0 | — | — | 0 | 0 | 8 | 0 |
| Heybridge Swifts | 2014–15 | Isthmian League Division One North | 5 | 0 | 0 | 0 | — | — | 0 | 0 | 5 | 0 |
| Heybridge Swifts | 2015–16 | Isthmian League Division One North | 2 | 0 | 0 | 0 | — | — | 1 | 0 | 3 | 0 |
| Heybridge Swifts | Total | Total | 7 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 8 | 0 |
| Stansted | 2015–16 | Essex Senior League | 31 | 8 | 0 | 0 | — | — | 4 | 0 | 35 | 8 |
| Stansted | 2016–17 | Essex Senior League | 28 | 13 | 0 | 0 | — | — | 1 | 0 | 29 | 13 |
| Stansted | Total | Total | 59 | 21 | 0 | 0 | 0 | 0 | 5 | 0 | 64 | 21 |
| Witham Town | 2017–18 | Isthmian League Division One North | 8 | 1 | 1 | 1 | — | — | 3 | 0 | 12 | 2 |
| Brightlingsea Regent | 2017–18 | Isthmian League Premier Division | 12 | 1 | 0 | 0 | — | — | 0 | 0 | 12 | 1 |
| Witham Town | 2018–19 | Isthmian League North Division | 17 | 8 | 1 | 0 | — | — | 3 | 3 | 23 | 11 |
| East Thurrock United | 2018–19 | National League South | 10 | 2 | 0 | 0 | — | — | 0 | 0 | 10 | 2 |
| Concord Rangers | 2018–19 | National League South | 8 | 3 | 0 | 0 | — | — | 0 | 0 | 8 | 3 |
| Witham Town | 2018–19 | Isthmian League North Division | 1 | 1 | 0 | 0 | — | — | 0 | 0 | 1 | 1 |
| Hemel Hempstead Town | 2019–20 | National League South | 29 | 10 | 1 | 0 | — | — | 5 | 4 | 35 | 14 |
| Crawley Town | 2020–21 | League Two | 8 | 0 | 2 | 0 | 1 | 1 | 3 | 0 | 14 | 1 |
| Crawley Town | 2021–22 | League Two | 12 | 1 | 0 | 0 | 1 | 1 | 2 | 0 | 15 | 2 |
| Crawley Town | Total | Total | 20 | 1 | 2 | 0 | 2 | 2 | 5 | 0 | 29 | 3 |
| Woking (loan) | 2020–21 | National League | 14 | 4 | 0 | 0 | — | — | 1 | 0 | 15 | 4 |
| Ayr United | 2021–22 | Scottish Championship | 13 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 13 | 2 |
| Ayr United | 2022–23 | Scottish Championship | 32 | 2 | 4 | 1 | 3 | 0 | 3 | 0 | 42 | 3 |
| Ayr United | 2023–24 | Scottish Championship | 2 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | 6 | 0 |
| Ayr United | Total | Total | 47 | 4 | 4 | 1 | 7 | 0 | 3 | 0 | 61 | 5 |
| Cliftonville | 2023–24 | NIFL Premiership | 23 | 6 | 4 | 2 | 1 | 0 | 1 | 0 | 29 | 8 |
| Wealdstone | 2024–25 | National League | 22 | 8 | 0 | 0 | — | — | 0 | 0 | 22 | 8 |
| Career total | Career total | Career total | 285 | 70 | 13 | 4 | 10 | 2 | 27 | 7 | 337 | 83 |
* ↑ Includes FA Cup, Scottish Cup, Irish Cup
* ↑ Includes EFL Cup, Scottish League Cup, NIFL Cup
* ↑ 1 appearance in Alan Turvey Trophy
* ↑ 1 appearance in FA Trophy, 1 appearance in Alan Turvey Trophy, 1 appearance in Essex Senior Cup
* ↑ 3 appearances and 1 goal in FA Trophy, 1 appearance in Alan Turvey Trophy, 1 appearance and 1 goal in Essex Senior Cup
* ↑ 1 appearance and 2 goals in the FA Trophy; 4 appearances and 2 goals in the Herts Senior Cup
* 1 2 Appearance(s) in EFL Trophy
* ↑ 1 appearance in FA Trophy

## Honours

Cliftonville
* Irish Cup: 2023-24