# Elfira Loy

Nurul Elfira Loy binti Ahmad Sabri (born March 8, 1994) also known by her popular name Elfira Loy is a Malaysian actress. She debuted in her first telemovie drama Cinta Itu Buta where she acted as a school girl. She is known for her role as Qalesya in the hit drama Qalesya and as Amirah in Disney's Waktu Rehat. Elfira's siblings, Ahmad Ezzrin Loy and Nurul Ezlisa Loy are both actors.

## Early life

Nurul Elfira Loy Binti Ahmad Sabri, was born on 8 March 1994 in Kuala Lumpur, Malaysia. She is the second child of Ahmad Sabri Haji Ariffin and Filzah Yusoff. She has five siblings: eldest brother Ahmad Ezzraa Loy, younger sister Nurul Ezlisa Loy, younger brother Ahmad Ezzrin Loy and youngest brother Ahmad Evvraa Loy. She is of Malays, Chinese and Arabian descent. She had completed her tertiary education at KDU University College, in Ent Arts.

### Early Years (2006–2011)

Elfira started her acting career at the age of 12 as a child performer in Ali Baba: The Musical Theater (2006). She represented Malaysia with seven other child actors for Ali Baba: The Musical Theater in Hamedan International Theater Festival for Children and Youth Adults that took place on 27 September to 5 October 2010. She also involved for Ibu Zain Theater Season 1 and 2. She was dubbed in her first telemovie drama as titled Cinta Itu Buta performed as school girl character. She continued her interest in acting and involved in many dramas. She made an appearance in Damping Malam (2010). She played the character Rin in a Japanese film titled 'Second Chance' that was released in 2011. At the same time, Elfira was also chosen as the new representative and endorsed by Astro for two years. This meant that Elfira was 'pegged' and not allowed to star in any non-Astro production. (2011–2012)

### Recent Career (2012–present)

In 2012, she acted as Juju in the movie Jangan Ambil Padang Kami; a story based on life of flat residents and Bella in hit drama Dalam Hati Ada Taman (2012) together with Randy Pangalila. Elfira also worked on several film projects such as Rentap: The Movie, Plus One, Permata Hatiku, etc. She was also appointed as the brand ambassador for Maybelline New York (Malaysia) (2012) and Sofy (2013).

### TV commercials

Elfira Loy is also model and actress for TV commercials and advertisements for brands such as Motosikal Honda, Sunway Lagoon, Mee Sedap, Institut Jantung Negara, Bank RHB, Mamee Slurp and The New Face Of Maybelline New York (Malaysia).

## Filmography
### Film

| Year | Title | Role | Notes |
| 2010 | Damping Malam | – | Issued |
| 2011 | Second Chance | Rin | Issued Japan Film |
| 2014 | Ribbit | Sandy | Issued |
| 2014 | Rentap | Elaina | |

### Drama

| Year | Title | Role | Director | Notes | Episode | Production | TV Station |
| 2008 | Tentang Bulan The Series | Zurina | Mazri Musafa | Main Actress | 26 | Metrowealth International Group (MIG) | Astro Prima |
| 2009 | Roh Natrah | Natrah | Khairul (Wak Lu) | Issued | 13 | | TV2 |
| 2009 | Qalesya 1 | Qalesya | Sridhar Jetty Al Bakri | Main Actress | | Nusantara Seri Karya | Astro Ria |
| 2009–2010 | Senja Permai | Yasmine | | Supporting Actress | 68 | Nusantara Seri Karya | Astro Prima |
| 2010 | Chinta | Chinta (young) | Ahmad Puad Onah | Supporting Actress | 28 | Grand Brilliance | TV3 |
| 2010 | Syurgamu Ramadhan | Suzana | Shahrulezad Mohameddin | Main Actress | 14 | Radiusone Sdn Bhd | TV3 |
| 2010 | Qalesya 2 | Qalesya | | Main Actress | | Nusantara Seri Karya | Astro Prima |
| 2011 | Kum Kum: The Series | Syikin | Michael Ang | Supporting Actress | 13 | Cube Film Sdn Bhd | Astro Ria |
| 2011 | Hani | Nisa | | Issued | 13 | | TV3 |
| 2011 | Samson dan Delaila | Amira | Ahmad Puad Onah | Supporting Actress | 23 | Grand Brilliance | TV3 |
| 2012 | Jangan Ambil Padang Kami | Juju | Joeza Rasidi | Supporting Actress | 13 | Suhan Movies Trading | Astro Ria |
| 2012 | Dalam Hati Ada Taman | Bella | Michael Ang | Main Actress | 13 | Cube Film Sdn Bhd | Astro Ria |
| 2013 | Tanggang Ayu | Alissa | Michael Ang | Supporting Actress | 28 | Cube Film | Astro Prima |
| 2013 | Demi Dia | Azura | Aziz M Osman | Main Actress | 24 | Ace Motion Sdn Bhd | TV3 |
| 2013–2014 | Plus One | Marissa | Joeza Rasidi | Main Actress | 13 | Primework Studios | TV9 |
| 2014 | Arka Raja Haji | Puteri Hamidah | Datuk Paduka Shuhaimi Baba | Main Actress | 8 | Pesona Pictures | Astro Box Office |
| 2014 | Separuh Jiwaku | Hana | Bahri Umararif Bajuri | Main Actress | 14 | BZ2121 Production | TV9 |
| 2015 | Kayuhan Cinta | | | | | | TVi |
| 2015 | Setulus Janji | | | | | | TV1 |
| 2016 | Mr Secret Admirer | Zureen | | | | | Hppy TV |
| 2017 | Kerna Syurga Bukan Percuma | Solehah | Mohd Habibullah | Main Actress | 24 | Nuansa Sdn Bhd. | Astro Oasis |
| 2020 | Bila Cupid Jatuh Cinta | Keisha | | Supporting Actress | 10 | Orangetree Production | TV3 |
| 2021 | Di Sebalik Kasyaf | Diya | Erma Fatima | Main Actress | 4 | Rumah Karya Citra | TV3 |

### Telemovie Drama

| Year | Title | Role | Director | Notes | Production | TV Station |
| 2008 | Cinta Itu Buta | – | | Issued | | Astro Ceria |
| 2010 | Permata Hati | – | | Supporting Actress | | TV2 |
| 2010 | Sabrina Vs Sazaly | – | | Supporting Actress | | TV3 |
| 2010 | Kum Kum | Mariam | Michael Ang | Supporting Actress | Cube Film | Astro Ria |
| 2011 | Mahligai Itu Milikku | Aida | Heykal Hanifah | Supporting Actress | Suhan Movies Trading | TV9 |
| 2011 | Lara Hati Seorang Ibu | – | | Supporting Actress | | Astro Oasis |
| 2011 | Sayaaang Abah | Intan | Michael Ang | Main Actress | Cube Film | Astro Prima |
| 2011 | Ekspress Dania | Dania | Michael Ang | Main Actress | Cube Film | Astro Ria |
| 2011 | Biar Mimpi Sampai Ke Bintang | Alya | Michael Ang | Main Actress | Cube Film | Astro Ria |
| 2011 | Hati Yang Terpinggir | Shazreen | Haizul Anafer Ali | Main Actress | – | TV1 |
| 2012 | Cik Paris Diva Kampung | Mariam | Ghaz Abu Bakar | Main Actress | Mermaid Studios | Astro Ria |
| 2013 | Putih dan Putera Hodoh | Putih | Michael Ang | Main Actress | Cube Film | Astro Ceria |
| 2013 | Untuk Terakhir Kali | Aishah | Michael Ang | Main Actress | Cube Film | Astro Ria Astro Maya HD |
| 2013 | Aku Bukan Malaikat | Adik | Eirma Fatima | Supporting Actress | Rumah Karya Citra | TV3 |
| 2013 | Nak Jadi Menantu, Ye? | Rusnani | Khalid Sulaiman | Main Actress | Firdaus Maju Sdn Bhd | TVi RTM |
| 2014 | Laikatong | Dian | Zul Huzaimy | Main Actress | Dark Wave Pictures | Astro Ria |
| 2014 | Biasan | Lehah | Murali Abdullah | Main Actress | – | TV3 |
| 2014 | Di Sebalik Kasyafmu | Dhia | Eirma Fatima | Main Actress | Rumah Karya Citra | TV3 |
| 2014 | Ketika Cinta Merintih | – | Eirma Fatima | – | Rumah Karya Citra | TV3 |
| 2014 | Siti Aishah | Suraya | – | Main Actress | Outloud Studios | RTM |
| 2015 | Munajat Terhenti | | | | | TV2 |
| 2016 | Cinta Viral | Solehah | | | | TV1 |
| 2016 | Umrah Dot Com | Zulaikha | | Main Actress | | Astro Ria |
| 2016 | Menantuku Rock | Salina | | Main Actress | | Astro Ria |
| 2016 | Oh My English!: Road to Jogja! | Jazlin | | | | Astro TVIQ |
| 2017 | Permata Hati | Liz | | | | Astro First Eksklusif |
| 2017 | Nak Jadi Menantu Ye? | | | | | TV1 |
| 2017 | Encik Ustaz | Atikah | | | | Hppy TV |
| 2018 | Cinta Tanpa Syarat | Zahirah | | | | NTV7 |
| 2018 | Striker Hati Ayah | Sofia | | | | Astro Ria |
| 2018 | Cinta Untukku | Indah | | | | TV Okey |
| 2020 | Rahsia Malam Jumaat | Hani | | | | TV3 |

### Program Host/ TV Shows

| Year | Title | Role | Notes | TV |
| 2010–2012 | Disney Waktu Rehat | Amirah Aminuddin | Season 1, 2 and 3 | Disney Channel Asia Disney XD Malaysia TV9 TV5 Astro Ceria |
| 2009 | Berani Jadi Bos | Self | Shows The Design | Astro Ceria |
| 2009 | Cuti-Cuti Famili | Self | Shows The Design | TV1 |
| 2009 | Selamat Pagi Putera Puteri | Self | Shows The Design (season 1 and 2) | TV1 |
| 2009 | Shana & Nina | Self | Shows The Design | TV3 |
| 2009 | Kids and Cash | Self | Shows The Design | TV3 |
| 2012 | Chictivity | Self | Shows The Design | Celebrate TV |
| 2012 | Rekativiti | Self | Shows The Design | Astro TVIQ |
| 2012–2013 | Fear Factor Selebriti Malaysia | Self | Player – Organize by Aaron Aziz | Astro Ria |
| 2013 | Kan Dah Kena | Self | Appearance with Ezlisa Loy Eps 8 | Astro Ceria |
| 2013 | FFM 25 – Red Carpet | Self | Co-host with Hefny Sahad | Astro RTM |
| 2013 | Dinamik 2 | Self | 14 Eps | TV2 |
| 2013 | Mbsb Over The Top | Self | Shows The Design (season 2 – Sri Pentas) | TV 3 |
| 2013 | WHI Live | Self | Appearance | TV3 |
| 2013 | Sembang Sahur | Self | Appearance | TV3 |
| 2013 | Projek Gila | Self | Co-host with Siti Saleha 8 Eps | TV9 |
| 2013 | MeleTOP | Self | Appearance with Nabil, Neelofa dan Ajak Shiro | Astro Ria |
| 2013 | MeleTOP | Self | Appearance with Nabil, Neelofa dan Hanez Suraya | Astro Ria |
| 2013 | Propaganza | Self | Appearance with Marsha and Johan | Astro Ria Astro Maya HD |
| 2013 | Hello Bro... Tolong Deko | Self | Appearance with Zoey Rahman and Dafi | Astro Ria Astro Maya HD |
| 2013 | TGIAF | Self | Appearance with Zizan Razak and Hanis Zalikha | Astro Ria |
| 2013 | Destinasi Ria – Hong Kong | Self | The Loys | Astro Ria Manggis TV |
| 2013 | Mad Markets | Self | Co-host with Akmal Nazri Eps 6: Macau Eps 7: Philippines Eps 8: Philippines Eps 9:Thailand (Chiangmai) Eps 10: Thailand (Lampang) | TV9 |
| 2013 | Ceria Superstar | Self | Dance with Glamgirls | Astro Ceria |
| 2014 | Supper | Self | Appearance with Kaka Azraff | TV9 |
| 2014 | WayangXtraVaganza | Self | Episode 1: Melayu Klasik Episode 2: Parti With Abang Khai Episode 3: Kaki Bola Episode 4: Chef Episode 5: Retro Episode 6: Arabic Episode 7: Rock Episode 8: Cowboy Episode 9: Kolar Putih Episode 11: Hiphop Style Episode 12: Idola Episode 13: Red Carpet | RTM |
| 2015 | Tua Pun Boleh | Self | as a host with Zoey Rahman & Hafizul Kamal | Astro Prima |
| 2016 | Extreme Roadtrip | Self | as a host with Ardell Aryana & Sherry Alhadad | Astro Bella & Astro Mustika HD |
| 2017 | Ketuk - Ketuk Ramadan | Self | as a guest | TV1 |
| 2017 | Ramadan 101 | Self | as a host | TV9 |
| 2017 | How Do I Look Asia Season 3 | Self | as a guest | Diva Universal (Asia) |

### TV commercials

| Year | Title | Role | Notes | TV Station |
| 2011 | Motosikal Honda | Self | Issued | TV3 |
| 2011 | Sunway Lagoon | Self | Issued | TV2 |
| 2011 | Mee Sedap | Self | Issued | TV3 |
| 2011 | Institut Jantung Negara | Self | Issued | TV3 |
| 2011 | Bank RHB | Self | Issued | TV3 |
| 2011 | Mamee Slurp | Self | Issued | TV3 |
| 2012 | The New Face of Maybelline New York (Malaysia) | Appearance Model | Issued | TV1 TV3 |
| 2013 | Sofy Body Comfit | Self | Issued | TV3 |

### Musical Theatre

| Year | Title | Role | Notes |
| 2006 | Ali Baba: Bujang Lapok | Nursiah (Ali Baba's Wife) | Issued Live at Istana Budaya, Kuala Lumpur. |
| 2006 | Ibu Zain 1 & 2 | Self | Issued |
| 2012 | Ali Baba | Marjina | Issued Live at Istana Budaya, Kuala Lumpur. |

### Voice Over

| Year | Title | Role | Notes |
| 2012 | The Smurfs | Odile | Issued |
| 2013 | The Smurfs 2 | Vexy | Issued |

## Awards and nominations

| Year | Awards | Category | Result |
| 2010 | Anugerah Bintang Popular Berita Harian 2010-Anugerah Bintang Popular Berita Harian | New Popular Female Actress | Nominated |
| 2011 | Anugerah Skrin 2011 | Best Supporting Actress For Drama "(Kum Kum)" | Won |
| 2011 | Anugerah Bintang Popular Berita Harian 2011-Anugerah Bintang Popular Berita Harian | TV Popular Female Actress | Nominated |
| 2011 | Anugerah Bintang Popular Berita Harian 2011-Anugerah Bintang Popular Berita Harian | Most Popular Online Female Actress | Nominated |
| 2012 | Anugerah Stail EH! | People Choice of Selebriti | Nominated |