# Genlin

Genlin, born Peng Hong Ling in Shanghai, China, is of Japanese nationality and is also known by his Japanese name Horiike Hiroshi. He is an entrepreneur, philanthropist, painter, and an activist for animal rights for dogs and cats. He is named as an Outstanding Alumni of Shanghai University and had also been a Honorary Board Member of the first and second terms to the Council of Shanghai University. He is also the founder of the World Dog Alliance.

## Life

After graduating from the International Business School of Shanghai University, Genlin worked in the Nissho Iwai Corporation in Tokyo, Japan. He then founded Large Horse International (Group) Company Limited and Gree Air Conditioner (International) Company Limited in Hong Kong.
Genlin is committed to doing charitable work and promoting public welfare. He once promised that "90% of my personal property will be used for philanthropy, and 10% will be used for my family." He has made various donations to build schools, libraries and gymnasiums. He has also established a number of scholarships. In 1995, he founded the Peng Xin Chao Foundation in the name of his father in Guizhou, utilising the monies in the foundation to establish primary schools, middle schools, and libraries. He also founded the Genlin Foundation for the object of assisting the students of Shanghai University. Since 2007, the Genlin Foundation has set up the "Shanghai University Genlin Sports Elite Award Fund", the "Shanghai University Genlin Art Elite Award Fund" and the "Shanghai University Foreign Language School Genlin Education Fund". The foundation has also donated for the building of the Genlin Tennis Hall and has donated to conserve other historical buildings on the Shanghai University campus.
Genlin is named as an Outstanding Alumni of Shanghai University and have also been a Honorary Board Member of the first and second terms to the Council of Shanghai University. He was also invited by Shanghai University to teach as a visiting professor in the Shanghai Academy of Fine Arts.
Genlin's earlier paintings focused on abstractionism. His more recent oil paintings, in line with his activism for animal rights, mainly featured dogs and have been exhibited by the World Dog Alliance during Dog Lovers' Day.

## Animal rights activism for dogs and cats

In 2013, whilst on a visit to his father's birthplace Guizhou, Genlin saw to his surprise that dog meat was marketed as a local delicacy to attract tourists. It was then that the ambition to outlaw consumption of dog meat germinated for Genlin. On 12 December 2014, he founded the World Dog Alliance where the object of the World Dog Alliance was to advocate for and to bring about "express legislation against dog meat consumption" around the world and to advocate for the garnering of international support to the "International Agreement to Prohibit the Eating of Dogs and Cats".
In order to expose the cruelty of the dog meat industry to the world, Genlin commissioned and directed the documentary "Eating Happiness", and personally travelled with a film crew to Korea, Vietnam, Thailand and China to record and report upon the situation of the dog meat consumption industry in those countries.
| Country | Contributions by Genlin/ World Dog Alliance |

## Related events

In 2007, Genlin purchased a mansion in Malibu, Los Angeles County, United States. Later he noticed the actual area was one-third less than which promised by the agency of the seller. In 2010, he sued the agency of the seller and the real estate agency.

## Achievements

* In January 2018, Genlin was named as an Outstanding Alumni by his alma mater Shanghai University.
* In October 2018, he was awarded the "International Dog Lover Award" by a parliamentary animal rights organization in Italy (issued by Michela Vittoria Brambilla, a member of Chamber of Deputies (Italy)).
* In September 2024, Genlin was honoured by the National Assembly of South Korea for his contributions to South Korea's legislation to ban dog meat (awarded by National Assembly Members Ms Han Jeoung-ae, Mr Li Hun-seung and Mr Park Hong-keun.)