# Ministry of Tourism (Indonesia)

The Ministry of Tourism (Indonesian: Kementerian Pariwisata) (abbreviated Kemenpar) is the ministry in Indonesia concerned with administration of tourism.

## History and nomenclature changes

In the 1990s, tourism was a directorate general within the Department of Tourism, Posts and Telecommunications (Indonesian: Departemen Pariwisata, Pos dan Telekomunikasi) which concerned with administration of postal and telecommunication as well., not a standalone department/ministry yet.
The department name changes to Department of Tourism, Art and Culture (Indonesian: Departemen Pariwisata, Seni, dan Budaya) under the Seventh Development Cabinet by transferring the Posts and Telecommunications responsibility to Department of Transportation. It became the State Ministry of Tourism and Art (Indonesian: Menteri Negara Pariwisata dan Kesenian) and changes to become Department of Tourism and Culture (Indonesian: Departemen Kebudayaan dan Pariwisata) on Gus Dur's National Unity Cabinet. It became the State Ministry of Culture and Tourism during Megawati's presidency (Mutual Assistance Cabinet) and changed name again to become Ministry of Culture and Tourism during the first term of Susilo Bambang Yudhoyono's presidency (United Indonesia Cabinet). It changed into Ministry of Tourism and Creative Economy during the second term (Second United Indonesia Cabinet) of Susilo Bambang Yudhoyono presidency as the cultural responsibilities were transferred into Ministry of Education and Culture.
In 2014, the ministry name changes to become the Ministry of Tourism after President Joko Widodo announce the cabinet line up. Joko Widodo plan to spin off the Directorate General of Creative Economy into a new separate organisation which will be named Creative Economy Agency (Indonesian: Badan Ekonomi Kreatif). However, the decision later reversed by Joko Widodo in his second administration. The Creative Economy Agency later re-merged to the Ministry of Tourism; however, it retains the original structure of both agencies. Thus, the ministry have a new agency attached, Tourism and Creative Economy Agency.
In 2024, the ministry was separated into 2 ministries, Ministry of Tourism and Ministry of Creative Economy under Prabowo Subianto presidency.

## Organization Structure

Based on Presidential Decree No. 96/2019 and 97/2019, and Ministry of Tourism and Creative Economy/Head of Tourism and Creative Economy Agency Decree No. 1/2021, the ministerial part consisted of:
* Office of the Minister of Tourism
* Office of the Deputy Minister of Tourism
* Office of the Secretary of Tourism and Creative Economy (concurrent post with Office of the Main Secretary of Tourism and Creative Economy Agency)
* Expert Staffs
** Expert Staffs of Bureaucracy and Regulatory Reform
** Expert Staffs of Sustainable Development and Conservation
** Expert Staffs of Businesses Development
** Expert Staffs of Innovation and Creativity
** Expert Staffs of Crisis Management

## Visit Indonesia Year

Visit Indonesia Year was a New Order Indonesia inaugurated series of years of promoting Indonesia to the world tourism industry. It was considered as part of the Visit Indonesia Decade. The Years were announced by Suharto at the beginning of each year during his time in power, and it was his presidential decisions that made the operation of the years function within the governmental process. As part of the 1994–1995 - 1999–2000 five-year plan, the government set a target of 6.5 million foreign tourists, bringing in US$9 billion in foreign exchange, with 84.2 million domestic tourists spending Rp9 trillion. It was hoped that tourism would generate 900,000 new jobs.
The first year was the Visit Indonesia Year 1991. The last major campaign was Visit Indonesia Year 2008 that launched to commemorate 100 years of Indonesian National Awakening in 1908. In January 2011, Indonesian Ministry of Culture and Tourism launched the “Wonderful Indonesia” campaign to replace "Visit Indonesia Year", although the logo of stylized curves Garuda remain.

### Themes

* 1993 - Environment Year (Lingkungan Hidup)
* 1994 - The Role of Women in Development, Youth and Sports Year
* 1995 - 50 Years Anniversary of Republic of Indonesia's Independence (Golden Anniversary)
* 1996 - Sea and Air Year
* 1997 - Telecommunications Year
* 1998 - Art and Culture Year
* 1999 - Craft and Engineering Year
* 2000 - Using the Technology for Raising the Standard of Living Year
It was re-continued after some years of absence in 2008 with the theme of Celebrating 100 years of National Awakening.
* 2008 - Celebration of 100th Anniversary of National Awakening. During this campaign the logo of stylized colorful curves of Garuda was introduced.
* 2008 to 2010 - The Visit Indonesia branding was still in use, however without specific theme as it was in 2008.
* 2025 - Celebration of the 80th Anniversary of an Indonesian Independence.
* 2028 - Celebration of the 100th Anniversary of the Youth Pledge.

## Logo

* Lambang Department Tourism, Post, and Telecommunication (1983–1998)
* Logo Department Art, & Culture (1998–1999)/ Office of State Minister of Toursim and Arts (1999–2001)
* Logo of Ministry (Sapta Pesona building)
* Logo of Ministry Tourism that used in administration (2014–2020) (Pesona Indonesia)
* Seal of the Ministry of Tourism and Creative Economy (2020–2024)
* Seal of the Ministry of Tourism (2024–present)