# Giordano International

Giordano International Limited is an international retailer of men's, women's and children's apparel and accessories founded in Hong Kong in 1981.
Giordano now employs over 6,500 staff, with around 1,800 shops operating in more than 30 countries and regions worldwide.

## History

Giordano was founded in 1981 in Hong Kong by Jimmy Lai. The inspiration for the company's name came during a business trip to New York City. Lai found himself at a Manhattan pizza shop by the same name and woke up the next day to find a napkin printed with the Giordano name in his pocket. It was decided that this name would work well as it would conjure up visions and feel of Italian fashion in the consumer's mind.
Jimmy Lai's association with the company ended in 1996. Peter Lau Kwok Kuen took over as the company's chairman and chief executive, leading Giordano until 2024. In April 2024, Colin Melville Kennedy Currie was appointed CEO. He was chosen for the position amid a restructuring of the company's board in early 2024.
The company now operates globally in more than 30 countries and regions worldwide, across Asia Pacific, the Middle East, Australia and Africa.

## Key International Operations

Giordano operates around 1,800 stores in more than 30 countries.

### Hong Kong

Giordano was founded in Hong Kong in 1981, where it is currently headquartered. The company now operates 38 shops in Hong Kong, including a two-storey flagship store in Tsim Sha Tsui.

### Mainland China

Giordano entered mainland China market in 1991 and established regional office in 1992. It now operates 486 stores in all major cities in Greater China region.

### Taiwan

Giordano entered Taiwan by distributing Giordano merchandise through a joint venture in 1983. Giordano operates 168 stores in Taiwan . Giordano's stores are located in Taipei City, Taichung, and Tainan.

### Indonesia

Giordano has 238 stores in Indonesia. The brand is also available at premium locations across the country, including Jakarta and Bali.

### Thailand

Giordano launched the brand through the establishment of joint ventures in 1994. The company has 156 stores in the country.

### Singapore

The company entered Singapore in 1985 as Southeast Asia's first phase of expansion. The company has 30 stores in the market.

### Vietnam and Cambodia

The group currently has 44 stores in Vietnam and 3 stores in Cambodia, all located in premium locations.

### Malaysia

The Group entered the Malaysian market and opened its first outlet in Kuala Lumpur in 1991. In Malaysia, the brand is located in a number of premium locations, including Pavilion KL, Suria KLCC and the Exchange TRX. The group has 88 stores in Malaysia.

### South Korea

The first retail store opened in 1994. Giordano's most prominent store is the three-storey flagship store in Gangnam. Other stores are located in prime locations, including Lotte World Mall. Currently, the group has 120 stores in the country.

### India

Giordano first entered the Indian market in 2006, but relaunched in 2018 with a new franchise partner. The brand currently has 58 points of sale in India, mainly located in the states of Uttar Pradesh, Madhya Pradesh and Delhi.

### Bangladesh

Giordano currently has six locations in Bangladesh, all located in Dhaka.

### Gulf Cooperation Council

Giordano entered the Middle East market in 1995. Up to 2023, the company has 178 stores across the region in GCC. The brand is available in Dubai, Saudi Arabia, Qatar, and Kuwait. The brand first launched in Dubai.

### Africa

Giordano entered Africa in 2019. The company has since opened shops in Algeria, Egypt, Ghana, Kenya, and Mauritius.

## Brands
### Giordano Men & Giordano Women

Launched in 1981, Giordano's house brand has been the company's core brand.

### Giordano Junior

A kids wear line that offers children's wear.

### Giordano Ladies

Designs targeting office ladies.

### G-Motion

A sports and athleisure brand that offers functional lifestyle wear in 2016.

### BSX

Launched in 2007, BSX is a contemporary streetwear brand.

### Beau Monde

Launched in 2014, Beau Monde as the second line brand by Giordano, offers everyday clothing.