# NUU mobile

NUU Mobile, also known as NUU, is a company that designs and manufactures Android smartphones and related accessories. Founded in 2010, it operates in over 40 countries and is based in Irving, Texas, USA (Great Dallas Area). The company provides various mobile communication devices globally.

## History

NUU Mobile was established in 2010 as a joint venture between Sun Cupid Group, based in Hong Kong, and Noetic Inc., based in the United States. The company introduced its products to the global marketplace at this time.
NUU Mobile initiated an international expansion project in 2012, establishing offices in various locations including India, England, Netherlands, Japan, Indonesia, Kuwait, and Qatar. In 2015, the company opened a branch in Miami to aid in servicing Latin American markets.
In 2015, NUU introduced the connect i1 4G Hotspot to the market, entering the portable mobile network hotspot market. The device was recognized for its innovation and technology, receiving first place at the 2016 CTIA Super Mobility E-Tech Awards.
In 2022, NUU introduced a new product line that includes the company's first 5G phone, the B20 5G and other affordable models in the A25, A15 and A23 Plus.
In March, 2024, NUU launched their flagship 5G phone called the B30 Pro.

## Products

NUU Mobile is a company that specializes in original equipment manufacturing (OEM) for the mobile phone industry. They are involved in the design, development, and marketing of smartphones, tablets, and portable mobile hotspots. The company creates products that are sold through various channels in the mobile phone industry.
NUU phones are powered by the Android operating system and typically fall within the mid-range price range.

## Reviews and recognition

PC Mag has praised NUU for their use of high-quality components in their X1 phone, which they describe as "an excellent value for unlocked Android phones." The X1 offers a balance between quality and affordability, making it a popular choice for consumers looking for a budget-friendly option.
In July 2015, Android Authority reviewed the NUU Z8, describing it as a solid, affordable mid-range smartphone with many positive features. However, the review also acknowledged that the device had some flaws. The reviewer suggested that many of these issues could be addressed through future software updates.
In a later review in 2015, The Mac Wizard noted that previous issues with the Z8 had been addressed through firmware updates. The company also stated that they plan to continue to release updates for security purposes.
In 2016, CNET recognized the NUU X4 as a noteworthy smartphone at the Consumer Electronics Show (CES). The device was included in their list of "Smartphones That Matter at CES 2016."
NUU also received Inc. 5000 Fastest Growing Private Companies in America for 3 years in a row from 2022-2024.
In March 2024, Digital Trends recognized the B30 Pro by stating "I like phones like the Nuu B30 Pro. Not because it’s a Samsung Galaxy S24 Ultra rival or that it does something spectacular we’ve never seen before — it’s because it is way better than I thought it was going to be."
In March 2024, ZDNET praised the B30 Pro, states "This budget Android phone is so powerful, it should be double the price."

## Sponsorships

In November 2015, NUU Mobile announced its sponsorship of the National Basketball Association's (NBA) Minnesota Timberwolves for the 2015–2016 season. The partnership aimed to increase brand visibility and reach a wider audience through association with the professional basketball team.
In May 2017, NUU collaborated with professional soccer player Ronaldinho Gaúcho to sponsor a street soccer tournament in the Wynwood neighborhood of Miami, Florida.
In April 2024, NUU Partners with FC Dallas to Strengthen Community Engagement and Foster Growth.