# Maverick Carter

Maverick Carter is an American sports marketing businessman and executive who is the chief executive officer (CEO) of SpringHill Company, Uninterrupted, and the Robot Company, all part of the holding company LRMR Ventures, which he co-founded with LeBron James.

## Early life and education

Maverick Carter was born on October 10, 1981. He spent most of his youth in Akron, Ohio and Atlanta, Georgia. Carter grew up the son of Katherine Powers, a social worker, and Otis Carter. Carter and LeBron James became friends at the age of eight. Both played basketball and football at St. Vincent–St. Mary High School (SVSM) in Akron. He also played on the same team as Jay Williams at the Five Star Camp. After graduating from SVSM, Carter played college basketball for one season at Western Michigan before transferring to the University of Akron. Carter attended Western Michigan University but left after his freshman year to intern in Nike's basketball sports marketing department.

## Career

Carter interned with Nike, withdrawing from college to become a Nike field representative. He later secured a full-time position at Nike before joining James as a business associate in 2004. He became the business manager of James in 2005.
In 2010, Carter managed the production of The Decision, a television special announcing James's move from the Cleveland Cavaliers to the Miami Heat. In 2011, he arranged a deal between LRMR and Fenway Sports Group that secured James a partial stake in Liverpool F.C. and bolstered his overseas profile. In the same year, he also developed The LeBrons series of commercials featuring caricatures of James.
In 2013, Carter founded SpringHill Entertainment, followed by the launch of Uninterrupted in the following year. In 2014, Carter, together with Paul Wachter, negotiated a Nike endorsement deal for James that was reported to be worth over $1 billion. Wachter also assisted in establishing partnerships with Cannondale and Beats Electronics, the latter of which reportedly generated more than $100 million in earnings for James following Apple Inc.'s acquisition of Beats in 2014. Later in 2014, Carter moved to Los Angeles and signed a production deal with Warner Bros. Entertainment. In 2015, Uninterrupted raised $23 million in funding from Warner Bros. Entertainment and Turner Sports.
In 2016, Carter donated $1 million to the National Museum of African American History and Culture in Washington, D.C.
In 2020, Carter co-founded SpringHill Company with LeBron James with an investment of $100 million. Named after the Akron apartment complex where James lived in sixth grade, the company consolidated three businesses: the Robot Co., SpringHill Entertainment, and Uninterrupted. Before its merger, SpringHill Entertainment completed at least 19 film and television projects, including a Netflix limited series about Madam C.J. Walker starring Octavia Spencer, the Disney XD series Becoming, the Starz series Survivor's Remorse, the NBC game show The Wall, the Bleacher Report spinoff Uninterrupted, and Space Jam: A New Legacy. Carter and James provided $1.3 million to the initial winners of their game show The Wall. Likewise, Uninterrupted worked with 250 professional athletes, including Serena Williams and Odell Beckham Jr.
In 2021, Carter parlayed a deal whereby he and James each gained part ownership stakes of the Boston Red Sox.
In 2022, Carter was an executive producer, alongside James and Drake, of Hubert Davis's documentary film Black Ice.