# Turn Back Time (Aqua song)

"Turn Back Time" is a song by Danish dance-pop group Aqua, released as their seventh single overall, and the sixth from their debut album, Aquarium (1997). The song was also included on the soundtrack for the 1998 film Sliding Doors, starring Gwyneth Paltrow, and was released across the world throughout 1998, starting with the United States in January. The track possesses less of a bubble pop sound than Aqua's other releases; it is slow-paced and shows the full range of Lene Nystrøm's vocals but maintains the Aqua sound. In Japan, "Turn Back Time" was released along with "My Oh My". "Turn Back Time" was successful on the charts on several countries, becoming Aqua's third consecutive number one on the UK Singles Chart.

## Critical reception

Larry Flick from Billboard concluded that "here's what will likely be the third successful single from the Euro-dance act's massive album, "Aquarium"." He added, "It is, by far, the most credible pop offering from the set, with its shuffling faux-funk beat and sax lines. Everything about this track is surprisingly reserved-including the lead vocals, which are dramatically toned down from a kewpie-doll squeak to a quasi-soulful belt." An editor from Daily Record wrote, "At first I couldn't believe this was Aqua - a mature, soul-searching ballad from the makers of 'Barbie Girl' and 'Doctor Jones'. No plastic pop and twee lyrics. They can pluck guitars and the singer has a beautiful voice".
Dayton Daily News's reviewer noted the "mellow, trip-hoppy beats" of the song. Sarah Davis from Dotmusic said that the singer's tones on the song "bear an uncanny resemblance" to the "Material Girl" by Madonna. She added that the ballad is "relying less on Euro-pop cliches than their previous two singles, it shows that Aqua can write songs which move beyond the cartoon world of their stylists." Dave Sholin from the Gavin Report felt that it "[was] time to take it downtempo, and this standout track from Aquarium contains all the elements necessary to quickly float to the top. More than a handful of PDs and MDs consider this ballad to have Number One potential. This is an impressive display of the Danish group's versatility."

## Chart performance

"Turn Back Time" peaked at number one in the United Kingdom, becoming the group's third consecutive number-one single. In Hungary, it reached number two. "Turn Back Time" entered the top 10 in Ireland and Sweden and was a top-20 hit in Austria, Belgium, Italy and the Netherlands, as well as on the Eurochart Hot 100, where it peaked at number 12 in May 1998. Outside Europe, it reached number two in New Zealand, number 10 in Australia, number 14 on the Canadian RPM 100 Hit Tracks chart, and number 18 on the US Billboard Mainstream Top 40 chart. The single earned a gold record in Australia, New Zealand and Sweden, and a silver record in the UK.

## Retrospective response

Can't Stop the Pop declared it to be "their finest song by a country mile – and one of the best pop ballads of the '90s to boot." They also added it as "one of the biggest surprises of the '90s." Alex Young from Consequence of Sound said that the "slower paced song allows Lene's vocal range to shine." Tom Ewing of Freaky Trigger described it as a "cryptic, self-hating ballad about choices and dire consequences." He noted that Nystrøm "has a strong, torchy voice" and "can set a mood." He also added that "in half a verse she's established a lonely, withdrawn, guilty feeling she might push against in the rest of the song." Bob Waliszewski of Plugged In opined that it deals with "regrets over unfaithfulness with a desire for reconciliation". Pop Rescue said "Turn Back Time" is the best song of their career, adding that "here, Lene shows off her vocal range beautifully, and it's great to hear her pitched against the soft beats, piano, and gentle synths without some randomly thrown in 'eye-pee-eye-ohs. Perfect." Dave Fawbert from ShortList described it as "one of the all-time great lost pop classics. No ifs, no buts, no irony, just a glorious, timeless piece of songwriting."

## Music video

The accompanying music video for "Turn Back Time" contained footage from Sliding Doors, and was therefore a departure from the campy and humorous style by the group. There are two different edits of this video, one contains more clips from the film. In the video, the doppelgänger of the lead singer Lene Nystrøm is chasing her in the London Underground. Much of the video was filmed on the abandoned platform 5 at Holborn tube station.

## Certifications

Certifications and sales for "Turn Back Time" :
| Region | Certification | Certified units/sales |
| Australia (ARIA) | Gold | 35,000$^^$ |
| New Zealand (RMNZ) | Gold | 5,000$^*$ |
| Sweden (GLF) | Gold | 15,000$^^$ |
| United Kingdom (BPI) | Silver | 200,000$^^$ |
| $^*$ Sales figures based on certification alone. $^^$ Shipments figures based on certification alone. |||