# Element Electronics

Element Electronics is a privately held American consumer electronics company in South Carolina.

## History

Element Electronics is a private company specializing in the sale of affordable televisions, monitors, soundbars, and a diverse range of appliances. Founded in 2007, the company is headquartered in Winnsboro, South Carolina. Element Electronics has expanded its presence, with additional offices located in Minnesota, Arkansas, and Georgia.
In a significant development in 2012, Element Electronics inaugurated its state-of-the-art manufacturing facility in Winnsboro, South Carolina, covering a 315,000 square feet (approximately 29,300 square meters). This milestone marked Element Electronics as a distinctive player in the consumer electronics industry, as it became the only major television company assembling televisions in the United States.

## Manufacturing

Element Electronics is recognized for their contribution to the American job market, employing nearly 500 individuals across various locations in the United States.
In 2018, Element Electronics supported a tariff on products from China as they compete against low-cost televisions from China. Eventually, the tariff extended to internal parts of televisions such as liquid-crystal display (LCD) panels and circuit boards that Element Electronics import from China. This led to an initial plan to close the Winnsboro plant and lay off 126 employees. However, Element Electronics was later granted a tariff exclusion and canceled its plans to close its Winsboro plant.
Element Electronics has been criticized by the Alliance for American Manufacturing for misrepresenting its actual extent of American manufacturing content, and has filed a petition with the Federal Trade Commission in 2014 over its fraudulent advertising claims.

## Campaigns

Heisman Trophy winner and Fox Sports analyst Matt Leinart starred in a national TV campaign for Element Electronics in the fall of 2016. The campaign included an Element-branded, on-air integration on Fox Sports called “Right Moves with Matt Leinart”, featuring Leinart breaking down the best college football plays of the week. This was Element Electronics’ first national TV campaign.

## Products

Element Electronics offers a wide range of televisions integrated with Xumo, Google TV, and Roku TV smart streaming platforms. Their televisions range in size from 19” to 86”. They also offer monitors, sound bars, and major appliances: refrigerators, freezers, washers, dryers, dishwashers, ranges, microwaves, and air conditioners.
In 2020, Element Electronics expanded its product portfolio by entering the appliance market. They introduced a line of refrigerators and freezers, further diversifying their offerings.
In 2022, the company launched a noteworthy product – an Outdoor Roku TV, specifically designed to withstand various weather conditions. This product catered to outdoor entertainment enthusiasts and further solidified Element Electronics' presence in the smart TV market with the first outdoor Roku TV.
In 2023, Element Electronics formed strategic partnerships with Xumo and Google TV. This collaboration led to the introduction of the 300, 400, and 500 Series Element TVs, providing consumers with a wider range of options for their home entertainment needs.