# Seoul Broadcasting System

Seoul Broadcasting System (SBS) (Korean: 에스비에스; RR: EseuBiEseu) is one of the leading South Korean television and radio broadcasters. The broadcaster legally became known as SBS in March 2000, changing its corporate name from Seoul Broadcasting System (서울방송; Seoul Bangsong). Its flagship terrestrial television station SBS TV broadcasts as channel 6 for digital and cable.
Established on 14 November 1990, SBS is the largest private broadcaster in South Korea, and is owned by the Taeyoung Construction. It operates its flagship television channel which has a nationwide network of 10 regional stations, and three radio networks. SBS has provided digital terrestrial television service in the ATSC format since 2001, and T-DMB (Digital Multimedia Broadcasting) service since 2005.

## History

After South Korea's democratic reform in 1987, the government moved to create a new commercial broadcaster in South Korea, the second after the Munhwa Broadcasting Corporation (MBC). Unlike MBC, previously a part of the Korean Broadcasting System (KBS) broadcasting sporting events like the 1986 FIFA World Cup, the new commercial broadcaster was to become a broad alternative channel for the public. The Korean government announced in June 1990 that it would allow licenses to the private sector again, after ten years of hiatus. This was also seen as a counterweight to the start of NHK BS1, which was received in Korea, and was seen as controversial by pundits over trauma from the Japanese occupation in the first half of the century.
SBS was founded in Seoul on 14 November 1990, and marked its establishment with initial experimental demo broadcasts, with test transmissions for its TV and radio channels following on 1 December 1990. This move was met with some criticism, due to its connections with the Taeyoung construction corporation, who owned 30% of the shares. The Hankook Ilbo even called the affair "the scandal of the Sixth Republic". On 20 March 1991, SBS started its regular broadcasts, launching SBS Radio's first regular broadcast on AM 792kHz. On 1 December 1991, the 30th anniversary of MBC, SBS commenced its official broadcasts with the introduction of SBS TV at 10:00am in Seoul, designated as "The Day of Birth of SBS", as broadcast by MBC on the program MBC Newsdesk.
Initially, SBS was only broadcast terrestrially in Seoul and its surrounding areas. On 9 October 1992, the government began accepting applications for private broadcasting stations in other regions of the country. SBS planned for a television and radio broadcast affiliate network to air SBS programs on other new regional channels before its 5th anniversary. In 1994, the private Korea New Network (KNN) in Busan, Taejon Broadcasting Corporation (TJB) in Daejeon, Daegu Broadcasting Corporation (TBC) in Daegu, and Kwangju Broadcasting Corporation (KBC) in Gwangju were created, after government approval. On 14 May 1995, SBS launched its national television network with new local affiliates, KNN, TJB, TBC, and KBC, airing SBS programming on the regional channels while local stations created local programming to suit the local residents needs.
In 1996, an FM radio station was established to complement the existing AM station. On 14 November 1996, SBS Power FM began broadcasting on 107.7 MHz as a music-centric station. On 4 January 1999, the original SBS Radio on AM 792 kHz began broadcasting on FM as well. The station rebranded as SBS Love FM on 103.5 MHz, broadcasting simultaneously on AM and FM frequencies. High-definition digital television was introduced in 2001. Digital Multimedia Broadcasting (DMB) was introduced in 2005.
SBS introduced its current logo on 14 November 2000, after its 10th anniversary celebration entitled "SBS 10th Anniversary Special: Thank You, Viewers". SBS also used the slogan "Humanism thru Digital" until January 2010, when a new slogan was introduced: "Together, we make delight". On 29 October 2012, SBS TV became South Korea's second channel to broadcast 24 hours a day. However, this was discontinued in 2017, and the channel has reverted to daily sign-off routines overnight.

## SBS channels

* 1 terrestrial TV (SBS TV Channel 6)
* 3 radio stations
| Name | Frequency | Power (kW) | Transmitter Site |
| SBS Love FM | 103.5 MHz FM 98.3 MHz FM | 10 kW (FM) | Mount Gwanaksan, Seoul (FM) Icheon City, Gyeonggi Province (FM) |
| SBS Power FM | 107.7 MHz FM 100.3 MHz FM | 10 kW 100W | Mount Gwanaksan, Seoul Saengyeon-dong, Dongducheon City, Gyeonggi Province |
| SBS V-Radio | CH 12C DMB | 2 kW | Mount Gwanaksan, Seoul |
* 7 cable TV channels (SBS Plus, SBS Golf, SBS Golf 2, SBS funE, SBS Sports, SBS Biz, SBS M)

## Holding and subsidiaries
### Family companies

| Name | Description |
| SBS Media Holdings | Parent company of SBS |
| SBS International, Inc. | Operates SBS America, mainly from Los Angeles. |
| SBS Academy | Trains and manages employees |
| SBS Artech | Provides creative support |
| SBS Newstech | Provides information technology |
| SBS Contents Hub | Distributes media online |
| SBS Culture Foundation | Provides support for broadcast and cultural innovation |
| Seoam Foundation | Provide scholarships |
| SBS Medianet | Operates the cable channels of SBS F!L, SBS Biz, SBS Sports, SBS Golf, SBS M and SBS Golf 2 |
| Medianet Plus | Operates the cable channels of SBS Plus and SBS funE |
| Studio S | Provides in-house drama production |
| Binge Works | Production company |
| Vlending Co., Ltd. (SBS and MBC) | Provides music distribution |
| Prism Studios | Provides in-house entertainment and non-scripted production |

## SBS Regional

| Channel | Corporate Name | Broadcast Region | Since |
| SBS | Seoul Broadcasting System | Seoul, Incheon and Gyeonggi | 14 November 1990 |
| KNN | Korea New Network | Busan and South Gyeongsang | April 1994 |
| TJB | Taejon Broadcasting Corporation | Daejeon, Sejong and South Chungcheong | 9 April 1994 |
| JIBS | Jeju International Broadcasting System | Jeju Island | 10 April 1994 |
| TBC | Taegu Broadcasting Corporation | Daegu and North Gyeongsang | 10 August 1994 |
| kbc | Kwangju Broadcasting Corporation | Gwangju and South Jeolla | 10 August 1994 |
| CJB | Cheongju Broadcasting | North Chungcheong | 5 July 1996 |
| ubc | Ulsan Broadcasting Corporation | Ulsan | 4 September 1996 |
| JTV | Jeonju Television | North Jeolla | 25 January 1997 |
| G1 | Gangwon No.1 Broadcasting | Gangwon | 16 November 1999 |

## Programming

SBS dramas have been part of the "Korean wave", exported to many countries across the world. Sandglass has one of the highest viewership ratings in South Korea, and is considered the breakout drama for the network. Other dramas that have enjoyed high viewership include Lovers in Paris, Trap of Youth [ko], Brilliant Legacy, Rustic Period, Temptation of Wife, The Heirs, and My Love from the Star. SBS airs a variety of entertainment programs ranging from informational, comedy, music, reality, talk shows, and auditions. Many programs are popular throughout Asia, including X-Man, Family Outing, Running Man, Inkigayo, and many more. SBS documentaries encompass a wide range of issues, from foreign affairs to the environment. Unanswered Questions [ko] (Korean:그것이 알고싶다/literal translation: I Want to know) premiered in 1992, and has since earned notoriety for its investigations from a journalistic standpoint. SBS also broke tradition by creating its flagship newscast SBS Eight O'Clock News, airing at 20:00 instead of 21:00, giving itself the slogan "News an hour earlier". It also produces news-analysis programs such as Morning Wide, Nightline, SBS Current Affairs Debate, Curious Stories Y, and In Depth 21 covering the political, economic, social and cultural issues of the days.

## Komi

The network's mascot is Komi (고미), an abstract blue bear, created in 2004. The mascot conveys SBS's idologies. In 2012 he was redesigned taking into account the growing digital media environment. In conjunction with the redesign, friends were added, Gorilla (고릴라), who is interested in music, Looly (룰리), a tall green bear who helps Komi, Poly (폴리), a problem-solving know-it-all purple penguin and Tory (토리), a pink rabbit with a youthful personality.