# 2010 Mnet Asian Music Awards

The 2010 Mnet Asian Music Awards was the twelfth of the annual music awards in Seoul, South Korea that took place on November 28, 2010, at The Venetian Macao in Macau, China. About 10,000 people attended the awards ceremony.
The ceremony was the first Mnet Asian Music Awards to occur outside of South Korea. 2NE1 took home four awards, the most of the night, including Artist of the Year and Album of the Year. 2PM took home three including the Shilla Duty Free Asian Wave Special Award, as well as rookie group Miss A won Song of the Year for "Bad Girl Good Girl". In total, there were thirty two awards, including awards not given out during broadcast.

## Background

The event marked the twelfth of the annual music awards. With its slogan "One Asia", MAMA was broadcast live in China, Japan, Hong Kong and Southeast Asia through various channels, as well as in the US and Canada.
Artists Taeyang, DJ Doc, Gummy, Rain, Hot Potato, Far East Movement, Perfume, I Me, and Chemistry all won awards during the televised broadcast. A VTR of international artists congratulating the event was also shown including Lam Tun, Ho Gu Hua, Hong Ying, Pam Tan, Keri Hilson, and will.i.am. CNBLUE, 2AM, Jo Kwon, Ga-In who also won awards, however, were not broadcast due to lack of attendance.

## Performances

The following individuals and groups, listed in order of appearance, performed musical numbers at the ceremony.
| Name(s) | Performed | Notes |
| Tiger JK, Styliztik Jones, Zeebra, Roscoe Umali, DJ Jhig + Tasha | "Jet Pack", "Monster" | |
| Miss A | "Bad Girl Good Girl", "Breathe" | Best New Female Artist awardee |
| Superstar K2's John Park, Jang Jae-in and Kang Seung-Yoon | "Without You", "Sick Enough to Die", "Scatter", "You and I", "Then Then Then" | Best Digital Single nominee songs |
| Jason Zhang | "It's Love" | |
| 2PM | "Again & Again", "I Hate You", "Without You", "Tired of Waiting", "Only U", "Heartbeat", "I'll Be Back" | |
| I Me, Perfume | "Aiayiya", "Nee", "Chocolate Disco" | |
| DJ DOC | "Bounce With Me", "Shake It" | Performed upon receiving the Best Rap Performance award |
| Gummy ft. Jason Zhang | "Because of You", "The Moon Represents My Heart" | |
| 2NE1 | "Clap Your Hands", "Follow Me", "Can't Nobody" | |
| Huh Gak | "This Is the Moment" | |
| Taeyang, T.O.P, G-Dragon | "Break Down", "I Need A Girl", "Turn It Up", "Knock Out", "Hallelujah" | |
| Chemistry | "A Better Tomorrow", "Pieces Of Dream" | |
| Far East Movement | "Girls On The Dance Floor", "Like a G6" | Best International Artist awardee |
| Wonder Girls | "So Hot", "2 Different Tears", "Nobody" | |

## Presenters

* 2NE1 – presented Best New Female Artist
* Miss Korea's Jung So-ra, Chang Hyung-jin, Ha Yun-jong – presented Best Dance Performance by a Male Group
* Eugene – presented Best New Asian Artist Award
* Woo Man-so – presented Best Digital Single
* John Park, Jang Jae-in, Kang Seung-Yoon – introduced presenter Zhang Jie
* Son Ho (손호영) and Kim Jung-min (김정민) – presented Asian Pop Artist
* Kim Jongju and Choo Hyunhee – presented Best Female Group
* Miss A – introduced presenters I Me and Perfume
* Cho Yeo-jeong – presented Best Male Solo Artist
* Yoon Jong-shin and Seo Hyo-rim – presented Best Rap Performance
* Song Joong-ki – presented Best Solo Vocal Performance and Best Asian Artist
* Oh Ji-ho and So Yoo-jin – presented Best Male Group and Best Solo Dance Performance
* UV – presented Best Band Performance
* Kim Dong-wook – presented Best Dance Performance by a Female Group
* Lam Tun, Ho Gu Hua, Hong Ying, Pam Tan, Keri Hilson, will.i.am – VTR Greetings
* Ok Taecyeon, Nichkhun, Song Jong-min – presented Best International Artist
* Yoon Jong-shin – introduced Huh Gak
* Kim Jung-eun – speech
* Kim Kang-woo – presented Best R&B Asian Artist
* Hanni and Shilla Duty Free CEO – presented The Shilla Duty Free Asian Wave Award
* Jun Jeong Myeong and Kim Hyun Jung – presented Best Music Video
* Joo Jin-mo – presented Artist of the Year
* Yoon Eun-hye – presented Album of the Year
* Hong Jongmin and Kim Jung-eun – presented Song of the Year

## Winners and nominees

Winners are listed first and highlighted in boldface.
| Song of the Year (daesang) | Album of the Year (daesang) |
| Miss A – "Bad Girl Good Girl" 2AM – "Can't Let You Go Even If I Die" 2NE1 – "Can't Nobody" 2PM – "I'll Be Back" DJ DOC – "I Am Who I Am" | 2NE1 – To Anyone 2AM – Can't Let You Go Even If I Die BoA – Hurricane Venus Super Junior – Bonamana Taeyang – Solar |
| Artist of the Year (daesang) | Best Music Video |
| 2NE1 2AM 2PM Miss A Girls' Generation | 2NE1 – "Can't Nobody" Epik High – "Run" UV – "Sorry I Can't Be Cool" Ga-In – "Irreversible" Taeyang – "I'll Be There" |
| Best New Female Artist | Best New Male Artist |
| Miss A G.NA Nine Muses Rainbow Sistar | CNBLUE Infinite Seo In-guk Teen Top ZE:A |
| Best Male Group | Best Female Group |
| 2PM 2AM Beast MBLAQ Super Junior | 2NE1 4Minute Girls' Generation Kara T-ara |
| Best Male Solo Artist | Best Female Solo Artist |
| Taeyang PSY Rain Seven Wheesung | BoA Gummy Lee Hyori Seo In-Young Son Dambi |
| Best Dance Performance (Male Group) | Best Dance Performance (Female Group) |
| 2PM – "I'll Be Back" Beast – "Shock" MBLAQ – "Y" Shinee – "Lucifer" Super Junior – "Bonamana" | Miss A – "Bad Girl Good Girl" 2NE1 – "Can't Nobody" 4Minute – "Huh" Secret – "Magic" T-ara – "Bo Peep Bo Peep" |
| Best Dance Performance (Solo) | Best Collaboration |
| Rain – "Love Song" Hyuna – "Change" (featuring Yong Jun-hyung) Lee Hyori – "Chitty Chitty Bang Bang" (featuring Ceejay) Narsha – "Bbi Ri Bba Bba" Taeyang – "I'll Be There" | Gain and Jo Kwon – "We Fell in Love" Homme – "I Was Able to Eat Well" IU and Lim Seulong – "Nagging" IU and Sung Si Kyung – "It's You" Jeong Yeob and Seo Young Eun – "Spiteful Words" |
| Best Rap Performance | Best Band Performance |
| DJ DOC – "I'm Like This" Epik High – "Run" Outsider – "Outsider" Supreme Team – "Dang Dang Dang" UV – "Sorry I'm Not Cool" | Hot Potato – "Propose" Boohwal – "What Love Is" CNBLUE – "Love" F.T. Island – "Love Love Love" TransFixion – "The Shouts of Reds" |
| Best Vocal Performance (Solo) | Best Vocal Performance (Group) |
| Gummy – "As a Man" Jung In – "I Hate You" K.Will – "Miss, Miss and Miss" Seo In-Young – "Written as Love, Sung as Pain" Wheesung – "I Thought of Marriage" | 2AM – "Even If I Die, I Can't Let You Go" 4Men – "I Can't" 8eight – "Farewell is Coming" Davichi – "Stop the Time" Vibe – "Please Come Back Again" |
| The Shilla Duty Free Asian Wave Award | Best Digital Single |
| 2PM – "I'll Be Back" 4Minute – "Huh" CNBLUE – "Love" Girls' Generation – "Oh!" Kara – "Lupin" | Park Bom – "You and I" Jeong Yeob – "Without You" MC Mong – "Sick Enough to Die" (featuring Mellow) Monday Kiz – "Scatter" Supreme Team – "Then Then Then" (featuring Youngjun) |

### Special awards

* Best New Asian Artist Award: I Me – "Aiayiya"
* Asian Pop Artist: Perfume – "Chocolate Disco"
* Best Asian Artist: Jason Zhang – "It's Love"
* Best R&B Asian Artist: Chemistry – "Pieces Of Dream"
* Best International Artist: Far East Movement – "Like a G6"
* Choreographer Award: Kim Hwa-young
* Producer Award: Psy
* Adult Music Award: Tae Jin-ah
* Stylist Award: Yang Seung-ho
* Performance Award: Jisan Valley Rock Festival

## Multiple awards
### Artist(s) with multiple wins

The following artist(s) received two or more wins (excluding the special awards):
| Awards | Artist(s) |
| 4 | 2NE1 |
| 3 | Miss A |
| 2 | 2PM |

### Artist(s) with multiple nominations

The following artist(s) received more than two nominations:
| Nominations | Artist(s) |
| 6 | 2NE1 |
| 5 | 2AM |
| 4 | Miss A |
| 4 | 2PM |
| 4 | Taeyang |
| 3 | Super Junior |

## Controversy
### SM Entertainment boycott

SM Entertainment, one of the largest Korean music agencies, boycotted the 2010 Mnet Asian Music Awards, as they did in 2009. The show was under fire for fairness and employing a "no show, no award" policy where the winner must attend the ceremonies.

### Location

In addition, Mnet came under criticism because of the date and location of the awards. They were the first Mnet Asian Music Awards to take place outside of South Korea. They also aired on a Sunday, which means performers had to choose between SBS' The Music Trend show or the awards ceremony.