# Celebrity Big Brother (British TV series) series 10

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Celebrity Big Brother 10 was the tenth series of the British reality television series Celebrity Big Brother. It launched on 15 August 2012, two days after the final of Big Brother 13, and aired on Channel 5 and 5* for 24 days until 7 September 2012. It was the third celebrity series to air on Channel 5 as part of a contract extension of the current two-year contract with Endemol, and the fifth series of Big Brother to air on Channel 5 since they acquired the show. The series was sponsored by hair product brand Schwarzkopf Live Color XXL. It was won by comedian Julian Clary, with television presenter Coleen Nolan as runner-up. First evictee, Jasmine Lennard, later appeared as a guest for a two-day stint on Big Brother 16.
Coleen Nolan returned to the house for Celebrity Big Brother 19 as an All-Star representing this series. She won this series.

## Pre-series
### Background

Initially, only one series of Big Brother and Celebrity Big Brother was planned to air once a year over the span of two years, but on 27 March 2012, Channel 5 announced that a second celebrity series would air in 2012. This is the first time that two series of Celebrity Big Brother have been broadcast in the same year. It was also only the second edition to be shown in summer instead of winter. Big Brother 13 was originally planned to run for thirteen weeks but was cut back to ten weeks to accommodate this series.

### Adverts

The first trailer for the series was broadcast on 9 August, which showed host Brian Dowling in the Diary Room, with Big Brother telling him who would be entering the House, reacting excitedly. A teaser clip showing facial features of all the celebrity housemates was shown on 11 August 2012.

### Logo

The eye logo for the series was revealed on 4 August 2012. The eye remained similar to the Big Brother 13 logo, but with the iconic Celebrity Big Brother star in the centre and the rest of the eye reversed.

### Voting

The only way for viewers to vote during this series was by calling a premium rate telephone number. It had initially been announced that Facebook voting would be in effect for this series but due to technical issues during Big Brother 13, Channel 5 cancelled these plans. The public voted for who they wanted to save and they voted for their winner in the final two days.

## House

The house remained largely unchanged from the thirteenth regular series. A separate room became the gym, the theme of the bedroom changed to a new maroon colour, with changed beds and a completely new carpet, the shower door was replaced and cameras were removed from the toilets, and new rugs were placed on the bathroom floor and the entrance to the garden. The sofas were also brand new to the Celebrity Big Brother House.

## Twists
### Live nominations

On Day 3, housemates nominated live on Channel 5, on the spin-off show Celebrity Big Brother: Live from the House. The nominations took place face-to-face in the living room, where Big Brother told housemates that they were required to nominate just one housemate to face the public vote. As a result of this, with three nominations each, Jasmine and Rhian were nominated for eviction and Jasmine was evicted six days later.

### Jasmine's mother

After the second live eviction, Big Brother's Bit on the Side host Emma Willis revealed that Jasmine's mother, Marilyn Galsworthy, would enter the house during the weekend, and would be controlled by Jasmine through an earpiece as part of a task. During the task, Marilyn posed as 'Shelley' a supposedly famous medium who had entered the house after causing controversy in the outside world. If the housemates sussed out that 'Shelley' was a fake, Jasmine and Marilyn would not receive their special prize - the chance to grant two housemates of their choice immunity from the impending nominations. As the housemates knew she was a fake, Jasmine and Marilyn lost the task and the nominations were carried out as normal.

## Housemates

| Celebrity | Age on entry | Notability | Day entered | Day exited | Status |
| Julian Clary | 53 | Comedian | 1 | 24 | Winner |
| Coleen Nolan | 47 | The Nolans singer and Loose Women panellist | 1 | 24 | Runner-up |
| Martin Kemp | 50 | EastEnders actor and Spandau Ballet singer | 1 | 24 | 3rd Place |
| The Situation | 30 | Reality TV star | 1 | 24 | 4th Place |
| Ashley McKenzie | 23 | Judoka | 1 | 24 | 5th Place |
| MC Harvey | 33 | Rapper | 1 | 24 | 6th Place |
| Julie Goodyear | 70 | Coronation Street actress | 1 | 22 | Evicted |
| Prince Lorenzo | 40 | Italian prince and entrepreneur | 1 | 22 | Evicted |
| Danica Thrall | 24 | Glamour model and TV personality | 1 | 17 | Evicted |
| Samantha Brick | 41 | Journalist and writer | 1 | 17 | Evicted |
| Rhian Sugden | 25 | Glamour model | 1 | 15 | Evicted |
| Cheryl Fergison | 46 | EastEnders actress | 1 | 10 | Evicted |
| Jasmine Lennard | 27 | Fashion model | 1 | 8 | Evicted |

### Ashley McKenzie

Ashley McKenzie (born 17 July 1989) is an English judoka and member of the Great Britain judo squad competing in the men's 60 kg category. At the 2012 Summer Olympics, he was defeated in the second round. Having received only one nomination and never facing eviction for his entire stay, Ashley made the final on Day 24. He left the house in fifth position.

### Cheryl Fergison

Cheryl Fergison (born 27 August 1965) is an English actress, most notable for playing Heather Trott in EastEnders. On Day 1, Cheryl, along with fellow housemate Julie were set a secret mission in which they had to follow Big Brother's directions in order to create drama in the house. Since they performed to Big Brother's satisfaction, they won their housemates a party. She was nominated for eviction on Day 8. On Day 10, she received the fewest votes and became the second housemate to be evicted from the house, despite the bookmaker's favourites to win the show.

### Coleen Nolan

Coleen Patricia Nolan (born 12 March 1965) is an English television presenter, author, singer, and the youngest member of the girl group The Nolans. Nolan has since been a panellist on Loose Women and a contestant on Dancing on Ice. She was nominated for eviction on Day 8. Coleen made the Big Brother Final and was declared this year's runner up, finishing in 2nd place. She later returned to compete in Celebrity Big Brother 19 as an "All star" housemate where she became the winner.

### Danica Thrall

Sonia Danica Thrall, known by her modelling name Danica Thrall (born 30 March 1988) is a model and reality TV personality, known for appearing in the documentary Sex, Lies & Rinsing Guys and being a regular presenter on televised sex line Elite TV. She was nominated for eviction on Day 15, but survived the vote. She was evicted on Day 17 in a double eviction.

### Harvey

Michael Harvey, Jr (born 1 May 1979), aka MC Harvey, is an English musician and former non-league footballer, best known as a member of So Solid Crew. Harvey made the final on Day 24 after never facing eviction during his entire stay within the Big Brother house. He was the first to leave on finale night finishing in 6th place.

### Jasmine Lennard

Jasmine Lennard (born 25 July 1985) is an English model, known for appearing on Make Me a Supermodel and for her publicised affair with Simon Cowell. On Day 3, in the face-to-face nominations she received three votes, and so was put up for eviction with Rhian. She received the fewest votes and so on Day 8 became the first person to be evicted. On Day 11, she returned to the diary room and task room in the 'Like Mother Like Daughter' task, in which her mother, Marilyn Galsworthy, entered the house whilst Jasmine gave her instructions via a hidden earpiece.

### Julian Clary

Julian Peter McDonald Clary (born 25 May 1959) is an English comedian and novelist, known for his deliberately stereotypical camp style, with a heavy reliance on innuendo and double entendre. He has also acted in films, television, and on stage. He was nominated for eviction on Day 8 but survived and later went on to become the winner of the series on Day 24.

### Julie Goodyear

Julie Goodyear, MBE (born Julie Kemp, 29 March 1942) is an English actress, best known for playing the long-running role of Bet Lynch on soap opera Coronation Street for over 28 years. On Day 1, Julie was the first housemate to enter the Celebrity Big Brother House, where she was given a secret mission along with fellow housemate Cheryl where they both had to create drama in the house by following instructions by Big Brother through earpieces. They both performed to Big Brother's satisfaction and won a party in the garden. She became the seventh celebrity to be evicted from the house on Day 22, losing out to Martin and a place in the Big Brother Final.

### Martin Kemp

Martin John Kemp (born 10 October 1961) is an English actor and musician, best known as the bassist in the New Romantic band Spandau Ballet, as well as for his portrayal as Steve Owen in EastEnders. He was nominated for eviction on Day 19 and having survived made the Big Brother final on Day 24 leaving the house in 3rd place.

### Prince Lorenzo

Lorenzo Borghese (born 9 June 1972), commonly known as Prince Lorenzo, is a member of the House of Borghese, a cosmetics entrepreneur and animal advocate and the featured bachelor on the ninth series of The Bachelor. He was nominated for eviction on Day 8. Prince Lorenzo was evicted from the house on Day 22 after receiving the fewest viewer votes.

### Rhian Sugden

Rhian Sugden (born 11 September 1986) is an English glamour model and Page 3 girl. She was nominated for eviction on Day 3 with Jasmine Lennard but survived the vote. She was then nominated again on Day 12 and was evicted on Day 15.

### Samantha Brick

Samantha Brick (born 1971) is a journalist who is publicly known for a column in the Daily Mail, Why Women Hate Me for Being Beautiful. On Day 17, she was the fourth housemate to be evicted, after losing votes to Coleen and Danica.

### The Situation

Michael Sorrentino (born 4 July 1982), aka "The Situation", is best known as a cast member on the American reality show Jersey Shore. He was nominated for eviction on Day 8, but survived. On Day 24, finale night, he finished in fourth place.

## Weekly summary

| Day 1 | Entrances | Julie, Cheryl, The Situation, Julian, Rhian, Harvey, Samantha, Prince Lorenzo, Danica, Ashley, Coleen, Jasmine, and Martin entered the house. |
| Day 1 | Tasks | Julie and Cheryl were given a secret mission in which they had to cause as much drama as they could by following Big Brother's instructions through an ear piece which was handed to them through the diary room on the launch. The task saw Julie and Cheryl have a fight about an affair Julie had with one of Cheryl's ex-boyfriends. The task ended with an argument climaxing with Julie throwing a drink in Cheryl's face. They both successfully passed the task and won the house a soap opera themed party in the garden. |
| Day 2 | Tasks | Julian and The Situation were called to the Diary Room in order to participate in "The Moment of Truth" task, in which they found two boards matching phrases to the other housemates' faces. As the pair were giving the answers, the other housemates had to stand behind a podium with a corresponding bubble they believe represents them the most, peeling off a square from the podium to reveal whether they are correct. Julian and The Situation had to match every housemate and statement correctly in order to pass. As they incorrectly matched Danica, Julie, Martin, and Rhian, they ultimately failed the task. |
| Day 3 | Tasks | As part of the female housemates' secret mission, they must flirt with Prince Lorenzo in hopes of being picked as his princess. The princess will be given royal treatment from Lorenzo for the rest of the day, showered with gifts provided by HRH Big Brother. Prince Lorenzo chose Samantha to be his princess. |
| Day 3 | Nominations | The housemates nominated for the first time. Jasmine and Rhian received the most nominations and faced the public vote. |
| Day 4 | Tasks | Julian and Julie became team captains, in which they had to judge the other housemates' talents and then select each housemate to represent their team. A vote on the Big Brother website determined involving representatives Ashley and Harvey, saw Ashley's team winning along with captain Julian a VIP party that night. |
| Day 6 | Tasks | In order to win a luxury shopping budget, housemates were given £1000, and had to spend as much of it as possible. |
| Day 7 | Tasks | As part of winning a luxury shopping budget, Big Brother chose Jasmine and Rhian to spend the £725 budget, exclusively outside the House. In the late night hours, they were transported to a local Morrisons, each taking turns in a trolley dash. If they spent more than the budget, they would lose all the groceries. Their groceries totaled £438.65, successfully allowing them to bring all the groceries back to the House. |
| Day 8 | Exits | Jasmine was evicted from the house, receiving the fewest votes to save. |
| Day 8 | Nominations | The housemates nominated for the second time. Cheryl, Colleen, Julian, Prince Lorenzo and The Situation received the most nominations and faced the public vote. |
| Day 10 | Tasks | Housemates participated in the task "The Majority Rules". In this task, the housemates were asked questions and instead of answering the correct answer, housemates had to ensure that they voted with the majority. Anyone who didn't vote with the majority were gunged. |
| Day 10 | Exits | Cheryl was evicted from the house, receiving the fewest votes to save. |
| Day 11 | Entrances | Jasmine's mother, Marilyn Galsworthy entered the House for the "Like Mother, Like Daughter" task. (See tasks). |
| Day 11 | Tasks | Marilyn introduced herself to the other housemates as a new housemate, celebrity psychic 'Shelly'. However, 'Shelly' was actually on a secret mission by Big Brother and was controlled by Jasmine herself throughout the day via. a special earpiece. |
| Day 12 | Nominations | The housemates nominated for the third time. Danica, Rhian, Samantha and The Situation received the most nominations and faced the public vote. |
| Day 12 | Tasks | Julian was set a task to read the housemates a bedtime story and was provided with a picture book filled with images of each housemate and an object of description. If Big Brother was satisfied with Julian's narration of the story, then he will be awarded with a special prize. He successfully passed the task, and was awarded with a visit from his two dogs in the Diary Room. |
| Day 13 | Tasks | For this week's shopping task, housemates participated in a task called "Gods and mortals", in which Julie and Martin were selected to be the Gods, whilst the other housemates were the mortals. The Gods set a series of challenges for the mortals, which included blindfolding them to beat the hairs out of Medusa's heads using a bat. If the mortals passed each of the challenges, they would become a God. After completing the challenges, the Gods faced in ultimate battles each other for power. Prince Lorenzo had won the final battle, against Martin. It was later revealed that the housemates successfully passed the task, and were awarded their weekly shopping budget. |
| Day 15 | Exits | Rhian was evicted from the house, receiving the fewest votes to save. |
| Day 15 | Nominations | The housemates nominated for the fourth time. Colleen, Danica and Samantha received the most nominations and faced the public vote. |
| Day 16 | Punishments | The Situation was punished by Big Brother, after being caught cheating during the face-to-face nominations on Day 15. As a result, his nominations for the upcoming eviction were voided and he was ultimately banned from nominating during the rest of the series. |
| Day 17 | Tasks | Coleen hosted a daytime chat show, where she and the other female housemates discussed a series of topics set by Big Brother. This included Samantha's views on a successful marriage, Danica's attitude to flirting, and Julie's thoughts on being a celebrity. |
| Day 17 | Exits | Samantha and Danica were evicted from the house, respectively, receiving the fewest votes to save. |
| Day 19 | Nominations | The housemates nominated for the fifth and final time. Julie, Martin and Prince Lorenzo received the most nominations and faced the public vote. |
| Day 20 | Tasks | Housemates became television stars for a two-day task. Julie had to read the news, whilst Ashley, Prince Lorenzo and Martin appeared together on a kids show. |
| Day 21 | Tasks | The television task continued, with Harvey and The Situation competing against each other as quiz contestants, and Julian and Coleen hosting Big Brother's shopping channel, entitled Big Brother's Big Deals. |
| Day 22 | Exits | Prince Lorenzo and Julie were evicted from the house, respectively, receiving the fewest votes to save. |
| Day 24 | Exits | Harvey left the house in sixth place, Ashley left the house in fifth place, The Situation left the house in fourth place, and Martin left the house in third place. It was then revealed that Julian was the winner, leaving Colleen as the runner-up. |

## Nominations table

| | Day 3 | Day 8 | Day 12 | Day 15 | Day 19 | Day 24 Final | Day 24 Final | Nominations received |
| Julian | The Situation | The Situation, Prince Lorenzo | Samantha, Prince Lorenzo | Samantha, The Situation | Prince Lorenzo, Martin | Winner (Day 24) | Winner (Day 24) | 9 |
| Coleen | Rhian | The Situation, Julie | The Situation, Samantha | Samantha, The Situation | Julie, Martin | Runner-up (Day 24) | Runner-up (Day 24) | 10 |
| Martin | Jasmine | Coleen, Rhian | Danica, Harvey | Samantha, Julian | Julie, Julian | Third place (Day 24) | Third place (Day 24) | 6 |
| The Situation | Coleen | Coleen, Cheryl | Danica, Prince Lorenzo | Coleen, Danica | Banned | Fourth place (Day 24) | Fourth place (Day 24) | 10 |
| Ashley | Prince Lorenzo | Danica, Julian | Danica, Rhian | Danica, Coleen | Julie, Martin | Fifth place (Day 24) | Fifth place (Day 24) | 1 |
| Harvey | Danica | Danica, Julian | Danica, Coleen | Danica, Prince Lorenzo | Prince Lorenzo, Julie | Sixth place (Day 24) | Sixth place (Day 24) | 2 |
| Julie | Coleen | Prince Lorenzo, Coleen | Rhian, Danica | Danica, Coleen | The Situation, Prince Lorenzo | Evicted (Day 22) | Evicted (Day 22) | 7 |
| Prince Lorenzo | Jasmine | Cheryl, Julian | Julian, The Situation | Julian, Julie | Julie, Harvey | Evicted (Day 22) | Evicted (Day 22) | 10 |
| Danica | Jasmine | Julian, Prince Lorenzo | Martin, Samantha | Samantha, Ashley | Evicted (Day 17) | Evicted (Day 17) | Evicted (Day 17) | 15 |
| Samantha | Rhian | Julian, Rhian | Rhian, Danica | Coleen, Danica | Evicted (Day 17) | Evicted (Day 17) | Evicted (Day 17) | 9 |
| Rhian | Martin | Samantha, Cheryl | Martin, The Situation | Evicted (Day 15) | Evicted (Day 15) | Evicted (Day 15) | Evicted (Day 15) | 8 |
| Cheryl | Rhian | The Situation, Samantha | Evicted (Day 10) | Evicted (Day 10) | Evicted (Day 10) | Evicted (Day 10) | Evicted (Day 10) | 3 |
| Jasmine | Danica | Evicted (Day 8) | Evicted (Day 8) | Evicted (Day 8) | Evicted (Day 8) | Evicted (Day 8) | Evicted (Day 8) | 3 |
| Notes | 1 | none | none | 2 | 3 | 4 | 4 | |
| Against public vote | Jasmine, Rhian | Cheryl, Coleen, Julian, Prince Lorenzo, The Situation | Danica, Rhian, Samantha, The Situation | Coleen, Danica, Samantha | Julie, Martin, Prince Lorenzo | Ashley, Coleen, Harvey, Julian, Martin, The Situation | Ashley, Coleen, Harvey, Julian, Martin, The Situation | |
| Evicted | Jasmine Fewest votes to save | Cheryl Fewest votes (out of 3) to save | Rhian Fewest votes to save | Samantha Fewest votes (out of 3) to save | Prince Lorenzo Fewest votes to save | Harvey Fewest votes (out of 6) | Martin Fewest votes (out of 3) | |
| Evicted | Jasmine Fewest votes to save | Cheryl Fewest votes (out of 3) to save | Rhian Fewest votes to save | Samantha Fewest votes (out of 3) to save | Prince Lorenzo Fewest votes to save | Ashley Fewest votes (out of 5) | Martin Fewest votes (out of 3) | |
| Evicted | Jasmine Fewest votes to save | Cheryl Fewest votes (out of 3) to save | Rhian Fewest votes to save | Samantha Fewest votes (out of 3) to save | Prince Lorenzo Fewest votes to save | Ashley Fewest votes (out of 5) | Coleen Fewest votes (out of 2) | |
| Evicted | Jasmine Fewest votes to save | Cheryl Fewest votes (out of 3) to save | Rhian Fewest votes to save | Danica Fewest votes (out of 2) to save | Julie Fewest votes to save | The Situation Fewest votes (out of 4) | Coleen Fewest votes (out of 2) | |