# 2010 Western & Southern Financial Group Masters and Women's Open

The 2010 Cincinnati Masters (also known as the Western & Southern Financial Group Masters and Western & Southern Financial Group Women's Open for sponsorship reasons) was a tennis tournament that were played on outdoor hard courts at the Lindner Family Tennis Center in Mason, Ohio, United States, with the men playing from August 14 through August 22, 2010, and the women from August 7 through August 15, 2010. It was the 109th edition of the Cincinnati Masters (82nd for the women), and was part of the ATP Masters Series of the 2010 ATP World Tour, and of the Premier Series of the 2010 WTA Tour.

## ATP entrants
### Seeds

| Country | Player | Rank | Seed |
| ESP | Rafael Nadal | 1 | 1 |
| SRB | Novak Djokovic | 3 | 2 |
| SUI | Roger Federer | 2 | 3 |
| GBR | Andy Murray | 4 | 4 |
| SWE | Robin Söderling | 5 | 5 |
| RUS | Nikolay Davydenko | 6 | 6 |
| CZE | Tomáš Berdych | 7 | 7 |
| ESP | Fernando Verdasco | 9 | 8 |
| USA | Andy Roddick | 11 | 9 |
| ESP | David Ferrer | 12 | 10 |
| CRO | Marin Čilić | 13 | 11 |
| RUS | Mikhail Youzhny | 14 | 12 |
| AUT | Jürgen Melzer | 15 | 13 |
| ESP | Nicolás Almagro | 16 | 14 |
| CRO | Ivan Ljubičić | 17 | 15 |
| FRA | Gaël Monfils | 18 | 16 |
* Seedings are based on the rankings of August 9, 2010

### Other entrants

The following players received wildcards into the singles main draw
* James Blake
* Mardy Fish
* Robby Ginepri
* Donald Young
The following players received entry from the qualifying draw:
* Benjamin Becker
* Taylor Dent
* Somdev Devvarman
* Alejandro Falla
* Santiago Giraldo
* Denis Istomin
* Florian Mayer

### Notable withdrawals

* Juan Martín del Potro (wrist injury)
* Juan Carlos Ferrero (flu)
* Fernando González (calf)
* Albert Montañés
* Jo-Wilfried Tsonga (knee injury)

## WTA entrants
### Seeds

| Player | Nationality | Ranking* | Seed |
| Jelena Janković | Serbia | 2 | 1 |
| Caroline Wozniacki | Denmark | 3 | 2 |
| Elena Dementieva | Russia | 6 | 3 |
| Kim Clijsters | Belgium | 7 | 4 |
| Francesca Schiavone | Italy | 8 | 5 |
| Vera Zvonareva | Russia | 9 | 6 |
| Agnieszka Radwańska | Poland | 10 | 7 |
| Li Na | | 11 | 8 |
| Victoria Azarenka | Belarus | 12 | 9 |
| Maria Sharapova | Russia | 13 | 10 |
| Flavia Pennetta | Italy | 15 | 11 |
| Yanina Wickmayer | Belgium | 16 | 12 |
| Shahar Pe'er | Israel | 17 | 13 |
| Aravane Rezaï | France | 18 | 14 |
| Nadia Petrova | Russia | 19 | 15 |
| Marion Bartoli | France | 20 | 16 |
* Seedings are based on the rankings of August 2, 2010.

### Other entrants

The following players received wildcards into the singles main draw
* Jamie Hampton
* Christina McHale
* Coco Vandeweghe
The following players received entry from the qualifying draw:
* Akgul Amanmuradova
* Gréta Arn
* Sorana Cîrstea
* Kimiko Date-Krumm
* Vera Dushevina
* Bojana Jovanovski
* Vania King
* Alla Kudryavtseva
* Nuria Llagostera Vives
* Ayumi Morita
* Monica Niculescu
* Anastasia Rodionova

### Notable withdrawals

* Justine Henin (elbow injury)
* Samantha Stosur (shoulder injury)
* Serena Williams (foot surgery)
* Venus Williams (knee injury)
* María José Martínez Sánchez (knee injury)

## Finals
### Men's singles

Roger Federer defeated Mardy Fish 6–7$^{(5–7)}$, 7–6$^{(7–1)}$, 6–4
* It was Federer's 2nd title of the year and 63rd of his career. It was his 4th win at the event also winning in 2005, 2007, and 2009. It was his 17th Masters 1000 title.

### Women's singles

Kim Clijsters defeated Maria Sharapova 2–6, 7–6$^{(7–4)}$, 6–2
* It was Clijsters' 3rd title of the year and 38th of her career.

### Men's doubles

Bob Bryan / Mike Bryan defeated Mahesh Bhupathi / Max Mirnyi 6–3, 6–4.

### Women's doubles

Victoria Azarenka / Maria Kirilenko defeated Lisa Raymond / Rennae Stubbs 7–6$^{(7–4)}$, 7–6$^{(10–8)}$