# 7 Seconds (song)

"7 Seconds" is a song performed by Senegalese singer-songwriter Youssou N'Dour and Swedish singer-songwriter Neneh Cherry. Composed by the pair along with Cameron McVey and Jonathan Sharp, it achieved success upon release as a single on June 7, 1994 via Columbia Records, reaching the top 10 in numerous countries; in France, it stayed at number one for 16 weeks, a record at the time. N'Dour featured the song on his seventh album, The Guide (Wommat) (1994), while Cherry included it on her 1996 album Man. "7 Seconds" also won the MTV Europe Music Award in the category for Best Song of 1994. Stéphane Sednaoui directed the music video for the song. NME magazine ranked "7 Seconds" number 40 in their list of the 50 best songs of 1994.

## Recording

All instruments on the single were produced and arranged by Swedish music producer Christian Falk, who also played bass on the track. It was included on Neneh Cherry's album Man (1996). The song is trilingual as N'Dour sings in three languages: French, English and the West African language Wolof. Cherry sings only in English. The English chorus was actually recorded by another singer as Youssou was ill during the production of the song. It also appeared on N'Dour's 1994 album The Guide (Wommat), released shortly after the single.
The title and refrain of the song refers to the first moments of a child's life; as Cherry put it, "not knowing about the problems and violence in our world". Shocked by the single's enormous commercial success, she told The Independent in an interview, "We did it as an experiment. The tune grew on its own, completely out of proportion. It was out there doing its own thing. But that is a dream when you write a song."

## Chart performance

"7 Seconds" was a worldwide hit, peaking within the top 10 of the charts in several countries, including Australia, Austria, Belgium, Brazil, Germany, Ireland, the Netherlands (number two), Sweden, Paraguay and the United Kingdom. It climbed to the top position in Finland, France, Iceland, Italy and Switzerland. It stayed at number one for 16 consecutive weeks on the French Singles Chart, which was the record for the most weeks at the top position at the time. On the Eurochart Hot 100, the song reached number two. It was awarded with a gold record in Austria, France, Germany, the Netherlands, Switzerland and the United Kingdom.

## Critical reception

Swedish Aftonbladet complimented the song as a "floating airy and heavenly beautiful synth ballad". Peter Stepek from AllMusic called it a "vaguely menacing duet". Larry Flick from Billboard felt it is "unique and thoroughly pleasing", noting that the "haunting tune is padded with cushiony synths and a richly soulful bass line. Cherry offers a sweet and charming contrast to N'Dour's gritty vocal." Troy J. Augusto from Cashbox wrote that the "compelling duet nicely swirls N'Dour’s husky vocals and Cherry's sweet, angelic voice into a nifty, down-tempo stroll that has broad radio potential." He added further that it is "powered by a rolling bass line and layers of passive synthesizer strains". Dave Sholin from the Gavin Report viewed the song as "music to stir the senses combined with lyrics that make a powerful case for our common humanity." He remarked that it "is especially powerful in light of recent events in South Africa and it's made that much more riveting by the melding of these two voices. Its worth spending some time with this amazing track."
In his weekly UK chart commentary, James Masterton praised it as a "gorgeous ballad". Pan-European magazine Music & Media complimented Cherry as "again brilliant", and also complimented the song as "melodic, synthy, sexy and with a slow beat." Wendi Cermak from The Network Forty described it as "haunting". Dele Fadele from NME named '7 Seconds' Single of the Week, noting that N'Dour duets with Cherry "to quite surprising results". He added that the voices "are pearls at 300 feet below sea level" and the arrangements "work wonders". In a separate review, Fadele opined that the song "makes like a future African sci-fi rumination on colour prejudice, with Yossou N'Dour's beguiling tones on show." Emma Cochrane from Smash Hits gave it five out of five and named it Best New Single, saying that "whoever came up with the idea of putting them on the same record was a genius." She concluded, "Hopefully in the charts for a very long time." David Sinclair from The Times wrote, "Built around a gentle boombox beat overlaid by drifting synthesizer chords, the song achieves the same seductive combination of rhythm and rumination that informed Bruce Springsteen's recent hit 'Streets of Philadelphia'."

## Music video

The accompanying black-and-white music video for "7 Seconds" was directed by French director, photographer, film producer and actor Stéphane Sednaoui. It features people of different ethnicities walking by while the two are singing. When they sing the chorus, different kinds of people's faces appear. The video received heavy rotation on MTV Europe and was A-listed on Germany's VIVA in August 1994.

## Impact and legacy

NME magazine ranked "7 Seconds" number 40 in their list of the 50 best songs of 1994. It was included in the 2010 book 1001 Songs You Must Hear Before You Die. Eloise Parker remarked that "the soul of '7 seconds' is N'Dour's heartfelt vocals, sung in Wolof and French, enhanced by Cherry's haunting English-language chorus."

## Certifications

Certifications and sales for "7 Seconds" :
| Region | Certification | Certified units/sales |
| Australia (ARIA) | Gold | 35,000$^^$ |
| Austria (IFPI Austria) | Gold | 25,000$^*$ |
| France (SNEP) | Gold | 250,000$^*$ |
| Germany (BVMI) | Gold | 250,000$^^$ |
| Netherlands (NVPI) | Gold | 50,000$^^$ |
| New Zealand (RMNZ) | Platinum | 10,000$^*$ |
| Spain (PROMUSICAE) | Gold | 25,000$^^$ |
| Switzerland (IFPI Switzerland) | Gold | 25,000$^^$ |
| United Kingdom (BPI) | Gold | 420,000 |
| $^*$ Sales figures based on certification alone. $^^$ Shipments figures based on certification alone. |||

## Release history

| Region | Date | Format(s) | Label(s) | Ref. |
| Europe | 7 June 1994 | CD | ColumbiaChaos | |
| Japan | 21 July 1994 | CD | SonyChaos | |