# IPRA Golden World Awards

The Golden World Awards for Excellence in PR is an annual global awards ceremony organised by the International Public Relations Association to recognise public relations achievements around the world . Established in 1990, the Golden World Awards (the "Oscars of PR") has 37 categories of In-house and Agency entries judged separately, and honours the overall highest standards of each year with the IPRA Grand Prix for Excellence. There is also a special Global Contribution Award for an entry meeting one of the UN's 17 Sustainable Development Goals.

## Entry criteria

In Round 1 the jury considers programme summaries. There is an overall limit of 1800 words, and separate limits for each of the 6 Criteria. Entries must be in English.
All entries are submitted online to the IPRA secretariat and must include a short Overview of the programme. Under separate headlines, each entry then addresses five Criteria:
* Statement of Problem/Opportunity
* Research
* Planning
* Execution
* Outcomes
Finalists from Round 1 are then invited to upload supporting media to assist the judges in the selection of category winners.

## PR Disciplines

1. Artificial Intelligence for content AICONTENT
For the use of AI in the content of a PR campaign.
2. Artificial Intelligence for crisis management AICRISIS
For excellence in deploying AI tools to respond to a crisis in real time.
3. Artificial Intelligence for measurement AIMEASURE
For innovative use of AI data analytics to measure effectiveness.
4. Climate change and literacy CLIMATE
For a PR campaign on climate change issues or education.
5. Community relations COMREL
For a PR campaign that helped engage a community in some specific way.
6. Corporate communications CORPCOM
For excellence in enhancing a company’s reputation through communications.
7. Corporate responsibility CORPRES
For a PR campaign demonstrating excellence in corporate social responsibility.
8. Crisis and issues management CRISIS
For excellent communications management during a crisis or similar issue.
9. Digital and social media creativity DIGITAL
For a purely digital PR campaign showing creativity in its use of social media.
10. Environmental ENV
For a PR campaign on an environmental or ecological issue.
11. Environmental, social, and governance ESG
For a campaign using an ESG framework to understand sustainability.
12. Influencer relations INFLUENCE
For a PR campaign where the result was largely determined by social media influencers.
13. Integration of traditional and new media INTEG
For the creative integration of traditional and social media in a PR campaign.
14. Internal communications INTERNAL
For a creative internal communications campaign that engaged personnel.
15. International campaign INTL
For a coordinated PR campaign in more than one country.
16. Media relations MEDIA
For a PR campaign which showed impressive media reach.
17. Podcasts and video POD
For a PR campaign that primarily used podcasts or short video.
18. PR on a low budget PRLOW
For a creative PR campaign on a low budget.
19. Public affairs PUBLICAF
For lobbying that influenced or changed public policy.
20. Reputation and brand management REPUTE
For the creative positioning of a company image or brand.
21. Sustainability communications SUST
For a PR campaign promoting sustainability.

## PR Sectors

22. Agriculture AGRI
For a PR campaign in the agricultural or farming sector.
23. Arts and entertainment ARTS
For a PR campaign in arts or entertainment.
24. Business-to-business B2B
For a business-to-business PR campaign.
25. Construction CONSTRUCT
For a PR campaign about construction, real estate or architecture.
26. Consumer product launch CONSUMPRODL
For creative PR activities around the launch of a consumer product.
27. Consumer product PR CONSUMPRODX
For creative PR activities around an existing consumer product.
28. Consumer service launch CONSUMSERVL
For creative PR activities around the launch of a consumer service.
29. Consumer service PR CONSUMSERVX
For creative PR activities around an existing consumer service.
30. Country, region and city COUNTRY
For a PR campaign to promote a country, a region or a city.
31. Courage in communication COURAGE
For a PR campaign addressing political upheaval, conflict or natural disaster.
32. Energy and utilities ENERGY
For a PR campaign in the energy, oil, or utilities sector.
33. Event management and live communication EVENT
For the planning and delivery of a successful event with a PR dimension.
34. Fake news FAKE
For a PR campaign countering misinformation or disinformation.
35. Financial services and investor relations FINANCE
For use of PR for a financial product or service or in investor relations.
36. Food and beverage FOOD
For a PR campaign to promote a new or existing food or beverage.
37. Gaming and virtual reality GAME
For a PR campaign that launched a development in the gaming or VR industry.
38. Healthcare HEALTH
For a PR campaign in the pharmaceutical or healthcare industry.
39. Industrials INDUSTRY
For a PR campaign in materials, mining, chemicals, steel and other heavy industry.
40. NGO campaign NGO
For a PR campaign by a charity or non-governmental organisation.
41. Public sector PUBLICSEC
For creative use of PR by a public sector body.
42. Publications PUBLT
For a creative PR publication in print or electronic format.
43. Retail and fashion RETAIL
For a PR campaign in the retail or fashion sector.
44. Small and medium enterprises SME
For a PR campaign by an SME (as defined by the EU).
45. Sponsorship SPONSOR
For a PR campaign that promoted awareness of sponsorship of an event or activity.
46. Sport SPORT
For a PR campaign to promote sport or exercise for itself or to a community.
47. Technology TECH
For a creative PR campaign in the technology or IT sector.
48. Transport TRANSPORT
For a PR campaign in the automotive or other transport sector.
49. Travel and tourism TRAVEL
For a PR campaign in the travel, hotel or tourism sector.

## Grand Prix for Excellence Winners
### 2024

Pots that Develop, Peru
Alicorp

### 2023

Call Russia, Lithuania
Not Perfect Vilnius

### 2022

Tencent Weixin Pay, China
One for All Love Meal Program

### 2021

Te Taura Whiri i te Reo Māori, New Zealand
Te Wā Tuku Reo Māori - The Māori Language Moment

### 2020

LLYC, Spain
The last older person to die in loneliness

### 2019

Dentsu Public Relations Inc, Japan
Kobayashi City Department of SimCity BuildIt

### 2018

FleishmanHillardVanguard and Orta, Russia
Aeroflot's Sulimov dogs

### 2017

Weber Shandwick, UK
The alphabet of illiteracy

### 2016

FleishmanHillard / Royal Philips, Ireland
Philips breathless choir

### 2015

Atmosphere Communications, South Africa
Sanlam one rand man

### 2014

Nanyang Technological University, Singapore
A global university on the rise

### 2013

Turkcell, Turkey
Women Empowerment in Economy

### 2012

Blumen Group, Serbia
The list is a note for the future

### 2011

Absa, South Africa
Absa rings the bell