# Frederico Lapenda

Frederico Lapenda is a movie producer and fight promoter. He is one of the founders of Mixed Martial Arts (MMA). Lapenda is credited, along with Ultimate Fighting Championship co-creator Art Davie, as being responsible for the globalization of MMA. Lapenda is also the president of the Beverly Hills Film Festival Grand Jury. He has produced films, MMA events and documentaries including Kidnapping and Unknown Distance.
He created Allies of the Amazon, a children's book about four super-powered talking animals who protect the Amazon rainforest, with Marvel Comics founder Stan Lee.
In 2011, Lapenda produced the first pay-per-view event on YouTube on his Fight Game Channel, broadcasting a Moscow event worldwide. In 1998, he became the first producer to broadcast MMA on US TV on channel 22 in Los Angeles. In 1997, he introduced PPV to Brazil with his World Vale Tudo Championship III (WVC) event in São Paulo, and in 1997, his WVC event aired on US PPV, making him just the fourth producer to promote MMA on US PPV.

## Globalization of MMA

The globalization of MMA occurred in 1995 when Lapenda, transplanted to Los Angeles, was looking to take MMA outside of the U.S. and to build a star that would attract followers of all styles. He brought Brazilian fighter Marco Ruas to the U.S. in UFC VI to be introduced to the crowd and then to fight and win UFC VII. During this time he created Ruas Vale Tudo, the prototype MMA cross-training style.
Lapenda also created the Brazilian Dream Team, which was to have all the major Brazilian fighters training together in Luta Livre, Brazilian Jiu-Jitsu, wrestling, and Muay Thai under Carlson Gracie. Lapenda actually opened in 1995 an academy in Los Angeles near UCLA in Westwood, California, for Carlson Gracie and Vitor Belfort to teach and train. The Brazilian Dream Team eventually became the Brazilian Top Team and was composed of those same people Lapenda brought together under Carlson to cross-train.
In 1996, Lapenda decided to take the sport globally and created his own fighting event, the World Vale Tudo Championship (WVC), which debuted at NK Hall Bay auditorium in Japan. That first event had an eight-man tournament plus a super fight. Among the fighters were three of the six UFC champions: Steve Jennum, Oleg Taktarov and Marco Ruas. This was the first time a foreigner had promoted a martial arts fight in Japan and also the first time a UFC champion fought in Japan.
From there, Lapenda followed up WVC Japan with numerous other international shows. The WVC during the second half of the '90s was the leading international event and created such stars as Pedro Rizzo, Mark Kerr, Heath Herring, Igor Vovchanchyn, and many others. All of these WVC fighters would go on to fight in either the UFC or for Pride in Japan, which would attract the largest audiences in the world through the foundation laid by Lapenda's WVC Japan.
During the 90s, Lapenda took MMA to Japan, Israel, Russia, Brazil, the Netherlands, Aruba, Jamaica, and Ukraine and produced over 100 shows. In 1998, he produced the first West Coast cable broadcast of mixed martial arts (Combate Mortal) on KWHY-TV. Lapenda also broke new ground by co-producing two of the first MMA theatrical documentaries, The Smashing Machine (HBO, 2002) and Rites of Passage: The Rebirth of Combat Sports (PPV, 2001), which are still considered the industry gold standard. He introduced pay-per-view to Brazilian television and his WVC was just the fourth MMA show to ever air on US PPV.
He created the Golden Glory fighting team with Bas Boon in 1999. Golden Glory dominated the worlds of K-1 and MMA for 10 years with fighters such as Semmy Schilt, Alistair Overeem, Gokhan Saki, and many others.

## Paradigm Pictures

In 2002, Lapenda became a filmmaker/producer at Peter Guber's Mandalay Entertainment Group and then founded Paradigm Pictures. He has produced four programs for Fox Files, including Russian Night Life and Amsterdam: The Red Light District. In addition, he produced Ultimate Fighting Around the World and Underground Fighting in California. His feature film credits as producer include USS Indianapolis and Rage.