# Pigeon (company)

Pigeon Corporation, established in 1978, is a manufacturer of household products. In August 1978, the company created of "Pigeon", the first fabric softener made in Korea.From 1978 to 2009, the company held a dominant market share, exceeding 50%, of the fabric softener market in South Korea. However, starting in 2011, its market share began to decline, and by 2022, it had reduced to approximately 20%.

## History

* 1978. 01. Pigeon Corporation founded
* 1978. 07. Fabric Softener, "Pigeon", is released
* 1980. 12. Pigeon products exported to the Middle East
* 1981. 03. Dishwashing liquid, "New Clean", is released
* 1981. 04. The First manufacturing facility is completed (Bupyeong)
* 1981. 06. "Pigeon Rox" is released
* 1982. 04. Technical Tie with Alberto Culver Co., of the U.S.
* 1985. 01. Completed the computerization of business
* 1987. 10. Dish-washing product, "Sora", is released
* 1988. 05. The Central Research Institute is established
* 1988. 07. Drainpipe Cleaner, "Power Drill Pung", is released
* 1988. 10. Started to produce laundry detergent, "New Sora"
* 1989. 05. The second manufacturing facility is completed (Jincheon)
* 1989. 07. Refrigerator Deodorizer, "Bamboo Pansil", is released
* 1990. 02. Hair Care Product, "Duena", is released
* 1990. 04. Body Cleanser, "Maplus" is released
* 1991. 05. Apartment Complex for Company employees is completed
* 1992. 04. Installed Processing Equipment for the Production of Make-up products in the second manufacturing facility
* 1992. 07. Signed an exclusive contract with Sunstar of Japan to sell oral care products. Started to import and sell "Do Toothbrush and Toothpaste"
* 1992. 07. Established an On-Location Company, "Pigeon China daily Use Chem. Co", in Tianjin, China
* 1994. 01. The third manufacturing facility in Ulsan is completed
* 1994. 05 Signed an exclusive sales contract with L&F Inc of the US
* 1994. 05 Selling of the Anti-Bacterial Spay, "Lysol", started
* 1996. 06 Oxygen Bleach, "Paracle" is released
* 1996. 07 Selected as a Company with Excellence in Labor-Management Relationships
* 1996. 12 The Number of Pigeon products sold reaches 2 billion units
* 1997. 07 Technical Tie with Hakugen Corp. of Japan
* 1997. 07 Insect Repellent "Mrs. Lloyd" is released
* 1998. 08 Baby care product, "Beau Jules" is released
* 1999. 09 Business tie with Pigeon Japan
* 2000. 03 The third generation antibacterial cleaner, "Bisol" is released
* 2002. 02 Toothpaste, "Denticoen Q10", is released
* 2005. 01 Auto Fan Air Freshener, "Aroma Wind", is released
* 2005. 01 "Pigeon Charcoal Insect Repellent Dehumidifier" is released
* 2005. 05 Stain remover "Magic 02 Spray" is released
* 2005. 06 Liquid Laundry Detergent, "Act’z, Act’z Drum", is released
* 2005. 10 Baby care product "Beau Jules ATO-free" is released
* 2006. 11 Fabric Softener, ‘Pigeon’ renewal is released
* 2006. 11 Dish Wash Detergent Pure ‘Baking Soda’ is released
* 2007. 03 Charcoal Dehumidifier ‘Slim Type’ is released
* 2007. 05 ‘Aroma Plus’ is released
* 2007. 10 ‘Single Life Set’ Top & Front loading type are released
* 2007. 11 ‘Leisure Set" is released
* 2008. 04 ‘Transparent Pigeon’ is released
* 2008. 04 ‘Act’z Deo Fresh’ is released
* 2008. 04 ‘Pigeon Deo Fresh’ is released
* 2008. 06 ‘Antibacterial Bisol Spray & Tissue’ are released
* 2008. 07 Hand Wash " MUMU’ is released
* 2008. 07 Multi-purpose Cleaner ‘Bisol PowerX3’ is released
* 2009. 04 ‘Totalcare, Pigeon’ is released
* 2009. 05 ‘SprayPigeon CoolDeo’ is released
* 2010. 04 ‘Highly Concentrated Pigeon’ is released
* 2010. 07 Launched children's brand ‘Beau Jules’
* 2012. 06 Launched ‘Ultra Pigeon’
* 2013. 04 Launched ‘Pigeon Fresh (Purple Lavender, Yellow Bouquet)’
* 2013. 11 Launched ‘Pigeon Premium’
* 2014. 04 Launched ‘Antiseptic Dirt-Free Premium’
* 2014. 05 Launched ‘Actz Premium’
* 2017. 07 Launched ‘Highly Concentrated Pigeon Rich Perfume Signature’
* 2018. 02 Launched ‘Pigeon for Dryers’
* 2018. 05 Launched ‘Rich Perfume Spray’
* 2019. 02 Launched ‘Highly Concentrated Pigeon Rich Perfume’1L
* 2019. 04 Launched ‘Pigeon Air Sheet’for clothes cleaners
* 2019. 07 Launched premium type 1 kitchen detergent‘Pure Apple Balm/Virgin Mojito’

## Main products lines
### Fabric softener

* Transparent Pigeon
* Pigeon
* Spray Pigeon
* Drum Pigeon
* Aroma Plus

### Laundry detergent

* Act'z
* Act'z Drum
* Wool touch

### Disinfectant detergent

* Bisol
* Bisol PowerX3

### Personal Care

* Maplus(Body Wash)
* MUMU(Hand Wash)

### Oxygen Bleach

* Paracle
* Paracle Liguid
* Magic O2

### Dish-washing Liguid

* Pure
* New Clean

### Rox

* Pigeon RoxPigeon Fragrant Rox
* Pigeon Fragrant Rox, Pigeon Rox detergent
* Power Drill Pung

### Dehumidifier

* Charcoal Dehumidifier

### Deodorizer

* Fine

### Toothpaste

* Denticoen Q10

### Baby Products

* Pigeon Baby Softener
* Pigeon Baby detergent

### Misc

* Humaid(Insect Killer)
* Dario & Hard-type Dario(Ironing Aid)