# Groucho's Deli

Groucho's Deli is a deli franchise in the United States, with 30 locations across South Carolina, North Carolina, and Georgia.
The restaurant was founded in Columbia, South Carolina, by Harold "Groucho" Miller. It is known for its Trademark Subs and Salads and Unique Dipper Style sandwiches, and was named the most famous deli in South Carolina by Business Insider in 2020. Their motto is “Quality is the most important ingredient in a sandwich”, and their tagline is "Your Neighborhood Deli".

## History

Groucho's Deli was founded by Harold "Groucho" Miller in 1940 in Columbia, South Carolina, known at the time as "Miller's". Miller was born in Philadelphia, Pennsylvania, in 1899. Several years later, after losing his father in an accident, he spent his weekdays at an orphanage to help relieve some financial burden for his mother who was unable to care for all of her children. He was taught culinary skills at the orphanage by the woman who ran the kitchen. In 1940, he moved to Columbia, where he opened a deli, Miller's, in the downtown area. He came to Columbia with a handful of original recipes for potato salad, coleslaw, and various salad and sandwich dressing.
Miller became known among customers and Columbia residents for his resemblance to famed comedian and actor Groucho Marx, and people began to refer to him affectionately as "Groucho" in 1941. Miller's became Groucho's Deli in 1941. His son, Ivan Miller, told the Columbia Record in 1986:
   “...when Pop first opened this store, Columbia was a small town, and everything had a label. Here he [Harold] was this really crazy kind of guy. Always joking, always had a big cigar and a mustache… He looked like Groucho Marx, he talked like Groucho Marx, and to Columbia, he was Groucho Marx. So that is how the name came about.”
In the following years, the name was officially changed to "Groucho's Deli", and the restaurant moved from downtown Columbia, to the Five Points area of the city, a location which remains open today.
Ownership was passed down to Ivan Miller in 1965, and Harold "Groucho" Miller passed away in 1974. At this point, the restaurant began to transition to more standard deli food offerings, trademark subs and salads served with Groucho's formula 45 sauce, and becoming "less about the retail sale of exotic foods and more about feeding folks who wanted to sit down and eat."
In 2000, Bruce Miller, Ivan's son, became owner, and the restaurant opened its first franchise location in Lexington, South Carolina. Ivan Miller passed away in 2001.

## Menu

Groucho's is known for its quality meats and dipper-style sandwiches, as well as its Formula 45 and Formula 95 sauces, and its potato salad and coleslaw.

## Locations

As of July 2024, Groucho's Deli has 30 locations in three states: Georgia, North Carolina, and South Carolina. Each location is a franchise (excluding the original in Five Points) and is individually owned and operated, with "exclusive distributor partnerships and extensive on-site training" to maintain consistency from location to location.Entrepreneur Magazine ranked Groucho's Deli #327 for franchising in 2015 and #11 in Submarine Sandwiches in 2022 on the Franchise 500.