# 1969–70 New Orleans mayoral election

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vte :
The New Orleans mayoral election of 1969-1970 resulted in the election of Moon Landrieu as mayor of New Orleans. This election also saw an unexpectedly strong showing for a Republican candidate; the party had previously had negligible support in the city.
Incumbent mayor Victor H. Schiro was term-limited after winning elections in 1961 and 1965.

## Candidates

Major candidates in the Democratic primary included:
* former State Representative and City Councilman-at-Large Moon Landrieu,
* Jimmy Fitzmorris, former City Councillor from 1954 to 1966
* future Louisiana Attorney General and current State Senator William J. Guste
* City Councillor-at-Large John J. Petre had previously been a state legislator.
* Judge David Gertler was well financed and had strong support from the city's Jewish community
* Orleans Parish School Board President Lloyd J. Rittiner

## Results

First Democratic Party Primary, November 8, 1969
| Candidate | Votes received | Percent |
| Jimmy Fitzmorris | 59,301 | 34.53% |
| Moon Landrieu | 33,093 | 19.27% |
| William J. Guste | 29,487 | 17.17% |
| John J. Petre | 22,471 | 13.08% |
| David Gertler | 20,572 | 11.98% |
| Lloyd J. Rittiner | 2,678 | 1.56% |
| John J. Spann, Jr. | 1,707 | 0.99% |
| Addison Roswell Thompson | 1,248 | 0.73% |
| Dan G. Dial | 470 | 0.27% |
| Rodney Fertel (former husband of restaurateur Ruth Fertel) | 310 | 0.18% |
| Maurice Charles Sciortino | 201 | 0.12% |
| Cecilia M. Pizzo | 198 | 0.12% |
Second Democratic Party Primary, December 13, 1969
| Candidate | Votes received | Percent |
| Moon Landrieu | 89,554 | 53.86% |
| Jimmy Fitzmorris | 76,726 | 46.14% |
General Election, 1970
| Candidate | Party | Votes received | Percent |
| Moon Landrieu | Democrat | 94,332 | 59.0% |
| Ben C. Toledano | Republican | 65,558 | 41.0% |

## Sources

* Orleans Parish Democratic Executive Committee. First and Second Democratic Primary Elections, 1969.
* Fitzmorris, James E. Frankly, Fitz! Pelican, 1992.