# The General (insurance)

The General is a licensed insurance agency that is a subsidiary of Sentry Insurance that focuses on auto insurance. In 2012, the company was acquired by American Family Insurance; The General brand remained as a separate brand. In 2024 Sentry Insurance announced that it would acquire The General from American Family Insurance for $1.7 Billion, and the acquisition finalized on January 1, 2025.
The General specializes in insuring drivers who are considered "high risk" whose car insurance premiums are typically more expensive. Tiku Raval is the current president of The General.

## History

The General began selling insurance in 1963, under the company name Permanent General Agency. Later, the name was changed to Permanent General Assurance Corporation (PGAC), and in 2012, it was announced that Permanent General and all affiliated companies will unify under the one brand name "The General."
Since 2016, retired professional basketball player Shaquille O'Neal has endorsed and appeared in numerous commercials for the company.

## Operating territory

The General is based in Nashville, Tennessee, and has several physical store operations throughout the state of Louisiana. The General offers coverage in 47 states excluding Alaska, Hawaii, and Michigan.

## Awards

| Award | Campaign | Category | Results | Year |
| Clio | The General Sound Studio | Music | 3- Bronze 1- Shortlist | 2025 |
| Effies | The General Sound Studio | Digital - Services - Influencer Marketing | Silver Winner | 2024 |
| Effies | The General Sound Studio | Insurance | Finalist | 2024 |
| Effies | The Break Campaign | Insurance | Finalist | 2024 |
| WARC | The General Sound Studio | Partnerships/Sponsorships | Finalist | 2024 |
| Shorty Awards | The General Sound Studio | Music & Dance | Winner (Highest Award Level) | 2024 |
| Shorty Awards | The General Sound Studio | Insurance | Gold Mention (Second Award Level) | 2024 |
| The Tellys | The General Sound Studio | Social Series - Products/Services | Gold Winner | 2024 |
| The Tellys | The General Sound Studio | Social Series – Automotive | Silver Winner | 2024 |
| The Tellys | The Break, presented by The General | Sports - Branded Content | Silver Winner | 2024 |
| Clios | The General Sound Studio | Social Media: User Generated Content - Product/Service | Short Listed | 2024 |
| Chicago Advertising Federation | The General Sound Studio | Cross Platform: Online/Interactive | Silver Winner | 2024 |
| One Show | The General Sound Studio | Experiential & Immersive: Brand Installations | Merti Award | 2024 |
| One Show | The General Sound Studio | Radio & Audio First: Brand Partnerships | Merti Award | 2024 |
| District 6 Advertising Federation | The General Sound Studio | Cross Platform > Online/ Interactive Campaign > 047 - Online/Interactive Campaign | Gold Winner | 2024 |
| Cannes Lions | The General Sound Studio | Audio & Radio Social Behaviour & Cultural Insight | Silver | 2024 |
| Cannes Lions | The General Sound Studio | Audio & Radio Consumer Services/ B2B | Bronze | 2024 |
| Sabre Awards | The Break, presented by The General | Best Use of YouTube | Winner | |
| Sabre Awards | The Break, presented by The General | Content Creation for Media Sites (Earned) | Winner | |
| Fortune Best Workplaces | Fortune Best Workplaces | Fortune Best Workplaces | Rank | Year |
| For Women (Large) | For Women (Large) | For Women (Large) | #60 #91 | 2021 2022 |
| For Millennials (Large) | For Millennials (Large) | For Millennials (Large) | #89 | 2021 |
| In Financial Services & Insurance | In Financial Services & Insurance | In Financial Services & Insurance | #32 #34 | 2021 2022 |
| Best Place to Work |||||
| General Certification | General Certification | General Certification | General Certification | 2018-2024 |
In 2012, The General and Ken Roberts Productions received three Telly Awards for television commercials in the Animation category. A Silver Award was won for the "Baseball" commercial, and Bronze Awards were won for "Football" and "Snowboard". In 2019, The General was certified a "Great Place to Work".