# Opinion polling for the 1964 United Kingdom general election

In the run-up to the 1964 general election, various polling organisations conducted opinion polling to gauge voting intention amongst the general public. Such polls, dating from the previous election in 1959 to polling day on 15 October 1964, are listed in this article

## Polling results

All Data is from PollBase

### 1964

| Fieldwork | Polling Organisation | Con | Lab | Lib | Lead |
| 15 Oct | General Election Results | 43.4% | 44.1% | 11.2% | 0.7% |
| Oct | Gallup | 44.5% | 46% | 9% | 1.5% |
| Oct | Gallup/Daily Telegraph | 42.5% | 46% | 11% | 3.5% |
| 9–13 Oct | NOP/Daily Mail | 44.3% | 47.4% | 7.9% | 3.1% |
| Oct | Daily Express | 44.5% | 43.7% | 11.1% | 0.8% |
| Oct | Daily Express | 45.5% | 44.6% | 9.3% | 0.9% |
| 5–9 Oct | NOP/Daily Mail | 46.2% | 46.3% | 7.1% | 0.1% |
| Oct | Research Services/Daily Graphic | 45% | 46% | 9% | 1% |
| Oct | Gallup | 42.5% | 50.5% | 6.5% | 8% |
| Oct | Gallup | 42.5% | 48.5% | 8.5% | 6% |
| Oct | Daily Express | 46.1% | 42.5% | 11% | 3.6% |
| 1–5 Oct | NOP/Daily Mail | 45.4% | 44.5% | 9.8% | 0.9% |
| Oct | Research Services | 46% | 47% | 7% | 1% |
| Oct | Gallup/Daily Telegraph | 44% | 48.5% | 7% | 4.5% |
| Sep | Gallup/Daily Telegraph | 44.5% | 47% | 8% | 2.5% |
| 24–28 Sep | NOP/Daily Mail | 47.1% | 44.1% | 8.3% | 3% |
| 25 Sep | The 42nd Parliament is dissolved and campaigning officially begins | The 42nd Parliament is dissolved and campaigning officially begins | The 42nd Parliament is dissolved and campaigning officially begins | The 42nd Parliament is dissolved and campaigning officially begins | The 42nd Parliament is dissolved and campaigning officially begins |
| Sep | Gallup | 44.5% | 49% | 6% | 4.5% |
| Sep | Gallup | 46.5% | 46% | 7.5% | 0.5% |
| 17–20 Sep | NOP/Daily Mail | 45.9% | 45.7% | 8.1% | 0.2% |
| Sep | Daily Express | 48.1% | 44.1% | 7.6% | 4% |
| Sep | Gallup | 43% | 48% | 8.5% | 5% |
| 10–13 Sep | NOP/Daily Mail | 47% | 45.4% | 7.3% | 1.6% |
| 2–9 Sep | Gallup | 44% | 46.5% | 9% | 1.5% |
| 3–6 Sep | NOP/Daily Mail | 46.5% | 44.9% | 8.4% | 1.6% |
| Sep | Gallup | 43% | 49.5% | 7% | 6.5% |
| 27 Aug – 1 Sep | Gallup/Daily Telegraph | 41.5% | 50% | 8% | 8.5% |
| 20–25 Aug | Gallup/Daily Telegraph | 45% | 49.5% | 5.5% | 4.5% |
| 20–23 Aug | NOP/Daily Mail | 47.5% | 46.5% | 5.7% | 1% |
| 13–18 Aug | Gallup/Daily Telegraph | 41.5% | 49.5% | 8.5% | 8% |
| 6–11 Aug | Gallup/Daily Telegraph | 42% | 49% | 9% | 7% |
| 6–9 Aug | NOP/Daily Mail | 46.7% | 47.3% | 5.7% | 0.6% |
| 30 Jul – 4 Aug | Gallup/Daily Telegraph | 43% | 48.5% | 8.5% | 5.5% |
| 22–28 Jul | Gallup/Daily Telegraph | 41% | 48.5% | 10% | 7.5% |
| 9–21 Jul | Gallup/Daily Telegraph | 42% | 49.5% | 8% | 7.5% |
| 16–19 Jul | NOP/Daily Mail | 44.1% | 48.2% | 7.5% | 4.1% |
| 2–7 Jul | Gallup/Daily Telegraph | 38.5% | 50.5% | 10.5% | 12% |
| 2–5 Jul | NOP/Daily Mail | 44.5% | 48.2% | 7.1% | 3.7% |
| 25–30 Jun | Gallup/Daily Telegraph | 41.5% | 51% | 7% | 9.5% |
| 17–23 Jun | Gallup/Daily Telegraph | 42% | 49% | 8.5% | 7% |
| 18–21 Jun | NOP/Daily Mail | 42.2% | 50.5% | 7.2% | 8.3% |
| 10–16 Jun | Gallup/Daily Telegraph | 42% | 49.5% | 8% | 7.5% |
| 4–9 Jun | Gallup/Daily Telegraph | 38.5% | 51.5% | 9% | 13% |
| 4–7 Jun | NOP/Daily Mail | 42.8% | 49.5% | 7.4% | 6.7% |
| 27 May – 2 Jun | Gallup/Daily Telegraph | 42% | 47% | 10.5% | 5% |
| 21–26 May | Gallup/Daily Telegraph | 39.5% | 51.5% | 8.5% | 12% |
| 21–24 May | NOP/Daily Mail | 42.2% | 49.5% | 7.9% | 7.3% |
| 13–19 May | Gallup/Daily Telegraph | 41% | 48% | 11% | 7% |
| 9–12 May | Gallup/Daily Telegraph | 38% | 51% | 10.5% | 13% |
| 1–5 May | Gallup/Daily Telegraph | 35.5% | 55% | 9.5% | 19.5% |
| 29 Apr – 3 May | NOP/Daily Mail | 40.9% | 49.9% | 8.7% | 9% |
| 24–28 Apr | Gallup/Daily Telegraph | 36.5% | 52% | 10.5% | 15.5% |
| 15–21 Apr | Gallup/Daily Telegraph | 39% | 51.5% | 9% | 12.5% |
| 15–19 Apr | NOP/Daily Mail | 38.7% | 52.4% | 8.7% | 13.7% |
| 9–14 Apr | Gallup/Daily Telegraph | 41% | 49% | 9.5% | 8% |
| 2–7 Apr | Gallup/Daily Telegraph | 37.5% | 49.5% | 13% | 12% |
| 2–5 Apr | NOP/Daily Mail | 40.7% | 50.9% | 8.2% | 10.2% |
| 25–31 Mar | Gallup/Daily Telegraph | 38.5% | 49.5% | 11.5% | 11% |
| 19–24 Mar | Gallup/Daily Telegraph | 40% | 49% | 10.5% | 9% |
| 19–22 Mar | NOP/Daily Mail | 42% | 49.9% | 7.2% | 7.9% |
| 12–17 Mar | Gallup/Daily Telegraph | 38.5% | 46.5% | 14% | 8% |
| 5–10 Mar | Gallup/Daily Telegraph | 37% | 50% | 13% | 13% |
| 6–9 Mar | NOP/Daily Mail | 41.5% | 48.7% | 9.2% | 7.2% |
| 27 Feb – 3 Mar | Gallup/Daily Telegraph | 39.5% | 47.5% | 12% | 8% |
| 20–25 Feb | Gallup/Daily Telegraph | 42% | 45% | 11.5% | 3% |
| 13–18 Feb | Gallup/Daily Telegraph | 40% | 48% | 11.5% | 8% |
| 8–16 Feb | NOP/Daily Mail | 40.7% | 49.6% | 9.6% | 8.9% |
| 6–11 Feb | Gallup/Daily Telegraph | 39% | 48.5% | 12% | 9.5% |
| 30 Jan – 4 Feb | Gallup/Daily Telegraph | 38% | 50% | 11% | 12% |
| 23–28 Jan | Gallup/Daily Telegraph | 38% | 48% | 13% | 10% |
| 16–21 Jan | Gallup/Daily Telegraph | 40.5% | 46.5% | 12.5% | 6% |
| 9–14 Jan | Gallup/Daily Telegraph | 39.5% | 48% | 12.5% | 8.5% |
| 9–12 Jan | NOP/Daily Mail | 41.6% | 48.4% | 9.7% | 6.8% |
| 28 Dec – 7 Jan | Gallup/Daily Telegraph | 39% | 50% | 10.5% | 11% |

### 1963

| Fieldwork | Polling Organisation | Con | Lab | Lib | Lead |
| 12–16 Dec | Gallup/Daily Telegraph | 37% | 50% | 12% | 13% |
| 13–15 Dec | NOP/Daily Mail | 40.9% | 49.6% | 9.2% | 8.7% |
| 3–9 Dec | Gallup/Daily Telegraph | 39% | 47% | 13.5% | 8% |
| 29 Nov – 3 Dec | Gallup/Daily Telegraph | 39% | 48% | 12.5% | 9% |
| 21–26 Nov | Gallup/Daily Telegraph | 38% | 49.5% | 12% | 11.5% |
| 15–17 Nov | NOP/Daily Mail | 40.5% | 48.2% | 10.7% | 7.7% |
| 31 Oct – 5 Nov | Gallup/Daily Telegraph | 37% | 49% | 13% | 12% |
| 24–28 Oct | Gallup/Daily Telegraph | 36% | 50% | 13% | 14% |
| 17–22 Oct | Gallup/Daily Telegraph | 38% | 49% | 12% | 11% |
| 18–20 Oct | NOP/Daily Mail | 41% | 48.5% | 10.2% | 7.5% |
| 18–19 Oct | Prime Minister Harold Macmillan resigns and is replaced by Alec Douglas-Home | Prime Minister Harold Macmillan resigns and is replaced by Alec Douglas-Home | Prime Minister Harold Macmillan resigns and is replaced by Alec Douglas-Home | Prime Minister Harold Macmillan resigns and is replaced by Alec Douglas-Home | Prime Minister Harold Macmillan resigns and is replaced by Alec Douglas-Home |
| 3–8 Oct | Gallup/Daily Telegraph | 35% | 47.5% | 16% | 12.5% |
| 26 Sep – 1 Oct | Gallup/Daily Telegraph | 35.5% | 46.5% | 17% | 11% |
| 21–22 Sep | NOP/Daily Mail | 39.4% | 46.5% | 13.7% | 7.1% |
| 5–10 Sep | Gallup/Daily Telegraph | 33% | 50% | 15% | 16% |
| 29 Aug – 3 Sep | Gallup/Daily Telegraph | 33.5% | 50.5% | 15% | 17% |
| 22–27 Aug | Gallup/Daily Telegraph | 33.5% | 49.5% | 15.5% | 16% |
| 24–25 Aug | NOP/Daily Mail | 38.6% | 47.8% | 13.4% | 9.2% |
| 1–6 Aug | Gallup/Daily Telegraph | 35% | 49.5% | 14.5% | 14.5% |
| 25–30 Jul | Gallup/Daily Telegraph | 33% | 50.5% | 15.5% | 17.5% |
| 29 Jul | NOP/Daily Mail | 41% | 47.9% | 10.9% | 6.9% |
| 18–23 Jul | Gallup/Daily Telegraph | 32% | 52% | 15% | 20% |
| 20–22 Jul | NOP/Daily Mail | 39.3% | 47.6% | 12.7% | 8.3% |
| 5–10 Jul | Gallup/Daily Telegraph | 34% | 52% | 13% | 18% |
| 28 Jun – 2 Jul | Gallup/Daily Telegraph | 34.5% | 51.5% | 13% | 17% |
| 22–26 Jun | Gallup/Daily Telegraph | 36% | 50% | 13% | 14% |
| 14 Jun | NOP/Daily Mail | 34.6% | 51.3% | 13.9% | 16.7% |
| 7–14 Jun | Gallup/Daily Telegraph | 31% | 51.5% | 16.5% | 20.5% |
| 4 Jun | NOP/Daily Mail | 33.5% | 52.2% | 14.1% | 18.7% |
| 10–17 May | Gallup/Daily Telegraph | 36% | 47% | 16% | 11% |
| 29 Mar – 10 Apr | Gallup/Daily Telegraph | 34% | 49.5% | 16% | 15.5% |
| 9 Apr | NOP/Daily Mail | 36.1% | 48.7% | 14.7% | 12.6% |
| 1–12 Mar | Gallup/Daily Telegraph | 33.5% | 50% | 15.5% | 16.5% |
| 14 Feb | Harold Wilson elected Labour Party leader | Harold Wilson elected Labour Party leader | Harold Wilson elected Labour Party leader | Harold Wilson elected Labour Party leader | Harold Wilson elected Labour Party leader |
| 1–5 Feb | Gallup/Daily Telegraph | 32.5% | 48% | 18.5% | 15.5% |
| 11–18 Jan | Gallup/Daily Telegraph | 35% | 48% | 16.5% | 13% |

### 1962

| Fieldwork | Polling Organisation | Con | Lab | Lib | Lead |
| 4–21 Dec | Gallup/Daily Telegraph | 37% | 46% | 17% | 9% |
| 16–24 Nov | Gallup/Daily Telegraph | 34.5% | 44.5% | 20.5% | 10% |
| 9–16 Nov | Gallup/Daily Telegraph | 36% | 42.5% | 20% | 6.5% |
| 2–9 Nov | Gallup/Daily Telegraph | 39% | 47% | 13% | 8% |
| 12–20 Oct | Gallup/Daily Telegraph | 40% | 41.5% | 17% | 1.5% |
| 15–13 Oct | Gallup/Daily Telegraph | 34.5% | 43.5% | 20% | 9% |
| 20–26 Sep | Gallup/Daily Telegraph | 36.5% | 45% | 17.5% | 8.5% |
| 12–19 Sep | Gallup/Daily Telegraph | 34% | 45% | 20% | 11% |
| 2–10 Aug | Gallup/Daily Telegraph | 34% | 43% | 22% | 9% |
| 20–25 Jul | Gallup/Daily Telegraph | 36% | 40.5% | 22.5% | 4.5% |
| 13 Jul | The Night of the Long Knives | The Night of the Long Knives | The Night of the Long Knives | The Night of the Long Knives | The Night of the Long Knives |
| 6–11 Jul | Gallup/Daily Telegraph | 37.5% | 39.5% | 22% | 2% |
| 29 Jun – 4 Jul | Gallup/Daily Telegraph | 35.5% | 41.5% | 22% | 6% |
| 1–6 Jun | Gallup/Daily Telegraph | 35.5% | 39% | 24% | 3.5% |
| 3–19 May | Gallup/Daily Telegraph | 34.5% | 39.5% | 24.5% | 5% |
| 7–16 Apr | Gallup/Daily Telegraph | 33% | 41% | 25% | 8% |
| 14–21 Mar | Gallup/Daily Telegraph | 33% | 40% | 26% | 7% |
| 1–7 Mar | Gallup/Daily Telegraph | 39.5% | 44% | 16% | 4.5% |
| 2–9 Feb | Gallup/Daily Telegraph | 40% | 42.5% | 17% | 2.5% |
| 5–14 Jan | Gallup/Daily Telegraph | 42% | 42% | 15% | Tie |

### 1961

| Fieldwork | Polling Organisation | Con | Lab | Lib | Lead |
| 30 Nov – 6 Dec | Gallup/Daily Telegraph | 38.5% | 43% | 17.5% | 4.5% |
| 9–16 Nov | Gallup/Daily Telegraph | 39% | 40% | 20% | 1% |
| 2–7 Nov | Gallup/Daily Telegraph | 41.5% | 43% | 14.5% | 1.5% |
| 2 Nov | Hugh Gaitskell re-elected Labour Party leader | Hugh Gaitskell re-elected Labour Party leader | Hugh Gaitskell re-elected Labour Party leader | Hugh Gaitskell re-elected Labour Party leader | Hugh Gaitskell re-elected Labour Party leader |
| 12–16 Sep | Gallup/Daily Telegraph | 43.5% | 43.5% | 12% | Tie |
| 24 Aug–2 Sep | Gallup/Daily Telegraph | 42.5% | 45% | 12% | 2.5% |
| 30 Aug – 4 Sep | Gallup/Daily Telegraph | 40% | 45.5% | 13.5% | 5.5% |
| 2–9 Aug | Gallup/Daily Telegraph | 38% | 43% | 17% | 6% |
| 29 Jun – 5 Jul | Gallup/Daily Telegraph | 44% | 41.5% | 14% | 2.5% |
| 30 May – 7 Jun | Gallup/Daily Telegraph | 43.5% | 40% | 15% | 3.5% |
| 28 Apr – 9 May | Gallup/Daily Telegraph | 44.5% | 40.5% | 14% | 4% |
| 21–26 Apr | Gallup/Daily Telegraph | 43.5% | 40.5% | 15% | 3% |
| Mar | Gallup/Daily Telegraph | 44% | 40% | 15% | 4% |
| Feb | Gallup/Daily Telegraph | 44% | 42% | 13% | 2% |
| Jan | Gallup/Daily Telegraph | 45% | 41.5% | 12.5% | 3.5% |

### 1960

| Fieldwork | Polling Organisation | Con | Lab | Lib | Lead |
| Dec | Gallup | 47.5% | 37.5% | 14% | 10% |
| 3–29 Nov | Gallup | 46% | 40.5% | 13.5% | 5.5% |
| 3 Nov | Hugh Gaitskell re-elected Labour Party leader | Hugh Gaitskell re-elected Labour Party leader | Hugh Gaitskell re-elected Labour Party leader | Hugh Gaitskell re-elected Labour Party leader | Hugh Gaitskell re-elected Labour Party leader |
| 20 Oct – 2 Nov | Gallup | 50% | 37% | 12.5% | 13% |
| 8–4 Sep | Gallup | 47.5% | 40.5% | 11% | 7% |
| 25 Aug – 5 Sep | Gallup | 47.5% | 42% | 10% | 5.5% |
| 1–27 Jul | Gallup | 47% | 43% | 9% | 4% |
| 3–29 Jun | Gallup | 45.5% | 43% | 10.5% | 2.5% |
| 1–29 May | Gallup | 45.5% | 42.5% | 11% | 3% |
| 6–27 Apr | Gallup | 45% | 42.5% | 11.5% | 2.5% |
| 11–25 Mar | Gallup | 47% | 42% | 10% | 5% |
| 5–24 Feb | Gallup | 47% | 43.5% | 9% | 3.5% |
| 19–20 Jan | Gallup | 47% | 42.5% | 9.5% | 4.5% |
| 1–6 Jan | Gallup | 47% | 43.5% | 8.5% | 3.5% |

### 1959

| Fieldwork | Polling Organisation | Con | Lab | Lib | Lead |
| Dec | Gallup/News Chronicle | 47.5% | 44% | 7.5% | 3.5% |
| Nov | Gallup/News Chronicle | 48% | 44% | 7% | 4% |
| Oct | Gallup/News Chronicle | 48% | 46% | 5% | 2% |
| 8 Oct | General Election Results | 49.4% | 43.8% | 5.9% | 5.6% |