# V. S. R. Swamy

V. S. R. Swamy (15 July 1935 – 11 November 2008) was an Indian cinematographer known for his work in Telugu cinema. Over a career spanning four decades, he worked on around 250 films and played a key role in advancing the use of technology in the industry, particularly in colour, cinemascope, and 70 mm formats.
Swamy was skilled in both black-and-white and colour cinematography, shaping several landmark Telugu films. Some of his most notable works include Mosagallaku Mosagadu (1971), Alluri Sitarama Raju (1974), Siri Siri Muvva (1976), Khaidi (1983), Simhasanam (1986), Aditya 369 (1991), Narasimha Naidu (2001), and Indra (2002). He received the Nandi Award for Best Cinematographer for Viswanatha Nayakudu (1987).
In addition to his work as a cinematographer, Swamy also directed and produced films in Telugu and Hindi. He mentored many upcoming cinematographers, leaving a lasting impact on the next generation of talent in the industry.

## Life and career

V. S. R. Swamy was born in Valivarthipadu village, Gudivada mandal, Krishna district, Andhra Pradesh. He developed a passion for photography from a young age and honed his skills under the mentorship of C. Nageswara Rao. Early in his career, he worked with renowned cinematographers such as Ravikant Nagaich and S. Shankar. Swamy initially worked as a camera operator on films like Bandipotu (1963) and Veerabhimanyu (1965). Swamy quickly established his reputation and became a registered member of the Western India Cinematographers Association (WICA), a prestigious achievement at the time for aspiring cameramen.
He made his debut as a cinematographer with the film Asadhyudu (1968), starring Krishna and directed by V. Ramachandra Rao. His work in the film, particularly his innovative camera handling, was well received, leading to further opportunities in the Telugu film industry.

### Notable Works

Throughout his career, V. S. R. Swamy was known for his creative and technical expertise. His work on Kathanayakudu (1969), directed by K. Hemambaradhara Rao, was particularly praised for its innovative use of colour and camera angles. A notable example was a shot through N. T. Rama Rao's boots in the song "Inthenaya Telusukovaya," which gained attention for its unique visual impact.
Swamy played a key role in enhancing many films, including his collaboration with Padmalaya Studios. During the production of Alluri Sitarama Raju (1974), Swamy suggested filming in CinemaScope, which was a cutting-edge format at the time. Following his recommendation, Krishna imported the necessary lenses from Mumbai, allowing the film to be shot in this format, which significantly improved its visual appeal.
Swamy's cinematography significantly contributed to the success of many blockbuster films, including Mosagallaku Mosagadu (1971), Bhakta Tukaram (1973), Devudu Chesina Manushulu (1973), Alluri Sitarama Raju (1974), Bhakta Kannappa (1976), Siri Siri Muvva (1976), Khaidi (1983), Kondaveeti Donga (1990), Aditya 369 (1991), Rowdy Inspector (1992), Samarasimha Reddy (1999), Narasimha Naidu (2001), and Indra (2002).
He was also recognized for his work on Simhasanam (1986), the first Telugu film shot in 70mm. His technical ingenuity was evident in films like Mosagallaku Mosagadu, Alluri Sitarama Raju, and Aditya 369 where he created innovative visual effects without modern technology.
In 1987, Swamy received the Nandi Award for Best Cinematographer for his work on Viswanatha Nayakudu.

### Direction and production

In addition to his work as a cinematographer, Swamy directed films like the Telugu film Apadbhandavulu (1982) and the Hindi 3D film Maha Shaktimaan (1985). He also ventured into film production, acting as a presenter for Edureeta (1977) and producing Kaliyuga Sthree (1978).

## Legacy

Several noted cinematographers, including M. V. Raghu, S. Gopal Reddy, and Ram Prasad assisted V. S. R. Swamy early in their career. S. Gopal Reddy worked as an assistant to Swamy for nine years. Swamy played a key role in shaping the next generation of talent in the Telugu film industry. He is remembered for his expertise in both black-and-white and colour cinematography and his contributions to technical advancements in the field.

## Death

Swamy died at the age of 70 on 12 November 2008 at Machilipatnam due to cardiac arrest.

## Filmography

| Movie | Year | Language |
| 1968 | Asadhyudu | Telugu |
| 1969 | Katha Nayakudu | Telugu |
| 1971 | Mosagallaku Mosagadu | Telugu |
| 1972 | Balle Mosagaadu | Telugu |
| 1973 | Devudu Chesina Manushulu | Telugu |
| 1973 | Andala Ramudu | Telugu |
| 1973 | Bhakta Tukaram | Telugu |
| 1973 | Manchi Vaalaku Manchivadu | Telugu |
| 1974 | Alluri Seetharama Raju | Telugu |
| 1976 | Bhakta Kannappa | Telugu |
| 1976 | Mahakavi Kshetrayya | Telugu |
| 1978 | Siri Siri Muvva | Telugu |
| 1981 | Itni Si Baat | Hindi |
| 1983 | Khaidi | Telugu |
| 1985 | Maha Shaktimaan | Hindi |
| 1985 | Pataal Bhairavi | Hindi |
| 1986 | Simhasanam | Telugu |
| 1986 | Singhasan | Hindi |
| 1986 | Veta | Telugu |
| 1987 | Viswanatha Nayakudu | Telugu |
| 1990 | Kondaveeti Donga | Telugu |
| 1990 | Jamai Raja | Hindi |
| 1997 | Adavilo Anna | Telugu |
| 1999 | Samarasimha Reddy | Telugu |
| 2001 | Narasimha Naidu | Telugu |
| 2001 | Bhalevadivi Basu | Telugu |
| 2002 | Kondaveeti Simhasanam | Telugu |
| 2002 | Indra | Telugu |
| 2004 | Lakshmi Narasimha | Telugu |
| 2004 | Adavi Ramudu | Telugu |

## Awards

* Nandi Award for Best Cinematographer - Viswanatha Nayakudu (1987)