# It Ends With Us (film) Controversy
## Initial Civil Rights Department Claim by Blake Lively Against Justin Baldoni

During the troubled production of the romantic drama It Ends with Us, Lively alleged she experienced sexual harassment from the film's director and co-star, Justin Baldoni. On December 20, 2024, Lively filed a complaint with the California Civil Rights Department, alleging that he had improvised unwanted kissing during filming and created a hostile work environment through inappropriate sexual comments and boundary violations. The New York Times reported that Baldoni then hired a PR crisis management team to "bury" Lively after she confronted him about the alleged harassment. Documents obtained by Lively via subpoena allegedly showed a coordinated effort, on behalf of Baldoni, to discredit her across both traditional and social media.
Prior to the resumption of filming after the 2023 Writers Guild of America strike, Wayfarer Studios had agreed to implement safeguards that included providing a full-time intimacy coordinator and bringing in an outside producer. Lively and her husband, Ryan Reynolds, had a sit-down meeting to address their list of demands to Wayfarer Studios, which were reported to include "not showing nude videos or images of women to Lively; no more mentions of Baldoni's alleged previous 'pornography addiction'; no more discussions about sexual experiences in front of Lively and others; no further mentions of cast and crew's genitalia; and no more inquiries about Lively's weight." According to documents reviewed by The New York Times, after Lively raised concerns, Baldoni and producer Jamey Heath hired crisis management experts who allegedly coordinated efforts to "destroy" Lively's reputation through social media campaigns and strategic media placement. Baldoni has denied the accusations, and his lawyer, Bryan Freedman, produced a statement describing Lively's claims as "completely false, outrageous and intentionally salacious". Baldoni's publicist acknowledged his PR team had "sophomorically reveled" in the Lively coverage but insisted that "although we were prepared, we didn’t have to do anything over the top to protect our client."

## Initial Response and Fallout

On December 21, 2024, the talent agency WME, shared with Lively and also her partner Reynolds, dropped Baldoni as a client. Colleen Hoover, the author of the novel on which the film is based, released a personal statement supporting Lively. The actors' union SAG-AFTRA also stood by Lively, releasing a statement that read in part, "We applaud [her] courage in speaking out on issues of retaliation and harassment and for her request to have an intimacy coordinator for all scenes with nudity or sexual content. This is an important step that helps ensure a safe set." Baldoni, who was to receive the Voices of Solidarity Award, had it rescinded by its sponsor, Vital Voices, which stated the reporting between Baldoni and his publicists, published by The New York Times, have been "alone, contrary to the values of Vital Voices and the spirit of the Award". Baldoni's Man Enough co-host Liz Plank resigned from their podcast. Sony Pictures released a statement standing by Lively, adding, "[W]e strongly condemn any reputational attacks on her. Any such attacks have no place in our business or in a civil society."
On December 24, Stephanie Jones, Baldoni's former publicist, filed a lawsuit in New York City alleging both breach of contract and defamation against Baldoni, Wayfarer Studios, and her former employees. Jones claimed she was forced out of representing Baldoni and Wayfarer Studios amid concerns about Lively going public with misconduct accusations. The lawsuit alleges that Jennifer Abel and Melissa Nathan, former employees of Jones’ PR firm, conspired for months to undermine Jones and her PR firm, Jonesworks, by stealing clients and prospects while blaming her for their smear campaign. It cites text messages and emails retrieved from Abel's company-issued phone, obtained after her firing, which coincided with the firm's separation from Baldoni and Wayfarer.
In response to Lively's legal filing, Freedman maintained that the claims were "completely false" and also suggested the text messages shared by Jones with the The New York Times were "cherry-picked" to make his clients look unfavorable. According to Freedman, the text messages have been presented out of context by Jones and Lively in a way that alters their meaning; he also stated that he has "never seen this level of unethical behavior intentionally fueled through media manipulation."

## Justin Baldoni's Lawsuit Against the New York Times

In response, Justin Baldoni filed a libel lawsuit for $250 million against The New York Times accusing them of pushing an "unverified and self-serving narrative" using "cherry-picked and altered communications stripped of necessary context," and allegedly ignoring evidence disputing her claims. Baldoni's lawyer stated, "In this vicious smear campaign fully orchestrated by Blake Lively and her team, the New York Times cowered to the wants and whims of two powerful ‘untouchable’ Hollywood elites, disregarding journalistic practices and ethics once befitting of the revered publication by using doctored and manipulated texts and intentionally omitting texts which dispute their chosen PR narrative."
Baldoni's lawsuit states, "Lively's cynical abuse of sexual harassment allegations to assert unilateral control over every aspect of the production was both strategic and manipulative... Simultaneously, her public image suffered as a result of a series of high-profile blunders, which she tried to deflect by blaming Plaintiffs for the public's prying interest into the foibles of an A-list celebrity. This is nothing but an excuse. Fame is a double-edged sword, but Lively's tactics here are unconscionable."
The New York Times has defended itself, saying "The role of an independent news organization is to follow the facts where they lead. Our story was meticulously and responsibly reported. It was based on a review of thousands of pages of original documents, including the text messages and emails that we quote accurately and at length in the article. To date, Wayfarer Studios, Mr. Baldoni, the other subjects of the article and their representatives have not pointed to a single error. We published their full statement in response to the allegations in the article as well. We plan to vigorously defend against the lawsuit."
On 3 January 2025, Baldoni's attorney, Bryan Freedman told NBC that Baldoni also plans to sue Lively, which he did on or before January 16, 2025.

## Blake Lively's Lawsuit Against Justin Baldoni

After Baldoni filed suit against the New York Times, on December 31, 2024, Lively filed a federal suit against Baldoni for the same issues from her complaint to the Civil Rights Department (which had not yet been an official lawsuit, but merely a complaint to a department).
Journalist Matt Schimkowitz argues, "ironically, Baldoni's lawsuit all but challenged Lively to do this, arguing that her filing a complaint with the California Civil Rights Department last week was to avoid scrutiny of a lawsuit. Unfortunately for Baldoni, this latest filing makes much of Baldoni's defenses murkier."
Lively's representatives directly addressed this being a response to Baldoni's lawsuit, saying, "This lawsuit is based on the obviously false premise that Ms. Lively's administrative complaint against Wayfarer and others was a ruse based on a choice ‘not to file a lawsuit against Baldoni, Wayfarer,’ and that ‘litigation was never her ultimate goal.’ As demonstrated by the federal complaint filed by Ms. Lively earlier today, that frame of reference for the Wayfarer lawsuit is false. While we will not litigate this matter in the press, we do encourage people to read Ms. Lively's complaint in its entirety. We look forward to addressing each and every one of Wayfarer's allegations in court."
Lively's lawsuit alleges that he and his public relations team had marshaled a sophisticated, multi-tiered plan to undermine her reputation in retaliation for speaking up about sexual misconduct on the set of the film. The complaint names Baldoni; his film studio, Wayfarer; and the two public relations representatives, Melissa Nathan and Jennifer Abel. Lively's attorneys issued a statement claiming that "Wayfarer and its associates have violated federal and California state law by retaliating against her for reporting sexual harassment and workplace safety concerns". The statement also alleged that Baldoni initiated unwelcome physical advances, writing, "When Ms. Lively or others avoided this touching, Mr. Baldoni and Mr. Heath would retaliate by becoming irritated, cold, and uncollaborative. The result was an unwelcoming and mercurial environment for Ms. Lively, her employees, and others on set".

## Justin Baldoni's Lawsuit Against Blake Lively

In response to Blake Lively's lawsuit against him, on 3 January 2025, Baldoni's attorney, Bryan Freedman, told NBC that Baldoni plans to sue Lively.
On 16 January 2025, Baldoni's attorney filed a $400 million lawsuit against Blake Lively, Ryan Reynolds, and their publicist Leslie Sloan for civil extortion, defamation, and invasion of privacy. The 170-page complaint, filed in the Southern District of New York, claims that Lively attempted to hijack control of the movie with demands and threats, and despite getting most of what she wanted, decided to accuse Baldoni of a smear campaign, "to deflect attention and blame for Lively's disastrous misjudgments... Lively would recast herself as the long-suffering martyr by portraying Baldoni and Wayfarer as her persecutors," according to the complaint. Baldoni claims that the smear campaign alleged by Lively did not exist.
Baldoni contends that Lively, along with Reynolds and Sloan, engaged in a coordinated effort to tarnish his reputation, derail his career, and obscure the film’s original purpose of highlighting domestic violence awareness. The suit also claims that Lively weaponized her influence and media connections to create a false narrative, causing significant financial and emotional harm to Baldoni and his collaborators.

## See Also

* Blake Lively
* Justin Baldoni
* It Ends with Us (film)
* Ryan Reynolds