# Woolworths New Zealand

Woolworths New Zealand Limited (formerly Progressive Enterprises) is the second largest grocery company in New Zealand (behind Foodstuffs), with revenue of NZ$6.2 billion for the year to June 2018. Alongside Foodstuffs, Woolworths NZ forms part of the New Zealand supermarket duopoly.
Progressive Enterprises Limited was once owned by the Western Australian Supermarket Group FAL – Foodland Associated Limited which operated Action Supermarkets, Supa Valu Supermarkets and Dewsons Supermarkets. It is now a wholly owned subsidiary of the Australian Woolworths Group.

## History

* 1948: Progressive Enterprises Limited was established on 9 February 1949 by the Picot family.
* 1961: Progressive Enterprises became the parent company to Foodtown Supermarkets Limited.
* 1974: Albert Gubay opens the first 3Guys store. Progressive Enterprises purchased the chain in 1987, and rebranded or closed them throughout the 1990s with the store in Hillcrest, Hamilton being one of the last when it closed in January 1998.
* 1988: Progressive Enterprises became part of Australian business Coles Myer
* 1992: Coles Myer relaunched Progressive Enterprises onto the New Zealand stock exchange as a public company.
On 25 May 2005, it was announced that Woolworths Limited, one of Australia's largest retailers, would be purchasing Progressive Enterprises along with 22 Action stores in Australia. The deal was worth approximately NZ$2.5 billion and culminated in the official transfer of assets on 24 November 2005.
In 2006, company workers at three distribution centres initiated industrial action in an attempt to win a collective employment agreement and pay rise. The company responded by suspending grocery distribution centre operations and allowing suppliers to send stock directly to supermarkets.
Also in 2006, the company was awarded the Roger Award For The Worst Transnational Corporation Operating in New Zealand.
On 15 August 2007, Progressive Enterprises announced employees on youth rates or under the age of 18 would get paid adult rates, which in some cases can be up to an 80% pay increase. The average pay increased from $9.00 to $13.50.
In August 2011, Progressive Enterprises won a marketing award. On 22 June 2018, Progressive Enterprise Limited renamed to Woolworths New Zealand Limited.
In June 2022, Woolworths New Zealand established a wholesale business, New Zealand Grocery Wholesalers, following the release in March of a Commerce Commission report on competition in the New Zealand grocery sector. The government gave Woolworths and Foodstuffs one year to establish substantial wholesale agreements or face additional regulation.
In July 2023, Woolworths New Zealand announced the rebranding of all Countdown Supermarkets to Woolworths. The rebrand is expected to be completed in early 2024.
In September 2024, thousands of union-affiliated Woolworths supermarket workers went on a two-hour strike to demand better wages and working conditions. In mid-December 2024, Woolworths signed a new collective bargaining agreement with First Union, giving union-affiliated workers a 6.8 percent pay rise over a period of two years.

## Store brands

Woolworths NZ runs the following grocery store chains:
* Woolworths New Zealand: 191 supermarket stores
* SuperValue: 40 stores – convenience supermarket stores, run as a franchise
* FreshChoice: 30 stores – Higher quality supermarket with a large range, run as a franchise
It operates online grocery shopping in the name of Woolworths (formerly Countdown).

## Former operations

* 3 Guys (also known as Gubays)
* Big Fresh
* Price Chopper
* Georgie Pie – A fast food chain, sold to McDonald's New Zealand in 1996
* Foodtown – The Foodtown brand was phased out in early 2012.
* Countdown – The name used in most locations until the 2023 rebrand.

## Product brands

* Woolworths
* Freefrom
* Macro
* Essentials
* The Odd Bunch

## Former product brands

* Signature Range
* Naytura
* FreshZone
* Basics
* No Frills
* Woolworths Select
* Home Brand