# Objective Media Group

Objective Media Group (OMG), previously known as Objective Productions, is a media company that produces entertainment, factual entertainment, reality, factual and scripted programming. It has produced shows including The Cube, Lingo, The Gold, Feel Good, Peep Show, Fresh Meat, and Toast of London. The company has offices in London, Manchester, Glasgow, Scotland and Los Angeles, California.
Objective has won a number of awards including BAFTA, RTS Awards, British Comedy Awards, Rose d'Or, Monte Carlo Golden Nymphs and the South Bank Show.

## History

Objective Productions was founded in 1991 as Objective Productions by Andrew O'Connor.
On 15 August 2007, British independent powerhouse group All3Media acquired Objective Productions in order to expand its TV production and distribution.
On 24 September 2015, Objective announced that they would undergo a creative restructure.
On 17 December 2015, Objective announced that they had launched a factual entertainment label with Deborah Sargeant in which it was named Second Star Productions. However, on 22 April 2022, after the departure of Deborah Sargeant, the founder of Second Star Productions, Objective Media Group folded Second Star into Betty TV.
On 6 January 2016, Objective joined forces with Moira Ross to launch entertainment label Panda Television.
On 18 January 2023, Objective and its parent company All3Media announced that they had sold producer Main Event Media, which was founded by Jimmy Fox in 2017, to Religion of Sports in an exclusive production deal with the latter now being a production arm under the former.

## Companies

Part of All3media, Objective Media Group is led by Layla Smith and is composed of the following companies:
* Objective Entertainment (Powerhouse unscripted label set up in 2024, developing and producing the next generation of channel-defining formats in the UK and internationally.)
* Objective Fiction (scripted comedies and comedy-dramas)
** Tannadice Pictures (joint venture with Neil Forsyth)
* OMG America (Los Angeles, California, American division)
* OMG North/Purple Productions (Manchester, England, run by Pam Cavannagh and Dympna Jackson)
* OMG Scotland (Glasgow, nations hub)
* Coming Up Roses (Launched in March 2023 Coming Up Roses is led by Oliver Wright, focusing on developing and producing high quality and strong rating factual series and documentaries.)

## Current productions

* The Answer Trap
* The Arrangement
* Britain Today Tonight
* The Cube
* GameFace
* Is OJ Innocent? The Missing Evidence
* It Was Alright in the 70s
* The Larkins
* Lingo
* Now You See It
* Stupid Man, Smart Phone
* Toast of London
* United Shades of America
* Witless

## Past productions

* 30 Greatest Political Comedies
* 50 Funniest Moments
* Bad Robots
* Balls of Steel
* Balls of Steel: The Stars Of The Future
* Bedsitcom
* Big Bad World
* The Bulls**t Detective
* Celebrity Bedlam
* David Walliams: Awfully Good
* Death Wish Live
* Derren Brown: Behind The Mischief
* Derren Brown: Enigma
* Derren Brown: The Events
* Derren Brown: The Gathering
* Derren Brown: The Heist
* Derren Brown: Hero at 30,000 Feet
* Derren Brown: Messiah
* Derren Brown: Mind Control
* Derren Brown: Miracles for Sale
* Derren Brown: Mind Reader – An Evening of Wonders
* Derren Brown Presents The 3D Magic Spectacular
* Derren Brown: Russian Roulette
* Derren Brown: Séance
* Derren Brown: Something Wicked This Way Comes
* Derren Brown: The System
* Derren Brown: Trick of the Mind
* Derren Brown: Trick or Treat
* Dogface
* Don't Get Screwed
* Doorstep Crime 999
* Extreme Cuisine (formerly Gastronuts)
* Face the Clock
* Fresh Meat
* Great Movie Mistakes 2
* Great TV Mistakes
* The Greatest Ever 3D Moments
* The Greatest Xmas Adverts
* The Greatest Xmas Moments of All Time
* Help my Teacher is Magic
* The Incredible Mr. Goodwin
* John Bishop’s Britain
* The Justin Lee Collins Show
* Kabadasses (Comedy Lab)
* The Kevin Bishop Show
* Killer Magic
* Meet The Parents
* The Most Shocking Celebrity Moments of 2010
* Mother of Invention
* Peep Show
* Pete versus Life
* The Peter Serafinowicz Show
* Police Academy UK
* The Quick Trick Show
* The Real Hustle
* Reflex
* Reggie Perrin
* Robert's Web
* Science of Attraction
* Science of Scams
* Secret Removers
* Star Stories
* TNT Show
* Tom and Jenny
* Tool Academy UK
* Tricks of the Bible
* Tricks of the Tradesmen
* TV Heaven, Telly Hell
* The Undercover Princes
* The Undercover Princesses