# Britain's Next Top Model series 10

The tenth cycle of Britain's Next Top Model premiered on 14 January 2016 on Lifetime. This was the first cycle of the series to air on the network after the show was cancelled in 2013 during its original run on Sky Living from 2005 to 2013. The title of the show was changed back from Britain & Ireland's Next Top Model to Britain's Next Top Model due to licensing issues, although contestants from Ireland were still allowed to apply for the show.
The new cycle featured a completely revamped panel of judges. Former host Elle Macpherson was replaced by cycle 2 runner-up and model Abbey Clancy. The remaining panel of judges consisted of male model Paul Sculfor, fashion photographer Nicky Johnston, and OBE fashion director and journalist Hilary Alexander. Clancy was the second Top Model alum to become a host of a national franchise, after Germany's Lena Gercke became the host of Austria's Next Topmodel in 2009.
The prizes for this cycle included a modelling contract with Models 1, a fashion spread in Cosmopolitan magazine, a nation-wide advertising campaign for Head & Shoulders as well as an additional campaign for Sleek Makeup along with a yearly supply of the brand's products, an appearance on The Clothes Show catwalk, and an all-expenses paid holiday trip to Barbados courtesy of Sandals Resorts.
The winner of the competition was 22-year-old Chloe Keenan from Birmingham. Keenan, who is originally from Conwy, is the first Welsh winner of the franchise.

## Cast
### Contestants

(Ages stated are at start of contest)
| Contestant | Age | Height | Hometown | Finish | Place |
| Jasmine Hodge | 18 | 1.78 m (5 ft 10 in) | Hampshire, England | Episode 2 | 12 |
| Amreen Akhtar | 22 | 1.78 m (5 ft 10 in) | Yorkshire, England | Episode 3 | 11 (quit) |
| Alex Needham | 22 | 1.75 m (5 ft 9 in) | Sheffield, England | Episode 4 | 10 |
| Jenna McMahon | 19 | 1.73 m (5 ft 8 in) | Liverpool, England | Episode 5 | 9 |
| Megan Brunell | 21 | 1.75 m (5 ft 9 in) | Blackwood, Wales | Episode 6 | 8-7 |
| Georgia Butler | 19 | 1.75 m (5 ft 9 in) | Norwich, England | Episode 6 | 8-7 |
| Billie Downes | 21 | 1.78 m (5 ft 10 in) | London, England | Episode 7 | 6 |
| Alex 'Lexi' Kelly | 19 | 1.75 m (5 ft 9 in) | Walsall, England | Episode 8 | 5 |
| Bethan Sowerby | 19 | 1.74 m (5 ft 8+1⁄2 in) | Oldham, England | Episode 9 | 4 |
| Jessica Workman | 20 | 1.83 m (6 ft 0 in) | Chester, England | Episode 10 | 3-2 |
| Angel Cole | 19 | 1.75 m (5 ft 9 in) | London, England | Episode 10 | 3-2 |
| Chloe Keenan | 22 | 1.80 m (5 ft 11 in) | Birmingham, England | Episode 10 | 1 |

### Judges

* Abbey Clancy (host)
* Hilary Alexander
* Nicky Johnston
* Paul Sculfor

## Episodes

| No. overall | No. in season | Title | Original release date |
| 109 | 1 | "Episode 1" | 14 January 2016 (2016-01-14) |
| The 15 chosen semi-finalists arrived at Cosmopolitan FashFest, where they were fitted and prepared to walk in a fashion show in front of an audience of 900 people. At the end of the week the models met judge Paul Sculfor, who revealed the names of the 12 contestants who would be moving on in the competition. At the end of the episode the finalists moved into their penthouse at Athenæum Hotel in Central London. Special guests: Sairey Stemp, Lindsey Hunt, Lucy Jackson, Farrah Storr, Jeremy Hopkins ||||
| 110 | 2 | "Episode 2" | 21 January 2016 (2016-01-21) |
| The contestants met Cosmopolitan editor Farrah Storr at Brunswick Studios, and had a press conference challenge where they were interviewed by some of the United Kingdom's leading journalists. As the winner of the challenge, Chloe was invited to an exclusive cocktail party, and was allowed to take Angel, Jessica, and Jenna along with her. The models were later driven to the countryside to be photographed in an obstacle course photo shoot for Reebok, where they met host Abbey Clancy for the first time. At elimination, Bethan received picture of the week. Alex, Billie, and Jasmine landed in the bottom three, and Jasmine was eliminated from the competition. Special guests: Farrah Storr, Olivia Heath, Steven Lange, Rhiannon Evans, Natalie Edwards, Ellie Carter-Silk Featured photographer: Richard Allen ||||
| 111 | 3 | "Episode 3" | 28 January 2016 (2016-01-28) |
| The contestants arrived at a scrapyard for a photo shoot with judge and photographer Nicky Johnston featuring clothing from Les Éclaires' S/S 16 collection. They were later taken to a farm, and had to practice a choreographed routine for an appearance in a music video for the British country duo, The Shires. On set, Alex, Angel, Jenna, and Lexi were chosen as the best performers. All four girls were treated to a special dinner back at their hotel, while Angel was given tickets to see the duo during their tour. At elimination, Angel received picture of the week, while Amreen, Georgia, and Jenna landed in the bottom three. Amreen decided to leave the competition, and the other two contestants were allowed to stay. Special guests: Gloria Dieth, Julian Koegel, Laura White, Rebecca Walker, The Shires Featured photographer: Nicky Johnston ||||
| 112 | 4 | "Episode 4" | 4 February 2016 (2016-02-04) |
| The remaining 10 contestants received makeovers at the Sanrizz Hair academy, and had a black and white beauty shoot with Nicky Johnston. They later had to shoot a Hollywood glam TV commercial with a male model for Colgate's Max White Toothbrush and Whitening Pen. As the best performer, Georgia was chosen to be featured in a campaign for the brand's product. At elimination, Georgia also received picture of the week. Alex, Jessica, and Megan landed in the bottom three, and Alex was eliminated from the competition. Special guests: Matthew Curtis, Ana Sanchez Featured photographer: Nicky Johnston ||||
| 113 | 5 | "Episode 5" | 11 February 2016 (2016-02-11) |
| The contestants were flown to Croatia, where they met judge Hilary Alexander and found out that they would be walking in a presentation showcasing pieces from several Croatian designers. Megan was chosen as the best performer of the day. Nearing the end of their stay in Croatia, the models took on a photo shoot in Zagreb's Dolac Market wearing designs from the Hippy Garden label. They were later flown back to London for elimination, where Billie received picture of the week. Chloe, Jenna, and Lexi landed in the bottom three, and Jenna was eliminated from the competition. Special guests: Sanda Sokol, Đurđica Vorkapić, Saša Momirović Featured photographer: Nicky Johnston, Goranov ||||
| 114 | 6 | "Episode 6" | 18 February 2016 (2016-02-18) |
| Abbey Clancy visited the contestants in order to relieve tension in the house, and the models had a go-see challenge with urban street style label, Jaded London. Bethan was chosen as the winner of the challenge, and received a mermaid sequin bomber jacket from the designers. The contestants were later taken to Preston, and had a photo shoot for luxury wallpaper brand Graham & Brown wearing handcrafted dresses made out of wallpaper. The best performer would be featured on the cover of the brand's magazine, WhatWallsWant. At elimination, Lexi and Angel both received picture of the week, and were both chosen to have their photos run of the front and back covers of the magazine. Bethan, Georgia, and Megan landed in the bottom three, and the latter two left the competition in a double elimination. Special guests: Grant goulden, Jade Goulden, Andrew Graham Featured photographer: Sandi Hodkinson ||||
| 115 | 7 | "Episode 7" | 25 February 2016 (2016-02-25) |
| The contestants were taken to Boots pharmacy, and had a late night photo shoot for Head & Shoulders with a male model. The following day the models celebrated Bethan's 20th birthday, and had to shoot a promotional campaign for QVC under the judges' watchful eyes, where each model had to represent one of the retailer's various jewelry brands. On set the judges revealed that the elimination for that week would be taking place immediately after the shoot, and that the remaining five contestants at the end of the episode would be travelling to Jamaica. Chloe was chosen as the best performer, winning both the QVC challenge and picture of the week. Bethan and Billie landed in the bottom two, and Billie was eliminated from the competition. Special guests: Matthew Curtis, Ben Cook, Chelsey Saunders Featured photographer: Charlotte Kibbles Featured director: Paul Burns ||||
| 116 | 8 | "Episode 8" | 3 March 2016 (2016-03-03) |
| The remaining five contestants arrived in Ocho Rios, where they settled into their new villa before being taken to Fisherman's Beach to take part in a challenge for Sandals Foundation, a charity operating in Caribbean communities. They then had to prepare motivational speeches which would have to be performed in front of a crowd of local schoolchildren. Bethan was chosen as the challenge winner, and was allowed to take Lexi on an outing to Mystic Mountain. The models later had a nude photo shoot with judge Nicky Johnston at River Bumpkin Farm. At elimination, Chloe received picture of the week. Bethan and Lexi landed in the bottom two, and Lexi was eliminated from the competition. Special guests: O'Brian Heron, Karen Zacca Featured photographer: Nicky Johnston ||||
| 117 | 9 | "Episode 9" | 10 March 2016 (2016-03-10) |
| The final four met reggae musician and chef Levi Roots, and had to shoot a mock TV commercial in which they had to deliver their lines whilst eating Spicy Jerk Chicken. Chloe was chosen as the best performer, winning an afternoon trip for two on a luxury catamaran, which she chose to share with Bethan. The models later had a swimwear photo shoot in the jungle for Radox's Feel Refreshed shower gels, where they each had to embody a different Radox fragrance. At elimination, Jessica received picture of the week. Angel and Bethan landed in the bottom two, and Bethan was eliminated from the competition, leaving Angel, Chloe, and Jessica as the three remaining finalists. Special guests: Levi Roots, Nicola Comiskey ||||
| 118 | 10 | "Episode 10" | 17 March 2016 (2016-03-17) |
| The finalists took on their last photo shoot, where they had to model bridal gowns on the beach while the judges watched their performances. The contestants then prepared for their final task of the competition, which came in the form of a runway show at the Sandals Ochi Beach Club showcasing designs by top designers in Jamaica. At the end of the night the judges deliberated over each finalists' work and progress throughout the competition, and Chloe was crowned as the winner. Special guests: Oliver Cargill Featured photographer: Karis Kennedy ||||

## Results

| Order | Abbey's Call Out Order | Abbey's Call Out Order | Abbey's Call Out Order | Abbey's Call Out Order | Abbey's Call Out Order | Abbey's Call Out Order | Abbey's Call Out Order | Abbey's Call Out Order | Abbey's Call Out Order | Abbey's Call Out Order |
| Order | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
| 1 | Jenna | Bethan | Angel | Georgia | Billie | Angel Lexi | Chloe | Chloe | Jessica | Chloe |
| 2 | Angel | Jessica | Megan | Lexi | Bethan | Angel Lexi | Angel | Angel | Chloe | Angel Jessica |
| 3 | Jessica | Megan | Chloe | Angel | Jessica | Jessica | Lexi | Jessica | Angel | Angel Jessica |
| 4 | Chloe | Jenna | Bethan | Jenna | Angel | Chloe | Jessica | Bethan | Bethan | |
| 5 | Bethan | Lexi | Jessica | Bethan | Megan | Billie | Bethan | Lexi | | |
| 6 | Billie | Angel | Lexi | Chloe | Georgia | Bethan | Billie | | | |
| 7 | Jasmine | Amreen | Alex | Billie | Chloe Lexi | Georgia Megan | | | | |
| 8 | Georgia | Georgia | Billie | Jessica Megan | Chloe Lexi | Georgia Megan | | | | |
| 9 | Megan | Chloe | Georgia Jenna | Jessica Megan | Jenna | | | | | |
| 10 | Lexi | Alex Billie | Georgia Jenna | Alex | | | | | | |
| 11 | Alex | Alex Billie | Amreen | | | | | | | |
| 12 | Amreen | Jasmine | | | | | | | | |
    The contestant was eliminated
    The contestant quit the competition
    The contestant won the competition

### Bottom two/three

| Episode | Contestants | Eliminated |
| 2 | Alex, Billie & Jasmine | Jasmine |
| 3 | Amreen, Georgia & Jenna | Amreen |
| 4 | Alex, Jessica & Megan | Alex |
| 5 | Chloe, Jenna & Lexi | Jenna |
| 6 | Bethan, Georgia & Megan | Georgia |
| 6 | Bethan, Georgia & Megan | Megan |
| 7 | Bethan & Billie | Billie |
| 8 | Bethan & Lexi | Lexi |
| 9 | Angel & Bethan | Bethan |
| 10 | Angel, Chloe & Jessica | Angel |
| 10 | Angel, Chloe & Jessica | Jessica |
    The contestant was eliminated after her first time in the bottom two/three
    The contestant was eliminated after her second time in the bottom two/three
    The contestant was eliminated after her fourth time in the bottom two/three
    The contestant quit the competition
    The contestant was eliminated in the final judging and placed as the runner-up

### Average call-out order

Final two is not included.
| Rank by average | Place | Model | Call-out total | Number of call-outs | Call-out average |
| 1 | 2-3 | Angel | 22 | 8 | 2.75 |
| 2 | 2-3 | Jessica | 29 | 8 | 3.63 |
| 3 | 4 | Bethan | 31 | 8 | 3.88 |
| 4 | 1 | Chloe | 33 | 8 | 4.13 |
| 5 | 5 | Lexi | 29 | 7 | 4.14 |
| 6 | 7-8 | Megan | 25 | 5 | 5.00 |
| 7 | 6 | Billie | 37 | 6 | 6.17 |
| 8 | 9 | Jenna | 26 | 4 | 6.50 |
| 9 | 7-8 | Georgia | 33 | 5 | 6.60 |
| 10-11 | 10 | Alex | 27 | 3 | 9.00 |
| 10-11 | 11 | Amreen | 18 | 2 | 9.00 |
| 12 | 12 | Jasmine | 12 | 1 | 12.00 |