# Serbia Fashion Day

Serbia Fashion Day (Serbian Cyrillic: Српски дан моде / Srpski dan mode, SFDay) is an annual haute couture event held in Paris, dedicated to promoting Serbian designers, culture and renown Serbian individuals on the international stage. This event provides a platform for Serbian creators to showcase their collections during and around the prestigious Paris Fashion Week. Founder of the event is Serbian journalist and producer Vesna de Vinca, with Suna Moya acting as a coproducer and fashion editor.

## History and significance

Serbian Fashion Day was established in 2016 in residency of Republic of Serbia on Trocadéro Square, and has since then become a traditional event that gathers Serbian designers, artists, and fashion enthusiasts in Paris, France. The event aims to promote Serbian fashion and culture and to establish cooperation between Serbian and international fashion professionals.

## Organization

The event is organized under the patronage of the Ministry of Foreign Affairs of the Republic of Serbia and with the support of the First Lady of Serbia, Tamara Vučić. The project is authored by known journalist and producer Vesna de Vinča, known for her contributions to promoting Serbian culture and fashion on the international level. Event is held for the prominent and important figures from France and the world, journalists and international media.

## History

Serbia Fashion Day includes fashion shows, exhibitions, and cultural programs that showcase the work of Serbian designers. For example, during the 2023 event, collections inspired by the life and work of Nikola Tesla were presented, including:

### SFDay 2016

On July 11, 2016, the "Serbian Fashion Day" was held at the Embassy of the Republic of Serbia in Paris under the patronage of Ambassador Rajko Ristić. The event was dedicated to the recently deceased Prince Aleksandar Pavlov Karađorđević, the son of Prince Pavle. Designers such as Zvonko Marković, Nela Dašić, Nina Pena, Jelena Mandić, along with international designers Suna Moya from France and Romero Brajan from the United Kingdom, presented their collections. The shows were directed and choreographed by Serbian supermodel Slađana Tesla, and the event garnered positive reactions from the attendees.

### SFDay 2017

On July 13, 2017, the second edition of "Serbian Fashion Day" was held at the Residence of the Ambassador of the Republic of Serbia in Paris. Designers Igor Todorović and Bata Spasojević presented their collections, while the perfume house "Maison Dorin" introduced a new fragrance inspired by Serbia called "Land of Lilacs." The event attracted significant attention and positive reactions from attendees.

### SFDay 2019

The Serbian Fashion Day in 2019 was held at the Residence of the Serbian Ambassador in Paris. The event, inspired by the book "Serbia the Land of Lilacs," featured collections from designers such as Marija Sabic and Mladen Milivojevic Baron. The manifestation was dedicated to H.R.H. Prince Aleksandar Karađorđević of Yugoslavia of Serbia.

### SFDay 2020

Due to the global pandemic, Serbian Fashion Day 2020 was held entirely online. Despite the challenges, the event successfully showcased the works of Serbian designers through virtual fashion shows and digital exhibitions. This adaptation highlighted the flexibility and resilience of the Serbian fashion industry.

### SFDay 2021

The 2021 event marked a return to in-person gatherings after the disruptions caused by the COVID-19 pandemic. It featured a mix of live and virtual presentations, allowing broader participation. Collections presented during this edition emphasized resilience and creativity, with many designers drawing inspiration from the challenges of the previous year. It was held in Egypt, in Sharm El Sheikh.

### SFDay 2022

In 2022, Serbian Fashion Day focused on the theme of "Tradition and Modernity," showcasing collections that blended traditional Serbian motifs with contemporary fashion trends. The event included collaborations with international designers, enhancing the global reach of Serbian fashion. The program also featured workshops and panel discussions on the future of fashion.

### SFDay 2023

Serbian Fashion Day 2024 featured collections inspired by the life and work of Nikola Tesla. Event continued to build on the success of previous years, showcasing the latest collections from leading Serbian designers. The event emphasized sustainability and innovation in fashion, with several designers presenting eco-friendly collections. The event also included cultural performances and exhibitions, further enriching the experience for attendees. These programs offer Serbian designers the opportunity to present their work to an international audience and media.
* "Tesla Sculptures" by designer Dejana Milosavljević
* "Tesla – Seed from Lika" by designer Jelena Mandić
* "Women really loved Tesla" by designer Mladen Milivojević Baron
* "3 6 9 Tesla" by designer Bata Spasojević

## Media Impact

Serbian Fashion Day attracts the attention of international media and fashion experts, contributing to the affirmation of Serbian fashion on the global stage. The event has been covered by numerous publications and media, highlighting the creativity and innovation of Serbian designers.