# KBUA

KBUA 94.3 FM, San Fernando, California, KBUE 105.5 FM, Long Beach, California, and KEBN 94.3 FM, Garden Grove, California, are a trimulcast comprising Que Buena 105.5/94.3 FM, a Spanish language regional Mexican music station owned by Estrella Media.

## History

KVFM signed on the air November 14, 1958. It was owned by the San Fernando Valley Broadcasting Company, a business of Walter Gelb and Ted Bolnick. KVFM, "Valley FM", was the first FM radio station for the San Fernando Valley, maintaining studios in the Porter Hotel. Spectra Properties acquired the station in 1960. In 1972, Spectra attempted to sell KVFM to West Coast Media, owners of KTBT 94.3 FM in Garden Grove; the sale was not consummated. Pacific Western Broadcasting bought KVFM in 1974 and sold it to Buckley Broadcasting in 1976. Buckley relaunched the frequency as KGIL-FM, a radio station playing pop standards and sister station to KGIL AM. On August 5, 1989, it became KMGX, "Magic 94.3". (KTBT is now a CHR station in Tulsa, Oklahoma; while KMGX is now a classic rock station in Bend, Oregon. The KGIL-FM callsign is now attached to a country music station in Johannesburg, California.)
Buckley sold KMGX to Chagal Broadcasting in 1994. On November 18, KBUA and KEBN, the other area station on 94.3 FM, began simulcasting the same country music format, and 94.3 in San Fernando became KYKF. This lasted until October 31, 1996, after the San Fernando station was sold to Liberman and started simulcasting KBUE, and on January 31, 1997, it acquired the KBUA call letters. Que Buena now reached most of metropolitan Los Angeles County, though reception remains difficult in some regions, such as the San Gabriel Valley and Malibu. A booster station, KBUA-FM1 in Santa Clarita, California, extends the signal's reach into the Santa Clarita Valley.
On June 25, 2000, 94.3 in Garden Grove became "Cool 94.3" in Anaheim, with a "cool AC" format (somewhat of a precursor to the Jack FM format), and the call letters changed to KMXN on September 29. Liberman acquired KMXN in 2003, and on January 7 of that year, started simulcasting the KBUE/KBUA signal, giving Que Buena coverage in nearly all of Orange County.

## KRQB

On August 1, 2007, Liberman added another "Que Buena" to the lineup with the acquisition of Rhythmic Contemporary 96.1 KWIE, licensed to San Jacinto, California, from Magic Broadcasting. The call sign was immediately changed to KRQB. The addition of the new station extends Liberman's "Que Buena" brand into Riverside and San Bernardino counties. (The previous owners transferred the KWIE calls to 93.5 in Ontario, a simulcast of KDAY.) Other than the morning show, programming on KRQB is separate from that of these stations.

## Genre

Currently Que Buena primarily targets the "Mexican American" or "paisa" community of the greater Los Angeles area. Paisa being a slang term in Spanish meaning those who are culturally Mexican or "paisanos". Thus listen to such legendary Mexican artists such as Chalino Sánchez and Saul Viera. Other artists who gained quick popularity because of KBUE where El Narquillo, Adán Sánchez, and Lupillo Rivera to name a few. "La Que Buena" or "Aqui Suena La Que Buena", as it is commonly referred to, also plays the genre "banda" with primarily the "La Banda el Recodo" as its focus. Other artists who have airplay are El As de la Sierra, El Chapo, Valentín Elizalde, Jenni Rivera, Rogelio Martínez, El Potro de Sinaloa, El Coyote y su Banda, Los Tucanes, Los Rieleros, Los Incomparables, Los Tucanes, Los Razos, Los Originales de San Juan, and many others.
There has been a recent boom within the "paisa" community with the beginning of "el movimiento alterado". Artists that fit this criterion are Larry Hernandez, Roberto Tapia, Enigma Norteno, Gerardo Ortiz, Noel Torres, Aldredito Olivas, El Komander, and others.