# Alcheringa (festival)

Alcheringa, also known as "Alcher", is the annual cultural festival of Indian Institute of Technology (IIT), Guwahati. The festival was started in 1996 by a group of students of IIT Guwahati. Spread over 3 days and 4 nights, Alcheringa is conducted towards the end of January every year. The 27th edition of Alcheringa was held from 2 February 2023 to 5 February 2023, witnessing 80+ events.
The festival features one of India's biggest rock band competitions, Rock-o-Phonix.

## History

Alcheringa derives its etymology from Australian aboriginal mythology and translates to "The Eternal Dreamtime."
In 2002, ‘Alcheringa: Yin and Yang’ the concept of four pro-nites was first introduced. ‘Alcheringa: Navras’ in 2006, hosted the festival's first international act. In 2011, Alcheringa's social initiative ‘Udaan - Giving flights to hope’ was started.
The latest edition of Alcheringa was held with limited participation and events pertaining to the ongoing COVID-19 crisis.

### Themes and acts by year

| Year | Theme | Headlining Performances |
| 2006 | | Strings. |
| 2007 | | Remo Fernandes. |
| 2008 | Revel in Retro | Crescendo: Shaan, Juggernaut: Pin Drop Violence. Raghu Dixit Project |
| 2009 | Around The World In 3 Days | Crescendo: Sonu Nigam |
| 2010 | Xtreme | Crescendo: Shankar–Ehsaan–Loy, Juggernaut: Eluveitie |
| 2011 | Lights.Camera.Action | Blitzkrieg: RDB, Crescendo: KK, Saaz: Advaita |
| 2012 | Urban Odyssey | Saaz had Anoushka Shankar, Crescendo had Javed Ali and Juggernaut had the Israeli death metal band Orphaned Land. |
| 2013 | Parallel Paradise | Mohit Chauhan performed at Crescendo Blitzkrieg had Sunburn Live and Juggernaut had Irish rock band Frantic Jack. |
| 2014 | Atlantis | Juggernaut had Michael Angelo Batio, Saaz had the Mexican Villalobos brothers, Crescendo had Shilpa Rao and Blitzkrieg had Undying Inc on the Redbull Tour Bus. |
| 2015 | Magnum Opus | Crescendo: Lucky Ali, Juggernaut: Ne Obliviscaris, Saaz: Ustaad Shujaat Khan |
| 2016 | Gamescape | Crescendo had Mika Singh and Juggernaut had the Finnish folk metal band Korpikilaani. Saaz had Amaan and Ayaan Ali Khan along with The Indian Jam Project. |
| 2017 | Eternal Sands | Crescendo had Sajid–Wajid, Blitzkrieg saw performances by Javed Ali and Canadian metal band All Else Fails. Juggernaut had EDM performances by Carl Nunes and Marnik. Saaz had performances by Grammy Award winner Vikku Vinayakram. |
| 2018 | Echoes of Innocence | Vishal–Shekhar, Diego Miranda, Mashd N Kutcher, The F16's, Ganesh and Kumaresh, Shahid Parvez. |
| 2019 | The Ethereal Conquest | Sachin–Jigar, Mariana Bo, Danny Avila, The Order of Chaos, Vishwa Mohan Bhatt, Ustad Akram Khan, Ajay Prasanna. |
| 2020 | Gala de Janeiro | Saaz: Mandolin U Rajesh, Mohini Dey, Ghatam Giridhar Udupa, Mukul Dongre, Hafeez Ahmed Alvi, Nandini Shankar. Juggernaut: Pre-Headliners Kaam Bhari, Spitfire, Headliner Ritviz. Crescendo: Jubin Nautiyal. Blitzkrieg: Pre-Headliner DJ Ola Ras, Headliner DJ Shaan. |
| 2021 | Realm of Euphoria | |
| 2022 | Voyage to Neoterra | Crescendo: Amaal Malik, Juggernaut: Underground Authority(EPR) |
| 2023 | Pledge to Persist | Crescendo: Vishal-Sheykhar, Juggernaut: The Yellow Diary, Blitzkrieg: Aerreo, Saaz: Sangeeta Shankar Ji, along with her daughters Ragini and Nandnini, Mahesh Raghvan |

## Events
### Pronites

Some notable Indian artists who have earlier performed in Alcheringa are Mika Singh, Lucky Ali, Sonu Nigam, Shaan, Shankar–Ehsaan–Loy, K.K, Mohit Chauhan, Shilpa Rao, Javed Ali, Anoushka Shankar, Vir Das, Kalki Koechlin, Amaan and Ayaan Ali Khan, The Indian Jam Project, Grammy winners Ustaad Shujaat Khan and Pandit Vishwa Mohan Bhatt, Undying Inc, RDB, Remo Fernandes, Raghu Dixit, Euphoria, Indian Ocean, Vaayu, Motherjane.Parikrama

### Competitions

Alcheringa hosts over 80 competitions. Some of the competitions held at Alcheringa are Electric Heels, the group dance competition, Voice of Alcheringa, the solo singing competition, Halla Bol, the street play competition, Rock-o-Phonix, the rock band competition, Mr. and Ms. Alcheringa, the personality contest, Crossfade, the scratching competition and Haute Couture, the team based fashion designing event.
The Campus Princess is another beauty pageant of Alcheringa which started in its 20th edition, was conducted in association with the Miss India Organisation. The Auditions for Campus Princess were judged by Miss Asia Pacific World 2013 Ms. Srishti Rana. Mute, the Mime competition was judged by Mr. Moinul Haque, the Sangeet Natak Academy Award winner.

### World Carnival

World Carnival is an initiative by Alcheringa to promote cultures from across the world here in the North-Eastern part of the country. Alcheringa has had artists like Ciorras and Fastest feet in Rhythm from the United States, Ne Obliviscaris and poet Omar Musa from Australia, Fasta Duo and Murray Molloy from Ireland, beatboxer Rizumik from Portugal, rock bands Ouzo Bazooka, Tiny Fingers and Orphaned Land from Israel.
Alcheringa has also had the jazz band Tropic Green from Singapore, the Portuguese horn player Mickael Faustino, the Algeria Dance Company from Malta, Hungarian flutist David Simon and pianist Janos Palojtay, the German Classical jazz performer Mito, alternate pop music band BETTY from the USA and English hypnotist Andrew Newton and extreme technical metal band Meta Stasis.

## Campaigns
### Udaan: Giving Flights to Hope

Udaan is a social initiative by Alcheringa wherein the students of IIT Guwahati visit underprivileged children in various corners of India. Udaan reached 52 cities in 2016. In Alcheringa 2018, "Desh Ka Sandesh" was organised under the umbrella of Udaan.

### North East Unveiled

The underlying idea of the campaign North-East Unveiled is to promote a shared identity of North-East India with the rest of the nation while promoting its tourism, food, general practices and removing any stereotypes about North East India. This was done by releasing a series of videos highlighting the above. The North East Social Entrepreneurship Summit and The North East Townhall Discussions were held during Alcheringa 2016.

## Sponsors and past associates

Alcheringa has in the past associated with freecharge, Swiggy, OnePlus, Hero MotoCorp, Wipro, State Bank of India, Indian Oil, Maruti Suzuki, Ola, FastTrack, Daikin, Viber, Coca-Cola, KitKat and Baskin Robbins.
In the media sector, Alcheringa has been associated with the RED FM, The Telegraph, The Assam Tribune, Business India, North East Today, Metalbase India, etc.