# Norma Blum

Norma Blum (born 1939) is a television, theatre and film actress and television presenter. She also works as a motivational therapist, having published several books.

## Early life

Norma de Lacerda Blum was born in Rio de Janeiro, Brazil on 11 October 1939. She first worked in 1951, at the age of twelve, on the now defunct TV Tupi as script assistant to her father, who was responsible for translating texts to be transformed into television programmes. In 1954, she joined the permanent staff of TV Tupi actors, participating in several programmes, such as Teatro de Comédia, led by Maurício Sherman, Grande Teatro Tupi, directed by Sérgio Britto and Fernando Torres, and Teatrinho Troll, by Fábio Sabag. She was also in the cast of soap operas, such as A Canção de Bernadete (Bernadette's song), in the role of Our Lady of Lourdes. In addition to TV Tupi, Blum worked for TV Excelsior, TV Rio and TV Continental. In 1957, she participated in the New York Herald Tribune World Youth Forum and took part in a television show on the public broadcaster, WNET, in which she revealed that she spoke eight languages.

## TV Globo

In 1964 Blum was invited to join the new TV Globo network. In her first job, she participated in the program Romance na Tarde, where she presented films and conducted interviews with actors and singers. She also participated in shows featuring Dercy Gonçalves and soap operas, such as A Gata de Mink in 1968. Along with Hilton Gomes, she led the presentation of Brazil's Festival Internacional da Canção (International Song Festival) in 1968 and in 1969. In 1975 she returned to TV Globo and starred in the soap opera, Senhora, written by Gilberto Braga and directed by Herval Rossano. She was subsequently in the cast of many TV Globo soap operas such as Bravo!, in 1975; Elas por Elas, in 1982; Sinhá Moça (Little Missy), in 1986; and Lua Cheia de Amor (Moon full of love) in 1990. Her most famous soap opera roles were as Malvina, in Escrava Isaura (Slave girl Isaura), in 1976, and as Frau Herta in Ciranda de Pedra, in 1981.

## Resumption of career

In 1992, Blum decided to retire for health reasons. However, she resumed her career in 2003 in Pícara Sonhadora (The Mischievous Dreamer), an SBT production. In 2004 she appeared in a remake of Escrava Isaura. In 2011, she joined the cast of the soap opera by Gilberto Braga, Insensato Coração (Irrational Heart), on TV Globo. In addition to her television work, Blum appeared in 17 plays, between 1959 and 2003 and 17 films between 1956 and 2017. In 2020 she was working on a film about four 80-year-old women who had been schoolmates, when filming was interrupted by COVID-19.

## Work as a therapist

Blum has worked in the area of self-transformation for several decades, giving motivational talks and participating in workshops. Her first publication on the topic was a self-help guide using Neuro-linguistic programming (NLP) techniques. This was followed by two pocketbooks designed to be used on a daily basis, and three stories for children.

## Autobiography

In 2010, Blum published an autobiography, entitled Muitas Vidas: Vida e Carreira de Norma Blum (Many lives: Life and Career of Norma Blum).

## Filmography
### Television

| Year | Title | Role | Notes | Broadcaster |
| 1955 | Nossa Cidade | Emily | | TV Rio |
| 1955-60 | Bailes de Carnaval | Presenter | | TV Rio |
| 1956-59 | Noite de Gala | Presenter | | TV Rio |
| 1957 | A Canção de Bernadette | Our Lady of Lourdes | | TV Rio |
| 1957 | A Pequena Sereia | Little Mermaid | | TV Rio |
| 1958 | Grande Teatro Tupi | Various characters | 1958–1962 | Rede Tupi |
| 1958 | Turandot | Su-hir | | Rede Tupi |
| 1958 | A Bruxinha que Era Boa | Good Little Witch | | Rede Tupi |
| 1958 | O Preço do Erro | | | Rede Tupi |
| 1959 | O Príncipe Pássaro | Olga girl | | Rede Tupi |
| 1960 | O Colar das Vontades | Queen | | Rede Tupi |
| 1960 | O Barba Azul | Helena | | Rede Tupi |
| 1961 | O Pintor e a Florista | Florist | | Rede Tupi |
| 1961 | O Dono da Bola | Eva | | Rede Tupi |
| 1962 | Os Três Cisnes | Princess Sirene | | Rede Tupi |
| 1962 | O Príncipe e o Mendigo | Princess | | Rede Tupi |
| 1962 | O Sino da Capela | Girl | | Rede Tupi |
| 1962 | Dona Felicidade | Felicidade | | Rede Tupi |
| 1962 | A Esposa de Marco Pólo | Marco Pólo's wife | | Rede Tupi |
| 1963 | A Bela e a Fera | Belle | | Rede Tupi |
| 1963 | O Lago dos Cisnes | Princess Odete | | Rede Tupi |
| 1963 | A Escrava da Judeia | Princess Neferere | | Rede Tupi |
| 1964 | O Acusador | | | Rede Tupi |
| 1965 | Romance na Tarde | Presenter | | Rede Tupi |
| 1965 | Ilusões Perdidas | Dora | | TV Globo |
| 1966 | Os Irmãos Corsos | Isabella | | Rede Tupi |
| 1967 | O Homem Proibido | Pamela Abbott | | TV Globo |
| 1967–68 | Dercy de Verdade | Various characters | | TV Globo |
| 1968 | Festival Internacional da Canção | Presenter | | TV Globo |
| 1968 | A Gata de Vison | Helen Brown | | TV Globo |
| 1969 | A Última Valsa | Clara de Olemberg | | TV Globo |
| 1969 | Festival Internacional da Canção | Presenter | | TV Globo |
| 1975 | Pluft, o Fantasminha | Maribel | | TV Globo |
| 1975 | Senhora | Aurélia Camargo | | TV Globo |
| 1975 | Bravo! | Elvira | Special appearance | TV Globo |
| 1976 | Vejo a Lua no Céu | Suzana | | TV Globo |
| 1976 | Escrava Isaura | Malvina Fontoura | | TV Globo |
| 1980 | Marina | Sônia | | TV Globo |
| 1981 | Ciranda de Pedra | Frau Herta | | TV Globo |
| 1982 | Caso Verdade | Nadir | Episode: "O Menino do Olho Azul" | TV Globo |
| 1982 | Caso Verdade | | Episode: "Um Peixe Fora D'água" | TV Globo |
| 1982 | Elas por Elas | Marieta Ferreira | | TV Globo |
| 1982 | Caso Verdade | Ivone | Episode: "A Caçadora de Vampiros" | TV Globo |
| 1983 | Maçã do Amor | Countess Lílian | | Rede Bandeirantes |
| 1984 | Caso Verdade | Helena | Episode: "Renúncia" | TV Globo |
| 1984 | Caso Verdade | | Episode: "Blumenau, Tudo Azul" | TV Globo |
| 1984 | Caso Verdade | Janete | Episode: "Não Roubarás" | TV Globo |
| 1985 | Caso Verdade | | Episode: "Os Gêmeos" | TV Globo |
| 1985 | Caso Verdade | Célia | Episode: "Vivendo e Aprendendo" | TV Globo |
| 1986 | Sinhá Moça | Nina Teixeira | | TV Globo |
| 1987 | Bambolê | Carmem | | TV Globo |
| 1989 | O Cometa | Teresa Ribeiro | | Rede Bandeirantes |
| 1989 | Cortina de Vidro | Clarisse | | SBT |
| 1990 | Lua Cheia de Amor | Maria Cecília | | TV Globo |
| 1992 | Anos Rebeldes | Valquíria Galvão | | TV Globo |
| 1992 | Você Decide | Lisa | Episode: "Na Marca do Pênalti" | TV Globo |
| 2001 | Pícara Sonhadora | Leonor Lucchini | | SBT |
| 2003 | Celebridade | Hercília Prudente da Costa | | TV Globo |
| 2004 | A Escrava Isaura | Gertrudes Almeida | | RecordTV |
| 2005 | Floribella | Corina Bittencourt | Season 1 | Rede Bandeirantes |
| 2006 | Alta Estação | Ms Sofia | Special appearance | RecordTV |
| 2007 | Malhação | Dionísia Pimenta | Season 14–15 | TV Globo |
| 2009 | Tudo Novo de Novo | Ms Luci | Episode: "Evasões" | TV Globo |
| 2009 | Cama de Gato | Irmã Andréia | | TV Globo |
| 2011 | Insensato Coração | Olga Brandão | | TV Globo |
| 2012 | As Brasileiras | Glédis | Episode: "A Culpada de BH" | TV Globo |
| 2012 | Carrossel | Ruth Soares | Special appearance | SBT |
| 2013 | Joia Rara | Mama Francesca Baldo | | TV Globo |
| 2013 | Malhação Casa Cheia | Nun | Season 21 | TV Globo |
| 2015 | Além do Tempo | Sister Lúcia | First phase | TV Globo |
| 2015 | Além do Tempo | Matilde | Second phase | TV Globo |
| 2018 | Amigo de Aluguel | Ida | Episódio: "Os Canastrões" | Universal TV |

### Films

| Year | Title | Role |
| 1956 | Sai de Baixo | The Young Lady |
| 1959 | Minervina Vem Aí | Nini |
| 1960 | Cala a boca, Etelvina | The Young Lady |
| 1961 | O Dono da Bola | Eva |
| 1961 | Mulheres e Milhões | Girlfriend |
| 1962 | Assassinato em Copacabana | Lalá |
| 1962 | Carnival of Crime | Secretary |
| 1965 | O Beijo | Dália |
| 1968 | As Sete Faces de Um Cafajeste | Lilian |
| 1968 | Vidas Estranhas | Marina |
| 1976 | O casamento | Glorinha |
| 1982 | Amor de Perversão | Sílvia |
| 1984 | Jeitosa, um Assunto Muito Particular | Ms Rosa |
| 1987 | Sonhos de menina-moça | Clarisse |
| 1987 | Vera | Isolda |
| 2014 | Operação Orquídea | Adélia Junqueira |
| 2017 | Entre Amores | Malva |
| 2023 | As Aparecidas | Otília's friend |
| 2024 | Evidências do Amor | Ms Aurélia |

## Stage

* 2023 – O que vamos fazer com o Walter?
* 2019 – Quatro Atrizes e um Personagem
* 2005 – Show Coração Seresteiro
* 2003 – O despertar dos anjos, by Gabriel Veiga Castellani
* 2000/2001 – E a Vida Continua, by Chico Xavier
* 1996/1998 – Francisco e Clara
* 1989/1992 – Além da vida, by Chico Xavier
* 1989 – Tutti buona gente
* 1988 – Os amores de Casanova
* 1982/1983 – Adorável Júlia, by Somerset Maugham
* 1981/1982 – A bomba de Elizabeth, by Álvaro Valle
* 1976/1978– Cinderela do petróleo, by João Bethencourt
* 1966 – As inocentes do Leblon, by Barillet and Gredy
* 1965 – Electra, by Sophocles
* 1964 – Weekend, by Noël Coward
* 1964 – A quinta cabeça, by Marcel Aymé
* 1962/1963 – A terceira pessoa, by Andrew Rosenthal
* 1962 – Oscar, by Claude Magnier
* 1962 – Você pode ser pai, by Alexandre Bisson and Vast Ricouard
* 1959 – Nossa cidade, by Thornton Wilder