# Siduction

Siduction is the second studio album by Nigerian pop singer Dr Sid. It was released on 20 December 2013 by Mavin Records. The album features guest appearances from Don Jazzy, Tiwa Savage, Ice Prince, Alexandra Burke, and Emma Nyra. It was primarily produced by Don Jazzy, along with additional production from Baby Fresh, Altims, and BlayzeBeats. The album was supported by the singles "Lady Don Dada", "Love Mine", "Talented", "Baby Tornado", "Baby Tornado (Remix)", "Surulere" and "Kilon Wa". Its deluxe edition was released on 23 December 2013, and features collaborations with Wizkid, Sarkodie, Phyno, E.L and Lynxxx. Three extra singles were released from the deluxe edition, the three being, "Afefe", "Chocolate (West African Remix)" and "Surulere (Remix)".

## Background and promotion

On 14 October 2013, Mavin Records officially revealed the tracklist to Siduction. According to Dr Sid via an official press release, the meaning of the name Siduction is "an infusion of Dr Sid's persona into the word 'seduction' and is defined as 'The art of charming someone and appealing to their senses through Dr Sid's music'". On 15 October 2013, Dr SID released promo photos to promote the album.

## Singles

The album's lead single, part of the deluxe edition, "Afefe", was released on 9 September 2012. The song was produced by BlayzeBeats, and the video was released on 15 October 2012 and directed by Sesan. The album's second single is the West African remix to one of the songs off the Mavin Records compilation album, Solar Plexus. The song is titled "Chocolate" and the remix of the song features Sarkodie, E.L, Ice Prince and Lynxxx. The song was released on 26 April 2013 and produced by Don Jazzy. The third single, "Lady Don Dada" features vocals from Don Jazzy and was produced by Don Jazzy. It was released on 3 May 2013. The fourth single, "Love Mine" was released just three days after "Lady Don Dada". "Love Mine" was produced by Don Jazzy and the music video for "Love Mine" was released on 12 July 2013 and directed by Mr. Moe Musa. The fifth single, "Talented" was released on 13 May 2013 and was produced by Don Jazzy. The music video for "Talented" was released on 13 August 2013 and was directed by Mr. Moe Musa. The sixth single, Baby Tornado, was produced by Don Jazzy and released on August 21, 2013. The remix of "Baby Tornado" ended up being the seventh single and featured Alexandra Burke. The remix was released on 16 September 2013, and the music video for the remix was released on 2 June 2014 and directed by OlehBuckman Productions. The eighth single, "Surulere" features vocals from Don Jazzy and was produced by Don Jazzy. The music video for "Surulere" was released on 23 January 2014 and was directed by Daniel Ugo. "Surulere" was nominated for Song of the Year, Best Collaboration and Best Pop Single at The Headies 2014, Hottest Single of the Year at the 2014 Nigeria Entertainment Awards, and Video of the Year at 2014 Channel O Music Video Awards. The ninth single is the remix of "Surulere" and features extra vocals from Wizkid and Phyno. It was released on December 20, 2013. The tenth and final single is "Kilon Wa". The song and music video was released on 21 February 2014 and the music video was directed by Daniel Ugo.

## Extra music videos and remixes

On 24 December 2014, Dr Sid released the music video to the song "Oyari" featuring Tiwa Savage. The video was directed by Nic Roux. Then, later, on 10 April 2015, he released the music video for "Last Bus Stop" using clips from his wedding with Simi Esiri. On 6 May 2015, a remix of "Chop Ogbono" was released featuring Olamide, and the music video was released the same day.

## Critical reception

The album received mixed reviews from critics. Ayomide Tayo of Nigerian Entertainment Today rated the album a 2.5 out of 5, saying that it "has the flaw of having a one-sided approach", although "by using what he has to his disposal (mainly Don Jazzy) he has delivered an adventurous album that is realistic and honest. It is not a classic, it is not great, but it is what you would expect from Dr. Sid", Tayo concluded. Wilfred Okiche of YNaija did not like the album, saying that "the last thing that 'Siduction' does is seduce anybody and one does not come off with a deeper knowledge of Dr Sid. It achieves other purposes instead. It annoys, it infuriates and then it bores."

## Personnel

* Dr SID – primary artist
* Tiwa Savage – featured artist
* Lynxxx – featured artist
* Ice Prince – featured artist
* Emma Nyra – featured artist
* Don Jazzy – featured artist
* Phyno – featured artist
* E.L – featured artist
* Sarkodie – featured artist
* Wizkid – featured artist
* Alexandra Burke – featured artist
* Don Jazzy – producer
* Altims – producer
* BlayzeBeats – producer
* Baby Fresh – producer
* Tee-Y Mix – mixing engineer
* Mr. Moe Musa – video director
* Daniel Ugo – video director

## Release history

Release history and formats for Siduction :
| Region | Date | Format | Label |
| Various | 20 December 2013 | CDdigital download | Mavin |