# Chris Townsend (businessman)

Christopher Peter Townsend CBE is a KPMG Senior Partner and Head of KPMG’s Infrastructure, Government, Defence and Healthcare (IGH) practice. He was previously the Commercial Director of Chelsea F.C. and London Resort. Since 2019, he has been an independent Trustee of the National Portrait Gallery, London, where he chairs the gallery's Trading Company. In April 2020, during Phase 1 of the COVID-19 pandemic, he accepted the role of Chief Executive of the government's Shielding Programme on a voluntary basis for 4 months before joining KPMG.

## Career

In 1986, Townsend was hired as a board director by DMB&B a worldwide top five advertising agency, before becoming joint managing director of the firm. He entered the world of multichannel television in 1990, becoming marketing director at BBC Enterprises, advising on subscription channels.
Townsend joined BSkyB as customer marketing director in April 1992 and was responsible for all customer marketing including subscriber acquisition and retention generating 90% BSkyB revenues. Townsend launched Sky's Pay TV channel which included Sky Sports & Sky Movies, and was responsible for expanding Sky's customer base from 250,000 to 3.5 million customers. In 1992, he launched the Premier League on the Sky Sports Pay TV Channel. In 1995, Townsend was promoted to marketing director of BSkyB. He went on to develop and implement the Sky digital marketing strategy, Sky Interactive and the Sky Electronic Programme Guide, which he personally patented. His involvement with Sky Interactive resulted in considerable commercial deals exceeding £500 million.
Townsend joined Telewest in July 1999, taking up the newly created role of director of interactive services. While at Telewest, Townsend was responsible for developing the company's digital TV services and negotiating all commercial contracts for content distributed on Cable Digital TV and Blueyonder Broadband networks to 3.5 million Telewest homes.
In April 2003, Transport for London (TfL) appointed Townsend as group marketing director. He led the highly successful launch and marketing of the Oyster card and also played a key role in securing the £10 billion investment from Government for the upgrade of the TFL Underground, Rail, and Bus Networks. His responsibilities included all marketing across the TfL transport network, including the Congestion Charge and the London Underground (LU) network to London's 8 million residents. During his directorship at TfL, he negotiated all advertising and sponsorship revenue contracts, including an 8 year £800 million deal with Viacom for the Underground advertising contract.

### 2012 Olympic Games

Townsend was part of the successful London 2012 Olympic bid team in his previous role as Marketing Director at Transport for London (TfL). The Chairman of the London 2012 Olympic bid, Sir Keith Mills, encouraged Townsend to apply for the Commercial Director role.
In June 2006, Townsend was appointed as Commercial Director by the London 2012 Organising Committee of the Olympic Games. He was responsible for domestic sponsorship, ticket marketing and merchandising of the London 2012 Olympic and Paralympic Games, including the development and management of the London 2012 marketing programme 2006-2010. He also led the negotiation of worldwide broadcast rights and sponsorship for the games with the International Olympic Committee. Townsend had the responsibility for generating £2.4 billion to prepare and stage the Olympic Games in London in 2012. He was listed in The London 100 Secret Power Brokers, having signed 44 domestic partners without which the London 2012 Olympic Games would not be possible. During the last five years, Townsend signed leading brands including Lloyds Bank, British Airways, BT and EDF Energy. The financial support from these partners has also helped to finance grass-roots sporting activity which will develop future Olympic competitors. In 2011, portraits of sports stars and the people that helped organise the London 2012 games were unveiled at the National Portrait Gallery, including a photo of Townsend.

### London Resort

In 2012 Townsend became commercial director of the London Resort project, a Paramount Pictures theme park in Kent which was planned to open by 2018. He described it as "the country’s biggest and most exciting regeneration project".

### BDUK/DCMS

Townsend was appointed CEO of Broadband Delivery UK (BDUK) in January 2014. He oversaw a £1 billion investment in improving broadband internet access and mobile infrastructure, with the ambition to provide super-fast broadband (speeds of 24 Mbit/s or more) for at least 95% of UK premises and universal access to basic broadband (speeds of at least 2 Mbit/s). He managed a Government investment of £150 million to support UK cities to develop the digital infrastructure capability to remain internationally competitive and attractive for investors, business and visitors. The Permanent Secretary at DCMS, Sue Owen, described Townsend' appointment as, “in line with [Treasury minister] Lord Deighton’s review of big government infrastructure projects”, which recommended bringing in commercial expertise to fill capability gaps and ensure that key projects are delivered successfully. In February 2015, Townsend announced that BDUK was set to reach its target of 95 percent coverage by 2017, which was achieved by December 2017. Townsend reported to the Secretary of State and Permanent Secretary at DCMS and was an executive member of the DCMS Board. As Board Director at DCMS, he sat on the Finance Committee, overseeing the approval of Government investment in major projects across the 44 Arm’s Length Bodies.

### Chelsea Football Club

In May 2017, Townsend was appointed Commercial Director of Chelsea F.C. following the departure of Christian Purslow. The news was confirmed by Secretary of State for the Department for Culture, Media and Sport Karen Bradley who praised Townsend for growing the UK's broadband coverage to over 93% in the three years he was CEO of BDUK. Head of the British Civil Service, Jeremy Heywood, thanked Townsend for his leadership and described his work as "commercial expertise at its best". As Commercial Director, Townsend would be responsible for all of Chelsea's commercial programmes, including global sponsorship, ticketing, digital revenues, licensing and merchandise, the two Chelsea F.C hotels, restaurants and catering. Townsend was responsible for developing and launching the ambitious Commercial Strategy 2017-2027.

### Shielding Programme

From April to July 2020, Townsend served as CEO of the Government's Shielding Programme, initially supporting over 1.5 million (later increased to 2.25 million) Clinically Extremely Vulnerable (CEV) patients during the COVID-19 pandemic in England. This was a voluntary unpaid role at the request of the Cabinet Office via John Manzoni, CEO of the Civil Service, during which Townsend stepped back from his post at Chelsea Football Club. He was responsible for the planning, implementation and daily management of the national and local Shielding Programme supporting CEV patients for 4 months with Free Food Box Deliveries, Medicine and Social Care. Townsend was awarded a CBE in recognition of his services to the Clinically Extremely Vulnerable in her Majesty the Queen’s Birthday Honours List in June 2021.

### KPMG

Townsend became a senior partner at KPMG and Head of KPMG’s Infrastructure, Government, Defence and Healthcare (IGH) practice. Townsend leads the governance and delivery of a wide range of Government projects and contracts supporting the Government and wider public sector and leads the development of KPMG’s vision for the IGH market.

## Education

Townsend studied geography at Newcastle University, gaining a BSc Single Honours. Townsend gained an MSc in Marketing Management at Nottingham Trent University (NTU), receiving a Distinction for Dissertation and was awarded Best Student at NTU in 1998.

## Honours

Townsend was appointed Commander of the Order of the British Empire (CBE) in the 2021 Birthday Honours for services to Clinically Vulnerable People during the COVID-19 response. In February 2013, he was appointed Officer of the Order of the British Empire (OBE) in recognition for services to the London 2012 Olympic and Paralympic Games.

## Personal life

Townsend was born in Rhodesia and lived in South Africa before moving to England aged 11. He was educated at a Catholic school in Crawley, West Sussex, during which time he became involved with music band The Cure and was inspired to work in the music industry, joining EMI as a graduate trainee from university. Townsend is also a Trustee and Chair of the Trading Company at the National Portrait Gallery as well as a Trustee and Chair of Digital Committee of the Royal Opera House, advising on commercial, digital and business transformation programmes and projects. Townsend is a keen conservationist and a Member of the Tusk Trust Development Board, of which Prince William, Duke of Cambridge, is the patron.
Townsend lives in Wimbledon, West London. He has two sons, one Head of History at an Academy in South East London and the other CEO and founder of communications company Cavalier Communications.