# Reborn Rich

Reborn Rich (Korean: 재벌집 막내아들) is a South Korean television series adapted from the original web novel of the same name, starring Song Joong-ki, Lee Sung-min, and Shin Hyun-been. It aired on JTBC from November 18 to December 25, 2022, every Friday to Sunday at 22:30 (KST). It is also available for streaming on TVING, Netflix and Disney+ in South Korea, and on Viu and Viki in selected territories.
Reborn Rich received audience acclaim and became the second highest-rated series in Korean cable television history, with its final episode recording 26.9% nationwide ratings.

## Synopsis

The series tells the story of Yoon Hyun-woo (Song Joong-ki), a loyal higher-up employee working for chaebol Soonyang Group, who was betrayed and murdered by a member of the Soonyang family to cover up a tax evasion scheme. Hyun-woo later wakes up in 1987 discovering that he has been reincarnated into the body of Jin Do-jun, youngest grandson of the Soonyang family. Using these circumstances to his advantage, he starts his revenge by plotting a hostile takeover of Soonyang Group. The background to the story is the power of the chaebols and the 1997 Asian Financial crisis.

## Cast
### Main

* Song Joong-ki as Jin Do-jun / Yoon Hyun-woo
** Kim Kang-hoon as young Jin Do-jun
    Senior manager of the Future Asset Management Department in Soonyang Group who is killed by the Soonyang family.
    Reborn as Jin Do-jun, Soonyang family's youngest grandson.
* Lee Sung-min as Jin Yang-chul
    Head of the family and founder of Soonyang Group.
* Shin Hyun-been as Seo Min-young
    A prosecutor at the Seoul Central District Prosecutors' Office. Member of an elite family with a long legacy in the legal profession.

### Supporting
#### Soonyang family

* Yoon Je-moon as Jin Young-ki
    Eldest son of the Soonyang family.
* Kim Jung-nan as Son Jung-dae
    Jin Young-ki's wife. Daughter of a powerful money lender.
* Kim Nam-hee as Jin Seong-jun
** Moon Seong-hyun as young Jin Seong-joon
    Jin Young-ki's son. Eldest grandchild of the Soonyang family.
* Park Ji-hyun as Mo Hyun-min
    Jin Seong-jun's wife. Director of an art gallery and only daughter of the owner of Hyunsung Ilbo.
* Jo Han-chul as Jin Dong-ki
    Second son of the Soonyang family.
* Seo Jae-hee as Yoo Ji-na
    Jin Dong-ki's wife. Daughter of a former Minister of Economy and Finance.
* Jo Hye-joo as Jin Ye-jun
    Jin Dong-ki's daughter. Only granddaughter of the Soonyang family.
* Kim Shin-rok as Jin Hwa-young
    Third child and only daughter of the Soonyang family.
* Kim Do-hyun as Choi Chang-je
    Jin Hwa-young's husband. A prosecutor with a poor family background.
* Kim Young-jae as Jin Yoon-ki
    Jin Do-jun's father. Third son and the youngest and fourth child of the Soonyang family.
* Jung Hye-young as Lee Hae-in
    Jin Do-jun's mother. A former top actress.
* Kang Ki-doong as Jin Hyung-jun
** Cha Sung-je as young Jin Hyung-jun
    Jin Do-jun's older brother. Second grandson of the Soonyang family.
* Kim Hyun as Lee Pil-ok
    Jin Yang-cheol's wife.

#### Soonyang Group

* Jung Hee-tae as Lee Hang-jae
    Jin Yang-cheol's right-hand man.
* Heo Jung-do as Kim Ju-ryeon
    Jin Young-ki's secretary.

#### People around Jin Do-jun

* Park Hyuk-kwon as Oh Se-hyeon/Mason Oh
    Jin Do-jun's business partner.
* Tiffany Young as Rachel
    An analyst working with Oh Se-hyeon.
* Park Ji-hoon as Ha In-seok
    Jin Do-jun's driver.
* Kim Jung-woo as Woo Byung-jun
    A Soonyang employee who later works for Jin Do-jun.

### Extended

* Kang Gil-woo as Baek Dong-min
    Jin Dong-ki's loyal strategist.
* Lee Byung-joon as Ju Young-il
    Chairman of Daeyoung Group.
* Lee Hwang-eui as Mo Young-bae
    Mo Hyun-min's father. Owner of Hyunsung Ilbo.
* Ham Tae-in as Soonyang Group employee
* Jeon Jin-oh

### Special appearance

* Park Jin-young as Shin Gyeong-min
    An assistant manager and Yoon Hyun-woo's junior.
* Cha Sun-woo as Yoon Hyun-min
    Yoon Hyun-woo's younger brother.
* Seo Jeong-yeon as Han Kyung-hee
    Yoon Hyun-woo's mother.
* Lee Gyu-hee as Yoon Dong-su
    Yoon Hyun-woo's father.

## Viewership

| Season | Season | Episode number | Episode number | Episode number | Episode number | Episode number | Episode number | Episode number | Episode number | Episode number | Episode number | Episode number | Episode number | Episode number | Episode number | Episode number | Episode number | Average |
| Season | Season | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | Average |
| | 1 | 1.394 | 2.174 | 2.669 | 2.663 | 3.528 | 3.692 | 3.851 | 4.653 | 3.887 | 4.316 | 5.064 | 4.536 | 5.307 | 6.248 | 5.829 | 6.277 | 4.131 |
Average TV viewership ratings :
| Ep. | Original broadcast date | Average audience share (Nielsen Korea) | Average audience share (Nielsen Korea) |
| Ep. | Original broadcast date | Nationwide | Seoul |
| 1 | November 18, 2022 | 6.058% (1st) | 6.723% (1st) |
| 2 | November 19, 2022 | 8.845% (1st) | 9.824% (1st) |
| 3 | November 20, 2022 | 10.826% (1st) | 11.713% (1st) |
| 4 | November 25, 2022 | 11.800% (1st) | 13.153% (1st) |
| 5 | November 26, 2022 | 14.758% (1st) | 16.195% (1st) |
| 6 | November 27, 2022 | 14.880% (1st) | 16.507% (1st) |
| 7 | December 3, 2022 | 16.102% (1st) | 18.026% (1st) |
| 8 | December 4, 2022 | 19.449% (1st) | 21.776% (1st) |
| 9 | December 9, 2022 | 16.995% (1st) | 19.512% (1st) |
| 10 | December 10, 2022 | 18.337% (1st) | 20.515% (1st) |
| 11 | December 11, 2022 | 21.137% (1st) | 23.858% (1st) |
| 12 | December 16, 2022 | 19.817% (1st) | 22.178% (1st) |
| 13 | December 17, 2022 | 22.456% (1st) | 24.370% (1st) |
| 14 | December 18, 2022 | 24.936% (1st) | 26.949% (1st) |
| 15 | December 24, 2022 | 25.032% (1st) | 28.164% (1st) |
| 16 | December 25, 2022 | 26.948% (1st) | 30.101% (1st) |
| Average | Average | 17.399% | 19.348% |
| In the table above, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings. This drama aired on a cable channel/pay TV which normally has a relatively smaller audience compared to free-to-air TV/public broadcasters (KBS, SBS, MBC, and EBS). ||||

## Accolades

Name of the award ceremony, year presented, category, nominee of the award, and the result of the nomination :
| Award ceremony | Year | Category | Nominee | Result |
| APAN Star Awards | 2023 | Drama of the Year | Reborn Rich | Nominated |
| APAN Star Awards | 2023 | Best Director | Jung Dae-yoon | Nominated |
| APAN Star Awards | 2023 | Top Excellence Award, Actor in a Miniseries | Lee Sung-min | Nominated |
| APAN Star Awards | 2023 | Top Excellence Award, Actor in a Miniseries | Song Joong-ki | Nominated |
| APAN Star Awards | 2023 | Excellence Award, Actor in a Miniseries | Jo Han-chul | Won |
| APAN Star Awards | 2023 | Excellence Acting Award, Actor | Jung Hee-tae | Nominated |
| APAN Star Awards | 2023 | Excellence Acting Award, Actress | Park Ji-hyun | Nominated |
| Baeksang Arts Awards | 2023 | Grand Prize – Television | Lee Sung-min | Nominated |
| Baeksang Arts Awards | 2023 | Best Actor | Lee Sung-min | Won |
| Baeksang Arts Awards | 2023 | Best Supporting Actor | Kim Do-hyun | Nominated |
| Baeksang Arts Awards | 2023 | Best Supporting Actress | Kim Shin-rok | Nominated |
| International Emmy Awards | 2023 | Best TV Movie/Mini-Series | Reborn Rich | Nominated |
| Korea Drama Awards | 2023 | KDF Award | Jung Hee-tae | Won |
| Korea Communications Commission Broadcasting Awards | 2023 | Top Excellence Award | Reborn Rich | Won |
| Korea PD Awards | 2023 | Best Picture TV | Reborn Rich | Won |
| Seoul International Drama Awards | 2023 | Best Miniseries | Reborn Rich | Won |
| Seoul International Drama Awards | 2023 | Outstanding Korean Actor | Lee Sung-min | Won |

## Remake

The over-the-top (OTT) streaming service, Viu, who bought the rights to air the show under the Viu Original label in all markets outside South Korea, unveiled that they will remake the series in Thai. The series is to be released in 2024.