# Geoffrey Woo

Geoffrey Woo is an American entrepreneur and venture capitalist who is the founder of Ketone-IQ, Archive, and Anti Fund, a venture capital firm he co-founded with Jake Paul.

## Education and early life

Woo was born in and grew up in Los Angeles and attended Palos Verdes Peninsula High School. The minor planet 21714 Geoffreywoo is named after Woo for being a finalist in the 2006 Intel ISEF. USA Today named Woo to its All-USA High School Academic Team and Woo was recognized as a semi-finalist in the US Presidential Scholars Program in 2007. Woo graduated Stanford University with a bachelor's degree in Computer Science.

## Career
### Glassmap

Woo was co-founder and CEO of Glassmap, a realtime mobile location tracking application. He dropped out of Stanford's computer science graduate program with two Stanford engineers to start the company, which was funded by Y Combinator in 2011. Groupon acquired the business in January 2013.

### Ketone-IQ

In 2014, Woo co-founded Ketone-IQ, a ketone drink company. Andreessen Horowitz led the company's seed financing round in December 2015. At the time, the company was called Nootrobox. The company was featured on Shark Tank Season 8 in 2016. Woo was named to Forbes 30 Under 30 in Consumer Technology in 2017 for this work.

### Archive

Woo is a co-founder and chairman of Archive, a technology company that manages user-generated content and online communities for brands. In November 2021, Archive announced a $4 million seed funding round led by Stripe. In March 2022, the company secured an additional $8 million in funding through a seed extension round co-led by Tiger Global and Human Capital. This funding round elevated the company's post-money valuation to $100 million, bringing the total funding to $12 million since its inception in March 2021.

### Anti Fund

Woo partnered with Jake Paul, an American YouTuber and professional boxer, to found Anti Fund, an early stage venture capital firm in March 2021. In August 2021, Anti Fund co-led a $30M financing in sports gambling technology firm Simplebet. In August 2024, Draftkings announced it would be acquiring Simplebet. In August 2022, Anti Fund incubated Betr, a sports gaming app that Jake Paul cofounded and where Woo is a Founding Partner and Board Director. Anti Fund subsequently participated in a $50M Series A financing round. In June 2023, Anti Fund invested in Betr's $35M Series A2. In March 2024, Betr announced a $15M round that valued the company at $375M.
In August 2022, Anti Fund invested in Anduril Industries, an American defense company specializing in autonomous systems. In 2023, Anti Fund invested in Aerodome, a public safety drone-As-first-responder technology company.

### W

In June 2024, Woo with Jake Paul and Woodie Hillyard launched W, a men's personal care brand with products priced at less than $10 with retail partner Walmart. The company was incubated their venture capital firm Anti Fund. In July 2024, the Wall Street Journal reported that W has raised over $14M in venture capital funding from Shrug Capital and others including tennis star Naomi Osaka at a valuation over $150M.

## Publications and patents

Woo has co-authored several peer-reviewed articles focusing mainly on ketones and their potential applications and benefits in human physiology and recovery. He co-authored a number of US patents including inventions relating to consumer grouping systems, mobile device location determination, and nutritional compositions related to human performance.

## Personal interests

Woo is noted for undertaking various challenges and dietary practices, including a 7-day water-only fast, consecutive daily fitness challenges, and experimenting with different diets, including the carnivore and ketogenic diets.