# Choi Jin-hee (entrepreneur)

Choi Jin-hee (Korean: 최진희; Hanja: 崔珍熙; Born November 9, 1968) is a South Korean television producer and businesswoman. Choi Jin-hee is the chief executive officer at Imaginus, a content production company that she established in December 2021. Choi also serves as the Executive Advisor of Myriagon Studio, a subsidiary of Aniplex, since June 2023.
In 2012, Choi began her career as producer in CJ E&M's drama business division. She then served as the first CEO of Studio Dragon from May 2016 to July 2020. During her tenure, Choi ranked 14th in 2019 Forbes Korea 65 Powerful Female CEOs. In the same year she was selected as the winner of the CEO Leadership Award in the 2019 Media Management Award by The Media Future Research Institute. After leaving Studio Dragon, she was promoted to the role of Director of Film and Drama Business at CJ ENM, where she served from July 2020 to November 2021.

## Education

Choi Jin-hee was born on October 4, 1968. She enrolled in the Department of French Language and Literature at Sungshin Women's University, graduating with a B.A. in French Literature from the College of Humanities. Later, she received a master's degree in advertising marketing from INSEEC Business School in France.

## Career
### Early career

In 1993, Choi started working at Dentsu, Young and Rubicam Korea (DYR Korea), where she was involved in advertising production. She later moved to Daewoo Video Business Division, where Choi took charge of foreign films import.
After joining On-Media, Choi assumed the role of the head of the content acquisition team. On October 31, 2010, she was promoted to an executive position as the Film Business Manager. In 2011, On-Media was acquired by CJ E&M, marking the beginning of Choi's career within CJ Group. On October 17, 2012, Choi was further promoted to the position of Head of CJ E&M Channel 1. Later, on January 28, 2013, she was elevated to the position of Managing Director (Sangmu). Her most recent role was as the head of CJ E&M's Content Business Department and Drama Business Department, where she was well-known as an executive producer for notable dramas such as Misaeng and Oh My Ghost.

### Studio Dragon

Choi was appointed as Chief executive officer when Studio Dragon was founded on May 3, 2016, as a spin-off from CJ E&M's Drama Business Department. Studio Dragon was created with a focus on drama planning, production, and distribution. Unlike many production companies that rely on broadcasting companies, Studio Dragon independently plans and produces its own works by analyzing market demands and target audiences.
Under Choi's leadership, Studio Dragon had a strategic focus on mergers and acquisitions, particularly targeting television drama production companies associated with successful drama writers. Culture Depot, where writer Park Ji-eun belongs, which had been acquired by CJ E&M in January 2016, was reorganized as a subsidiary of Studio Dragon. In May 2016, Studio Dragon further expanded its portfolio through equity swaps with Hwa&Dam Pictures, renowned for writer Kim Eun-sook, Additionally, in September 2016, Studio Dragon engaged in equity swaps with KPJ, well-known for writers Kim Young-hyun and Park Sang-yeon.
In September 2016, Choi on behalf of Studio Dragon signed a memorandum of understanding (MOU) with Warner Bros.'s DramaFever. During the Broadcast World Wide Convention (BCWW) opening ceremony in Seoul, Craig Hunegs, the president of business and strategy at Warner Bros., revealed that the two companies would also be exploring the potential for remaking existing films and TV shows under their co-production agreement.
Under Choi's leadership, Studio Dragon successfully transitioned into a listed company. On November 24, 2017, Studio Dragon conducted an initial public offering (IPO) and became a publicly traded entity on the KOSDAQ. Preceding the IPO, on November 9, 2017, Choi held a press conference in Yeouido, Seoul, during which she said, "Through listing on KOSDAQ, we will solidify our position as number one in domestic market share by 2020 and continue to grow overseas sales to become a major global studio." She also emphasized that a stable profit structure was established based on original intellectual property rights (IP). In the past, IP ownership was owned by broadcasting companies, but Studio Dragon directly owns the IP based on its excellent creator planning ability. Choi also set a goal to increase Studio Dragon's domestic drama market share to 40% by 2020 and increasing overseas sales by an average of 30% per year.
By early 2018, Studio Dragon had emerged as the leading South Korean TV drama production company, commanding approximately 20% of the market share in terms of the number of TV dramas broadcast in 2017. Studio Dragon records a high profit margin of 60% on average.
According to media reports, in June 2018, Studio Dragon entered into a licensing agreement with Netflix for the distribution of their tentpole work, Mr. Sunshine, a historical drama comprising 24 episodes. This deal held great significance for the studio as it represented their first exclusive distribution arrangement. The licensing fee for the series amounted to ₩28 billion, which equated to 70% of the production cost of Mr. Sunshine, estimated at ₩43 billion. In the end of the year, Studio Dragon became a subsidiaries of CJ ENM after their previous parent company, CJ E&M, was merged into CJ ENM.
In March, 28, Choi announced Studio Dragon acquisition of a full equity stake (200,000 shares) in GTist, a drama production company owned by Noh Hee-kyung, Kim Kyu-tae, and Hong Jong-chan, for KRW 25 billion in cash. Noh Hee-kyung made her debut in 1995 and has long career as drama writer, with notable works including Worlds Within, That Winter, the Wind Blows, It's Okay, That's Love, Dear My Friends, and Live. Director Kim Kyu-tae has collaborated with writer Noh Hee-kyung in many projects such as Worlds Within, That Winter, the Wind Blows, It's Okay, That's Love, and Live. Meanwhile Director Hong Jong-chan has directed dramas such as Doctor Stranger, Dear My Friends, and Her Private Life.
Through acquisition of Culture Depot, Hwa&Dam Pictures, KPJ, and GTist, Studio Dragon have recruited many talents, reaching 183 people as of the second quarter of 2019. In September, Choi announced that Studio Dragon has acquired an about 20% equity share in Movierock, a movie production company. Founded in 2012, Movierock (CEO Kim Jae-joong) is a domestic film production company that is recognized for its excellent planning and production ability by successively releasing films such as Thread of Lies, Midnight Runners, Be With You, Innocent Witness, and Tune in for Love.
In November 2019, Studio Dragon and Netflix signed a production and distribution agreement. The three-year agreement, effective in 2020, involved Studio Dragon creating original series that would be globally distributed by Netflix on its platform. Additionally, Netflix acquired distribution rights to certain titles from Studio Dragon that were not included in the partnership. The deal followed pre-existing ties between CJ, Studio Dragon, and Netflix, resulting in the streaming of series such as Stranger, Mr. Sunshine, Memories of the Alhambra, Romance Is A Bonus Book, and Arthdal Chronicles.
In December 2019, Choi announced that Studio Dragon had successfully acquired a 19% stake in Merrycow Creative, a production company owned by Song Jae-jung [ko] who wrote Memories of the Alhambra and Nine.
Choi's leadership played a pivotal role in Studio Dragon sales growth from ₩200 million in 2016 to ₩4.7 billion by the end of 2019. As part of 2020 executive reshuffle, CJ Group made an announcement on December 30, 2019, promoting 58 individuals, including Choi Jin-hee. In this reshuffle, Choi, previously serving as executive vice president, was promoted to vice chairman rank. Choi's was the first female executive to achieve such a rank through internal promotion within CJ Group.
On July 16, 2020, CJ ENM announced leadership changes at Studio Dragon. Choi was promoted as the director of the newly established Film and Drama Division at CJ ENM. Kang Cheol-gu, the Management Planning Director of Studio Dragon, and Kim Young-gyu, the First Production Director of Studio Dragon, were selected as the new co-CEOs of Studio Dragon, taking over Choi's previous position.
On August 31 of the same year, Choi exercised options on 21,840 shares of Studio Dragon stock at an exercise price of ₩27,500 per share. With a closing price of ₩82,100 on September 8, it appeared that a 200% valuation return was achieved. Studio Dragon had granted Choi 72,800 shares as stock options for being the first CEO of Studio Dragon in 2016. The first time Choi exercised stock options was in August 2019, when she exercised options for 21,840 shares. Therefore, a total of 43,680 stock options had been exercised so far, leaving 29,120 shares unexercised. Through this stock option exercise, Choi earned a market profit of ₩2.4 billion. Considering the remaining shares, the value of Choi's stake in Studio Dragon amounted to ₩6 billion.

### Imaginus

In November 2021, Choi departed from her position in CJ ENM before the end of her term, which was originally scheduled to conclude in March 2022. Following her departure, Choi establish a new company called Imaginus (이매지너스) on December 15, 2021. Imaginus operates as a comprehensive content production company. Initially capitalized at ₩10 million, Imaginus attracted investment of ₩50 billion from J&Private Equity (J&PE) on December 8. According to an industry official, J&PE's investment in Imaginus was made at a corporate value of around ₩200 billion. It is said that the follow-up investment aims to increase the corporate value to ₩1 trillion.
In August 2022, Choi was recognized as one of "Korea's 100 female startup leaders" by Hankyung Geeks and Startup Alliance. The selection was based on factors such as cumulative investment amount, experience, and industry. The list showcased the top female startup representatives in 10 different industries, including Education, Fashion & Beauty, E-commerce, Finance & Insurance, Healthcare, Living & Space, Food Tech, Content & Social, Leisure & Travel, and Advertising & Marketing. Choi, representing Imaginus, ranked first in the Content & Social category and 9th overall.
In March 2023, Choi prepared to sign a strategic partnership between Imaginus and Myriagon Studio. Myriagon Studio, formerly known as Origamix Partners Inc, is a management company led by Shinsuke Sato, renowned for his original Netflix series Alice In Borderland. The rebranding took place following the acquisition of Origamix Partners Inc by Aniplex, a subsidiary of Sony Music Entertainment Japan. Starting from June 1, 2023, Choi appointed as Executive Advisor at Myriagon Studio in order to help establish a formidable Asian premium production network.
In the summer of 2023, Choi collaborated with Hwang Ji-young and Kim Hee-won to establish Studio Abit. Hwang Ji-young is a renowned entertainment show director, recognized for her work on MBC's I Live Alone from 2017 to 2021, which earned her accolades such as the 2018 Korean Broadcasting Awards Producer Award and the 2020 MBC Special Achievement Award. Her last MBC project was With the Silk of Dohpo Flying in Denmark. Hwang oversees the entertainment department at Studio Abit, while director Kim Hee-won, known for directing Little Women and Vincenzo, oversees the drama department.
Studio Abit was established as a joint venture between Imaginus and Innocean, an advertising production house affiliated with Hyundai Motor. The studio's primary focus is to create relatable and enjoyable commercial content, including entertainment shows, dramas, and films. Leveraging the expertise of talented creators, Studio Abit aims to accelerate production and deliver high-quality projects. The signing ceremony for Studio Abit took place on August 7 at Innocean's Seoul headquarters, with key executives in attendance, including Innocean CEO Lee Yong-woo, Imaginus CEO Choi Jin-hee, and Studio Abit CEO Hwang Ji-young.
Imaginus first work is Cinderella at 2 AM, a drama based on the web novel of the same name by Aigome. It depicts the love story of an ordinary woman who prioritizes protecting herself and a third-generation chaebol man who believes that protecting love is protecting himself. It was selected by KOCCA in April 2023 as one of the 27 projects to receive support from the '2023 Online Video Service (OTT) Specialized Content Production Support Project'. Studio Aljja was working on this project. The drama was written by Oh Eun-ji, co-directed by Seo Min-jung and Bae Hee-young, and starred Shin Hyun-been and Moon Sang-min. The series aired on Coupang Play from August 24 to September 22, 2024, every Saturday and Sunday at 21:00 (KST). It was also broadcast on Channel A on the same day at 21:20 (KST) and is available for streaming on Viu and Viki in selected regions.
In October, Imaginus was selected as one of 13 companies for KOCCA's Global Leap Support Project. They participated in MIPCOM, the world's largest broadcasting and video content market in Cannes, France from October 16 to 19, where the Ministry of Culture, Sports and Tourism and KOCCA set up the largest-ever Korean pavilion to promote K-content. According to KOCCA, the event attracted over 1,500 exhibitors and 3,500 buyers from 108 countries. The Korean pavilion generated export consultation amounts of USD 468.34 million (approximately around ₩633.7 billion) through 750 consultations over four days.
In March 2024, Ryu Hyung-jin, the vice president of Imaginus, shared details about ten labels under Imaginus and their respective leaders in an exclusive interview with Cine21. The labels included Studio Sot (스튜디오 솥), led by the Hong Sisters; Showrunners (쇼러너스), which housed directors Jang Young-woo [ko], Kim Hee-won, Choi Jeong-gyu, Song Kyung-hwa, and other creators; Director Park Jun-hwa [ko]'s Studio Aljja (스튜디오 알짜), specializing in romantic comedies; Studio AA (스튜디오 AA), co-led by Gang Dong-won; and Trii Studio (트리 스튜디오), led by producer Kim Jin-yi, Lee Na-jeong, and Lee Yoon-jung. Two established production houses, H House (에이치 하우스), led by director Kim Hong-seon [ko], known for the mystery genre, and About Film (어바웃 필름), led by Kim Seong-hwan, the production company behind Extreme Job, also joined Imaginus as labels. Completing the roster, Imaginus had three labels remaining: Studio PIC (스튜디오 PIC), Hips (힙즈), and Sunny Park (써니파크).
Imaginus has upcoming projects in the pipeline. In development is melodrama Tempest, which is being produced by Showrunner and Studio AA. Prior to that, in March 2023, it was reported that director Kim Hee-won and writer Jeong Seo-kyeong, who previously collaborated on Little Woman, joined forces again for Tempest. Jun Ji-hyun being offered the female lead role opposite Gang Dong-won. Additionally, Trii Studio label is preparing for romantic comedy Can This Love Be Translated? created by the writer team led by the Hong sisters at Studio Sot, and directed by Yoo Young-eun.
On March 21, 2024, Imaginus' Choi and Adam Burke, the Director of the Los Angeles Tourism Office, signed a memorandum of understanding (MoU). Their collaboration aims to produce a Korean drama set in Los Angeles and promote the city as a global tourism destination. This agreement establishes a three-year business partnership, marking the first time a U.S. city tourism office has entered into a content production MoU.

## Filmography
### CJ E&M/CJ ENM

Drama credits :
| Year | Title | Title | Network | Credited as | Credited as | Notes | Ref. |
| Year | English | Korean | Network | Producer | Planner | Notes | Ref. |
| 2012 | Vampire Prosecutor Season 2 | 뱀파이어 검사 2 | OCN | Lee Seung-hoon | Choi Jin-hee Park Ji-young | CMG Chorok Stars | |
| 2013 | My Cute Guys | 이웃집 꽃미남 | tvN | Jo Moon-joo | Choi Jin-hee Park Ji-young | Oh!Boy ProjectCJ E&M | |
| 2013 | The Virus | 더 바이러스 | OCN | Choi Young-soo Lee Jong-jae | Choi Jin-hee Park Ji-young | JS Pictures | |
| 2013 | Nine | 나인: 아홉 번의 시간여행 | tvN | Lee Sang-hee Moon Seon-ho Lim Eun | Choi Jin-hee Park Ji-young | JS Pictures, Chorokbaem Media | |
| 2013 | Crazy Love | 미친 사랑 | tvN | Lee Min-jin, Jo Na-hyun | Choi Jin-hee Park Ji-young | JS Pictures | |
| 2013 | Dating Agency: Cyrano | 연애조작단; 시라노 | tvN | Kang Hee-joon Lee Ye-rim | Choi Jin-hee Park Ji-young | Oh!Boy ProjectCJ E&M | |
| 2013 | She is Wow | 우와한 녀 | tvN | Jo Moon-ju | Choi Jin-hee Park Ji-young | Urban Works Media | |
| 2013 | Special Affairs Team TEN 2 | 특수사건 전담반 TEN 2 | OCN | Kim Mi-sook | Choi Jin-hee Park Ji-young | MBC C&I | |
| 2014 | Emergency Couple | 응급남녀 | tvN | Yoon Hyun-ki | Choi Jin-hee Park Ji-young | Content K Co. Ltd. | |
| 2014 | Gap-dong | 갑동이 | tvN | Kang Hee-jun Lee Young-ok | Choi Jin-hee Park Ji-young | Pan Entertainment | |
| 2014 | Marriage, Not Dating | 연애 말고 결혼 | tvN | | Choi Jin-hee Park Ji-young | IOK Media | |
| 2014 | It's Okay, That's Love | 괜찮아, 사랑이야 | SBS | Kim Kyu-tae Choi Jin-hee Park Ji-young | Kim Young-seop (SBS Drama Division) | GT Entertainment, CJ ENM | |
| 2014 | Family Secret | 가족의 비밀 | tvN | Kim Ji-yeon Park Eun-kyung | Choi Jin-hee Park Ji-young | Creative Leaders Group 8 | |
| 2014 | Cheo Yong | 귀신 보는 형사 처용 | OCN | | Choi Jin-hee Park Ji-young Park Sun-jin | CMG Chorok Stars (now Star Road Entertainment)Darin Media | |
| 2014 | Forever Young | 오늘도 청춘 | VTV | Choi Jin-hee | | VFC [vi] | |
| 2014 | Misaeng: Incomplete Life | 미생 | tvN | Lee Jae-moon Ham Seung-hoon | Choi Jin-hee Park Ji-young | Number 3 Pictures | |
| 2015 | Heart to Heart | 하트 투 하트 | tvN | | Choi Jin-hee Park Ji-young | Chorokbaem MediaStory Plant | |
| 2015 | Love Weaves Through a Millennium | 상애천사천년 | Hunan TV | Choi Jin-hee | | Hunan TVEE-MediaCJ E&M | |
| 2015 | Hogu's Love | 호구의 사랑 | tvN | Choi Jin-hee Park Ji-young Executive Producer | Choi Jin-hee Park Ji-young | MI Co., Ltd. | |
| 2015 | Super Daddy Yeol | 슈퍼대디 열 | tvN | Choi Jin-hee Park Ji-young Shin Dae-shik Jang Jung-do Lee Esther Ham Seung-hoon | Choi Jin-hee Park Ji-young | tvN | |
| 2015 | A Bird That Doesn't Sing | 울지 않는 새 | tvN | Seo Yong-il So Jae-hyun | Choi Jin-hee Park Ji-young | Story Plant | |
| 2015 | Ex-Girlfriends' Club | 구여친클럽 | tvN | Yoo Hyun-ki Choi Jin-hee Park Ji-young | Choi Jin-hee Park Ji-young | JS Pictures | |
| 2015 | Hidden Identity | 신분을 숨겨라 | tvN | Hwang Joon-hyeok Jo Eun-sol | Choi Jin-hee Park Ji-young | Neo Entertainment | |
| 2015 | Hello Monster | 너를 기억해 | KBS2 | Choi Jin-hee Park Ji-young Jung Sung-hyo Executive Producer | KBS Drama Departement | CJ E&M | |
| 2015 | Oh My Ghost | 오 나의 귀신님 | tvN | Jo Moon-joo Lee So-yoon | Choi Jin-hee Park Ji-young | Chorokbaem Media | |
| 2015 | Cheo Yong Season 2 | 귀신 보는 형사 처용 2 | OCN | | Choi Jin-hee Park Ji-young Park Sun-jin | CMG Chorok Stars (now Star Road Entertainment)Darin Media | |
| 2015 | Second 20s | 두번째 스무살 | tvN | Lee Min-jin Lee Ye-rim Choi Jin-hee Park Ji-young | Choi Jin-hee Park Ji-young | JS PicturesAstory | |
| 2015 | Bubble Gum | 풍선껌 | tvN | Jo Moon-ju | Choi Jin-hee Park Ji-young | Hwa&Dam Pictures | |
| 2016 | Cheese in the Trap | 치즈인더트랩 | tvN | Kim Keo-hong Jung Se-ryung | Choi Jin-hee Park Ji-young | Eight WorksKross PicturesPGood Media | |
| 2016 | Signal | 시그널 | tvN | Lee Sang-baek | Choi Jin-hee Park Ji-young | Astory | |
| 2016 | Pied Piper | 피리부는 사나이 | tvN | Kim Sung-min Pyeong chang-woo Kim Jin-i | Choi Jin-hee Park Ji-young | Content K | |
| 2016 | Memory | 기억 | tvN | Yoon Hyun-ki | Choi Jin-hee Park Ji-young | MI Co., Ltd. | |
| 2016 | The Vampire Detective | 뱀파이어 탐정 | OCN | Lee Seung-hoon | Choi Jin-hee Park Ji-young | OCN | |
| 2020 | Birthcare Center | 산후조리원 | tvN | Kim Dong-rae | Choi Jin-hee for CJ ENM | tvNRaemongRaein Co., Ltd. | |
| 2021 | Mouse | 마우스 | tvN | tvN Choi Jin-hee | Jeong Hoe-seok Nam Gun-jung Lee Hyun-young | HIGROUNDStudio Invictus | [95] [96] |
| 2021 | Adult Trainee | 어른연습생 | TVING | Choi Jin-hee Kim Dong-gu (Executive Producer) | | CJ ENMDK E&M | |

### Studio Dragon

Drama credits :
| Year | Title | Title | Network | Credited as | Credited as | Notes | Ref. |
| Year | English | Korean | Network | Producer | Planner | Notes | Ref. |
| 2016 | Another Miss Oh | 또! 오해영 | tvN | Choi Jin-hee Yoon Ki-tae | Choi Jin-hee for Studio Dragon | Studio DragonChorokbaem Media | |
| 2016 | Dear My Friends | 디어 마이 프렌즈 | tvN | Bae Jong-byung Kim Kyu-tae Choi Jin-hee | Choi Jin-hee for Studio Dragon | Studio DragonGT Entertainment | [101] [102] |
| 2016 | Squad 38 | 38사기동대 | OCN | Choi Jin-hee Jeong Chang-hwan Han Se-min | Choi Jin-hee for Studio Dragon | Studio DragonSM C&CInfinityOne Comics Entertainment Inc.CJ E&M | |
| 2016 | The Good Wife | 굿 와이프 | tvN | Han So-jin Lee So-yoon | Choi Jin-hee for Studio Dragon | Studio Dragon | |
| 2016 | On the Way to the Airport | 공항 가는 길 | KBS 2TV | Choi Jin-hee Park Ji-young | KBS Drama Departement | Studio Dragon | [105] [106] |
| 2016 | Woman with a Suitcase | 캐리어를 끄는 여자 | MBC TV | Choi Jin-hee Park Ji-young | MBC Drama Departement | Studio Dragon | |
| 2016 | Hey Ghost, Let's Fight | 싸우자귀신아 | tvN | Yoon Hyun-gi Lee Se-hee | Choi Jin-hee for Studio Dragon | Creative Leaders Group 8 [ko]The Unicorn | [108] [109] |
| 2016 | Cinderella with Four Knights | 신데렐라와 네 명의 기사 | tvN | Lee Jung-su Gwak Geun-su Kim Mi-ra Kim Ye-ji | Choi Jin-hee for Studio Dragon | HB Entertainment [ko] | |
| 2016 | The K2 | 더 케이투 | tvN | Kim Geun-hong Moon Boo-mi | Choi Jin-hee for Studio Dragon | HB Entertainment [ko] | [111] [112] |
| 2016 | Shuttle Love Millennium [zh] | 상애천사천년 2: 달빛 아래의 교환 | Hunan TV | Jang-yong Ryuk Danni | Choi Jin-hee | Hunan Satellite TVTianyu MediaStudio DragonMango Film and Television | |
| 2016 | Entourage | 안투라지 | tvN | Choi Jin-hee Kim Young-kyu (Executive Producer) | Choi Jin-hee for Studio Dragon | Studio Dragon (Under license from Warner Bros. International Television) | [113] [114] |
| 2016–2017 | The Legend of the Blue Sea | 푸른 바다의 전설 | SBS TV | Kim Sun-jung Choi Jin-hee Lee Ji-hyun (EP) | Park Young-soo (SBS Drama) Developer | Culture Depot | |
| 2016–2017 | Guardian: The Lonely and Great God | 도깨비 | tvN | Joo Kyung-ha Kim Ji-yeon | Choi Jin-hee for Studio Dragon | Hwa&Dam Pictures | [116] [117] |
| 2017 | Voice | 보이스 | OCN | Kim Ryun-hee | Choi Jin-hee for Studio Dragon | Content K | |
| 2017 | Introverted Boss | 내성적인 보스 | tvN | So Jae-hyeon | Choi Jin-hee for Studio Dragon | KBS MediaIntroverted Boss SPC | [119] [120] |
| 2017 | Tomorrow, With You | 내일 그대와 | tvN | Cho Moon-joo | Choi Jin-hee for Studio Dragon | Celltrion Entertainment | [121] [122] |
| 2017 | The Liar and His Lover | 그녀는 거짓말을 너무 사랑해 | tvN | Jung Se-ryung | Choi Jin-hee for Studio Dragon | Bon Factory Worldwide | |
| 2017 | Tunnel | 터널 | OCN | Kim Sung-min Park Ji-young | Choi Jin-hee for Studio Dragon | The Unicorn | |
| 2017 | Chicago Typewriter | 시카고타자기 | tvN | Kim Ki-jae | Choi Jin-hee for Studio Dragon | The Unicorn | [125] [126] |
| 2017 | Circle | 써클: 이어진 두 세계 | tvN | Choi Jin-hee Jang Jin-wook | Lee Myung-han for tvN (Creator) | tvNStudio Dragon | [127] [128] |
| 2017 | Duel | 듀얼 | OCN | Lee Sung-hoon Yoo Seul-gi | Choi Jin-hee for Studio Dragon | Chorokbaem Media | [129] [130] |
| 2017 | Stranger | 비밀의 숲 | tvN | Choi Jin-hee (EP) | Choi Jin-hee for Studio Dragon | Signal Entertainment GroupIOK Media | [99] [131] [132] |
| 2017 | The Bride of Habaek | 하백의 신부 | tvN | | Choi Jin-hee for Studio Dragon | Number Three Pictures | |
| 2017 | Criminal Minds | 크리미널 마인드 | tvN | | Choi Jin-hee for Studio Dragon | Taewon Entertainment [ko]ABC Studios (in association with) | |
| 2017 | Save Me | 구해줘 | OCN | Choi Jin-hee (EP) | Choi Jin-hee for Studio Dragon | Hidden Sequence | [99] [135] |
| 2017 | Live Up to Your Name | 명불허전 | tvN | Choi Jin-hee (EP) | Choi Jin-hee for Studio Dragon | Bon Factory Worldwide | [99] [136] |
| 2017 | Argon | 아르곤 | tvN | | Choi Jin-hee for Studio Dragon | Daydream Entertainment | [137] [138] |
| 2017 | Black | 블랙 | OCN | | Choi Jin-hee for Studio Dragon | iWill Media | |
| 2017 | Because This Is My First Life | 이번 생은 처음이라 | tvN | | Choi Jin-hee for Studio Dragon | Studio DragonMI Inc. | [140] [141] |
| 2017 | Avengers Social Club | 부암동 복수자들 | tvN | | Choi Jin-hee for Studio Dragon | JS Pictures | [142] [143] |
| 2017 | Revolutionary Love | 변혁의 사랑 | tvN | | Choi Jin-hee for Studio Dragon | Samhwa Networks | [144] [145] |
| 2017 | The Most Beautiful Goodbye | 세상에서 가장 아름다운 이별 | tvN | Kim Kyu-tae | Choi Jin-hee for Studio Dragon | GTist | |
| 2017–2018 | Bad Guys 2 | 나쁜 녀석들: 악의 도시 | OCN | Heo Gun | Choi Jin-hee for Studio Dragon | Urban Works Media | |
| 2017–2018 | A Korean Odyssey | 화유기 | tvN | Choi Jin-hee (EP) | Choi Jin-hee for Studio Dragon | Studio DragonJS Pictures | [99] [148] |
| 2017–2018 | Drama Stage | 드라마 스테이지 | tvN | Choi Jin-hee (seasons 1–3) | Choi Jin-hee for Studio Dragon | Studio Dragon | |
| 2018 | Mother | 마더 | tvN | | Choi Jin-hee for Studio Dragon | The Unicorn | [149] [150] |
| 2018 | Cross | 크로스 | tvN | | Choi Jin-hee for Studio Dragon | Logos Film | [151] [152] |
| 2018 | Live | 라이브 | tvN | | Choi Jin-hee for Studio Dragon | GTist | |
| 2018 | My Mister | 나의 아저씨 | tvN | Choi Jin-hee (EP) | Choi Jin-hee for Studio Dragon | Chorokbaem Media | [99] [154] [155] |
| 2018 | Mistress | 미스트리스 | OCN | | Choi Jin-hee for Studio Dragon | Chorokbaem Media | [156] [157] |
| 2018 | Lawless Lawyer | 무법 변호사 | tvN | | Choi Jin-hee for Studio Dragon | Logos Film | |
| 2018 | What's Wrong with Secretary Kim | 김비서가 왜 그럴까 | tvN | Choi Jin-hee (EP) | Choi Jin-hee for Studio Dragon | Bon Factory Worldwide | |
| 2018 | Life on Mars | 라이프 온 마스 | OCN | Jeong Se-ryeongHwang Chang WooCho Hye-rin | Choi Jin-hee for Studio Dragon | Production H | |
| 2018 | Mr. Sunshine | 미스터 션샤인 | tvN | | Choi Jin-hee for Studio Dragon | Hwa&Dam Pictures | |
| 2018 | Familiar Wife | 아는 와이프 | tvN | | Choi Jin-hee for Studio Dragon | Chorokbaem Media | [99] [161] |
| 2018 | Voice 2 | 보이스 2 | OCN | Kim Ryun-hee | Choi Jin-hee for Studio Dragon | Content K | [99] [162] |
| 2018 | About Time | 백일의 낭군님 | tvN | | Choi Jin-hee for Studio Dragon | Story TV | |
| 2018 | 100 Days My Prince | 백일의 낭군님 | tvN | | Choi Jin-hee for Studio Dragon | AStory | |
| 2018 | The Guest | 손 The Guest | OCN | Choi Jin-hee Kim Gun-hong | Choi Jin-hee for Studio Dragon | Studio Dragon | [165] [166] |
| 2018 | Player | 플레이어 | OCN | | Choi Jin-hee for Studio Dragon | iWill Media | |
| 2018 | Room No. 9 | 나인룸 | tvN | | Choi Jin-hee for Studio Dragon | Kim Jong-hak Production | |
| 2018 | Tale of Fairy | 계룡선녀전 | tvN | | Choi Jin-hee for Studio Dragon | JS Pictures | |
| 2018–2019 | Quiz of God: Reboot | 신의 퀴즈: 리부트 | OCN | Park Ji-hyun | Choi Jin-hee for Studio Dragon | Curo HoldingsEight Works | |
| 2018–2019 | Dear My Room | 은주의 방 | Olive | | Choi Jin-hee for Studio Dragon | Studio 605 | |
| 2018–2019 | Encounter | 남자친구 | tvN | Moon Seok-hwan Oh Kwang-hee | Choi Jin-hee for Studio Dragon | Bon Factory Worldwide | [99] [171] [172] |
| 2018–2019 | Priest | 프리스트 | OCN | Jeon Kyu-ah | Choi Jin-hee for Studio Dragon | Crave Works | |
| 2018–2019 | Memories of the Alhambra | 알함브라 궁전의 추억 | tvN | Park Ho-sik (CP) | Choi Jin-hee for Studio Dragon Lee Myung-han for tvN (Creator) | Studio DragonChorokbaem Media | |
| 2019 | The Crowned Clown | 왕이 된 남자 | tvN | Kim Gyu-tae | Choi Jin-hee for Studio Dragon | Studio DragonGTist | [175] [176] |
| 2019 | Romance Is a Bonus Book | 로맨스는 별책부록 | tvN | Hwang Jee-woo (EP) | Choi Jin-hee for Studio Dragon | Story & Pictures Media | |
| 2019 | Touch Your Heart | 진심이 닿다 | tvN | Jang Jung-do (CP) Lee Jun-ho (EP) Han Suk-won (EP) Jung Da-hyung (Producer) | Choi Jin-hee for Studio Dragon | Mega MonsterHighZium studio | [99] [178] [179] |
| 2019 | Possessed | 빙의 | OCN | Song Jung-woo | Choi Jin-hee for Studio Dragon | Daydream Entertainment | [180] [181] |
| 2019 | He Is Psychometric | 사이코메트리 그녀석 | tvN | Lee Jin-suk (EP) | Choi Jin-hee for Studio Dragon | JS Pictures | [182] [183] [184] |
| 2019 | Confession | 자백 | tvN | Min Hyun-il (EP) | Choi Jin-hee for Studio Dragon | Ace Factory | |
| 2019 | Kill It | 킬잇 | OCN | OCN | Choi Jin-hee for Studio Dragon | Crave Works | |
| 2019 | Her Private Life | 그녀의 사생활 | tvN | — | Choi Jin-hee for Studio Dragon | Bon Factory Worldwide | [187] [188] |
| 2019 | Abyss | 어비스 | tvN | Lee Hyang-bongBae Lik-hyeon | Choi Jin-hee for Studio Dragon | Studio Dragon | [189] [190] |
| 2019 | Save Me 2 | 구해줘 2 | OCN | Lee Jae-moon | Choi Jin-hee for Studio Dragon | Hidden Sequence | |
| 2019 | Voice 3 | 보이스 3 | OCN | Kim Ryun-hee | Choi Jin-hee for Studio Dragon | Content K | |
| 2019 | Search: WWW | 검색어를 입력하세요: WWW | tvN | | Choi Jin-hee for Studio Dragon | Hwa&Dam Pictures | [193] [194] |
| 2019 | Designated Survivor: 60 Days | 60일, 지정생존자 | tvN | | Choi Jin-hee for Studio Dragon | DK E&M | |
| 2019 | Watcher | 왓쳐 | OCN | Choi Jin-hee Kim Young-kyu (EP) | Choi Jin-hee for Studio Dragon | Studio Dragon | |
| 2019 | Hotel Del Luna | 호텔 델루나 | tvN | | Choi Jin-hee for Studio Dragon | Studio DragonGTist | [197] [198] |
| 2019 | Class of Lies | 미스터 기간제 | OCN | Park Jeong jun Lee Jin seok | Choi Jin-hee for Studio Dragon | JS Pictures | [199] [200] |
| 2019 | The Great Show | 위대한 쇼 | Huayi Brothers | | Choi Jin-hee for Studio Dragon | Huayi BrothersLotte Cultureworks | [201] [202] |
| 2019 | The Running Mates: Human Rights | 달리는 조사관 | OCN | Song Jung-woo | Choi Jin-hee for Studio Dragon | Daydream Entertainment | [203] [204] |
| 2019 | Miss Lee | 청일전자 미쓰리 | tvN | Lee Jang-soo | Choi Jin-hee for Studio Dragon | Logos Film | [205] [206] [207] [208] |
| 2019 | Melting Me Softly | 날 녹여주오 | tvN | | Choi Jin-hee for Studio Dragon | Story Phoenix | [209] [210] |
| 2019 | The Lies Within | 모두의 거짓말 | OCN | — | Choi Jin-hee for Studio Dragon | OCN | |
| 2019 | Catch the Ghost | 유령을 잡아라 | tvN | Lee Jang-sooChoi Tae-young | Choi Jin-hee for Studio Dragon | Logos Film | [212] [213] |
| 2019–2020 | Psychopath Diary | 싸이코패스 다이어리 | tvN | — | Choi Jin-hee for Studio Dragon | KeyEast | |
| 2019–2020 | Black Dog: Being A Teacher | 블랙독 | tvN | — | Choi Jin-hee for Studio Dragon | Urban Works Media | [214] [215] |
| 2019–2020 | Crash Landing on You | 사랑의 불시착 | tvN | Kim Seon-jung Park Ji-young Lee Se-hee | Choi Jin-hee for Studio Dragon | Culture Depot | [216] [217] |
| 2020 | Money Game | 머니게임 | tvN | Lee Jin-seok | Choi Jin-hee for Studio Dragon | JS Pictures | [218] [219] |
| 2020 | My Holo Love | 나 홀로 그대 | Netflix | Choi Jin-hee Lee Hye-young (EP) | Choi Jin-hee for Studio Dragon | Netflix Services Korea | |
| 2020 | The Cursed | 방법 | tvN | Lee Jung-mook | Choi Jin-hee for Studio Dragon | Lezhin Studio | |
| 2020 | Hi Bye, Mama! | 하이바이, 마마! | tvN | Lee Seung-hee Park Ji-hyun Yoo Sung-min | Choi Jin-hee for Studio Dragon | MI Inc. | [221] [222] [223] |
| 2020 | Tell Me What You Saw | 본대로 말하라 | OCN | Kim Hong-sun (EP) | Choi Jin-hee for Studio Dragon | H House | |
| 2020 | A Piece of Your Mind | 반의 반 | tvN | — | Choi Jin-hee for Studio Dragon | The UnicornMovie Rock | [221] [225] [226] |
| 2020 | Rugal | 루갈 | OCN | Noh Ji-yeon | Choi Jin-hee for Studio Dragon | LIAN Entertainment | |
| 2020 | The King: Eternal Monarch | 더 킹 : 영원의 군주 | SBS TV | Choi Jin-hee Yoon Ha-rim (EP) | SBS Drama Department | Studio Dragon Hwa&Dam Pictures | |
| 2020 | When My Love Blooms | 화양연화 – 삶이 꽃이 되는 순간 | tvN | — | Choi Jin-hee for Studio Dragon | Studio Dragon Bon Factory Worldwide | [229] [230] |
| 2020 | Oh My Baby | 오 마이 베이비 | tvN | — | Choi Jin-hee for Studio Dragon | Studio Dragon Studio&NEW | [221] [231] [232] |
| 2020 | Memorist | 메모리스트 | tvN | So Jae Hyeon (EP) | Choi Jin-hee for Studio Dragon | Studio 605 | [221] [233] [234] |
| 2020 | My Unfamiliar Family | (아는 건 별로 없지만) 가족입니다 | tvN | — | Choi Jin-hee for Studio Dragon | Studio Dragon | [235] [236] |
| 2020 | It's Okay to Not Be Okay | 사이코지만 괜찮아 | tvN | — | Choi Jin-hee for Studio Dragon | Story TVGold Medalist | [237] [238] |
| 2020 | Train | 트레인 | OCN | — | Choi Jin-hee for Studio Dragon | doFRAME | |
| 2020 | Sweet Home | 스위트홈 | Netflix | Choi Jin-hee Kwon Mi-kyung Kim Je-hyeon Yoo Sang-won Yang Eun-jin | Studio Dragon | Studio N | [239] [240] |

### Imaginus

Drama credits of Imaginus :
| Year | Title | Title | Network | Credited as | Credited as | Credited as | Credited as | Ref. |
| Year | English | Korean | Network | Screenwriter | Director | Producer | Planner | Ref. |
| 2024 | Cinderella at 2 AM | 새벽 두 시의 신데렐라 | Coupang Play | Oh Eun-ji | Seo Min-jung Bae Hee-young | Studio Aljja (스튜디오 알짜) Studio PIC 스튜디오PIC | Imaginus | |
| 2025 | Can This Love Be Translated? | 이 사랑 통역 되나요? | Netflix | Hong sisters | Yoo Young-eun | Trii Studio (트리 스튜디오) | Imaginus | [241] [58] |
| 2025 | Tempest | 북극성 | Disney+ | Jeong Seo-kyeong | Kim Hee-won | Showrunner (쇼러너스) Studio AA (스튜디오AA | Imaginus | [242] [243] |
| TBA | Hong Rang | 탄금 | Netflix | Jang Da-Hye (novel), Kim Jin-A | Kim Hong-seon [ko] | Studio Dragon[br]H House (에이치 하우스 | Imaginus |
| TBA | Donggung | 동궁 | TBA | TBA | Choi Jeong-gyu | Showrunner (쇼러너스) | Imaginus | |
| TBA | Typhoon Boss | 태풍상사 | TBA | TBA | Lee Na-jeong | Studio PIC (스튜디오PIC Trii Studio (트리 스튜디오) | Imaginus | |

## Accolades
### Awards and nominations

List of award :
| Award ceremony | Year | Category | Recipient | Result | Ref. |
| Media Management Awards | 2019 | CEO Leadership Award | Choi Jin-hee | Won | |

### Listicles

Name of publisher, year listed, name of listicle, and placement :
| Publisher | Year | Listicle | Placement |
| Datanews | 2019 | Female CEO of a listed company in her 30s | Top 2 |
| Forbes Korea | 2019 | 65 Powerful Female CEOs | 14th |
| Leader+ | 2019 | 10 Leaders who Lead K-Culture | Top 10 |
| Hankyung Geeks and Startup Alliance | 2022 | Korea's 100 Female Startup Leaders | 9th |
| Hankyung Geeks and Startup Alliance | 2022 | Korea's 100 Female Startup Leaders | 1st |