# No Matter What (TV series)

No Matter What (Korean: 누가 뭐래도) is a 2020 South Korean television series starring Na Hye-mi, Choi Woong, Jung Min-ah and Kim Jung-heon. The series, directed by Sung Joon-hae and written by High Phoenix, revolves around an extended family and a flower shop filled with beautiful flowers 365 days in a year.
The daily drama premiered on KBS1 on October 12, 2020 and aired every weekday at 20:30 (KST), till March 26, 2021. The 94th episode, aired on February 18, 2021 logged an audience rating of 22.5% nationwide: the highest rating recorded by the series during its run.

## Synopsis

A family drama revolving around a flower shop filled with beautiful flowers 365 days in a year. It tells the story of children who experienced parental divorce and remarriage and grew up fighting in a world of prejudice, fiercely overcoming difficulties in work and love.

## Cast

Cast and characters profile:

### Main

* Na Hye-mi as Kim Bo-ra, 28 years old, a Weather caster at DBS Press Bureau, with a good face and heart. Won-tae and Hae-shim's eldest daughter.
* Choi Woong as Kang Dae-ro, a youth creator, who dreams and works and a passionate delivery man.
* Jung Min-ah as Shin Ah-ri, 28 years old, a broadcasting writer who is scared at nothing in the world. With a brittle hair and gun-shining eyes. The second daughter of Junghan.
* Kim Jung-heon as Na Jun-su, 30 years old, a tough and competent start-up CEO. The representative of 'Day Break' market.

### Supporting

* Do Ji-won as Hae-sim, 52 years old, florist, president of 'Piera Florist', mother of Bo-ra
* Kim Yu-seok as Sin Joong-han, 54 years old a 'Plus Market' Sales Manager, attentive and prudent, deep and caring
* Jeong Han-yong as Maengsoo Lee, lived as a school teacher and then retired as a principal. He is Hae-shim's father.
* Moon Hee-kyung as Noh Geum-suk (54 years old), Jun-su's mother and Hae-shim's High School Alumni.
* Kim Seung-wook as Na Seung-jin (in his 60s), Jun-su's father, CEO of 'I Production'.
* Jo Mi-ryung as Lee Ji-ran, (50 years old), Director of DBS broadcasting station.
* Taehwa Seo as Kim Won-tae (55 years old), Managing Director of 'Plus Market'.
* Lee Kan-hee as Jeong Nan-young (52 years old) Forge's mother and Ah-ri's birth mother.
* Kim Ha-yeon as Jeong Byori (12 years old), Nan-young's daughter.
* Song Chan-ik as Park Ja-geun (27 years old/), Assistant director of 'Natural People Live'.
* Jang Sung-yoon as Lee Eun-bi, a Natural person lives', the youngest artist.

#### Others

* Park Chul-min as Han Eok-shim, (in 70s), Natural person.
* Kim Dong-hui as Secretary Kim (in 30s) Junsu's secretary.

## Viewership
### Audience response

As per Nielsen Korea, the 101st episode logged a national average viewership of 22.4% with 3.6 million viewers watching the episode, thereby taking the series at 23rd place among 'Top 50 series per nationwide viewers in Korea'.
| Episodes | Episodes | Episode number | Episode number | Episode number | Episode number | Episode number | Episode number | Episode number | Episode number | Episode number | Episode number | Episode number | Episode number | Episode number | Episode number | Episode number | Episode number | Episode number | Episode number | Episode number | Episode number |
| Episodes | Episodes | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 |
| | Ep.01-20 | 2.879 | 2.552 | 2.451 | 2.706 | 2.517 | 2.642 | 2.639 | 2.588 | 2.775 | 2.534 | 2.762 | 2.597 | 2.712 | 2.899 | 2.612 | 2.807 | 2.648 | 2.466 | 2.803 | 2.588 |
| | Ep.21-40 | 2.871 | 2.549 | 2.701 | 2.760 | 2.579 | 2.782 | 2.539 | 2.761 | 2.943 | 2.579 | 2.936 | 2.619 | 2.877 | 2.933 | 2.757 | 3.075 | 2.896 | 2.903 | 3.296 | 2.927 |
| | Ep.41-60 | 3.200 | 2.792 | 3.010 | 2.963 | 2.822 | 3.176 | 3.017 | 2.998 | 3.388 | 3.180 | 3.329 | 3.148 | 2.980 | 3.152 | 3.110 | 3.318 | 3.260 | 3.392 | 3.467 | 3.392 |
| | Ep.61-80 | 3.471 | 3.322 | 3.413 | 3.526 | 3.592 | 3.552 | 3.470 | 3.430 | 3.596 | 3.251 | 3.519 | 3.266 | 3.455 | 3.511 | 3.408 | 3.584 | 3.398 | TBD | 3.500 | 3.541 |
| | Ep.81-100 | 3.443 | 3.296 | 3.254 | 3.469 | 3.361 | 3.496 | 3.309 | 3.418 | 2.803 | 2.746 | 3.543 | 3.552 | 3.470 | 3.582 | 3.408 | 3.491 | 3.275 | 3.457 | 3.534 | 3.254 |
| | Ep.101-120 | 3.599 | 3.323 | 3.314 | 3.490 | 3.418 | 3.496 | 3.389 | 3.501 | 3.510 | 3.465 | 3.319 | 3.273 | 3.446 | 3.483 | 3.393 | 3.494 | 3.537 | 3.354 | 3.390 | 3.281 |

## Awards and nominations

| Year | Award | Category | Nominee | Result |
| 2020 | 34th KBS Drama Awards | Excellence Award, Actress in a Daily Drama | Na Hye-mi | Nominated |
| 2020 | 34th KBS Drama Awards | Excellence Award, Actor in a Daily Drama | Kim Yu-seok | Won |
| 2020 | 34th KBS Drama Awards | Best Young Actress | Kim Ha-yeon | Nominated |
| 2020 | 34th KBS Drama Awards | Best New Actress | Jung Min-ah | Nominated |