# Shobu Yarlagadda and Prasad Devineni

Shobu Yarlagadda and Prasad Devineni are an Indian film producer duo. They founded Arka Media Works, a film production company known for its works in Telugu cinema and Telugu Television Programs and Shows. Their notable productions include Vedam (2010), Maryada Ramanna (2010), the Baahubali film series (2015–2017) and Uma Maheswara Ugra Roopasya (2020). Yarlagadda and Devineni have together garnered two National Film Awards, two state Nandi Awards, three Filmfare South Awards, two SIIMA awards, one Zee Cine Awards Telugu and a Saturn Award.

## Early life

Yarlagadda was born in Gudivada in Krishna District, Andhra Pradesh. He graduated in Civil and Environmental Engineering from Andhra University in 1992. He graduated in Agricultural Engineering from Texas A&M in 1995. For over a year and a half, he worked as an Air Resources Engineer in Greater Los Angeles Area for California Air Resources Board. In 2001 he established Arka Mediaworks with Prasad Devineni.
Yarlagadda is the son-in-law of veteran director K. Raghavendra Rao.

## Career

In 2001, Yarlagadda established Arka Mediaworks; Arka means sun rays in Sanskrit. It produces television content in six languages (Telugu, Tamil, Kannada, Oriya, Bangla and Marathi). He has worked as line producer for films such as Morning Raaga, and Anaganaga O Dheerudu. He was Executive Producer for films such as Bobby and Pandurangadu. Prasad Devineni produced Pallakilo Pellikoothuru.
Yarlagadda and Devineni serve as the board members of Arka Media Works. They produced the two part Baahubali: The Beginning (2015) which premiered at the Brussels International Fantastic Film Festival, and Baahubali 2: The Conclusion (2017) which premiered at the British Film Institute, while becoming the highest grossing Indian multilingual film franchise of all time globally with a cumulative box office earnings of approximately ₹1,900 crore (US$220 million). The first part of the Telugu film has received the National Film Award for Best Feature Film, and got nominated for Saturn Award for Best Fantasy Film by the American Academy of Science Fiction, Fantasy and Horror Films. The second part has garnered the Telstra People's Choice Award at the 2017 Indian Film Festival of Melbourne. The second part, The Conclusion (2017) received the American Saturn Award for Best International Film, and the Australian Telstra People's Choice Award.

## Filmography

Key :
| † | Denotes films that have not yet been released |
Film productions :
| Year | Title | Director |
| 2010 | Vedam | Krish Jagarlamudi |
| 2010 | Maryada Ramanna | S. S. Rajamouli |
| 2011 | Anaganaga O Dheerudu | Prakash Kovelamudi |
| 2011 | Panjaa | Vishnuvardhan |
| 2015 | Baahubali: The Beginning | S. S. Rajamouli |
| 2017 | Baahubali: The Conclusion | S. S. Rajamouli |
| 2020 | Uma Maheswara Ugra Roopasya | Venkatesh Maha |
| 2021 | Pelli SandaD | Gowri Ronanki, K. Raghavendra Rao |

## Awards
### Indian Film Festival of Melbourne

* Telstra People's Choice Award - (Producer) - Baahubali 2: The Conclusion (2017)

### National Film Awards

* National Film Award for Best Feature Film (Producer) - Baahubali: The Beginning (2015)
* Best Popular Film Providing Wholesome Entertainment - Baahubali: The Conclusion (2017)

### Nandi Awards

* Nandi Award for Best Feature Film - Vedam (2010)
* Nandi Award - Best Popular Feature Film - Maryada Ramanna (2010)

### Filmfare Awards South

* Filmfare Award for Best Film - Telugu - Vedam (2010)
* Filmfare Award for Best Film - Telugu - Baahubali: The Beginning (2015)
* Filmfare Award for Best Film - Telugu - Baahubali: The Conclusion (2017)

### CineMAA Awards

* Best film - Maryada Ramanna (2010)
* Best film - Baahubali: The Beginning (2015)

### South Indian International Movie Awards

* SIIMA Award for Best Film- Baahubali: The Beginning (2015)
* SIIMA Award for Best Film- Baahubali 2: The Conclusion (2017)

### Zee Cine Awards Telugu

* Best Film - Baahubali 2: The Conclusion (2017)

### Santosham Film Awards

* Best Producer - Baahubali: The Beginning (2015)