# The Boulevard (Amman)

The Boulevard is a $300 million mixed-use development that is located in Abdali Project in Amman, Jordan. It consists of a pedestrian strip surrounded by twelve 6 floored buildings. Inaugurated in 2014 by King Abdullah II accompanied by Queen Rania.

## Development and Vision

The Boulevard embodies the city's commitment to modern urban development and cultural enrichment. Located in the heart of the capital, this dynamic area offers a multifaceted experience, blending contemporary architecture with traditional Jordanian charm. Developed by Abdali Investment and Development, The Boulevard is a key element of the larger Abdali project, which aims to revitalize the Abdali district and create a vibrant hub for both residents and visitors.

## Facilities

The Boulevard consists of a pedestrian strip flanked by twelve buildings, including four office buildings and eight residential ones, comprising 398 studios and apartments managed by Rotana Arjaan. Retail outlets, restaurants, and cafes occupy the ground floor, while rooftop spaces are dedicated to health clubs and upscale dining.
One of The Boulevard's standout features is the Boulevard Arjaan by Rotana, a luxury hotel offering elegant accommodations and amenities. The hotel includes state-of-the-art conference facilities, world-class dining options, and provides guests with a sophisticated retreat in the heart of Amman.
In addition to its commercial and hospitality offerings, The Boulevard serves as a cultural hub, hosting a variety of events and activities year-round. From art exhibitions and live performances to food festivals and community gatherings, it fosters a vibrant cultural scene.

### Architectural Design

The architectural design of The Boulevard features sleek lines, expansive glass facades, and landscaped public spaces. The incorporation of sustainable building practices ensures that The Boulevard protects the environment for future generations. This commitment to sustainability aligns with Jordan's broader efforts to promote eco-friendly development and reduce carbon emissions.
The Boulevard's diverse array of retail outlets, restaurants, and entertainment venues cater to a wide range of tastes and preferences. From high-end fashion stores to cozy cafes serving traditional Jordanian cuisine, the strategic location of the area makes it easily accessible from various parts of the city, enhancing its appeal as a prime destination for shopping and leisure activities.

## Symbolism

As a symbol of Amman's global identity, The Boulevard reflects the city's history and cultural heritage. Through a seamless blend of modernity and tradition, this dynamic area embodies the essence of Jordanian hospitality and innovation.

## Economic impact

The Boulevard contributed to the country's economic growth by creating job opportunities and attracting investment and tourism to the area. It plays a vital role in the prosperity of Amman and its residents. Moreover, The Boulevard serves as a catalyst for further development in the surrounding area, encouraging additional investment in infrastructure and facilities.

## Photos

* Photo taken in the Boulevard in 2018
* Black Iris at the Boulevard during the second session of the Amman International Film Festival
* Shops
* Arjaan by Rotana
* The street next to the boulevard at night from Abdali Mall