# La Movida Madrileña

La Movida Madrileña (Spanish:, The Madrilenian Scene), also known as La Movida, was a countercultural movement that took place mainly in Madrid during the Spanish transition to democracy after the death of dictator Francisco Franco in 1975. The movement coincided with economic growth in Spain and a widespread desire for the development of a post-Francoist identity. The Concierto homenaje a Canito (Canito Memorial Concert), which took place on February 9, 1980, is traditionally considered the beginning of La Movida Madrileña.
La Movida Madrileña featured a rise in punk rock and synth-pop music, an openness regarding sexual expression and drug usage, and the emergence of new dialects such as cheli. This hedonistic cultural wave started in Madrid before appearing in other Spanish cities such as Barcelona, Bilbao and Vigo.

## Origins

In the years following the death of Francisco Franco, a growing underground punk rock music scene began to form in Madrid. Inspired by the growth of punk rock in the United Kingdom, a number of punk and synthpop bands, such as Tos and Aviador Dro, formed in the late 1970s. However, this new counterculture clashed heavily with the Spanish national government, during a time when evening curfew for women, criminalisation of homosexuality, and arrests of people with unorthodox appearances for violating a law regarding "dangerousness and social rehabilitation" were frequent.
La Movida Madrileña gained notoriety following a large concert at the Higher Technical School of Civil Engineers (ETSICCP) at the Technical University of Madrid on February 9, 1980. Although Francoist elements continued to oppose the increasing liberalization of the city, the government under socialist mayor Enrique Tierno Galván had a more open approach regarding the movement, and subsidized various artistic endeavours. A number of influential foreign artists, such as The Ramones and Andy Warhol, visited Madrid during this time.

## Characteristics

La Movida Madrileña's central component was an aesthetic influenced by punk rock and synth-pop music, as well as visual schools such as dada and futurism. The aesthetic permeated into the city's street fashion, photography, cartoons, and murals, manifesting itself in bright colours, voluminous hair, unconventional and revealing clothing, and heavy makeup use among both genders.
In addition to these artistic representations, La Movida Madrileña also effected an emergent LGBTQ+ community, illicit drug use, and the use of the cheli dialect.
Although some people involved with the movement testified to a lack of a unified political ideology, many elements of the movement were antifascist and had anarchist leanings. It should be understood from an anti-systemic and nihilistic perspective, not because it was a political movement or committed to any cause.

## Representatives

The Movida comprised many art movements; Pedro Almodóvar became a well-known example internationally after his success as a film director.

### Music

In moods, looks and attitude, the sound resembled the British punk and new wave scenes and the Neue Deutsche Welle, sometimes (in the case of Mecano) mimicking styles such as New Romantic.
Music was a contributing factor in the Movida because it was a way to express oneself. People were allowed to listen to different types of music and two popular genres at that time were rock n' roll and synth pop. Music bands like Mecano and Alaska y los Pegamoides were two popular bands during that time. Songs like "¿A quien le importa?" (What's it to you) and "Ni tú ni nadie" [es] (Not you, not anyone) made people confident and gave them the ability to express themselves.

### Film and television

Almodóvar comically reflected the messiness of the freedom of those years, particularly in his films Pepi, Luci, Bom y otras chicas del montón; Laberinto de pasiones; and What Have I Done to Deserve this? (1984). TV programs like La Bola de Cristal and La Edad de Oro  [es] contributed to spread the aesthetics of the movement to a wider audience.
Pedro Almodóvar had a significant influence on the Movida with his films. He was a director who made films exploring homosexuality and criticised the church beliefs and Franqismo. He created his characters with complexity, challenging the traditional values of family, gender roles, and respect. Almodóvar's goal was to make people question the environment they were living in. He wanted people to question the norms during this time and fight against continued normalization. He does this through techniques like comparing and contrasting traditional models versus the franquistas, and to continue questioning the idea that a certain sex are bound to act a certain way to be considered normal. A variety of films were created to represent the LGBTQ+ community; Almodóvar wanted to bring awareness to their situation and used the Movida as a way to explore different approaches from the conventional lifestyles of the time.

### Photography and painting

During these years, young photographers like Alberto García-Alix and Ouka Leele focused their art on the bands, concerts, and music scene, while other creators, like Miguel Trillo, were more interested in the urban tribes around the new movement. Illustrator Ceesepe is considered a major figure in the movement.
After Ouka Leele overcame her health problems, at the age of 22 she had a turning point in her career called movida madrileña and was elected as a faithful representative of what was called "posmodernidad". Her work fit perfectly with the eclectic spirit of the that artistic movement.
Ouka Leele's work evolves and surprises many. The strong garnish colors of her first works began to soften; interior settings stopped being a constant in her work and she shifted her focus outdoors with her particular manner of portraying forests and plants. Her works are located halfway between painting and photography; they are abstract paintings where composition becomes as important as color. Color, being an integral element of her work, serves to enhance the representation of her art.

### Graffiti

Juan Carlos Argüello was the artist behind his trademark signature Muelle. Argüello created a unique form of street art, later described as “graffiti autóctono madrileño” and it was a reference and inspiration for many creators after him.
Argüello was born in 1965, and was a pioneer in the street art movement in Madrid. He started out in the 1980s during the Movida Madrileña. Muelle began his career by creating his graffiti in the Campamento neighborhood of Madrid. One of his famous marks was his signature, which also had an arrow at the bottom. He claimed that his signature was protected by copyright. At first, the police thought that these signatures that were showing up all around the city was a code used by the drug traffickers or gang members, but in reality it was just enthusiastic Madrid youth creating copies of the signature. Eventually, Muelle started adding designs to make it more complex with colors, borders, and shadows. Many people started following Muelle's work and made copies of it around the city of Madrid. No one else's signature had ever become so famous or impactful as Muelle's. He also started a punk rock band, Salida de Emergencia (“Emergency Exit”), in which he played the drums. In 1993, Argüello stopped appearing publicly in Madrid. In 1995 he died from cancer, but his influence continued to have an impact in Madrid. In 2004 he was honored with a ceremony and is still remembered fondly in Madrid. A book was published about him called Yo conocí a Muelle (I knew Muelle) by Jorge Gómez Soto. In 2012, one of his few signatures left was made into a special cultural interest spot known as Bien de Interés Cultura, where this graffiti cannot be removed. On October 19, 2016, Madrid dedicated a special garden to him in the neighborhood where he once lived.

### Literature

Writers Gregorio Morales, Vicente Molina Foix, Luis Antonio de Villena [es], Javier Barquín, José Tono Martínez [es], Luis Mateo Díez, José Antonio Gabriel y Galán [es], José Luis Moreno-Ruiz [es] and Ramón Mayrata [es] were prominent in the Tertulia de Creadores, which were a cycle of meetings, lectures, debates and happenings that took place in the Círculo de Bellas Artes in Madrid between 1983 and 1984. Many of them, as Gregorio Morales, José Tono Martínez or Ramón Mayrata, were regular collaborators of the art magazine La Luna de Madrid  [es]. Other publications, such as Oscar Mariné's magazine Madrid Me Mata [es] (Madrid Kills Me) contributed to the creation of a common identity.
Another important figure outside the artistic world of the Movida was journalist Francisco Umbral, a writer for the newspaper El País, who wrote about and documented the movement.

### LGBTQ+

People focused on gender-based and heteronormative blindness, neglecting the significance of gender, sexuality, or acknowledging them. Those who participated in La Movida all believed that one of their top priorities in undertaking La Movida was advocating for queer people. Cultural productions with queer undertones have been placed elsewhere and have a majority of heteronormative narratives in La Movida. Voices were offered through musical production to represent gender and sexuality associated with the queer community, and others that weren't were overlooked during La Movida.
The movement was a time of enlightenment, where members of the LGBTQ+ community could be seen as normal human beings. It was a period where there was change in perspectives and the LGBTQ+ community could be freely open without any repression from the government or limitations from the church. La Movida emphasized liberty and the chance to open new opportunities for the gay community towards having equal rights. A neighborhood in Madrid named Chueca symbolizes the modernity, freedom, and openness beginning in this period. It is the home of the LGBTQ community and is a popular area of Madrid. They have a variety of events like alternative fashion centres and a host of opportunities for entertainment, in an anything-goes atmosphere. It also holds the gay pride festival between June and July. Crossing through Chueca is a book written about La Movida Madrileña, about the lesbian community and navigating their sexual, racial, gender, and class identities. Chueca is known for its queer-safe spaces and how they combat against discrimination, which played a big role during the La Movida Madrileña.
Post-La Movida Madrilena
Thirty years later, the Movida continues to exert influence on the people of Spain. This movement has been and continues to be embraced by institutions, showcasing a new and improved vision for both the city and the country as a whole. In 2007 there was an article from El País that acknowledges the return of La Movida, but it was known as La Removida. The term la Removida represented La Movida reappearing, and in its previous state. The reappearance was so significant that there were newspapers written about it.
La Removida is a way to preserve memories, allowing societies to undergo a continuous process of construction and reconstruction. This can be observed in cases like the events in Madrid: "La Sombra de un Sueño" seeks to reinforce the memory of La Movida and immortalize many of those who died during this period. The use of footage from La Movida serves as a way to showcase the rebirth of the movement. In order to preserve the legacy of La Movida, society needs a constant reminder because its memory fades over time, despite attempts to uphold its legacy.
The stories surrounding La Movida and La Removida underscore the ongoing quest for identity and significance through memory, providing evidence for the assertion that postmodern identity is inherently ambiguous. Therefore, the films unveil the idea that memory is zestful, undergoing constant transformation — a process that is likely to persist in the future for both La Movida and La Removida.