# The Card (1952 film)

The Card is a 1952 British comedy film version of the 1911 novel by Arnold Bennett. In America, the film was titled The Promoter. It was adapted by Eric Ambler and directed by Ronald Neame. It stars Alec Guinness, Glynis Johns, Valerie Hobson, and Petula Clark. The film was nominated for the Academy Award for Best Sound.
It is mainly faithful to the novel, omitting some minor incidents.

## Plot

The film follows the adventures and misadventures of Edward Henry (Denry) Machin, an ambitious young man from a poor background.
Denry surreptitiously changes his poor grades to qualify for entry to a "school for the sons of gentlemen". At the age of 16, he becomes a junior clerk to Mr. Duncalf, the town clerk and a solicitor. He meets the charming and socially well-connected Countess of Chell, a client of Duncalf's, and is given the job of sending out invitations to a grand municipal ball. He "invites" himself and wins a £5 bet that he will ask the countess to dance. This earns him the reputation of a "card" (a "character", someone able to set tongues wagging)—a reputation he is determined to cement, but the next day, Duncalf angrily sacks Denry.
Denry offers his services as a rent collector to a dissatisfied client of Duncalf's, Mrs. Codleyn. His reputation as an efficient and no-nonsense collector brings the business of Mr. Calvert. Denry quickly realises, though, that he can make more money by advancing loans, at a highly profitable interest rate, to the many tenants who are in arrears. He also discovers that Ruth Earp, the dancing teacher who is attracted to Denry, is herself heavily in arrears to Mr. Calvert. Despite this, Ruth and he became engaged.
While on holiday in Llandudno with Ruth (accompanied by her friend Nellie Cotterill as chaperone), he witnesses a shipwreck and the rescue of the sailors—an event that he turns to his financial advantage. He also realizes Ruth's spendthrift nature, and they part on bitter terms.
Denry starts up the Five Towns Universal Thrift Club, a bold venture that allows members to purchase goods on credit. This increases Denry's wealth and reputation, and he is able to expand further, due to the patronage of the countess.
Denry's social ambitions expand. He becomes a town councillor, and he purchases the rights to locally born Callear, the "greatest centre forward in England", for the failing local football club.
Ruth reappears, now the widow of a rich, older, titled man. He considers renewing their relationship but is unsure of his (and her) feelings.
Nellie's father, a builder, is bankrupt (again), and the family decides to migrate to Canada. As they are boarding the ocean liner at Liverpool, Denry realizes that Nellie is devastated at her potential loss, and that he really loves only her. Ruth, who is also present, is furious, but quickly starts a fresh relationship with another older, titled gentleman.
Nellie and Denry marry. Denry becomes the youngest mayor in the history of Bursley.

## Cast

* Alec Guinness as Denry Machin
* Glynis Johns as Ruth Earp
* Valerie Hobson as Countess of Chell
* Petula Clark as Nellie Cotterill
* Edward Chapman as Herbert Duncalf
* Veronica Turleigh as Mrs Machin
* George Devine as Herbert Calvert
* Joan Hickson as Mrs Codleyn
* Frank Pettingell as Police Superintendent
* Gibb McLaughlin as Emery
* Henry Edwards as Mr. Cotterill
* Alison Leggatt as Mrs. Cotterill
* Harold Goodwin as John
* Cameron Hall as Mr. Crain
* Ann Lancaster as Miriam
* Peter Copley as Shillitoe
* Lyn Evans as Cregeen
* Mark Daly as Mayor (uncredited)
* Deidre Doyle as Widow Hullins
* Frank Tickle as Mr. Bostock
* Norman MacOwan as Simeon
* Tom Gill as Miriam's Young Man
* Michael Trubshawe as Yeomanry Officer
* Michael Hordern as Bank Manager
* Wilfrid Hyde-White as Lord at Liverpool dock
* Brian Roper as Newsboy at Football Stadium
* Raymond Rollett as Works Bandmaster
* Ewen Solon as Bookstall Attendant

## Production

The film was made at Pinewood Studios near London. Location shooting took place largely in Burslem in Stoke-on-Trent, the basis for the fictional location of Bursley, and in the North Wales resort Llandudno. The football match was filmed at York Road, home of Maidenhead United FC. For Guinness, playing the romantic lead was a departure from his previously comic roles. The film was one of the first adult screen roles for Clark, who received her first screen kiss. Clark recorded a vocal version of the film's theme, with lyrics by her long-term accompanist, Joe "Mr Piano" Henderson.

## Reception

A critic in The Manchester Guardian wrote that "Guinness appears to take only a perfunctory interest in 'Denry.' He plays him much too quietly", and that the film "never quite takes wings of fancy."
The New York Times critic Bosley Crowther gave the film a mixed review, writing "the script Eric Ambler has adapted from Arnold Bennett's old novel, The Card, is provokingly uninvested with dramatic compulsion or push. It just ambles along very gently from one situation to the next ... The Promoter, while vastly amusing in spots, is not a first-rate Guinness show."
In the New York Daily News, reviewer Kate Cameron called the film "delightfully amusing", awarding it three-and-a-half out of four stars.