# 2018 Tel Aviv mayoral election

The 2018 Tel Aviv mayoral election was held on 30 October 2018 to elect the mayor of Tel Aviv. It saw the reelection of Ron Huldai to a fifth consecutive term.
The election was part of the 2018 Israeli municipal elections.

## Candidates
### Ran

* Natan Elnatan (Shas), deputy mayor
* Assaf Harel (We Are the City), comedian
* Ron Huldai (One Tel Aviv), incumbent mayor since 1998
* Asaf Zamir (City Majority), deputy mayor and founder and chairman of "City Majority"

### Declined

* Ofir Akunis, member of the Knesset
* Tzipi Livni, Knesset leader of the opposition, leader of Hatnua, former leader of Kadima
* Stav Shaffir, member of the Knesset
* Noam Tavon

## Campaigning

A popular four-term incumbent, Ron Huldai had never before faced a serious reelection challenge.
Lacking name recognition when he announced his candidacy, Asaf Zamir's prospects were initially considered a longshot. However, in the months after launching his campaign, Zamir saw his support rise. Before the election results came in, it was anticipated that he would at least force Huldai into a runoff election. As of July, a poll by Walla News showed Zamir in third place with only 11% of the vote, behind Huldai and prospective candidate Stav Shaffir. However, after Shaffir's made clear she would not be a candidate in the election, Zamir gradually climbed in support, posing a credible challenge to Huldai. Some polling shortly before the election showed Huldai with only a single-digit lead over Zamir.
Attacks on Zamir included accusations of crony capitalism related to his marriage to Maya Wertheimer, which made his grandfather-in-law billionaire Stef Wertheimer. Stef Wertheimer personally funded part of Zamir's reelection campaign.
Huldai and Zamir shared many similar political concerns, both advocating for lowering the price of housing, improvements to public transportation, and increasing the livability of the city.
Zamir promised to address housing needs by building the city vertically, adding high-rise apartments along busier roadways that can accommodate such buildings. He also proposed expanding the city center by renovating more distant neighborhoods in order to enable people to live further from the city's geographic core, without feeling removed from the city.

## Polling

| Date | Polling firm | Sample Size | Margin of error | Vote share | Vote share | Vote share | Vote share | Vote share | Vote share | Vote share | Vote share | Vote share | Vote share |
| Date | Polling firm | Sample Size | Margin of error | Natan Elnatan | Zippi Brand Frank | Ron Huldai | Meital Leavi | Stav Shaffir | Yair Tzabari | Asaf Harel | Assaf Zamir | Undecided | Will not vote |
| Mid-October 2018 | Panels Research Institute | | | | - | 27.6% | - | - | - | 10.1% | 23.9% | | |
| October 2018 | Panels Research Institute | 505 | ±4.4% | 6.0% | - | 25.7% | - | - | - | 7.3% | 20.0% | 35.3% | 5.7% |
| Early October 2018 | Panels Politix Research Institute/Walla News | 513 | | 7% | - | 32% | - | - | - | 9% | 23% | 29% | - |
| August 2018 | Channel 2 | | | - | 2% | 45% | 1% | 14% | - | | 10% | - | - |
| July 2018 | Panels Politix Research Institute/Walla News | | | - | - | 25% | 4% | 15% | 3% | - | 11% | 40% | - |

## Results

The results in Tel Aviv, with 203,018 voters participating of 440,205 eligible, are as follows. Of the 203,018 votes, 194,451 were valid (marking 44.17% turnout).
Since Huldai's share of the vote exceeded the 40% threshold required to avert a runoff election, no runoff was held.
Huldai was seen as managing to both retain his strong support among the city's younger electorate, as well as retain a base of fervent supporters among a minority of the city's older residents.
| Candidate | Party name | Party name | Votes | % |
| Ron Huldai (incumbent) | One Tel Aviv | תל אביב 1‎, Tel Aviv Ahat | 91,116 | 46.86% |
| Asaf Zamir | City Majority | רוב העיר‎, Rov HaIr | 66,403 | 34.15% |
| Assaf Harel | We Are the City | אנחנו העיר‎, Anahnu HaIr | 23,604 | 12.14% |
| Natan Elnatan | Shas | ש"ס‎ | 13,328 | 6.85% |
| Source: Ministry of the Interior |||||