# UEFA Euro 2008 broadcasting rights

This is the article listing about the broadcasting rights for UEFA Euro 2008. Previously UEFA had sold the rights to the tournament through the European Broadcasting Union (EBU), but for 2008 they worked through the sales agency Sportfive, with which UEFA expected it can increase by more than 600 million the revenue that it can generate.

## Financial targets

UEFA hoped to secure 600 million euros from the television rights but initially was reported to be struggling to raise the amount they wanted. In the end, UEFA secured 410 million euros from four of the five biggest markets, Germany, United Kingdom, France, and Italy. The broadcasting rights as a whole are reported to have secured UEFA over 30% more than the TV rights to the UEFA Euro 2004 championship.

## UEFA and free-to-air television

UEFA kept a policy that each country should be able to watch their own team on free-to-air television. However, UEFA was unhappy that the list of events that must be shown on terrestrial television in the United Kingdom included all of the matches in the tournament even though none of the home nations qualified for the event. Only in the United Kingdom and Belgium were pay television unable to bid for any of the live broadcasting rights. UEFA is bringing a legal case with the European Union as it saw this as infringing their property rights and distorted competition.

## Broadcasters
### UEFA

| Territory | Rights holder |
| Albania | Top Channel Digit-Alb |
| Armenia | Armenia 1 |
| Austria | ORF |
| Azerbaijan | Lider TV |
| Belarus | ONT |
| Belgium | SBS RTBF |
| Bosnia and Herzegovina | BHRT |
| Bulgaria | Diema |
| Croatia | HRT |
| Cyprus | CNC Plus TV LTV |
| Czech Republic | Prima TV |
| Denmark | TV 2 Telenor |
| Estonia | ERR |
| Europe | Eurosport |
| Finland | Yle MTV3 |
| France | TF1 M6 |
| Georgia | Rustavi 2 |
| Germany | ARD ZDF |
| Greece | ERT NOVA |
| Hungary | MTV Sport 1 |
| Iceland | RÚV |
| Ireland | RTÉ |
| Israel | Charlton |
| Italy | RAI |
| Kazakhstan | Khabar |
| Kosovo | RTK |
| Latvia | LTV Pervy Baltiysky Kanal Latvia |
| Lithuania | LRT |
| Macedonia | Alsat-M |
| Republic of Moldova | Prime |
| Montenegro | TV In |
| Netherlands | NOS |
| Norway | TV 2 Telenor |
| Poland | Polsat |
| Portugal | TVI Sport TV |
| Romania | TVR |
| Russia | VGTRK Channel One NTV Plus |
| Serbia | RTS |
| Slovakia | STV |
| Slovenia | TV3 |
| Slovenia | TV3 |
| Spain | Cuatro Canal+ |
| Sweden | TV4 Telenor |
| Switzerland | SRG SSR |
| Turkey | ATV Digiturk |
| Ukraine | NTU Poverkhnost |
| United Kingdom | BBC ITV |

### Rest of the world

| Territory | Rights holder |
| Australia | SBS Setanta Sports |
| Brazil | Rede Record Globosat |
| Canada | TSN Sportsnet |
| Chile | Canal 13 |
| China | CCTV Sina.com |
| Fiji | Fiji Television |
| Hong Kong | now TV |
| Indonesia | MNC RCTI MNCTV GTV Indovision |
| Japan | TBS WOWOW |
| Latin America | ESPN OTI Televideo |
| Macau | TDM |
| Malaysia | Media Prima Astro |
| Mongolia | C1 Television |
| Myanmar | MRTV |
| Middle East | Al Jazeera |
| New Zealand | SKY TV Prime |
| North Africa | Al Jazeera |
| North America | ABC ESPN |
| Philippines | Solar Entertainment Corporation |
| Singapore | StarHub |
| South Africa | SABC SuperSport |
| South Asia | ESPN Star Sports |
| South Korea | KBS MBC SBS |
| Sub-Saharan Africa | SuperSport Canal+ Horizon |
| Thailand | CH7 Channel 9 |
| Venezuela | Meridiano Televisión |
| Vietnam | VTV, HTV |