# Malini Agarwal

Malini Agarwal (born 26 May 1977), also known as MissMalini, is an Indian digital influencer, TV host, entrepreneur, and author. She began her career as a radio jockey at Radio One in Mumbai, India, and later served as the head of digital content for Channel [v] India. In 2008, she established her blog, MissMalini.com, where she covers topics related to Bollywood, Indian television, fashion, beauty, and lifestyle. Aside from radio and her blog, she has also guest anchored several television shows, including CNN-IBN's Tech Toyz and UTV Bindass' Style Police, as well as several seasons of her own show, MissMalini's World on TLC, Inside Access with MissMalini on Vh1 Kya Scene Hai on Zoom, Feet Up With the Stars on Voot.
Malini, founder of MissMalini Entertainment and its creative director, also founded Girl Tribe by MissMalini, a community where women connect, share, and support one another. After the acquisition of MissMalini Entertainment by Good Glamm Group in 2021, she co-founded Good Creator Co. Her debut book, To the Moon: How I Blogged My Way to Bollywood, was published by Harper Collins India in 2018.

## Early life

Malini was born on 26 May 1977, in Allahabad, India. She grew up in various countries as her parents worked with the Indian foreign service, eventually graduating from Maitreyi College, Delhi University and moving to Mumbai, where she now lives.

## Radio

Agarwal started her radio career as a Radio Jockey with WIN 94.6 in Mumbai, which later became Go 92.5 and then Radio One 94.3. Some of the shows she hosted included Horn OK Please, 225, Tiger Time with Malini, Overdrive and Malini till Midnight. Agarwal worked her way up to Programming Director before she decided to transition to digital TV, becoming Channel V India's Head of Digital Content. Agarwal previously was a regular contributor to radio shows, including a weekly call-in with the BBC Asia Network.

## MissMalini.com

MissMalini.com was founded as a hobby blog in 2008, as an extension to the gossip column Agarwal had been writing on the side for many years, with Mumbai tabloid Mid-Day. Following a surge in readership, she decided to leave Channel V to focus full-time on the blog. The blog draws inspiration from international sites such as PerezHilton and PopSugar covering all aspects of Bollywood and celebrity life. It also covers the latest in Indian and international fashion trends, along with lifestyle content such as Travel, Food, and Nightlife. MissMalini.com is also the official blogging partner for fashion properties in India like Lakme Fashion Week, Blender's Pride Fashion Tour, and India Resort Fashion Week. The blog has also covered fashion events outside of India, most recently Cape Town Fashion Week 2012.
Agarwal is also related with her show "Inside access with Miss Malini" where she meets several celebrities and does fun stuff together. Season 1 has finished airing, with season 2 in progress.
Agarwal and her blog missmalini.com are regularly featured in leading digital and print fashion and lifestyle publications, including Elle, Cosmopolitan, Harper's Bazaar, Grazia, Femina (India), and Glamrs.com among others. In December 2021, the company was acquired MyGlamm for an undisclosed amount.
In December 2021, Malini Agarwal's company, MissMalini, was acquired by the Good Glamm Group. Following this, the group consolidated Plixxo, Winkl, Vidooly, Bulbul, and MissMalini's influencer and talent management division, forming Good Creator Co. Malini is now a co-founder of Good Creator Co. It is the largest influencer platform.

## Shows and events

In January 2022, Good Creator Co. launched the Good Creator Co. x Dabboo Ratnani Creator Calendar 2022, curated by MissMalini. The calendar showcased 12 content creators and influencers across various domains, such as Ranveer Allahbadia, Faye D'Souza, Be YouNick, Malini Agarwal, Sushant Divgikar, Pooja Dhingra, CarryMinati, Masoom Minawalla, Mr Faisu, Mrunal Panchal, Melvin Louis, and Prajakta Koli.
In July 2022, MissMalini, in partnership with the Good Creator Club and The British Brow Bar, hosted the 'Boss Lady' dinner event in Mumbai, attended by Naiyya Saggi, Aahana Kumra, Sherry Shroff, Preeta Sukhtankar, Anusha Dandekar, Radhika Karle, Sunila Duggal, Shereen Love Bug, Shruti Tejwani, and more.
Good Creator Co. launched "Actor's Circle," a show. The second episode, hosted by Malini Agarwal at All Saints Mumbai on January 15, featured special guest actor Aparshakti Khurana.
In April 2023, The Good Creator Show, a bi-weekly podcast by Good Creator Co., was launched, with Malini Aggarwal as the host. The podcast features guests from the influencer marketing sector, including Hitesh Dhingra, Rij Eappen, Pooja Dhingra, Malvika Sitlani, and more.
Malini was a part of Bigg Boss season 13 and conducted interviews with the evicted contestants.
In August 2023, Indya collaborated with MissMalini from Good Creator Co. for a festive edit collection.

## TV Shows

Aside from radio and her blog, she has also guest anchored several television shows, including CNN-IBN's Tech Toyz and UTV Bindass' Style Police, as well as two seasons of her own show, MissMalini's World on TLC and Inside Access with MissMalini on vh1.
* MissMalini’s World Season 1 & 2 - Season 2
* Inside Access Season 1 & 2 Season 1 link Season 2
* Kya Scene Hai: Link 1 Link 2
* Inventor Challenge
* Social Disconnect - Producer & Cameo
* Zayed Khan Film Cameo

## Books

* Agarwal, Malini (2018). To the Moon: How I Blogged My Way to Bollywood. India: HarperCollins. ISBN 978-9352774470.
* Under The Influence

## Awards and recognition

Malini has received various accolades and recognition over the years. She ranked #1 on IMPACT's 50 Most Influential Women in Media, Marketing and Advertising 2017, and has been recognized as one of the top business leaders to watch on Fortune India's 40 Under 40 List, GQ's 50 Most Influential Young Indians List and World Marketing Congress's 50 Most Influential Digital Marketing Leaders Listing. She has been awarded Cosmopolitan's Editors' Choice Awareness Influencer of the year 2020 along with being named one of the Top 10 Young Businesswomen by CNBC-TV18 at the Young Turks Summit and the #1 Digital Influencer in the world on SERMO's Digital Influencer Index 2016. She was also a part of YourStory's 100 Digital Influencers of 2020.
Malini received an award at the Cosmopolitan Blogger Awards in 2018. In 2019, she won the Global Social Media Icon 2019 prize at Malaysia Social Media Week and was named Women Influencer of the Year by Exhibit's Women Influencers of the Year 2019. She was also recognized in the Media Leaders category at #SSSuperwomen2019. In the subsequent years, Malini was consistently featured and invited to The Economic Times Women Economic Forum. In December 2020, she was recognized in Aspioneer Magazine's Influential Women 2020 list and received the "Be More Elle" Award at the Elle Women Achievers Awards. In 2023, she was featured in Rolling Stone India's Women in Creativity list and ranked #16 on IMPACT's 50 Most Influential Women.

### Other accolades

| Year | Award | Category |
| 2017 | Forbes Power Trailblazers | - |
| 2021 | Lokmat Digital Influencer Awards | Best Celebrity and Lifestyle Influencer |
| 2021 | India Fashion Awards | Female Digital Entrepreneur & Social Media Personality of the Year |
| 2023 | Whosthat360 NDTV Influencer Awards | |