# Icon Complex

The ICON Complex is a mixed-use low-rise development located in central Hobart, Tasmania. The complex was developed in stages from 2015 to 2018, with entrances on Murray and Liverpool streets. It houses the Myer department store, which replaced the previous Myer building destroyed by fire in 2007, and includes several retail outlets and dining options. The ICON Complex also features the 235-room Crowne Plaza Hobart, operated by the InterContinental Hotels Group.

## History

In 2007, a fire destroyed the Myer department store, a significant retail space in Hobart's central business district (CBD). Kalis Properties later proposed a $100 million redevelopment of the site, which commenced in late 2014. Stage 1, including the Myer store and other retail spaces, opened in November 2015. Stage 2, which added the Crowne Plaza hotel and further retail spaces, was completed in May 2018.

## Construction and development

The construction of the ICON Complex was led by the Kalis Group, with initial works commencing in late 2014. The project was split into two stages, with the first stage involving the rebuilding of the Myer department store on Liverpool Street, which was completed in November 2015. The second stage, which included the construction of the Crowne Plaza hotel and additional retail spaces, was finished in May 2018.
The complex spans 11 floors above ground and includes a basement level. It was designed by Architects Designhaus and Peddle Thorp Melbourne, combining modern architectural elements with practical urban design. The structural engineering was managed by Gandy & Roberts, with JMG providing engineering services.
The project involved substantial demolition and excavation works, which were carried out carefully to preserve key aspects of the city’s infrastructure. This included working over the Hobart Rivulet, a major underground watercourse that runs beneath the site.
To ensure minimal disruption to Hobart’s busy CBD during the construction process, a range of innovative engineering solutions were implemented. These included temporary structures and supports for the existing buildings along Murray and Liverpool streets. The construction team also made use of prefabricated building elements to speed up the project timeline and reduce site congestion.
High winds during the construction phase posed a challenge, notably in 2017 when part of the Myer store façade was damaged. Despite these setbacks, the project continued to progress on schedule, with Kalis Group remaining committed to delivering a high-quality development.

## Design and sustainability

The ICON Complex was designed with sustainability in mind, incorporating a range of environmentally friendly features. Energy-efficient lighting systems, water-saving fixtures, and climate control systems were installed throughout the complex. The building’s design also allows for natural light to filter into key areas, reducing the need for artificial lighting and lowering overall energy consumption.

## Features

The ICON Complex includes more than 40 stores, offering a range of national and international brands such as Mecca Maxima and Scotch & Soda. The complex also provides dining options, including a rooftop bar. Crowne Plaza Hobart, located within the complex, offers 235 rooms and conference facilities.

## Development challenges

The ICON Complex faced challenges during construction, including delays caused by high winds, which affected the Myer store façade in 2017. The project also sparked discussions about height limits in Hobart’s CBD, reflecting broader concerns over the balance between modern developments and the city’s heritage.

## Impact

The development of the ICON Complex has contributed to the revitalisation of Hobart’s retail sector. It has attracted international brands and provided additional accommodation options through the Crowne Plaza. The redevelopment of the Myer store and the inclusion of the hotel have supported economic growth and job creation in the area.