# Jacques Fath

Jacques Fath (6 September 1912 in Maisons-Laffitte, France – 13 November 1954 in Paris, France) was a French fashion designer who was considered one of the three dominant influences on postwar haute couture, the others being Christian Dior and Pierre Balmain. The playwright Georges Fath was his great-grandfather.

## Career

The son of André Fath, an Alsatian-Flemish insurance agent, Fath came from a creative family. His paternal great-grandparents, Caroline and Georges Fath, were fashion illustrators and writers, and his paternal grandfather, Rene-Maurice Fath, was a landscape painter.
Fath presented his first collection in 1937, working out of a two-room salon on Rue de la Boetie. The studio was later moved to a second location on Rue Francois Premier in 1940 before settling into a third location at 39 Avenue Pierre-ler-de-Serbie in 1944. Among his models was Lucie Daouphars (1921 or 1922–1963), a.k.a. Lucky, a former welder who eventually became the top house model for Christian Dior.
A self-taught designer who learned his craft from studying museum exhibitions and books about fashion, Fath hired a number of young designers as assistants and apprentices, some of which later went on to form their own houses, including Hubert de Givenchy, Guy Laroche, and Valentino Garavani.
A popular and occasionally innovative designer known for dressing "the chic young Parisienne", Fath utilized such materials as hemp sacking and sequins made of walnut and almond shells. His 1950 collection was called Lily, and its skirts were shaped to resemble flowers. For eveningwear, he advocated velvet gowns. During World War II, Fath was known for "wide fluttering skirts" which, The New York Times explained, "he conceived for the benefit of women forced to ride bicycles during gasoline rationing". His clients included Ava Gardner, Greta Garbo, and Rita Hayworth, who wore a Fath dress for her wedding to Prince Aly Khan.
Jacques Fath also dressed Eva Perón. In one of the few remaining paintings of the 1940s and 1950s not destroyed by the Revolución Libertadora in 1955 (three years after Evita's death), when Perón was ousted from power, Evita is depicted beside General Perón wearing a white evening dress designed by Fath. This same dress is showcased beside the painting on a mannequin under a protected glass cover in the Museo del Bicentenario in Buenos Aires, Argentina.

## Fashion house

The Fath design house closed in 1957, three years after Fath died of leukemia, which he'd been diagnosed in 1952. It was operated in its last days by his widow, who presented her first well-regarded collection for the fashion house in 1955 and who worked with three of her husband's former associates: Catherine Brivet (who previously had worked for Paul Poiret, Jean Patou, Pierre Balmain, Coco Chanel, and Cristóbal Balenciaga); Pierrey Metthey; and Suzanne Renoult (a fabric expert who had worked for Lucien Lelong; Elsa Schiaparelli; and Gaston Worth). After the company's haute couture operations ceased, it went into business producing perfumes, gloves, hosiery, and other accessories.
The house was relaunched in 1992 with Fall ready-to-wear and resort collections under the creative direction of Tom van Lingen, it was owned by Altus Finance part of Credit Lyonnais. In 1994 the brands sales rose to around USD$10 Million.
The company was purchased by Groupe Emmanuelle Khanh in 1997 and Lingen was replaced by Elena Nazaroff. A year later, Nazaroff was replaced by Octavio Pizarro.
In 2001, Mounir Moufarrige and François Barthes (owner of EK Finances, known previously as Groupe Emmanuelle Khanh) started the France Luxury Group which Jacques Fath became a part of alongside the brands Emmanuelle Khanh, Jean-Louis Scherrer and Harel. In February 2002 Lizzy Disney was appointed as the chief designer of Jacques Fath. Alain Dumenil purchased a majority stake in the group in November 2002 and in December he purchased 100% of the company. Disney and the firm parted ways in 2003. In 2004 France Luxury Group was rebranded to Alliance Designers Group. In 2007 started plans for a relaunch of Jacques Fath as an accessories line and appointed Laurence Dumenil as creative designer, the line launched in 2010 but later closed.
The company has produced a number of scents, including Chasuble (1945), Iris Gris (1946), Green Water (1947), Canasta (1950), Fath de Fath (1953), Fath's Love (1968), Expression (1977), Pour L'Homme (1998), Yin (1999), Yang (1999), Red Shoes (2018). Green Water and Fath de Fath were reformulated and re-released in 1993. In 2018 Iris Gris was re-released as L'Iris de Fath.
The fragrance license was held by L'Oréal from 1964 until 1992. Altus Finance purchased the perfume licenses in 1993. In January 1998 Star Fragrance International acquired the perfume license. In 2008 the Panouage Group acquired the perfume license and started making fragrances under the Jacques Fath name.

## Marriage

Fath, who has been described by Italian journalist Bonaventuro Calora as extremely effeminate and a former lover of the French film director Léonide Moguy, married, in 1939, Geneviève Boucher. The bride was a photographer's model who had been Coco Chanel's secretary. They had one son, Philippe (born 1943). According to Fath's friend Princess Giovanna Pignatelli Aragona Cortés, Geneviève Fath, who directed the business side of her husband's firm during his lifetime, was a lesbian.
Geneviève Fath married, on 21 October 1967, a 27-year-old Turkish interior decorator, Kudret Ismaïl Talay, at Saint-Martin-des-Champs, in Yvelines, France. They later divorced.

## Film career

Fath appeared in Scandal on the Champs-Élysées (1949, directed by Roger Blanc).
He designed costumes for several films:
* Entre onze heures et minuit (1948, directed by Henri Decoin)
* Quai des orfèvres (1947, directed by Henri-Georges Clouzot)
* The Red Shoes (1948, costumes for Moira Shearer)
* La minute de vérité (1952)
* Genevieve (1953, costumes for Kay Kendall)
* Abdullah the Great (1955)

## Military service

Fath served as a gunner, second class, in the French Army. He received the Croix de Guerre with silver star and the Légion d'honneur. He also was held as a prisoner of war for a month, and was discharged in August 1940.

## Death

Fath died of leukemia on 13 November 1954. Approximately 4,000 people attended his funeral at St. Pierre de Chaillot Church in Paris.

## Documentary film

Fath was the subject of a 1994 documentary film by Pascal Franck called Les Folies de Fath.