# VIA Riyadh

VIA Riyadh (Arabic: ڤيا رياض) is a mixed-use development with high-end retail, hospitality and entertainment outlets in the al-Hada district of Riyadh, Saudi Arabia, located next to the Ritz-Carlton Hotel. Built using stones extracted from the Tuwaiq mountains, it was soft-opened in 2021 as one of the zones of Riyadh Season before being officially inaugurated in 2023. It is owned by Sela and contains the city's first St. Regis Hotel, which was completed in 2022.

## Overview
### Timeline and development

In October 2021, Turki Al-Sheikh, chairman of the General Entertainment Authority of Saudi Arabia announced the unveiling of VIA Riyadh as one of the 14 zones of the 2021 edition of Riyadh Season through his official Twitter handle. The construction of VIA Riyadh was in line with the Saudi Vision 2030, a comprehensive plan to diversify Saudi Arabia's economy in the non-oil sector.
The overall project was overseen by the Takamul Project Management Company whereas its interior designing was contracted to SUD Architects, a French architecture company. In December 2021, Marriott International signed an agreement with Saudi Arabia's Sela Company to build a St. Regis Hotel in Riyadh and an EDITION hotel in Jeddah by 2022.
The General Entertainment Authority in a press release in October 2022 announced that VIA Riyadh was set to inaugurate as a "permanent zone" during the 2022 edition of Riyadh Season, similar to the Boulevard Riyadh City.
In late January 2023, General Entertainment Authority chairman Turki Al-Sheikh conducted a private inauguration ceremony of VIA Riyadh, which was attended by the country's Minister of Tourism Ahmed al-Kateeb, chairman of the board of directors of Saudi Journalists Association Khalid al-Malik and the Japanese ambassador to Saudi Arabia, Iwai Fumio.
A week before its official opening on 11 May 2023, the Riyadh Calendar released a promotional video for VIA Riyadh featuring American-Colombian actress Sofía Vergara. Days later, Argentine professional footballer Lionel Messi was spotted in VIA Riyadh along with his family who had arrived in the Saudi capital just hours after FC Lorient's historic win over Paris Saint-Germain.

## Design and reception
### Architecture

The compound was built using stones extracted from the nearby Tuwaiq mountains on the six core principles of Salmani style, a distinct type of urban Najdi architectural method developed in Riyadh Province during the reign of Prince Salman bin Abdulaziz as the region's governor between 1963 and 2011.

### Brand outlets and leisure

The compound of VIA Riyadh hosts 25 shops, 17 restaurants and 7 cinemas of international and local brands, including UK'sdining outlets Gymkhana, Sexy Fish and Scott's as well as US-based Spago and Bianca. Retail outlets opened exclusively in the precincts consist those of American fashion designer Brandon Maxwell and Lebanese fashion designer Elie Saab besides art galleries that include Richard Orlinski, Artfeena, Phoenix Ancient Art and VIA Collection. Seven cinemas make up the entertainment sector of the compound, namely, Avant Garde, Interstellar, the Oasis, Orient Express, Secret Garden, Tuwaiq Hall and Wall Street.

#### Shopping

Retail outlets :
| Outlet | Type | Country of origin |
| Aesop | Beauty and skin-care | Australia |
| Aquazzura | Footwear | Italy |
| Artfeena | Art | Saudi Arabia |
| Ashi | Fashion | Saudi Arabia |
| Belluci Jewelry | Jewelry | Saudi Arabia |
| Brandon Maxwell | Fashion | United States |
| Chaps & Co | Salon | United Arab Emirates |
| Charles Oudin | Watches | France |
| Clé | Watches | Saudi Arabia |
| David Webb | Jewelry | United States |
| Dolce & Gabbana | Fashion and footwear | Italy |
| Elie Saab | Fashion | Lebanon |
| Fleurs De Vie | Flowers | United Kingdom |
| Indulge in Luxury | Fashion and jewelry | Australia |
| Isaia | Fashion | Italy |
| Brunello Cucinelli | Fashion | Italy |
| Maria Tash | Jewelry | United States |
| L'atelier Nawbar | Jewelry | Lebanon |
| Mwaz | Fashion | Saudi Arabia |
| Phoenix Ancient Art | Art | United StatesSwitzerland |
| Richard Orlinski | Art | France |
| Sergio Rossi | Footwear | Italy |
| VIA Collection by Seven | Automobile gallery | Saudi Arabia |
| Tom Ford | Fashion | United States |
| Zimmermann | Fashion | Australia |
| Jacques La Coupe | Salon | United Arab Emirates |

#### Restaurants and cafeterias

| Restaurant | Cuisine |
| Bianca | American |
| café ELLE | French and Saudi Arabian |
| Chi Spacca | Italian |
| Ferdi | Latin American |
| Gymkhana | Indian |
| Joan's on Third | American |
| Les Deux Magots | French |
| Madeo Ristorante | Italian |
| ManuH Cigar Lounge | Saudi Arabian |
| Over Under | British |
| Raoul's | French |
| Scott's | British |
| Sexy Fish | Japanese |
| Spago | American |
| WAGYUMAFIA | Japanese |
| YAKINIKUMAFIA | Japanese |
| Via Mercato | Mixed |

#### Cinema

* Avant Garde
* Interstellar
* Oasis
* Orient Express
* Secret Garden
* Tuwaiq Hall
* Wall Street