# Shop on TV

Shop on TV is a late night shopping programming strand on ITV1 and STV, a livestream on YouTube and a standalone home shopping television channel, broadcast in the United Kingdom and Ireland on the DTT platform via Freeview and formally in the channel’s first run, on the Freesat and Sky digital satellite platforms.

## History
### Original run

Shop on TV claimed to appeal to regular viewers and purchasers from other shopping channels. However, unlike most other UK shopping channels, there were no live or interactive broadcasts shown on Shop on TV. All content on the channel was made up of pre-recorded infomercials that were between 15 and 30 minutes. The channel broadcast 24 hours a day, 7 days a week.
On 10 September 2009, Shop on TV was removed from the Freesat platform, where it had been on channel 807.
On 10 March 2011, it was announced that Shop on TV's Sky EPG slot on channel 659 had been sold to Pavers Shoes who would launch their own channel (PaversShoes.tv) on 6 April. Shop on TV would therefore close.

### Relaunch as a programming strand and standalone channel

Following the collapse of the original Ideal World and the relaunch of that channel in 2023, Shop on TV had been gradually relaunched since December of the same year. Shop on TV initially launched as a programming strand on ITV1 and STV at 12:00AM on 1 December 2023, replacing their Ideal World programming strand with former hosts from the latter channel. The strand runs from 12:00AM until 3:00AM on ITV1 and STV.
It broadcasts twenty four hours a day, seven days a week on the Shop On TV app and the channel’s website.
20 March 2024 saw Shop on TV being relaunched as a standalone shopping channel on a regular basis when the channel launched on the Freeview DTT platform on channel 89. Viewers could watch all of the live shows throughout the day and buy the products advertised on the channel by the app, by the channel’s website or by their phone lines. The standalone channel runs every day from 12:00AM until 6:00PM on Freeview channel 89 and timeshares on the platform with Together TV on channel 83, which runs from 6:00PM until 12:00AM.

### Introduction of Cruise1st.tv simulcast

On 1 July 2024, Shop On TV started simulcasting with Cruise1st.tv from 1:00PM to 4:00PM daily on Freeview channel 89, therefore actual programming from Shop On TV are on channel 89 on Freeview from 12:00AM to 1:00PM and 4:00PM to 6:00PM daily. Most recently, Shop On TV has broadcast a 30 minute Cruise 1st show airing multiple times throughout the day

### Schedule changes

On 15 June 2024, the ITV1 Shop On TV strand was on from 1:40AM to 3:00AM. It was due to be a live Bamix show presented by Martha Cleary but instead it aired Freeview channel 89 and was presented by Rob Locke. This has thought to have happened due to the shorter airtime than usual.
On 29 June 2024, the ITV1 Shop On TV strand was on from 1:20AM to 3:00AM. It was due to be a live gardening show presented by Rob Locke but instead aired on Freeview channel 89 and presented by Shaun Crawley and Hayley Green. From 2:50AM to 3:00AM, a tablet show aired was also presented by Shaun and Hayley. This schedule change was for unknown reasons beyond their control.