# Yevadu (soundtrack)

Yevadu (Original Motion Picture Soundtrack) is the soundtrack album to the 2014 film of the same name directed by Vamshi Paidipally and produced by Dil Raju under Sri Venkateswara Creations, starring Ram Charan, Allu Arjun, Shruti Haasan, Amy Jackson and Kajal Aggarwal. The soundtrack featured six songs composed by Devi Sri Prasad, with lyrics written by Krishna Chaitanya, Sirivennela Seetharama Sastry, Ramajogayya Sastry, Chandrabose and Sri Mani. The album was released on 30 June 2013 under the Aditya Music label.

## Development

In early November 2011, Devi Sri Prasad was confirmed as the film's music director in his maiden collaboration with both Paidipally and Charan. The music sittings for the film began in Goa. An item number was composed during May 2012, with praise from Charan for his work. In September, the title of that song was revealed to be "Ayyo Papam" and was shot at Ramoji Film City in Hyderabad. By early October, Prasad had completed recording four songs. In February 2013, it was further reported that the song "Bolo Bolo Rani" from Chiranjeevi's Rowdy Alludu (1991) would be remixed for the film, but both Prasad and Charan rebuffed those claims.

## Release

The release of the soundtrack was postponed multiple times, due to the delay in the film's shooting schedules. It was first planned to be released on the second week of May 2013, and later to an undisclosed date in June. Later, the film's music launch was scheduled to be held on 29 June 2013 at Shilpakala Vedika in Hyderabad, which was again postponed a day later, due to security reasons. The film's track list was released on 28 June, two days before the film's music launch. The cast and crew of the film attended the event with Chiranjeevi as the chief guist. Aditya Music acquired the audio rights.
The promos for the songs "Nee Jathaga Nenundali", "Oye Oye", "Pimple Dimple", "Freedom" and "Cheliya Cheliya" were released before the film's release, on 10, 25, 31 October, 31 December 2013 and 7 January 2014, respectively. While the promo of the song "Ayyo Paapam" was unveiled on 13 March 2014, two months after the film.

## Reception

The audio received positive reviews. The Times of India gave a review stating "Devi Sri Prasad has come up with an album that is high on the beat and low on melody but plays to the galleries unabashedly, blending multiple genres. Though there isn't one stand-out song, the album has an overriding happy vibe about it. It isn't a record that you will cherish for long, but might just swing along while it lasts" and rated the album 3/5. A reviewer from Oneindia Entertainment gave a review stating "Devi Sri Prasad has composed some of the youthful and fresh tunes for the soundtracks. Having meaningful lyrics, some of the songs are very melodious and trendy. Devi Sri Prasad has used Western instruments as well as rustic beats for them. A couple of songs offer a chance to Ram Charan Teja to show his dancing skills. Like his previous music albums, the composer has played it safe and all his songs are decent and appealing."
Karthik Srinivasan of Milliblog wrote "There are two types of Devi Sri Prasad soundtracks – one where his recycling is utterly boring, and the other where his recycling somehow works against all ennui. Yevadu's soundtrack belongs to the latter category." Y. Sunita Chowdary of The Hindu praised Prasad's music as one of the assets. In contrast, Sify wrote, "Except `Nee Jathaga`, Devi Sri Prasad`s music is regular stuff."

## Legacy

The song "Nee Jathaga Nenundali" inspired the 2014 romantic film of the same name, which is a remake of Aashiqui 2.

## Accolades

Accolades for Yevadu (Original Motion Picture Soundtrack) :
| Ceremony | Category | Nominee | Result |
| 62nd Filmfare Awards South | Best Music Director – Telugu | Devi Sri Prasad | Nominated |
| 4th South Indian International Movie Awards | Best Female Playback Singer – Telugu | Shreya Ghoshal (for "Nee Jathaga") | Nominated |
| 11th CineMAA Awards | Special Music Award | Devi Sri Prasad | Won |
| 13th Santosham Film Awards | Big FM Music Award | Devi Sri Prasad | Won |