# Clarins

Clarins is a family-run French multinational cosmetics company, which was founded in Paris in 1954 by Jacques Courtin-Clarins. In addition to manufacturing and selling cosmetics, skincare and perfume products, the company is also a major player in the spa and well-being sector.
Clarins operates in over 150 countries and is available at high-end department stores and selected retailers with the Clarins and My Blend brands, and is a major luxury skincare brand in Europe. Although more than 95% of its products are exported worldwide, they are formulated and designed in Clarins Laboratories in France.

## History

Significant milestones in the history of Clarins:
* 1954: Jacques Courtin-Clarins opens his first Beauty Institute on Rue Tronchet in Paris.
* 1968: Clarins creates its Client Card, which is included in the packaging of Clarins skincare products.
* 1974: Christian Courtin-Clarins joins the company as Director of Exports.
* 1984: Clarins is listed on the secondary market of the Paris stock exchange, which is a real development opportunity for the company.
* 1991: Clarins launches its first makeup collection as well as a line of products with an anti-pollution complex.
* 1994: Olivier Courtin-Clarins joins Clarins as a board member after a successful medical career.
* 2002: Clarins launches the ClarinsMen range for men.
* 2008: Clarins is delisted from the Paris stock exchange.
* 2010: Virginie, Claire, Prisca and Jenna Courtin-Clarins become members of the Supervisory Board.
* 2011: After having held the position of Chairman of the Board since 2000, Christian Courtin-Clarins is named President of the Supervisory Board.
* 2015: After more than 25 years of experience working for Clarins, Jonathan Zrihen is appointed President & CEO.
* 2017: After her role as Head of Development and New Concepts, Jenna Courtin-Clarins becomes an ambassador for the brand.
* 2017: Fanny Maurer became Clarins' brand ambassador and make-up artist.
* 2018: After her time as Managing Director at Mugler Mode, Virginie Courtin-Clarins is appointed Deputy CEO.
* 2018: After working as Clarins' Director of Spas, Retail & My Blend, Prisca Courtin-Clarins becomes a member of the Supervisory Board as a representative of Famille C, the holding company of the Courtin-Clarins family.
* 2018: Clarins researches and produces its first ingredients at Domaine Clarins, an outdoor laboratory in the heart of a protected area in the Alps.
* 2019: Clarins expands its reach to new areas with My Clarins, a cosmetics range for 18 to 29-year-old women.
* 2019: The Chinese actress and singer Dilireba becomes the new brand ambassador of Clarins, specifically, the Skin Care Ambassador for the Asia-Pacific region.
* 2020: Clarins hands over Mugler & Azzaro to L'Oréal to refocus on beauty, its core business, with Clarins and My Blend.
* 2020: Clarins opens its R&D center in Shanghai, China.
* 2021: Clarins inaugurates its new store in the Marais area.
* 2021: Clarins forms a partnership with Neoline for more sustainable shipping.
* 2022: Clarins launches a traceability platform for its products called the Clarins T.R.U.S.T. that utilizes blockchain technology.
* 2022: Clarins relaunches its personalized skincare brand, MyBlend. It was first introduced in 2007 and relaunched in 2022 with an environmentally-friendly reformulation.
* 2022: Clarins acquires ILIA, an American clean beauty brand specializing in make-up.
* 2022: Clarins opts to continue its operations in Russia amidst the ongoing war following the Russian invasion of Ukraine, including the online sale of its products.
* 2023: Clarins introduces Precious, a luxurious anti-aging skincare line.
* 2024: Clarins partners with Dassault Systèmes to boost the efficiency of its factories
* 2024: Clarins acquires a new estate in the Gard region of France, with the aim of turning it into a resource site for sourcing exceptional raw materials.

## Board of directors

Clarins is headed by Jonathan Zrihen, President & CEO, Olivier Courtin-Clarins, Managing Director, and Virginie Courtin-Clarins, Deputy Executive Director. Christian Courtin-Clarins is the President of the Supervisory Board.