# Metaio

Metaio GmbH was a privately held augmented reality (AR) company that was acquired by Apple Inc. in May 2015. Headquartered in Munich, Germany, with subsidiaries in San Francisco, California, New York City, New York, and Dallas, Texas, Metaio provided a software development kit (SDK) for programming PC, web, mobile applications, and custom offline augmented reality applications. Additionally, Metaio was the creator of Junaio, a free mobile AR browser available for Android and iOS devices.

## History

Metaio was founded in 2003 in Munich, Germany, by Thomas Alt and Peter Meier. The company grew out of an internal project within Volkswagen that received a German grant. In 2005 Metaio released an AR application called KPS Click & Design in Germany, which allowed the user to put virtual furniture into an image of their living room. Metaio also released the Unifeye Platform, which third-party developers could use to create commercial AR products. In 2006, Metaio released a browser plug-in for web-based AR applications. Shortly thereafter, Metaio launched an AR application for mobile devices, Junaio. From 2010 to 2012, Metaio presented a tracking application for print and television on a consumer mobile device and as a result, won the ISMAR Tracking Contest in 2011.
Starting in 2006, Metaio has organized insideAR, an annual event for augmented reality developers, researchers, and businesses.
In May 2015, Metaio cancelled its upcoming conference and discontinued all sales of its products. On May 28, 2015, media outlets reported that Apple Inc. had bought the company, and finalized the purchase on May 21 or 22.

## Products

Metaio offered products focused on product design, engineering, operations, marketing, sales, and customer support.
Metaio SDK - The Metaio SDK allows developers to use content without prior encryption. No offline tools or server-side encryption is needed when generating and deploying 3D assets and tracking patterns. The SDK is currently supported on Android, iOS and Windows with an additional plugin for development in Unity for Android, iOS, Windows, and OS X platforms.
Metaio Creator - The Metaio Creator is an augmented reality software that allows users to create a complete AR scenario without specialized programming knowledge.
Metaio CVS - Metaio Continuous Visual Search (CVS) manages marker searching online for image recognition.
Metaio Cloud - Allows developers to upload, download, store, and manage content online.
Junaio – Junaio is an augmented reality browser for mobile devices.
Metaio Engineer - Provides services from the visualization of future facilities, within a current production environment, illustrating working instructions on a component to deviate measurement between virtuality and reality.

## Press

In 2011, Reuters wrote an article about Metaio in collaboration with ST-Ericsson, announcing the company as "The World-Wide Leader in Augmented Reality Technology", In 2012, The Next Web said: "…While there are a slew of apps that tap GPS, image recognition, visual search and other elements of augmented reality, Junaio does a good job of merging them all."

## Awards

* Auggies Award for the "Best Campaign", 2014
* Volkswagen Augmented Reality Tracking Challenge, 2013
* ISMAR Best Poster, 2013
* Auggies Award for "Best AR Demo", 2012
* Augmented Planet Reader's Choice Award for "Best AR Marketing Campaign" and "Best AR Developer Toolkit" for the Metaio Mobile SDK, 2011
* Best Android AR App Ever – Second Place for "Best App Ever", 2011
* Augmented Planet Reader's Choice Award – Runner up for "Best Augmented Reality," 2010
* "Innovation Spreis Des Jahres" or "Innovation Award Of the Year "for "Virtual Dressing Room", 2010
* "I Caught Their Eye" Award, Winner in the Innovation for Tomorrow category, 2009
* First Prize at "Deutscher Internetpreis" (German Internet Award), 2007