# V. V. Rajendra Kumar

Vantimitta Venkata Rajendra Kumar shortly V. V. Rajendra Kumar (b: 1932 - d: 13 February 1981) was an Indian art director, publicity designer (Studio Roopkala) and film producer (Adithya Chitra Films).
Some of the notable films he worked on are Ramudu Bheemudu (1964) and Sri Krishna Tulabharam (1966). His first film as art director was Gutta Ramineedu's Chivaraku Migiledi (1960). He also produced Mathru Murthy (1971), Manushulanta Okkate (1976) and Mahapurushudu (1981).

## Early life

Rajendra Kumar was born as Chalapathi Naidu in Koruturu, Nellore District, Andhra Pradesh, in 1932. He was often known in the film industry as V. V. R. Kumar. He assisted the National Film Award-winning art director T. V. S. Sarma before working independently.

## Career

His first film as an art director was Chivaraku Migiledi (1960). Apart from Telugu movies, he worked on 15 Tamil films by C. V. Sridhar's Chitralaya and V. C. Guhanathan. His first film as a producer was Mathru Murthy (1971) in partnership with Kandepi Satyanarayana. His second film as producer, Manushulanta Okkate (1976), was the first partnership of the director Dasari Narayana Rao and the actor Nandamuri Taraka Rama Rao. The producer credit published for his films was V. Mahesh, who is his younger brother.

## Personal life

Kumar had two sisters named Smt. V. Sudarsanamma, Late Smt. S. Leelavathi, and a brother Late Sri. V. Mahesh who is a film and television producer and writer. Kumar was married and had three daughters named Suhasini, Sunandini and Shalini, and a son, V. Yajuvendra.

## Filmography

Below is a list of few films worked by Kumar as an art director. Apart from the below listed films, Kumar worked on over 100 movies as publicity designer under his company Studio Roopkala.
| Year | Film | Language | Director |
| 1957 | Bhagyavati | Telugu | L. V. Prasad |
| 1958 | Parvathi Kalyanam | Telugu | K. Bhaskar Rao |
| 1959 | Manorama | Telugu | K. Bhaskar Rao |
| 1960 | Chivaraku Migiledi | Telugu | Gutha Ramineedu |
| 1962 | Santha | Telugu | Manapuram Appa Rao |
| 1963 | Paruvu Prathishta | Telugu | Manapuram Appa Rao |
| 1963 | Anuragam | Telugu | Gutha Ramineedu |
| 1964 | Vivaha Bandham | Telugu | P. Bhanumathi |
| 1964 | Ramudu Bheemudu | Telugu | Tapi Chanakya |
| 1965 | Prathigna Palana | Telugu | C. S. Rao |
| 1965 | Veelunama | Telugu | K. Hemambaradhara Rao |
| 1966 | Sri Krishna Tulabharam | Telugu | Kamalakara Kameswara Rao |
| 1966 | Sangeetha Lakshmi | Telugu | Giduturi Suryam |
| 1966 | Bhakta Potana | Telugu | Gutha Ramineedu |
| 1967 | Kambhoja Raju Katha | Telugu | Kamalakara Kameswara Rao |
| 1967 | Gruha Lakshmi | Telugu | P. Bhanumathi |
| 1968 | Pelli Roju | Telugu | Manapuram Appa Rao |
| 1968 | Papa Kosam | Telugu | G. V. R. Seshagiri Rao |
| 1968 | Kalisina Manasulu | Telugu | Kamalakara Kameswara Rao |
| 1968 | Bangaru Sankellu | Telugu | Gutha Ramineedu |
| 1968 | Bharya | Telugu | K. S. Prakash Rao |
| 1969 | Tara Sasankam | Telugu | Manapuram Appa Rao |
| 1969 | Sipayi Chinnayya | Telugu | G. V. R. Seshagiri Rao |
| 1969 | Bommalu Cheppina Katha | Telugu | G. Viswanadh |
| 1969 | Ardha Rathri | Telugu | Parvataneni Sambasiva Rao |
| 1969 | Pratikaram | Telugu | M. Nageswara Rao |
| 1970 | Drohi | Telugu | K. Bapaiah |
| 1971 | Naa Thammudu | Telugu | K. S. Prakash Rao |
| 1971 | Mathru Murthy | Telugu | Manapuram Appa Rao |
| 1971 | Mooga Prema | Telugu | Gutha Ramineedu |
| 1972 | Marapurani Thalli | Telugu | D. S. Prakash Rao |
| 1972 | Ooriki Upakari | Telugu | K. S. R. Das |
| 1972 | Anta Mana Manchike | Telugu | P. Bhanumathi |
| 1974 | Urimai Kural | Tamil | P. Sridhar |
| 1974 | Radhamma Pelli | Telugu | Dasari Narayana Rao |
| 1974 | Nitya Sumangali | Telugu | M.S. Arya |
| 1974 | Ammai Pelli | Telugu | G. V. R. Seshagiri Rao |
| 1975 | Swargam Narakam | Telugu | Dasari Narayana Rao |
| 1975 | Ramayya Tandri | Telugu | B. V. Prasad |
| 1976 | Manushulanta Okkate | Telugu | Dasari Narayana Rao |
| 1977 | Manassakshi | Telugu | Parvataneni Sambasiva Rao |
| 1977 | Madhurageetham | Tamil | V. C. Guhanadhan |
| 1978 | Enki Nayudu Bava | Telugu | Boina Subba Rao |
| 1978 | Machanai Paartheengala | Tamil | V. C. Guhanadhan |
| 1981 | Maha Purushudu | Telugu | P. Lakshmi Deepak |