# Louie Alas

Francisco Luis "Louie" Evora Alas (born October 10, 1963) is a Filipino basketball coach. He is the head coach of the Zamboanga Family's Brand Sardines of the Maharlika Pilipinas Basketball League (MPBL) since 2023 and the deputy assistant coach of the Ateneo Blue Eagles basketball team of the University Athletic Association of the Philippines (UAAP) since 2024. Alas was the former head coach of the Letran Knights in the National Collegiate Athletic Association, and Philippine Patriots in the ASEAN Basketball League. He was also a former coach of Mobiline from 2000 to 2001 in the Philippine Basketball Association.

## Playing career

Alas' basketball career began in Adamson University in the University Athletic Association of the Philippines where he played for the school's team Adamson Falcons. In the PABL, he played for ESQ, Purefoods, Philips Sardines and Burger Machine.
He also used to work in the Philippine Sports Commission.

## Coaching career

His first coaching job was with the Saint Francis of Assisi Baby Doves in Las Piñas. Afterwards, he moved to Las Piñas College. For a time, Alas used to be an assistant coach in Adamson University.

### Professional

He had started as an assistant coach for Purefoods Corned Beef Cowboys under Eric Altamirano from 1997 to 1998. Later on, he transferred to the now-defunct Metropolitan Basketball Association.
Alas was supposed to handle another MBA team, the Batangas Blades when the PBA's Mobiline Phone Pals gave him an offer a chance to coach, and immediately took it. Prior to this, Mobiline was struggling under Eric Altamirano who have been fired together with the whole coaching staff. While in the PBA, he led the Phone Pals to its best record in the elimination phase of the Governor's Cup in 2000 and 2001 but all ended up losing in the semis. The Pop Cola Panthers was the first PBA team to offer him a coaching job but decided to stick with the Metrostars.

#### Controversy

However, before the 2002 season, Alas was fired from the team. According to reports, Alas angered top Mobiline officials when he chose Gilbert Demape over John Arigo as the team's top rookie draft pick. But he denied this allegation, saying that he had a series of meetings with the owners, and was given the freedom to decide on what he felt was best for the team. On December 3, 2001, Mobiline announced that Alas had stepped down as the team's head coach.
Alas was replaced by American Bill Bayno who immediately received heavy criticism from the nationalist Basketball Coaches Association of the Philippines due to his nationality.

### NCAA and PBL

In 1998, Alas barged into NCAA territory with Letran. He immediately captured that year's championship trophy by sweeping the San Sebastian Stags in a best-of-three series.
In 2003, his Letran Knights will face the Stags again in the finals and once again he prevailed thanks to the heroics of Boyet Bautista, Aaron Aban and Jonathan Pinera. Right after the title win, the Knights joined the Philippine Basketball League under the name of Toyota Otis-Letran. The Knights captured the third-place trophy in the league's Unity Cup after beating defending champions Hapee Toothpaste Sparklers. In the 2006 PBL Unity Cup, he led Toyota to its first finals appearance only to lose to the Harbour Centre Portmasters in the pivotal fifth game in their best-of-5 series.
In 2005, he gave Letran its 16th NCAA Championship by beating the PCU Dolphins 2–1 in their epic championship series despite being down 0–1. They also ended the eliminations with a 13–1 win–loss card which is their best record since 1950.
In 2007, he suffered his very first NCAA championship loss in the hands of the San Beda Red Lions who swept them in two games. during the championship series, basketball analysts were very aware of his coaching mystique that some believed he can pull off an upset against the mighty Red Lions.
In 2012, at his last year at Letran, he led the team with a finals appearance, but lost again to Red Lions, this time coached by Ronnie Magsanoc.
His stint with Letran has a total of three championships.

### Philippine youth and senior national team

He made his coaching debut in the national team by assisting San Beda College High School coach Ato Badolato in the SEABA Jrs in 1996. The team was led by Ren-Ren Ritualo and Aries Dimaunahan. A year later, he was named coach of the youth team and formed a formidable lineup composed of future basketball stars like Kerby Raymundo, Enrico Villanueva, Cyrus Baguio, Yancy de Ocampo and others. The team won the SEABA Championship and placed third in the ABC Juniors Championship.
After his stint with the youth, he was tasked to coach the Philippines in the 1999 Southeast Asian Games in Brunei. Majority of his players were from his MBA team, the Manila Metrostars because prior to the competition, the Metrostars were the top-seeded team in that season. He led the Philippines to a gold medal by sweeping the whole tournament and beating Thailand in the Gold Medal Match.
In December 2007, he helped the Philippines win another gold medal in the 2007 Southeast Asian Games in Ratchaburi, Thailand. This time though, he was an assistant coach to Junel Baculi.

### Return to Pros
#### Assistant for Alaska Aces

Alas became an assistant for Alaska Aces under Luigi Trillo. The team won the 2013 Commissioner's Cup title. After winning the title, he was rumored to coach Ginebra, the team they defeated to clinch the title. He stayed with the Aces until 2017.

#### Phoenix Fuel

He was hired as head coach of Phoenix Pulse Fuel Masters in 2017. He led the team into a semi-finals appearance. He was fired by the team in 2020.

#### Zamboanga Valientes

Alas was hired as head coach of Zamboanga Valientes in the MPBL.

### Return to Collegiate ranks
#### La Salle shortlist

After Phoenix stint, Alas was rumored to be the head coach of De La Salle Green Archers in 2023. But did not come to fruition.

#### Assistant at Ateneo

In 2024, Alas was hired as a deputy coach (Associate HC) for the Ateneo Blue Eagles under Tab Baldwin.

## Personal life

Alas hails from the fishing town of Unisan, Quezon, and is the seventh of eight children. His younger brother Carmelo is one of his assistant coaches in Letran and Phoenix Fuel Masters.
He is married to Liza Alas (née Platón), a hotel manager and has four sons: Kristoffer Louie, Kevin, Kenneth, and Kieffer, all of whom are inclined towards basketball. Kenneth is currently enrolled in Far Eastern University while Kristoffer and Kevin formerly played for the Letran Knights. Kevin is currently signed to the Philippine Basketball Association's NLEX Road Warriors.
Historian Pepe Alas is a nephew of his, a son of his elder brother Josefino.

## Coaching profile

He is known to nicknames such as "Coach A" or "The Ace Coach". He has a reputation of being a very good motivator and a certified winner. So far, he has tallied a total of 220 wins and 120 losses with a .647 winning percentage.
Some of his coaching idols are Larry Brown, Phil Jackson, Dean Smith, John Wooden, and Mike Krzyzewski.
He also has the ability to transform a weak team to a championship contender and turning unknown or under the radar players into stars. His players from Letran that went up to the pros are the best example of that. In 2007, his Letran team, despite undergoing a three-year rebuilding stage, surprisingly made it to the finals only to lose to the San Beda Red Lions, but the team were adored by showing their winning attitude despite being a rebuilding team. He only missed the NCAA Final Four twice (2002 and 2010).
As a coach, he specializes on defense which is the important key in winning a championship. He became the first non-Letran graduate coach in school history to give Letran at least 3 championships (1998, 2003, and 2005) and 10 Final Four appearances.

## Coaching record
### Collegiate record

| Season | Team | Elimination round | Elimination round | Elimination round | Elimination round | Elimination round | Playoffs | Playoffs | Playoffs | Playoffs | Playoffs |
| Season | Team | G | W | L | PCT | Finish | PG | W | L | PCT | Results |
| 1998 | CSJL | 14 | 12 | 2 | .857 | 1st | 3 | 3 | 0 | 1.000 | Champions |
| 2002 | CSJL | 14 | 7 | 7 | .500 | 6th | — | — | — | — | Eliminated |
| 2003 | CSJL | 14 | 9 | 5 | .643 | 1st | 4 | 3 | 1 | .750 | Champions |
| 2004 | CSJL | 14 | 9 | 5 | .643 | 3rd | 2 | 1 | 1 | .500 | Semifinals |
| 2005 | CSJL | 14 | 13 | 1 | .929 | 1st | 4 | 3 | 1 | .750 | Champions |
| 2006 | CSJL | 14 | 10 | 4 | .714 | 3rd | 2 | 0 | 2 | .000 | Semifinals |
| 2007 | CSJL | 12 | 9 | 3 | .750 | 2nd | 3 | 1 | 2 | .333 | Finals |
| 2008 | CSJL | 14 | 9 | 5 | .643 | 3rd | 3 | 1 | 2 | .333 | Semifinals |
| 2009 | CSJL | 18 | 12 | 6 | .667 | 4th | 1 | 0 | 1 | .000 | Semifinals |
| 2010 | CSJL | 16 | 7 | 9 | .438 | 5th | — | — | — | — | Eliminated |
| 2011 | CSJL | 18 | 14 | 4 | .778 | 3rd | 2 | 1 | 1 | .500 | Semifinals |
| 2012 | CSJL | 18 | 12 | 6 | .667 | 3rd | 5 | 3 | 2 | .600 | Lost in the finals |
| Totals | Totals | 180 | 123 | 57 | .683 | Playoff Totals | 29 | 16 | 13 | .558 | 3 championships |

### ABL

| Season | Team | GP | W | L | PCT | Finish | PG | W | L | P-PCT | Results |
| 2009–10 | Air Asia PHI | 13 | 10 | 3 | .733 | 1st | 5 | 5 | 0 | 1.000 | Champions |
| 2010–11 | Air Asia PHI | 15 | 9 | 6 | .600 | 2nd | 4 | 2 | 2 | .500 | Finals |
| Totals | Totals | 28 | 19 | 9 | .679 | Playoff totals | 9 | 7 | 2 | .778 | 1 championship |

### PBA

| Season | Conference | Team | GP | W | L | PCT | Finish | PG | W | L | P-PCT | Results |
| 2000 | Commissioner's Cup | Mobiline | 9 | 4 | 5 | .444 | 6th | 1 | 0 | 1 | .000 | Quarterfinals |
| 2000 | Governors' Cup | Mobiline | 9 | 7 | 2 | .778 | 1st | 6 | 2 | 4 | .333 | Semifinals |
| 2001 | All-Filipino Cup | Talk 'N Text | 14 | 6 | 8 | .429 | 8th | 2 | 1 | 1 | .500 | Quarterfinals |
| 2001 | Commissioner's Cup | Talk 'N Text | 9 | 3 | 6 | .333 | 8th | 1 | 0 | 1 | .000 | Quarterfinals |
| 2001 | Governors' Cup | Talk 'N Text | 13 | 7 | 6 | .538 | 5th | 1 | 0 | 1 | .000 | Quarterfinals |
| 2017–18 | Philippine Cup | Phoenix | 11 | 5 | 6 | .455 | 9th | — | — | — | — | Eliminated |
| 2017–18 | Commissioner's Cup | Phoenix | 11 | 4 | 7 | .364 | 10th | — | — | — | — | Eliminated |
| 2017–18 | Governors' Cup | Phoenix | 11 | 8 | 3 | .727 | 1st | 0 | 0 | 2 | .000 | Quarterfinals |
| 2019 | Philippine Cup | Phoenix Pulse | 11 | 9 | 2 | .818 | 1st | 6 | 2 | 4 | .333 | Semifinals |
| 2019 | Commissioner's Cup | Phoenix Pulse | 11 | 4 | 7 | .364 | 10th | — | — | — | — | Eliminated |
| 2019 | Governors' Cup | Phoenix Pulse | 11 | 3 | 8 | .273 | 11th | — | — | — | — | Eliminated |
| Career total | Career total | Career total | 120 | 60 | 60 | .500 | Playoff total | 17 | 5 | 14 | .263 | 0 PBA championships |