# Wonderbly

Wonderbly, previously Lost My Name, is a technology and publishing business that produces personalized books for children and adults. Launched in 2012, Wonderbly has sold over 8 million books in 169 countries and territories, and their titles are available in 11 languages. The company's headquarters are in Bloomsbury, London.

## Products

The initial product published by Wonderbly, The Little Boy/Girl Who Lost His/Her Name, is a personalised picture book for readers whose age ranges between two and six years old. The book tells of a child who has lost their name and goes on an adventure to find it. Each book comprises a selection of mini stories, each of which feature the letters of the child's missing name.
The Little Boy/Girl Who Lost His/Her Name has been translated into British English, American English, German, French, Spanish, Italian, Dutch, Chinese and Japanese.
Wonderbly followed this up with The Incredible Intergalactic Journey Home, a picture book personalised around a child's address that featured a satellite image of their real home.
Wonderbly's third title, Kingdom of You, is a personalised picture book based on a child's favourite things.
Most recently Wonderbly released The Birthday Thief, which uses a child's birthdate as its narrative structure.

## History

Wonderbly was founded by Asi Sharabi, former advertising exec; Tal Oron, creative technologist; David Cadji-Newby, a television writer and novelist; and Pedro Serapicos, an illustrator and graphic designer. The company is currently headquartered in East London.
In June 2015, Wonderbly announced a $9 million Series A round, led by Google Ventures, and in July 2017, another $8.5 million Series B round led by Ravensburger. The company also underwent a rebrand from Lost My Name to Wonderbly in the same month.
In July 2021, private equity firm Graphite Capital acquired Wonderbly.

## Recognition

The company won recognition in Series 12 of BBC's Dragon's Den, where two of the co-founders appeared on British and Australian television to secure a record breaking investment.

## Awards
### 2014

* Best Start Up, FutureBook Innovation Awards
* Startups Award, People's Champion
* Silver winner for Best Children's Story 3 to 5 Years (The Little Boy/Girl Who Lost His/Her Name), Loved by Parents
* Bronze winner for Best Children's Story Preschool (The Little Boy/Girl Who Lost His/Her Name), Loved by Parents

### 2015

* Winner of the Self Published Books category, British Book Design and Production Awards
* Shortlisted for Digital Business of the Year, Bookseller Industry Awards

### 2016

* Future Fifty, Tech City UK
* The Top 50 Innovative Companies in the United Kingdom, Innovative Business Awards
* Gold winner for Innovative Book of the Year (The Incredible Intergalactic Journey Home), Junior Design Awards
* The Leap 100, City AM
* Top 10 Most Innovative Companies in Media, Fast Company
* Most Innovative Companies For Parents & Kids, Fatherly
* One to Watch, Sunday Times Tech Track 100
* Shortlisted for Best E-Commerce Startup, The Europas Conference & Awards
* BAFTA nominee for the Original Interactive category (Blinkies), BAFTA

### 2017

* Silver winner for Best designed/illustrated book for children (Kingdom of You), Junior Design Awards
* Rank #1, Sunday Times Tech Track 100