# Zach Richter

Zach Richter (born 1984) is an American director, creative director and designer, best known for his work in virtual reality and interactive media.

## About

He attended Maryland Institute College of Art (MICA) and received a B.F.A.
From 2009-2014, Richter gained recognition as a Creative Director with Saatchi & Saatchi and Stopp/LA (USA), where he worked closely with adidas, Toyota, Google, Intel, Starbucks and others to help create and launch their global integrated campaigns.
In 2013, Richter collaborated with Chris Milk and musician Beck to create the world's first ever 360° live action virtual reality film, "Sound & Vision" which premiered at Sundance Film Festival.
In 2015, Richter and Milk directed The New York Times virtual reality documentary "Walking New York" about French artist JR (artist).
In 2017, Richter directed 'Hallelujah,' the world's first Light Field VR music experience, shot with over 550 cameras using Lytro Immerge technology. Hallelujah premiered nationally at Tribeca Film Festival and Internationally at Cannes Film Festival. In 2017, he was also nominated for an Emmy for an interactive music video he directed for The Chemical Brothers called "Under Neon Lights."
Richter's work has been shown at Sundance, Tribeca, SXSW and Cannes film festivals, and has been honored with the highest awards in creativity and technology at Cannes Lions, The Webby Awards, and Clio Awards.
Richter is currently the creative director of Within, a virtual reality company founded by Chris Milk and Aaron Koblin. Since 2019, he has worked on 'Supernatural,' a first-of-its-kind Virtual Reality fitness experience for the Oculus Quest. Supernatural was named one of Time Magazine's "Best Inventions of 2020" and was the winner of Fast Company's "Best App or Game of 2020."

## Virtual Reality experiences and films

VR/AR experiences and films :
| Year | Title | Role | Technology | Notes |
| 2019–present | Supernatural | Creative Director | Virtual Reality | VR Fitness experience for the Oculus Quest. One of Time Magazine's Best inventions of 2020 and winner of Fast Company's "Best App or Game" of 2020. |
| 2019 | Clio's Cosmic Quest | Creative Director | Augmented Reality (iOS) and Magic Leap | In collaboration with Preloaded |
| 2018 | Wonderscope | Creative Director | Augmented Reality | iOS app for kids that uses Augmented Reality to transform ordinary spaces into extraordinary stories |
| 2017 | The Chemical Brothers & St. Vincent: "Under Neon Lights" | Director | Web VR | Interactive VR music video that can be viewed on Experiments with Google. Nominated for an Emmy Award. |
| 2017 | Hallelujah | Director | Lytro Immerge technology | VR experience, based on the Leonard Cohen's song reimagined. |
| 2017 | The Possible VR Series | Director / Creative Director | Virtual Reality | In collaboration with David Gelb & GE |
| 2016 | Matsanjeni (The Bones) | Director | Virtual Reality | In collaboration with Thirst Project |
| 2015 | The New York Times: "Walking New York" | Co-director with Chris Milk | Vrse VR | Can be viewed on Google Cardboard or Samsung Gear VR. |
| 2014 | Evolution of Verse | Creative director and designer, through his work at Stopp/LA | Virtual Reality | In collaboration with Chris Milk & Vrse.works. |
| 2013 | Beck: "Sound & Vision" | Creative director and designer, through his work at Stopp/LA | Virtual Reality | In collaboration with Chris Milk & Radical Media |

## Selected interactive works for brands

* GE: "The Possible" (2017)
* Intel: "What Lives Inside" (2015)
* adidas: "I am Brazuca" (2014)
* adidas: "miZXFlux" (2014)
* Starbucks: "Meet Me at Starbucks" (2014)
* Chrysler: "Beneath The Surface" (2014)
* Honda: "Project Drive-In (2013)
* Lincoln: "Hello, Again" (2012)
* Range Rover: "The Trail Less Traveled (2012)