# Jack C. Taylor

Jack Crawford Taylor (April 14, 1922 – July 2, 2016) was an American businessman and billionaire who founded the Enterprise Rent-A-Car Company. Taylor also was a fighter pilot for the United States Navy during World War II.

## Early life and education

Taylor was the elder of two sons born in St. Louis, Missouri, to Melburne Martling Taylor and Dorothy Crawford Taylor. Taylor enrolled in the Olin Business School at Washington University in St. Louis in 1940. He left school to join the U.S. Navy. During World War II, he piloted an F6F Hellcat fighter from the decks of the USS Essex (CV-9) and the USS Enterprise (CV-6) earning two Distinguished Flying Crosses and the Navy Air Medal.

## Career

After the war, he returned to St. Louis and started a delivery service company. In 1948, he took a job at the Lindburg Cadillac dealership where he eventually became a sales manager. In 1957, he started a car leasing business at the dealership in partnership with his employer, Arthur R. Lindburg, which required that he take a 50 percent pay cut and put up $25,000 for a 25% interest in the business. Targeting people whose cars were in the shop, the Executive Leasing Company began operation with a total of seven cars.
In 1969, Taylor expanded outside St. Louis and changed the name of the company to Enterprise, after the USS Enterprise aircraft carrier upon which he had served in World War II. Unlike his competitors, who focused on business rentals at airports, Taylor concentrated on the hometown market offering home pickup services which led to Enterprise's "We'll Pick You Up" slogan. By 1980, the rental fleet had grown to 6,000 cars. In 1989, the fleet had grown to 50,000 and he changed the name of the company to Enterprise Rent-A-Car. By 1992, Enterprise surpassed $1 billion in revenues and by 1995, it reached $2 billion in revenues. In 2007, Enterprise purchased National Car Rental and Alamo Rent-A-Car. The current executive chairman is Taylor's son, Andrew C. Taylor.
Taylor's business credo was: "Take care of your customers and employees first, and profits will follow." His grand daughter, Chrissy Taylor, is now the CEO of the company.

## Philanthropy

Among other gifts, Taylor gave:
* $45 million to the Donald Danforth Plant Science Center in St. Louis, Missouri, part of which established the Enterprise Rent-A-Car Institute to pursue green energy projects.
* $40 million to the St. Louis Symphony Orchestra
* $30 million to the Missouri Botanical Garden to fund global plant research. It was the largest gift ever to a U.S. botanical garden.
* $25 million to establish the Enterprise Rent-A-Car Scholars Program at Washington University in St. Louis for minority and financially disadvantaged students
* $1 million to Ranken Technical College in St. Louis
* $22 million to 10 charitable and educational organizations that support underserved children in the St. Louis area
* $92.5 million to 13 cultural institutions and charities, mostly in the St. Louis area

## Personal life

Taylor was married and divorced twice. In 1945, Taylor married the former Mary Ann MacCarthy, and the couple had two children: Andrew C. Taylor, who is the executive chairman of Enterprise, and Jo Ann Taylor, who runs the Taylor family philanthropic activities. Taylor and his first wife divorced in 1977 after a long separation, and in 1979, he married Susan Orrison. Taylor and Orrison divorced in 2000. In 1978, Taylor's first wife married E. Desmond Lee, a widower and a prominent businessman and philanthropist in his own right.
Taylor died on July 2, 2016, in St. Louis at the age of 94.

## Honors

In 2021, the United States Naval Institute in Annapolis named its new conference center for Taylor.